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Tag: Parthiv Patel

  • ETMoney campaign shows cricketing heroes on financial pitch

    MUMBAI: Would you judge a fish by its ability to climb a tree? Then why expect a top cricketer to be good at financial management? ETMoney’s latest campaign ‘Batting for money’ shows top cricketers discovering how easy it is to save, grow & manage their money effortlessly on the financial pitch using the app.

    With the cricketing season’s heatwave upon us, ETMoney releases a series of films featuring some of the highest earning cricketers – Parthiv Patel, Karun Nair, Manish Pandey, Axar Patel, Vijay Shankar and Sheldon Jackson. The films show light hearted friendly banter between the players who discuss and discover how easy it is to manage and invest their earnings.

    The series starts with Parthiv Patel discovering how ETMoney is helps him to manage his finances. Subsequently, we see him suggesting ETMoney App to his cricketing friends’ to help solve their financial dilemmas and money management issues in a simple, fast and reliable manner. The cricketers get into a ‘contest’ on who is better at managing his money.

    The creatives have been shot in selfie style and highlight the benefits of the ETMoney app’s user-friendly feature such as Investment Solutions, SmartDeposit, Insurance Solutions and Spends Tracking – that can be handled easily in under 2 minutes, completely paperless & mobile.

    Speaking about the new campaign, ETMoney CEO Mukesh Kalra says, “ETMoney’s mission is to simplify money for the new age consumer. The campaign, backed by deep consumer insights from our initial tests around Cricket, does a great job of communicating the simplicity of the app in a very relevant, friendly context.”

    Speaking about the new campaign, Times Internet marketing head Pratik Mazumder says, “India has two true obsessions that cut across all ages and classes – Cricket & Entertainment. Our edutainment campaign conceptualized internally brings together both these obsessions and helps viewers to understand the simplicity and reliability that ETMoney has brought to the Fintech space. We hope this campaign will encourage more Indians to login to the digital financial inclusion that is being actively promoted by the government.”

    The campaign will be aired on all major online platforms. This will be supported with print ads and social media amplifications on Youtube, Facebook, Twitter, Indiatimes, MensXP, TOI Sports, ET & Cricbuzz.

    The ads can be viewed online at – https://www.facebook.com/ETMONEY/ 

  • Sandesh goes on mobile; launches augmented reality app

    Sandesh goes on mobile; launches augmented reality app

    MUMBAI: Sandesh has become the first regional newspaper brand in India to bring digital content through its newspaper with the launch of Sandesh Smart – an augmented reality app.

    With this, Sandesh allows readers to use the augmented reality app to gain access to additional multimedia contents like videos, slideshows, social media connect, polls, interactive quizzes and much more by simply scanning the newspaper with their Smartphone.

    Sandesh MD Parthiv Patel said, “We are proud to be the first regional newspaper to fully integrate Sandesh Smart into our editorial workflow and bringing the print alive on reader‘s smart phones.”

    For the development of Sandesh Smart app, Sandesh has partnered with TELiBrahma, a mobile advertising solutions company specialising in augmenting real world context with digital engagements.