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Tag: Parle-G

  • Onam 2025: How brand campaigns tapped into Kerala’s festive pulse

    Onam 2025: How brand campaigns tapped into Kerala’s festive pulse

    MUMBAI: It’s that time of the year when Kerala’s air carries the aroma of Onam Sandhyas, floors burst into bloom with colourful pookalams, and Punnamada and other famous lakes in Kerala ripple under the oars of Vallam Kali racers as the cheers of the crowd echo across the water. In 2025, brands are lining up to tap into this very sentiment, weaving campaigns that range from heart-tugging reunion tales to playful takes on how the festival is evolving in an age of technological advancement.

    Diving headfirst into the festive spirit was Amul, with an ad film featuring the iconic Amul girl in a cream kasavu saree, rocking a pair of sunglasses as she balances on the edge of a long racing boat and performs the viral ‘aura farming’ step to traditional Kerala tunes. Staying true to its knack for seizing every cultural moment that resonates with Indian audiences, the dairy giant recreated the viral boat-dance originally started by 11-year-old Indonesian Internet sensation Rayyan Arkan Dikha.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Amul Keralam (@amulkeralam)

    On a similar vein, Parle-G also released a campaign film zeroing in on what the festival actually means to Malayalam households. The story follows a family returning to Kerala from the US after 16 years. While the daughter is eager to embrace the festivities, the father feels disheartened by how traditions have evolved with time.

    For instance, the once-famous Poopara ground, known for its Onam celebrations, has turned into a bus stand; a pookkalam has been replaced by ready-made carpets; and the mango tree which was once used to tie a swing has been cut down because no one has the time to clear away the dry leaves. To him, it is both alarming and disheartening to see the festival lose its soul, with rituals altered in the name of convenience.

    In a heartening twist, the daughter recreates his childhood memories by bringing home a Pulikali troupe, tug-of-war games and other vibrant touches of authenticity, reminding him that the essence of Onam lies in togetherness and shared joy. The film closes with the brand’s message: ‘Jo auron ki khushi mein paye apni khushi, Parle-G, G Maane Genius’.

    Here’s a look at some of the other campaigns that stood out this Onam:

    Association of Mutual Funds in India ( AMFI )

    Mutual Funds in India

    Through its Mutual Funds Sahi Hai campaign, AMFI has rolled out festive-themed billboards, digital displays and social media posts in both English and Malayalam, with taglines like “Staying invested can take you places.”

    At Cochin International Airport, Homecoming travellers are greeted by a life-sized 3D boat installation set against an LED backdrop. Passengers can hop aboard, pick a dream destination, from the Eiffel Tower to the Statue of Unity, and capture moments that symbolise how long-term investing can take you places.

    But the celebrations don’t stop there. The mutual fund self-regulatory body has also anchored itself at the legendary Nehru Trophy Boat Race in Alappuzha, where over 75 snake boats slice through the waters before nearly a lakh spectators. The message? Just like the rowers’ endurance and rhythm, consistent investing builds momentum towards long-term goals.

    Peter England 

    The apparel brand has launched a new Onam campaign aimed at Kerala’s Gen Z consumers, featuring traditional festive elements fused with the contemporary  culture of today’s youth. The brand has roped in homegrown rapper Imbachi to headline the campaign with a specially created anthem.

    The track combines the rhythm of Kerala’s ‘chenda melam’ with the beats of hip hop, offering a fresh sound that reflects the cultural roots of Kerala.

    The campaign also sets the tone for Peter England’s long-term retail strategy, leveraging pop culture, music and Gen-Z influencers to strengthen engagement with India’s new-age consumers.

    Sujata Appliances

    Sujata Appliances’ Onam campaign shines a light on an old-age home, conveying that the festival’s spirit extends beyond biological family ties. The film follows an elderly woman abandoned by her own family who, instead of celebrating alone, brings together residents of the home and children from an orphanage. By preparing a traditional sadya and sharing it with them, she transforms what could have been a solitary occasion into one filled with joy and warmth. The campaign delivers a clear message: Onam is not only about kinship by blood, but about spreading love, embracing others, and forging new bonds of togetherness.

