Tag: Parthasarathy Mandayam

Mindshare adds apna.com, Launch My Career & Winzo to client roster

Mumbai: Mindshare North has started the year with several business wins across consumer internet and data-technology category. This includes professional network site apna.com, online career guidance platform Launch My Career and social gaming app Winzo.

“The new wins go on to demonstrate client’s confidence in Mindshare’s capability to deliver not just highly visible award-winning campaigns, but deliver across the funnel by driving awareness, consideration, and eventual conversion as well for brands,” said the statement. “The ability to wrangle data, capitalize digital, leverage content and most importantly deliver outcomes, is what has driven differentiation in the market for Mindshare.”

The agency has been focusing its efforts to leverage data, digital and content space in the last few years as part of its growth strategy. Mindshare has continued investments in products, platforms and people and built a future-ready team to partner with clients for their data, digital and content transformation and growth journey.

“Several wins across a sector like consumer-internet and data-tech is a testament to the client’s trust in our work,” said Mindshare North and East India senior vice president client leadership Ruchi Mathur. “Brands today are looking for a strategic partner who can co-create communication with smart data and tech to deliver efficient campaigns and brand messaging. Clients are increasingly opting for agencies who have the capability to deliver full- funnel solutions and we are fully capable of delivering on these requirements. We are proud to have won these accounts in these emerging categories and we are confident of delivering the best to the clients.”

“These wins contribute to our vision of growth,” said Mindshare South Asia CEO Parthasarathy Mandayam. “While Mindshare continues to deliver in the traditional media space, there is increased focus on performance, data, tech, content as well. It is a privilege to see our teams continue to work hard and adapt to these difficult times and an honour to have clients put their trust in us, this is what makes Mindshare. These wins show that the team’s hard work and our strategy is paying off.”

February 9, 2022
Amin Lakhani elevated as Mindshare CEO, Parthasarathy Mandayam is GroupM CSO

Mumbai: GroupM, the media investment group of WPP on Tuesday announced the appointment of Parthasarathy Mandayam (Maps) as GroupM South Asia’s chief strategy officer (CSO) and Amin Lakhani, who is elevated to the role of Mindshare South Asia’s chief executive officer (CEO), which was earlier led by Maps.

GroupM continues to invest in its talent, creating a strong leadership pipeline for the future driving the GroupM transformation journey for clients, partners, and internal teams, said the media company in a statement. “Both Maps and Amin have also helped m/SIX, Neo India, and Neo GDS grow significantly and become significant players within the industry,” it added.

“We have witnessed a significant consolidation of existing businesses, with deeper penetration of our new core offerings under their tutelage,” remarked GroupM South Asia CEO Prasanth Kumar. “Both have been instrumental in strengthening and reinvigorating the agency as it stands today. I have the utmost confidence in their expertise and know that both Maps and Amin will continue to drive innovation and further transformations in their future roles.”

With more than 25 years of experience in the advertising and communication industry, Maps has successfully managed multiple leadership roles in Mindshare – across data, analytics, strategy, client leadership and business unit leadership. Starting his career with Mindshare in 2009 as head of the newly created ‘business planning’ function, he went on to lead the North, East, and South offices. Later as chief product officer, he led specialist teams in driving strategic initiatives and creating bespoke tools that delivered client delight and recognition. He helped create diverse communities and a culture of learning and sharing. He has also been integral to the Mindshare new business powerhouse over the past decade.

The role of GroupM’s chief strategy officer will be to channel data, technology, consumer understanding to chart the growth and transformation agenda. Map’s appointment into the new role is part of the strategy that envisions doubling the focus with a significant shift on new-age technologies, products and offerings that require a transformation of both GroupM and client businesses. He will report to Prasanth Kumar.

“I am extremely grateful to have such an amazing journey at GroupM. I think learning and change have always been a part of my career here. Furthermore, as our offerings become more specialised, we need to ensure synergy and seamless flow of expertise between the various players both internal, WPP and external to get the full benefits of both scale and specialisation,” said Parthasarathy Mandayam on his new role. “As I steer through this journey I will continue to push forward with the growth and transformation agenda to bring in significant synergies between new-age data, technology, consulting, products and offerings for our clients and internal stakeholders.”

