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MUMBAI: Mumbai’s industrial past is being dismantled brick by brick—and replaced with glass, steel and balance sheets. The iconic Parle-G biscuit factory in Vile Parle East,...
MUMBAI: Looks like Parle still has India eating out of its hand. The biscuit-to-snack giant has once again topped the charts as the most chosen in-home...
MUMBAI: Infectious Advertising has just doubled its dose of creative and strategic medicine and the side effect could be potent campaigns. The independent agency has onboarded...
Mumbai: Kantar has released the twelfth edition of its annual Brand Footprint India report. The report ranks the most chosen (in-home & out-of-home) FMCG brands based...
Mumbai: Parle Products, a manufacturer of biscuits and confectionery, has extended its partnership with the Celebrity Cricket League (CCL) for its upcoming tenth season. For about...
Mumbai: The Delhi high court on 18 September 2023 refused to restrain Parle from using the trademark ‘For the Bold’ on its products in a suit...
Mumbai : Ogilvy India announced that effective 1 July 2022, Hirol Gandhi has taken over as president and head of office – Mumbai and Kolkata. A...
Mumbai: Parle Products is nudging upon relationship dynamics with the launch of a digital film to celebrate Father’s Day. Conceptualized by creative agency, Please See, the...
Mumbai: Reminiscing the yesteryears of India’s redefining moments, food company Parle Products celebrates the spirit of a sovereign India in its Republic Day film. Tracing the...
Mumbai: With still some days to go for Valentine’s Day, food company major Parle Products has launched its latest advertising campaign for its chocolate chip cookie...
New Delhi: Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by...
As the entire country is battling the second wave of coronavirus outbreak, advertisers asserted that they will continue advertising on television as it is the most...
NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the...
MUMBAI: Parle Products, India’s leading biscuits and confectionery manufacturer, today announced the relaunch of its most popular confectionery product Rol.a.Cola on the back of popular demand...
MUMBAI: The digestive cookies range in India is dominated by Britannia Nutrichoice range of biscuits. The market is huge and every brand now sees opportunity in...
MUMBAI: Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20. The...
MUMBAI: Parle is ensuring that the growing frenzy behind wellness items does not dim the interest of people in its classic biscuit Milano. It appointed Taproot...
MUMBAI: India’s leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division ‘Platina’ a year ago, has now taken a step further to strengthen...
MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part...
MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to...
MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and...
MUMBAI: The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the...
MUMBAI: As it gears up to launch its Over-The-Top (OTT) video streaming service in the country, Vuclip has roped in former Yahoo! India director Vishal Maheshwari...
MUMBAI: As it gears up to launch its Over-The-Top (OTT) video streaming service in the country, Vuclip has roped in former Yahoo! India director Vishal Maheshwari...
NEW DELHI: Celebrity Cricket League has roped in Parle Products as the title sponsor for a period of three years for its brand Parle 20-20 Cookies....
MUMBAI: Media and manufacturing industries are abuzz with talks of Parle Products new Out Of Home (OOH) campaign in Delhi-NCR that upholds its pan India ‘Litter...
KOLKATA: SureWaves Media Tech, a Bengaluru based digital media-technology company, is looking beyond the Indian shores. The company is planning to expand its presence and operations...
KOLKATA: Fast moving consumer goods (FMCG) company Britannia Industries is planning a capital expenditure between Rs 150 crore and Rs 200 crore over the next two...
KOLKATA: Having tied-up with over 300 local cable TV channels, Bangalore-based digital media-technology company SureWaves MediaTech now aims to have another 50 cable TV channels for...
MUMBAI: Celebrity faces have always added flavor to PepsiCo marquee brand Lay’s. From cricketers to actors, all have lent their charm to sell the bag of...
KOLKATA: Kolkata Municipal Corporation’s (KMC) decision to waive advertisement tax on temporary banners, festoons and hoardings put up on the bamboo structures during the festive season,...
MUMBAI: Parle has launched a new TV campaign for its 20-20 Cookies. The objective of the campaign is to build “strong” consumer brand franchise amongst the...
MUMBAI: Everest Brand Solutions has bagged the creative duties of Parle‘s wafer brand. The account was earlier handled by Grey. Everest Brand Solutions president Dhunji Wadia...
MUMBAI: Making a debut on the court, Hide & Seek, the biscuit brand from the house of Parle, has joined hands with the Aircel Chennai Open...
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...
MUMBAI: Last year, National Geographic Channel’s (NGC) Mission involved Mount Everest. The six month long initiative saw the channel make substantial gains in viewership and ad...
MUMBAI: Doordarshan (DD) seems to be banking on the Bollywood formula to woo viewers during the afternoon slot on the last Saturday of the month. Starting...
The verdict is out. The hopes and hype surrounding the Indian entry to the 74th Academy Awards ensured Star Movies a viewership for the live event...
The verdict is out. The hopes and hype surrounding the Indian entry to the 74th Academy Awards ensured Star Movies a viewership for the live event...
The verdict is out. The hopes and hype surrounding the Indian entry to the 74th Academy Awards ensured Star Movies a viewership for the live event...
