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Tag: Parth Jindal

  • JSW Paints to acquire 74.76 per cent stake in Akzo Nobel India in bold Rs 8986 crore move

    JSW Paints to acquire 74.76 per cent stake in Akzo Nobel India in bold Rs 8986 crore move

    MUMBAI: JSW Paints dipped its brush into the big leagues on Thursday, signing definitive agreements to acquire up to 74.76 per cent stake in Akzo Nobel India Limited (ANIL) for a maximum consideration of Rs 8986 crore. The all-cash deal, one of the sector’s most significant in recent years, marks JSW Paints’ ambitious leap toward top-tier status in India’s fast-expanding paints and coatings market.

    The acquisition is contingent upon regulatory approval from the Competition Commission of India and completion of a mandatory open offer to ANIL’s public shareholders. Should all go as planned, the JSW Group’s paints arm will become a heavyweight challenger to incumbents in a market long dominated by a few legacy players.

    ANIL, the Indian arm of Netherlands-based Akzo Nobel, brings with it marquee brands like Dulux, International and Sikkens, and a strong decorative and industrial paints portfolio. In return, JSW Paints, part of the $23 billion JSW Group, gains reach, muscle and a serious splash of brand equity.

    JSW Paints managing director Parth Jindal said, “Paints & Coatings is one of India’s fastest growing sectors and JSW Paints is amongst the fastest growing paint companies. Akzo Nobel India is home to some of the most globally renowned brands of paints & coatings like Dulux, International and Sikkens. We are excited to welcome them to the JSW family. Together, along with the Akzo Nobel India family – employees, customers and partners – we aspire to build the paint company of the future. With the Magic of Dulux and Thoughtfulness of JSW Paints, we look forward to delighting customers and building lasting value for our stakeholders”.

    Akzonobel CEO Greg Poux-Guillaume added, “This transaction is a significant milestone in the execution of our strategy. Akzonobel India has been a consistently strong performer, and we are proud of the brand and talent that have made it a success. With JSW, we are confident the business is in the hands of a long-term partner with deep local expertise and strong ambitions in the sector”.

    The acquisition underscores a broader strategy by JSW Paints to cement itself as a dominant force in a market projected to clock double-digit growth, driven by rising urbanisation, housing demand, and premiumisation. It also reflects increasing consolidation in the Indian paints sector, where the battle for shelf space and mindshare has intensified.

    Morgan Stanley served as exclusive financial adviser to JSW Paints, with Khaitan & Co. acting as legal counsel and Deloitte overseeing financial and tax due diligence.

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  • JSW Sports and SRFI sign MoU to serve three more squash tourneys

    JSW Sports and SRFI sign MoU to serve three more squash tourneys

    MUMBAI: JSW Sports and the Squash Rackets Federation of India (SRFI) have struck a deal that’s set to turn India into a squash hotspot, announcing three more international tournaments on home soil. Fresh off the heels of the JSW Indian Open in Mumbai, where Anahat Singh reigned supreme, this partnership is serving up a volley of excitement.

    The landmark memorandum of understanding (MoU), signed by SRFI patron  N Ramachandran and Inspire Institute of Sport and JSW Sports founder & director Parth Jindal guarantees three years of world-class squash action, with Mumbai, New Delhi, and Chennai set to host the PSA Squash Copper tournaments.

    This isn’t just about tournaments; it’s about nurturing talent. The partnership will bring in top-tier coaches to work with Indian players, giving them a fighting chance against the world’s best as they eye the Los Angeles 2028 Summer Olympics. With six players already in the top 100 world rankings, Indian squash is ready to make a racket.

    Parth Jindal, ever the sports enthusiast, declared, “We at JSW Sports are whole-heartedly standing in support of squash as we march on towards the Los Angeles Olympic Games in 2028. The idea is to bring high quality squash to the country as Indian players prepare for the ultimate dream.”

    N Ramachandran, equally enthusiastic, added, “We are delighted to be partnering with JSW Sports, they have been one of the pioneers in terms of working towards a robust sporting ecosystem in the country. The aim of this initiative is solely to give our Indian squash players a good platform to participate in as they keep one eye on the Olympics. The SRFI  is very excited for what’s in store in the next few years. May this lay the foundations for an Olympic medal in squash for India.”
     