Lakhani has more than 20 years of experience in various roles in Mindshare and GroupM. In his previous role as Mindshare South Asia’s chief operating officer, he has been instrumental in driving the best practices and strengthening key client relationships. Earlier in his career as the leader for Mindshare Fulcrum South Asia, he successfully led the integration of the digital business of Unilever in India, leading the team to the most coveted win of a Grand Prix at Cannes.

“We want to build on this existing momentum and drive Mindshare ‘Good Growth’ for our clients,” stated Amin Lakhani. “New age data, technology, creativity, research, consulting, and products will play a major role in this journey. As marketers, we need to take charge and lead this journey for our clients and brands. I am excited for this next phase of my journey.”

Lakhani has extensive cross-functional experience in media, marketing, product management, leading large teams and has worked with various clients like Pepsi, GSK, ICICI, Castrol, HSBC, BYJU’s, Muthoot, Kellogg’s amongst others. He plays an active role in industry bodies like Barc and AAAI. In this new role, he will report to Prasanth Kumar and Mindshare Asia Pacific CEO Helen McRae.

“Both Maps and Amin are distinguished leaders who have brought energy, skill and leadership, to the Mindshare Group over the past few years in office. They have both led the agency with their invaluable expertise bringing immense value for our clients and internal teams,” commented Helen McRae. “Mindshare’s achievements and client success journeys over the last few years narrate the business acumen of both Maps and Amin. I congratulate them both and wish them the very best for their new roles!

January 25, 2022
GroupM announces new leadership structure for South Asia team and Mindshare

MUMBAI: GroupM South Asia announced a restructuring in its leadership, to continue delivering the advantages of global operations and learnings with local expertise and sharp market insights.

Effective immediately, Prasanth Kumar is named chief operating officer, South Asia, and Tushar Vyas is named president growth and transformation, South Asia, the brand new roles in the organisation.

In addition, Parthasarathy Mandayam is named Mindshare’s CEO for South Asia and Amin Lakhani is named Mindshare’s chief operating officer in South Asia.

Prasanth Kumar, who was handling the post of Mindshare CEO till now, will now be responsible for operational excellence of GroupM and will lead the teams across OpCos, trading and specialised units.

Tushar Vyas, who was responsible for the launch of digital media agency business unit (interaction) for GroupM India, in his new role will drive digital transformation and focus on building GroupM capability focusing on digital, data, analytics and content.

Speaking on the new appointments, GroupM South Asia CEO Sam Singh said, “Prasanth and Tushar are passionate leaders with high integrity and proven ability to envision and deliver successful outcomes in a challenging environment. As we become a more data-centric organisation, there is a need to drive transformation and build future capabilities with a focus on digital, data, analytics, and content. We must work across GroupM to drive organisational transformation and operational excellence. The new team structure is another step in this direction.”

He added, “I am also sad to announce that Lakshmi Narasimhan our chief growth officer for GroupM South Asia has decided to step down from his current role effective 31 January 2019, to pursue personal interests. I thank him for his contributions over the years and wish him all the best. We will miss him as we continue to build upon his hard work and passion. Lakshmi was instrumental in building our strong trading community with solid practices”.

Parthasarathy Mandayam will take over the role of chief executive officer (CEO) of Mindshare, South Asia from Prasanth, effective 1 February 2019. He has spent 10+ years with Mindshare in various leadership roles – data, insights, analytics, strategy, client leadership and business unit leadership. He will report into Sam Singh, CEO GroupM, South Asia, Prasanth Kumar – COO – GroupM South Asia and Amrita Randhawa, CEO Mindshare Asia Pacific.

Going forward, Amin Lakhani will take on the role of chief operating officer (COO) for Mindshare South Asia. Amin has over 20 years’ experience in various roles in Mindshare and GroupM and is currently leading client leadership at Mindshare.

Talking on the latest developments, the new GroupM COO Prasanth Kumar said, “Our industry is an ever-mutating one, so we have to also continue to evolve and adapt. With Maps and Amin now at the helm of Mindshare, we have leaders with a proven track record of consistently achieving clients’ business goals. They will continue cultivating client relationships at the highest level and delivering great results.”

January 25, 2019