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Tag: Partha Sarkar

  • Orchard wins Exo and Maxo creative accounts

    MUMBAI: Leo Burnett’s sister Orchard Advertising has won the creative mandate for Jyothy Laboratories’ home care brands Exo utensil cleaner and Maxo mosquito repellent.

    The win is the result of a multi agency pitch which also saw participation from the incumbent on the accounts, Mudra Communication (a part of the DDB Mudra Group in India).

    The agency‘s Mumbai branch will handle both accounts.

    Orchard Advertising Mumbai vice-president and branch head, Partha Sarkar said, “We have won the accounts and are glad to have done so.”

    DDB Mudra Max handles the media planning and buying duties for Jyothy‘s entire portfolio.

  • Lux ONN brings Orchard on board as creative partner

    MUMBAI: Leo Burnett group‘s advertising agency Orchard Advertising has been awarded the creative mandate for the innerwear brand from the Lux stable.

    The agency‘s Mumbai branch will handle this account. Meridian Communications (Ogilvy‘s second agency) was the incumbent on the account.

    ONN is the Men‘s Premium inner wear brand offering a range of products that include men‘s premium vests, briefs, boxers, men‘s sport wear and leisure wear. Bollywood actor Shah Rukh Khan is the brand endorser for the LUX ONN brand.

    Orchard won the account on the basis of a robust communication strategy and plan presented to the client, according to an official statement. The agency is developing a new campaign scheduled to be released later this year.

    Orchard Advertising vice president and branch head Partha Sarkar said, “Orchard won the account on the basis of the strategy we presented. We looked at the brand with our HumanKind approach and arrived at a communication plan for the brand which will help establish a better connect with its core audience. We are currently developing the campaign in partnership with the client.”

  • Hinduja TMT acquires US based BPO firm

    Hinduja TMT acquires US based BPO firm

    MUMBAI: Hinduja TMT Ltd (HTMT) has signed an agreement for the acquisition of a US based BPO company, AFFINA, for an undisclosed amount.

    According to an official statement, this acquisition will enable the HTMT to access a large and high quality client base, comprising many Fortune 500 companies, while enhancing the company’s onshore delivery capabilities in the US in specialized domains like consumer electronics, FMCG, retail, government and telecom.

    AFFINA, a BPO brand in the US, has annual revenues of USD 60 million, and operations in seven centers in the US and Canada. The company has a three – decade track record of serving globally recognized clients.

    This deal strengthens the company’s marketing presence in the US. The company will now be operating from 14 cities, seven of which are in North America, one each in Philippines and Mauritius and five in India.

    The integrated entity would have a customer base of over 65 customers and a total headcount of over 9,000 employees. This acquisition will nearly double the company’s combined revenues to over USD 130 million and catapult the company into the top five pure-play BPO companies in India, informs the release.

    Commenting on the acquisition, HTMT CEO Partha Sarkar said, “AFFINA is a strategic fit in the Company’s global vision, Through its experienced management team, diverse skills and wide-spread network of delivery centers, HTMT is now poised to ramp up its operations in the growing American market. This will be a happy marriage of domain expertise, CRM capabilities and management skills.”