    JSW Sports, known for its support of various sporting ventures, including JSW Bengaluru FC and the Delhi Capitals, is now adding squash to its roster. With the Inspire Institute of Sport already making waves, this partnership is set to be a smash hit for Indian squash.

  • PadelPark India secures funding from Parth Jindal

    PadelPark India secures funding from Parth Jindal

    Mumbai: PadelPark India, a key player in the padel sport ecosystem in India, has secured new funding from JSW Sports and Inspire Institute of Sport (IIS) founder Parth Jindal.

    Padel, a racquet sport originating in Mexico, has gained traction in Europe and globally. The number of courts worldwide has increased from about 10,000 in 2016 to over 50,000 in 2024, with projections reaching around 60,000 by 2026. Last year, over 2,500 Padel clubs opened globally.

    The global padel industry is valued at over $2.2 billion, with more than 25 million players across 110 countries, and is expected to grow at an annual rate of 22 per cent, reaching $6.6 billion by 2026. This growth is driven by rising sports interest, the appeal of new activities, endorsements by public figures, and increasing international competitions. With 23 per cent of India’s population participating in sports, the country holds significant potential, with 232 million potential padel players.

    Commenting on his investment in PadelPark India, JSW Sports & IIS founder Parth Jindal said, “PadelPark is building an ecosystem for the sport of Padel in the country, ranging from establishing the necessary infrastructure to creating a coach and student education program to establishing a robust tournament framework. The Founders’ vision of expanding access through innovation and community building aligns perfectly with our own vision of transforming India into a sporting nation. Padel is a fast-growing global sport that I have no doubt will become an Olympic sport in the future and I am excited to work with the PadelPark team to increase the popularity of the sport in India.”

    Commenting on the Investment, PadelPark co-founder Ronak Daftary said, “We are excited to have Parth & his team on board with us and share his vision of making India the largest producer and distributor of Padel courts in the world. We firmly believe that Parth is the right person to help regulate the sport in India.”

    Headquartered in Mumbai, and self-funded since its inception in 2020, PadelPark India is committed to being at the forefront of the growth of Padel infrastructure in India and Asia through a strategic partnership with Sky Padel, a leading Spanish organisation. The company also operates the Indian Padel Academy, which offers coaching and training both at a grassroots and advanced level providing players in India an opportunity to compete at an International level.

    PadelPark’s co-founders – Ronak Daftary, Jigar Doshi, Nikhil Sachdev and Pratik Doshi – bring extensive experience in managing sports infrastructure and share a profound passion for promoting sports adoption across India.

    Currently, PadelPark India operates 11 padel courts in Mumbai and has constructed over 22 courts for various sports clubs, hotels, resorts, and corporate entities. Some of their notable clients include the Willingdon Sports Club, NSCI club, JSW Inspire Institute of Sport, Marriot Suites and many more. Given its growth focus, PadelPark India plans to establish more than 100 Padel clubs across the country over the next few years through a combination of its own as well as franchise-run centers.

    The new funding will be deployed in scaling up their infrastructure and enhancing the offerings of their academy and events.

    PadelPark India is on track to deliver 40 padel courts in the next three months, open 15 padel centers/clubs in the next 60 days and train 250 people from next month.

    PadelPark India will also host the largest on-ground Padel tournament India has seen with 90 teams and top-tier sponsors on 23 August.

  • JSW launches campaign celebrating Indian athletes

    JSW launches campaign celebrating Indian athletes

    Mumbai: With the Paris 2024 Olympic Games around the corner, JSW Group has reignited its long-running and hugely successful campaign – Rukna Nahi Hai – with the launch of a brand-new film that delves into the mindset of the athletes who will represent India on the biggest sporting stage in less than two weeks from now.

    Launched by India’s golden boy and reigning Olympic champion Neeraj Chopra, the campaign includes a longer version for digital platforms and a shorter TV commercial to be broadcast on popular channels before and during the games.

    JSW who have pioneered the Olympic movement in India over the last decade, have always run compelling campaigns around the games, and the build-up to Paris has been no different. The film, while highlighting the preparation of the athletes, also explores the emotional aftermath of failing to win at the games. It portrays the public perception of an athlete’s performance—celebration and fame if they win, or embarrassment and criticism if they lose. And in the process, emphasizes that athletes should remain unfazed by either outcome, quickly returning to practice and preparing for their next challenge.

