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Mumbai: Sunil Lulla, the ex-CEO of Broadcast Audience Research Council (BARC) who recently stepped down from his position at the TV measurement company to pursue entrepreneurial ambitions,...
NEW DELHI: The provisional attachment order of the enforcement directorate (ED) in the long drawn TRP scam investigation includes no evidence against Republic TV's alleged involvement...
NEW DELHI: While seeking bail from a Mumbai sessions court in the alleged TRP scam case, former Broadcast Audience Research Council (BARC) CEO Partho Dasgupta’s counsel...
NEW DELHI: The Mumbai police has filed supplementary chargesheet against Republic TV CEO Vikas Khanchandani, former BARC COO Romil Ramgarhia and former BARC CEO Partho Dasgupta....
NEW DELHI: India Today group CFO Dinesh Bhatia has been summoned by the enforcement directorate (ED) for questioning in connection with the alleged TRP scam. Media...
NEW DELHI: The Esplanade magistrate court in Mumbai has rejected the bail plea of former Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta, in connection...
NEW DELHI: The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On...
NEW DELHI: Ex-BARC CEO Partho Dasgupta, who was arrested earlier this month in connection to the alleged TRP manipulation scam, has been sent to 14-day judicial...
MUMBAI: Clearly, the Mumbai police believe they have got their man and have managed to extend Partho Dasgupta’s custody till 30 December. The police has alleged...
MUMBAI:The long arm of the law is closing in. In yet another turn of events in the alleged TRP manipulation case, the custody seeking hungry Mumbai police...
MUMBAI: Advertising, Marketing and media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its...
NEW DELHI: BARC India COO Romil Ramgarhia has decided to move on from the ratings provider. He joined the organisation in 2014 as a chief business...
MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have once again come together to launch an important and much-required communication program...
MUMBAI: Partho Dasgupta, the first chief executive officer of BARC India, a joint industry company between broadcasters, advertisers and agencies, today announced his plan to relinquish...
MUMBAI: BARC India’s decision to split its reportage of pay and FTA viewership has received mixed reviews from the industry. While some believe that this will...
MUMBAI: BARC India on Monday announced that it would start reporting viewership from free & pay platforms separately starting week 27 (29th June – 5th July),...
MUMBAI: The interim budget of 2019 bolstered the preface of a ‘Digital India 2030’ with measures to aid the spread of digital technologies in India, getting...
MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement service, BARC India, today announced the launch of its new product “PrimaVU” which...
MUMBAI: Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting...
MUMBAI: While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common...
MUMBAI: The number of TV owning individuals in the five south states of India, Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala, is 259 million, up...
MUMBAI: The International Advertising Association (IAA) organised the sixth edition of IAA Leadership Awards 2018. IAA president Ramesh Narayan said, “A unique power-packed event, we have with...
MUMBAI: The Broadcast Audience Research Council of India (BARC) has released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of...
MUMBAI: The Broadcast Audience Research Council of India (BARC) has released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of...
MUMBAI: Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year. BARC...
MUMBAI: The Advertising Club’s second edition of award ceremony Marquees has reappointed Hindustan Unilever CEO and MD Sanjiv Mehta as jury president. The other jury members...
MUMBAI: Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India’s...
MUMBAI: Audience-measurement body BARC India’s sampling methodology and panel design has been certified by one of India’s most prestigious institutions–the Indian Statistical Institute (ISI), Kolkata. The...
MUMBAI: Advertisers are soon going to get a boost through outdoor TV measurement ratings. The Broadcast Audience Research Council (BARC) is going beyond traditional TV viewing...
MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by...
MUMBAI: Taking a big step towards using return path data (RPD) for TV viewership measurement, BARC India has tied up with Airtel Digital TV, Airtel’s DTH...
MUMBAI: The ongoing FICCI Frames 2018 saw a session titled ‘The Future of TV’ wherein Broadcast Audience Research Council (BARC) CEO Partho Dasgupta laid down numbers...
MUMBAI: At a time when OTT players are striving hard to build their content partnerships, Hotstar is adding a new pipeline of content to its news...
MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of...
MUMBAI: The days of tuning into the news channel at 7 pm in your living room are gone. Today’s consumers want news to come to them...
NEW DELHI: Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta sounded a positive note at Indiantelevision.com’s 13th Indian Digital Operators Summit (IDOS 2017) in New...
MUMBAI: Minster of textile, information & broadcasting Smriti Irani, addressing a gathering of media, advertising and marketing industry stalwarts, said: “All I implore today to the...
MUMBAI: India’s foremost advertising community The Advertising Club has unveiled the much-awaited nomination list for the coveted Marquees 2017. Presented by News18 India, powered by Colors...
MUMBAI: India’s one of the premier management institute IIM Calcutta has developed a a case study on the TV viewership system in India. The case study...
MUMBAI: BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will be made available under...
MUMBAI: The representativeness of BARC India’s Panel – the cornerstone of its TV Viewership measurement system – has been certified by CESP, a global multi-media body...
MUMBAI: In a coordinated move, the English TV channel news members of the News Broadcasters Association (NBA) have decided to pull out of Indian viewership ratings...
MUMBAI: L’affaire Republic TV continues to throw up new nuances by the day. After writing to the Telecom Regulatory Authority of India (TRAI) about the new...
MUMBAI: The media went to town about Arnab Goswami’s Republic TV getting carriage in multiple genres (dual or multiple LCNs) on select cable TV networks across...
‘Works at something sometimes somewhere’. That’s the description of the work profile on the Facebook page of Partho Dasgupta, chief executive of Broadcast Audience Research Council...
MUMBAI: BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products....
GOA: Having given to the industry marquee properties like the EMVIES, EFFIES and ABBY’s, The Advertising Club that has been a catalyst in developing the industry...
MUMBAI: BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system. The six-member BARC India Disciplinary Council...
MUMBAI: BARC India has released its weekly viewership data on the basis of a revised Universe Estimate (UE), which is based on the results of Broadcast...
Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me...
