ITV

Tag: Parle Products Pvt Ltd

  • Indiantelevision.com strives to decode brand safety in association with BBC World News

    Indiantelevision.com strives to decode brand safety in association with BBC World News

    NEW DELHI: Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web getting more controversial. From racist, misogynist, to inflammatory communal content, various publishers and broadcasters are facing flak from viewers and advertisers alike. In recent days, we also heard about several advertisers taking their money out of many news channels. 

    This has sparked a great deal of conversation, within all stakeholders involved, on how a trustworthy environment can be created for the advertisers and ensure them positive brand equity. From content operations to weighing in what other advertisers are present in the realm, everything is garnering a closer look. 

    To shed light onto the same and discuss the way ahead with leading advertisers and agencies, Indiantelevision.com, in association with BBC World News and BBC.com, will be hosting a webinar titled “Is Your Brand Truly Safe: Decoding The Right Brand Equity With The Power of Trust” on Wednesday, 2 December 2020 at 11:30 am. 

    The panel will include worthies like: Wavemaker CEO – South Asia Ajay Gupte, Parle Products Pvt Ltd senior category head- marketing Krishnarao S. Buddha, Future Group India CMO – FBB Prachi Mohapatra, BBC Global News MD Rahul Sood, Accenture director – supply chain, network and sales operations Shekhar Tiwari, and Initiative CEO Vaishali Verma. The panel will be moderated by Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari. 

    Register now at https://lnkd.in/eyWJ8Bk 

  • No job losses yet, Parle senior category head Mayank Shah clarifies

    No job losses yet, Parle senior category head Mayank Shah clarifies

    MUMBAI: Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due to the slowing economic growth and falling demand in the rural heartland which could cause production cuts.

    Speaking with Muralidhar Swaminathan, the Channel Director of BTVI, on the job losses issue and the current scenario, Mayank Shah, Sr category Head at Parle Products shared that there’s a definite slowdown. He further highlighted that the issue of job losses has been blown out of proportion which is inappropriate. He said the consumption of a basic INR 5 packet has taken a hit due to a high GST rate which has affected the overall run. 

    Shah also mentioned that the sales have declined by 7-8 percent for biscuits below INR 100 per kg, which attracts 18 percent GST. He said low demand and high GST rate will eventually lead to the production slowdown and maybe job cuts. Shah said demand for the popular Parle biscuit brands such as Parle-G had been worsening since India rolled out a nationwide goods and services tax (GST) in 2017, which imposed a higher levy on biscuits costing as low as INR 5 but this shall have no impact on the employment.