    Simple, yet thought-provoking, the film underscores the athletes’ unwavering determination and refusal to stop, come what may.

    Conceptualised by Ogilvy and directed by Shashanka Chaturvedi from Good Morning Films, it features a mix of well-known and emerging athletes from various Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas, among others. Celebrity film star Ajay Devgn has lent his voice to the film.

    The campaign also celebrates JSW’s association with the Indian Olympic Association for the Paris Olympics 2024.

    Sharing his views on the campaign, and the film, JSW Sports founder Parth Jindal said, “Rukna Nahi Hai as a JSW Group campaign, has now entered its third Olympic Games, and it has grown from being a slogan to now being an emotion, a belief that Team India and all of us will take to Paris. The film captures the essence of the athletes’ relentless pursuit, perfectly. For us, they are already champions. I am certain this film will inspire the contingent in Paris, and every single Indian who will be backing the athletes throughout the journey of the Games.”

    Speaking on the launch of the TVC, Ogilvy chief creative officer Sukesh Nayak said, “The concept of #RuknaNahiHai is compelling and inspiring. We are proud to be a part of this journey with JSW and our athletes from day one. This campaign brings alive the true essence of rukna nahi hai, by portraying the mindset of our athletes. For whom victory and setbacks are chapters and not the end of story. It honors their relentless pursuit which makes our country shines bright.”

    In addition to the film, the campaign will be amplified through a comprehensive 360-degree media plan, leveraging TV, Digital, OTT, Digital innovations, OOH, on-ground activations, and print.

    JSW Inspire, launched by JSW Group in 2022, is an athleisure brand that sponsored Team India at the 2022 Commonwealth Games and 2023 Asian Games. The brand aims to provide top-quality, Indian-made activewear for both professional and aspiring athletes, matching global standards. The official team India kit for the Olympic Games Paris 2024 is designed by Aaquib Wani, who also designed the Indian cricket team jerseys.

  • JSW Group opens exhibition in Paris to commemorate 100 years of India at the Olympic Games

    JSW Group opens exhibition in Paris to commemorate 100 years of India at the Olympic Games

    Mumbai: The JSW Group marked Olympic Day with the inauguration of an exhibition that celebrates life and legacy of Pierre de Coubertin, the Founder of the Olympic Movement, along with commemorating 100 years of India’s presence at the Games, in the host city of Paris, on Sunday.

    JSW Foundation’s chairperson Sangita Jindal and Inspire Institute of Sport founder, Parth Jindal were joined by president of the IOC, Thomas Bach, Minister of Culture, Madame Rachida Dati, Ambassador of India to the Republic of France, His Excellency Jawed Ashraf and the President of the Pierre de Coubertin Family Association, Mrs. Alexandra de Navacelle to open the exhibition that will be hosted at the Town Hall of the 7th Arrondissement, Paris, and will go on till the end of the Paris 2024 Summer Paralympic Games in September.

    Speaking on the occasion, JSW Foundation chairperson Sangita Jindal said, “JSW Group is pleased to support the curation of ‘100 Years of India at Olympics’ at the Genius of Sport exhibition in Paris. Through this unique Exhibition, we celebrate the life and legacy of Pierre De Coubertin and 100 years of India’s remarkable Olympic journey and success. We share Pierre De Coubertin’s vision and belief that Sport has the ability to change the world differently by transcending borders and bringing people together in the spirit of peace and friendship. The 2024 Olympics is an important milestone for JSW Group. We are proud to support this exhibition as well as Team India in Paris.  Through these efforts we reiterate our commitment to foster and nurture the sporting culture and talent in India.”

    The exhibition, in association with the Pierre de Coubertin Family Association, comprises a detailed walkthrough of India’s Olympic journey over the last century, the success the country has enjoyed in the past, and its recent resurgence with an eye on the future.

    Inspire Institute of Sport founder Parth Jindal said, “We are honoured to partner with the Pierre de Coubertin family for what we believe is a special showcase of the Olympic movement and the part India has played in it. We are on the cusp of the greatest sporting event in the world, and it was our desire at JSW to do something more in the city of Paris. As a country, we want to take forward the ideals of Pierre de Coubertin. We want the world to be a peaceful place, and the role that sport could play in that regard, is enormous.

