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MUMBAI: Mumbai’s industrial past is being dismantled brick by brick—and replaced with glass, steel and balance sheets. The iconic Parle-G biscuit factory in Vile Parle East,...
BENGALURU: Biscuit maker shuffles dairy leadership as it looks to cream off more profitsBritannia Industries is stirring the pot. The Mumbai-listed biscuit behemoth announced on 15...
MUMBAI; The wickets may be tumbling on the pitch, but in the advertising arena, it’s pure carnage — with brands smashing sixes every over. Fresh data...
MUMBAI: The Indian Premier League (IPL) is not just a sporting event; it’s an advertising goldmine. New data (22 March to 1 April 2025) from TAM...
MUMBAI: Experience Commerce, the integrated marketing powerhouse under the Cheil Network, has scored a sugary-sweet victory, clinching the digital mandate for Parle Candy Culture. Following a...
MUMBAI: Even the best of friends must part at some stage. Parle Products senior category head – marketing Krishnarao Buddha has announced his departure from the...
Mumbai: Thought Blurb Communications has released a new three-minute Parle-G Diwali film, highlighting concerns about the erosion of tradition and the tokenism gradually seeping into this...
Mumbai: We often take established traditions for granted because they are familiar. However, the younger generation sometimes questions these norms and offers a new perspective. Parle-G’s...
Mumbai: Parle Products has launched its latest campaign for Parle 20-20 cookies. The brand’s past campaign thrilled us with a quirky set of situations that one...
Mumbai: As excitement builds for the ICC Men’s T20 World Cup 2024, Disney Star unveils its stellar line-up of 19 brands across various categories. This impressive...
Mumbai: TAM Sports has released an IPL report based on the first 71 matches of IPL 17 and for all the channels on which matches are...
Mumbai: In the fast-paced world of advertising, innovation is key to capturing audience attention and creating memorable brand experiences. This IPL season, JioCinema embarked on a...
Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming...
Mumbai: The record-breaking growth of premium audiences on HD during cricket events drew a massive assembly of advertisers in 2023. The measurable growth of HD households...
Mumbai: Parle Products, one of the leading biscuit brands in India has released its latest TV Campaign for its flagship product – Parle G. This TV...
Mumbai: Parle Products, the largest selling biscuit brand has released its latest campaign for KrackJack. This latest iteration of the Parle Krackjack campaign adds to the...
Mumbai: Historically, in India, during the three to four months of the festive season that stretches from August, starting with Raksha Bandhan, up until New Year’s...
Mumbai: Parle Products has launched three new TVC’s for Parle Marie. The product consolidates its position as the soul of adda in its latest campaign for...
Mumbai: Parle Products is nudging upon relationship dynamics with the launch of a digital film to celebrate Father’s Day. Conceptualized by creative agency, Please See, the...
Mumbai: Liqvd Asia has bagged the social media mandate for Parle’s confectionery brands, under Parle Products, one of India’s leading FMCG companies. The agency will handle...
Mumbai: After making its foray into the branded atta segment, Parle Products which specialises in biscuits, snacks, and confectionery has now announced its entry into the...
Mumbai: Parle Products, one of India’s leading biscuits, snacks and confectionery manufacturers, has launched three new TVCs in Maharashtra for Parle Marie biscuit. This new localised...
New Delhi: Known for its biscuits, snacks and confectioneries, Parle Products is now expanding its portfolio with the launch of ‘Parle G Chakki Atta’. The owner...
KOLKATA: L'affaire TV ratings continues. In an unprecedented move, the Broadcast Audience Research Council (BARC) India has decided to cease giving out ratings for individual news...
NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period. As per media reports, Parle Products category...
MUMBAI: Distributing food supplies during a pandemic can be very challenging. While the central government has exempted biscuit manufacturers from the restrictions of the lockdown, Parle...
MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery has launched an engaging campaign featuring three ad films for its biscuit brand – Milk Shakti....
MUMBAI: Parle Products has launched a new digital film on the occasion of Holi titled ‘Holi Ke Mazelo’. The digital film carries the crucial message of water...
MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery launched the new campaign #YouAreMyParleG with a digital film depicting the life of an Indian soldier....
MUMBAI: The digestive cookies range in India is dominated by Britannia Nutrichoice range of biscuits. The market is huge and every brand now sees opportunity in...
MUMBAI: Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20. The...
MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to launch a...
MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part...
MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26...
MUMBAI: Parle Products has entrusted Zenith India (Publicis Media) its media planning and buying duties after a multi-agency pitch. Parle has a portfolio of iconic brands...
MUMBAI: Parle Products has entrusted Zenith India (Publicis Media) its media planning and buying duties after a multi-agency pitch. Parle has a portfolio of iconic brands...
MUMBAI: Parle Products has announced its association with CCL- ‘Celebrity Cricket League’ which brings together India’s most popular hobbies- Cricket and Films. The fifth edition...
MUMBAI: Parle Products has roped in Amitabh Bachchan again as the brand ambassador for its confectionary brand Kaccha Mango Bite. The brand owns the taste by positioning...
MUMBAI: With the arrival of new players in the market, the brand needed to communicate its core promise to the consumers. i.e. digestive biscuit equals a...
Mumbai: Parle Products has roped in Amitabh Bachchan as the brand ambassador for its recently launched Gold Star Cookies. The company will be carrying out an...
MUMBAI : Everest Brand Solutions, the creative agency of record for Parle‘s confectionery range, has created the launch campaign for Londonderry. The three television commercials (TVCs)...
MUMBAI: Manufacturers of biscuits and confectionery products, Parle, has shifted its media account from Maxus-TME to TME-MPG. Top sources in the agency confirmed the news to...
MUMBAI: If awards for adult “performers” can become annual fixtures, why not for kids. Buena Vista Television India has announced that it is all set for...
