ITV

Tag: Parle Wafers

  • ZengaTV ropes in Parle Wafers as title sponsor for India-SL series

    MUMBAI: Mobile video streaming provider ZengaTV, the exclusive mobile rights for the ongoing India-Sri Lanka series, has roped in Parle Wafers as the title sponsor for the series.

    Under the deal, Parle Wafers will advertise in between overs as pure FCT and also on Action Replay and Super 4‘s mirroring the traditional TV model of advertising and this alternate platform gives a choice to the brands to consider while they strategize their marketing and advertising plan.

    Announcing the sponsorship, ZengaTV CEO Abhishek Joshi said, “This tie-up with Parle Wafers is an important addition to our already existing advertiser bouquet and we strongly feel is that there is enough space for every brand to advertise on the mobile TV platform and this will be very hard to ignore when they launch their future brand campaigns. Zenga TV which currently is on a very high growth trajectory is proof that this is a serious platform for the marketers to start considering.”

    The series kicked off on 21 July on Ten Cricket featuring five ODIs and one Twenty20 match.

  • Everest Gets Aditya Birla’s ‘more’

    MUMBAI: Everest has won the strategic and creative duties for Aditya Birla Retail Limited‘s brand ‘more‘. The agency‘s Mumbai office will handle the business.

    Aditya Birla Retail Limited head marketing and branding Kunal Dhawan said, “We believe that Everest will work with us as partners in building our brand equity as they have a strong team and we welcome Everest to our team.”

    Everest Brand Solutions president Dhunji S. Wadia said, “We welcome Aditya Birla Retail to the Everest family. We believe in working with our clients and adding value to their business. This is a significant win for us. It‘s a huge vote of confidence for our way of working. Everest is in an exciting phase of transformation. The hard work put in over the recent past is bearing fruit now. We expect a lot of action in the coming months.”

    Everest NCD Rahul Jauhari said, “more is a challenge of a different nature and we look forward to it. And of course, I am always happy to be working with a client team that is as clear on expectations and way ahead as they are.”

    Everest‘s list of clients includes Parle Wafers, Ranbaxy Volini, Kotak Mutual Fund, SAB TV, GoAir, Power Grid Corporation of India to the kitty, amongst others.

  • Parle Wafers launches new campaign

    Parle Wafers launches new campaign

    MUMBAI: Everest Brand Solutions has conceptualized the latest campaign for Parle Wafers keeping in mind the objective of carrying forward the message ‘Parle‘s Wafers khaane kaa match jeetaane ka, aapka kya hai funda‘ to occasions beyond cricket and other aspects of its TG‘s life. The commercials are produced by Nirvana Films.

    The main challenge was to reinforce the ‘Parle‘s Wafers khaane kaa funda‘ concept in the consumer‘s minds based on the proposition that when they consume Parle‘s wafers something good happens to them and hence it becomes their ‘funda‘ for consuming Parle‘s Wafers.

    The TV campaign has two commercial simultaneously on air, both showing how the protagonists discover their superstition/lucky charm while eating Parle‘s Wafers. The first commercial revolves around social networking sites mainly Facebook. Keeping in mind the target audience of the product, Parle came up with the FB funda for their new TVC, with the belief that it leads to a favorable outcome each time you bite Parle‘s Wafers, so that youngsters can relate well with it.

    The TVC shows a nerdy character surfing the net in the middle of the night. He picks up Parle‘s Wafers from the pack and receives a friend request from an attractive girl. On picking up another wafer he receives a similar friend request. The boy is amazed and sees a connection here as he realizes what is happening. He picks another wafer and the happiness continues…

    The second TVC shows a young couple ‘hanging out‘ on their first date on a park bench. They look conscious and awkward. Just then, the boy eats a Parle‘s wafer and out of nowhere lightning strikes. The girl gets very scared and hugs the boy involuntarily. The couple is surprised and as the boy has another wafer the same thing happens all over again. The boy realizes the connection and mischievously smiles and has another bite.

    The brand was initially called ‘Musst Chips‘ when it was first introduced in April‘08 in Maharashtra and was later extended nationally in a phased manner. In July‘10 the brand was re-launched as ‘Parle Wafers‘ bringing a younger appeal to it and building on the equity of Parle.