    It is our mission at JSW Sports to further the Olympic movement, not just in India, but in the world. The Inspire Institute of Sport will be represented by close to 30 athletes as part of Team India at the Games next month, and our effort is to keep increasing that number with every passing Olympic cycle. India’s rise as an economic power is evident. But it is through sport that a country’s soft power is truly showcased, and we will play our part in making this happen.

    IOC president Thomas Bach said, “Thanks to this magnificent exhibition, the public will be able to discover and rediscover an astonishing and multi-faceted man and measure the extent of his work. France and the French people should be proud to have a compatriot like Pierre de Coubertin. A visionary whose message of a world united in peaceful competition through sport resonates even more strongly today.”

    His excellency Jawed Ashraf, Ambassador of India to the Republic of France, thanked the JSW Group for putting together the exhibition that will be on until September 10 and will be open to the public.

  • JSW Group elevates Kaustubh Kulkarni as group head of banking

    JSW Group elevates Kaustubh Kulkarni as group head of banking

    Mumbai: The JSW Group, a leading diversified conglomerate with interests spanning steel, energy, cement, infrastructure, paints, sports, venture capital, defence and electric vehicles is pleased to announce the elevation of Kaustubh Kulkarni as the group head of banking, with immediate effect. In addition to his existing responsibilities as group head of M&A and strategic financing, Kulkarni will now oversee banking relationships across the group business verticals.

    Kulkarni brings over 27 years of experience in banking and finance to his new role. He joined the Group in 2017 as the group head of M&A and strategic financing and has since been instrumental in executing several large strategic acquisitions. Prior to joining JSW, Kulkarni served as MD – debt capital markets at Standard Chartered Bank, India.

    “We are delighted to appoint Kaustubh Kulkarni as the Group Head of Banking,” said Parth Jindal. “His proven track record in financial management and deep understanding of banking relationships will be invaluable as we navigate our growth trajectory. We are confident that under his leadership, we will optimize our financing strategies to support the Group’s ambitious expansion plans.”

  • AHF teams up with JSW Foundation for women’s empowerment

    AHF teams up with JSW Foundation for women’s empowerment

    Mumbai: With a vision to revolutionise hockey by empowering young and aspiring women in India and the rest of Asia, the Asian Hockey Federation (AHF) announces a unique partnership with JSW Foundation, the social development arm of the JSW Group – one of India’s leading business houses with a rich legacy of empowering rural communities to enrich their lives over the past three decades.

    “This is an important milestone in our endeavour to bring more women into the sport of hockey. This association with JSW Foundation promises to inspire change by empowering aspiring women who wish to get into the sport of hockey, not just as players but also as umpires, technical officials among many other roles. This initiative embodies FIH’s ‘Equally Amazing’ motto. With their vast knowledge and experience in social development, I believe this association with JSW Foundation will prove to be vital across India and Asian countries,” expressed  FIH president Dato Tayyab Ikram.

    Speaking about this unique partnership with the Asian Hockey Federation, JSW Foundation chairperson Sangita Jindal reaches out to over 1 million individuals annually across the country, through various interventions. With this program, today, I believe that at the JSW Foundation, we are not merely starting a program; We are igniting a movement—a movement aimed at rewriting the narrative of women’s empowerment and leadership in sports. Our mission is clear: to champion gender equality, to empower women in the world of hockey across India and 30 Asian Countries, and to redefine what’s possible both on and off the field.”

    While JSW Foundation’s focus areas range from education, health and nutrition, skill development, environment and water, art, and heritage; sports has been one of the strong focus points for JSW Foundation who believe that sport has the power to eliminate social discrimination and gender biases. Through JSW Sports, they promote sporting excellence and run multiple programs and platforms to aid India’s vision of achieving the status of a global powerhouse in sports. Their robust sports ecosystem has paved the way for 17 of the 107 medals at the recent Hangzhou Asian Games.

    AHF president Fumio Ogura welcomed the JSW Foundation and called them, ‘champions of change.’ He said, “JSW Group has been at the forefront of ringing in a new era of sports in India with their ambitious JSW Sports initiative that supports several leading athletes in the country and have successfully created an ecosystem that promises to contribute to India’s vision of becoming a global sporting powerhouse. We, at AHF, are privileged to receive their generous support in our efforts to bring more women into the sport. With their reach across India, through their several community-based initiatives, we believe we can take hockey far and wide in India as well as in rest of Asia.”

    Reflecting Jindal’s views and deep-rooted passion for sports, JSW Sports and Inspire Institute of Sport founder Parth Jindal said, “The JSW Women’s Empowerment and Youth Leadership Program is a reflection of our commitment to fostering leadership, gender equality, and diversity, not just in hockey but in society as a whole. It’s about empowering the women who are not just representing a team but also representing hope, inspiration, and the future of Indian sports.

    “When Tayyab Ikram spoke to us regarding this event and the launch of the JSW Women’s Empowerment and Youth Leadership Program, we didn’t have to think twice. At JSW, we have always been a Group that focuses on development and growth.

    I’d like to express my gratitude to everyone here and the Asian Hockey Federation for this partnership.”

  • JSW Group elevates Divyanshu Singh as JSW Sports’ COO

    JSW Group elevates Divyanshu Singh as JSW Sports’ COO

    Mumbai: The $23 billion JSW Group has elevated Divyanshu Singh as chief operating officer of JSW Sports. This is part of JSW Group’s strategic direction to create a strong leadership bench by providing growth opportunities to high-performing employees.

    Divyanshu, a former professional tennis player comes with a decade of experience across sports sponsorships and marketing, talent management, new business development, and specializing in unlocking commercial value in sport.

    In 2014, he completed his MBA in Marketing and Strategy from ISB – India’s top-ranked B- School as per Financial Times. He then secured a scholarship to study Sports Management at Leipzig University in Germany in 2016-17 where he gained a global perspective and learned best practices in sports governance.

    Prior to joining JSW Sports in 2017 to set up the sales and marketing function at India’s largest pure-play sports management company, he had worked at IMG Reliance and Cornerstone Sport & Entertainment.

    JSW Sports founder Parth Jindal said, “Divyanshu’s elevation is in line with our Group’s strategy to scale-up high high-performing employees to enable them to contribute to business strategies at scale. Our Sports business is at a pivotal point as we continue to scale up our sports investments in Indian and international leagues and focus on new business avenues including talent management, consulting, licensing, and merchandise. I am confident that Divyanshu’s extensive experience and understanding of the Sports avenues will enable us to scale new horizons.”

    JSW Sports – the sports business of JSW Group has always had a holistic approach to athlete development as well as ensuring their commercial success in a rich and diverse ecosystem.  Along with fostering a culture of excellence and nurturing talent, JSW Sports also believes in contributing to the overall growth of sports in the country. The last few years has been a phase of immense growth from franchise ownership in multiple leagues to running India’s largest Olympic Sports Development Program.

    On his new responsibility, Singh said, “As I continue my journey at JSW Sports, I am really excited to be leading an organisation which has made such a massive impact on professionalising and developing Indian sport, which is currently at an inflexion point.. I am grateful to be working under such vision and leadership along with a team whose singular mission is to realise the sporting potential of India from both from a development and commercial lens.

  • JSW Paints launches ‘Sundar Bharat’ initiative to paint homes of Indian athletes

    JSW Paints launches ‘Sundar Bharat’ initiative to paint homes of Indian athletes

    Mumbai: JSW Group’s environment-friendly paints company JSW Paints on Tuesday announced a new brand initiative called ‘Sundar Bharat’ to celebrate every Indian Olympic athlete, in a unique way. According to the initiative, every Indian athlete of any sporting discipline who has represented India at the Olympic games since 1947 will be offered free painting of their homes by the company.

    JSW Paints is offering the Indian Olympic athletes or their kin its entire portfolio of 1808 water-based colours under this initiative and JSW has kept the pledge mechanism hassle-free, said the company in a press statement. “In order to avail the offer, an eligible athlete must call the JSW Paints customer care number 1800-121-5797,” it added.

    “At JSW Group, we always believe in delivering meaningful value to our consumers and forge deep bonds with our stakeholders,” said JSW Paints MD, Parth Jindal. “We try to achieve this by banking upon the JSW experience, a product of thousand gestures, to make life beautiful for our esteemed consumers. Sundar Bharat is one such gesture from JSW Paints.” 

  • JSW Paints ropes in Alia Bhatt and Ayushmann Khurrana as brand ambassadors

    JSW Paints ropes in Alia Bhatt and Ayushmann Khurrana as brand ambassadors

    MUMBAI: JSW Paints has signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its brand ambassadors. The company is set to release its first-ever marketing campaign featuring both these Bollywood actors. The campaign, ‘Har Rang Har Kisi Ka’, celebrates the diverse colours of India and encourages Indians to #EmbraceEveryColour. The integrated marketing campaign will be rolled out across the company’s current markets in the south and west India starting this month and will be aired during IPL. It also features strong on-ground connections with consumers, channel partners, and influencers.

    This campaign brings to life JSW Paints’ unique positioning of ‘Think Beautiful’. For years, paint companies in India have been charging varied prices for different colours. This makes certain colours inaccessible to the masses. JSW Paints’ ‘Any Colour One Price' proposition that offers 1808 colours at the same price is an industry-first offering that has disrupted the entire paints market. This unique proposition will help restore the consumer’s freedom of choice in colour.

    JSW Paints MD Parth Jindal said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases India we all grew up in and live in today; a land resplendent with a multitude of colours. From the food we eat to the festivals we celebrate, to the clothes we wear, it is these very colours that make everything Indian, so beautiful. Making colours accessible to all through our “Any Colour One Price” approach is our tribute to every Indian’s love for colour. In order to take this campaign to an India that is getting younger and better every day, we wanted thoughtful ambassadors and believe that Alia Bhatt and Ayushmann Khurrana are perfectly placed to take our message of unity and togetherness forward.”

    Bollywood actor Alia Bhatt said, “I am delighted to be associated with JSW Paints and absolutely love the thought behind the #EmbraceEveryColour campaign as it highlights the underlying message of India’s unity in diversity. I always gravitate towards cinema that has at its core an inspiring and thoughtful message for the viewers and that also reflects in the kind of work I have done. I see these values mirrored in the way JSW Paints operates its business. I look forward to a long-term association with the brand.”   

    Bollywood star Ayushmann Khurrana added, “I am really happy to be part of the JSW Paints family. The core of the new campaign speaks to my heart as I passionately believe in the underlying theme of #EmbraceEveryColour, which is all about unity and inclusivity. It is a beautiful concept and I am glad to be part of this. I look forward to an interesting journey with the brand ahead.”

    JSW Paints was launched in early 2019 as a greenfield venture-backed by cutting-edge technology, automation and scale that is comparable to leading players in the sector. The company manufactures and markets both industrial coatings and decorative paints wherein it offers a range of family-friendly water-based paints for interior and exterior walls, wood and metal surfaces in Homes. The company’s biggest value proposition is its effort to usher transparency in pricing through 'Any Colour One Price' that enables consumers to choose colours confidently for their homes.

    JSW Paints Joint MD &  CEO  A S Sundaresan said, “Colour is what consumers most want from paints. This is the reason we have put colours at the heart of our maiden campaign and our brand Ambassadors Alia and Ayushmann have given it a beautiful soul. We are celebrating a unified India’s diverse colours with our  ‘Any Colour One Price’ strategy, the first and only paint company to do this, offering consumers complete freedom to choose any colour. Our family-friendly only water-based paints range is focused on creating the most satisfying experiences for customers. We are sure that the #EmbraceEveryColour campaign will be liked by our consumers across the country.”

    Nitesh Tiwari, who directed the TVC film said, “This film has a very pertinent message in today's India. It appeals to the young and modern India that stands for what they believe in, and Alia and Ayushmann have done a marvellous job portraying the characters that manifest this message. I am glad to have been part of JSW Paints' journey of thoughtfulness.”

    Meanwhile, TBWAIndia CEO Govind Pandey said “Colours have a special significance in India. It is a country of rich diversity that is celebrated by the language of a million colours. But over time, we have attached parochial meaning to these colours, putting them into the boxes of caste, creed, gender and emotion. This campaign aims to liberate colours from the narrow boxes that society has built around them. It tells the story of an India where all colours are meant for everyone. And what better duo than Alia Bhatt and Ayushmann Khurrana to carry this thoughtful message.”

    TBWAIndia Managing Partner (Creative) Parixit Bhattacharya said, “True beauty lies in the way we look at the world. This campaign makes the painting experience more than just about adding colors to homes. It’s about being able to embrace every colour by looking beyond labels. It puts an end to the divide and makes colours truly for all, one wall at a time.”