    South Indian Bank 

    The bank has unveiled its Onam campaign film, written and produced by Aiswarya Suresh and directed by Brijith BKV of First Picture Show Co. Captured in a PoV format, the story follows a family reunion for Onam, bringing to the fore the campaign’s central theme: the best returns come from investing in relationships.

    The film opens with a young Malayali woman returning home after years away, surprising her family just in time for the festival. She quickly becomes the heart of the celebration: from decorating a floral rangoli to dressing in traditional Thalappoli attire and joining the grand Onam feast. Subtly interwoven is the role of South Indian Bank’s mobile app, emphasising the brand’s message that while technology enables convenience, true wealth lies in the bonds that bring people together.

    Casio Watches India

    Casio Watches India’s Onam campaign depicts the warmth of new beginnings within families. In the film, a mother-in-law welcomes her daughter-in-law on her first Onam, gifting her a Casio LTP-SN5YSR-5A watch to mark the occasion. What may appear to be a simple gesture carries a deeper meaning, symbolising acceptance into a new family and creating a sense of belonging. In a touching moment, the mother-in-law gently remarks that it is her “daughter’s first Onam,” not her daughter-in-law’s, making her feel truly at home. The campaign also showcases a model designed specifically in India for Indian consumers, underlining Casio’s effort to create products that are culturally relevant to its audience.

    Shriram Finance

    The brand’s Onam campaign draws on Kerala’s association with gold, not merely as a symbol of wealth, but as a treasure chest of memories, traditions, and aspirations. Built around the thought ‘May your Onam be of Gold’, the film extends the metaphor to our loved ones, portraying them as life’s true riches. Familiar faces from Malayalam cinema and television bring a sense of warmth and relatability, while Vineeth Sreenivasan’s soulful composition lifts the narrative with melody and emotion, wrapping the story in festive spirit. 

  • Parle-G celebrates the evolution of motherhood into friendship

    Parle-G celebrates the evolution of motherhood into friendship

    MUMBAI: This Friendship Day, Parle-G has released its deeply moving Mother-Daughter film, a tribute to the beautiful evolution of one of life’s most powerful relationships. Through the story of a mother and her daughter, the film gently reminds us that sometimes our oldest relationships become our strongest friendships.

    Parle-G’s campaign this year is a call to pause and reflect on the unsung friendships in our lives, the bonds that weren’t chosen, but were always there.

    “Friendship isn’t just about who we laugh with, it’s also about those who quietly stand by us through every step of life,” said Mayank Shah, Vice President at Parle Products. “Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who’ve moulded us with love and care. Parle-G has always celebrated core emotions, which is the brand’s strength. The fact that we understand and empathise with our near and dear ones comes through naturally in this well-crafted film.”

    “This film reflects a generational shift in parenting. When we were growing up, parents were stern, often authoritarian figures. Their word was law. You listened, obeyed, and rarely questioned. But today’s parents are different. There’s a softer, more empathetic approach. They make the effort to understand their children’s world, to meet them where they are, and to build trust through friendship. That change in perspective lies at the heart of our film.”, said Thought Blurb Communications founder & chief creative officer, Vinod Kunj.

    When we are young, mothers are our first teachers, protectors, and disciplinarians. They make the rules, guide us, feed us, and with every Parle-G dunked in milk, they pass on tiny bits of wisdom. But with time, some things change.

    This film captures that emotional journey with incredible simplicity and honesty. Of going from dependency to deep connection, from mother and daughter to lifelong confidantes. “Today’s mother isn’t just parenting, she’s growing with her teen. She’s evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what’s beautiful is, it’s mutual. It’s a relationship I know intimately – as a daughter and as the mother of a teen. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today.”, said Thought Blurb Communications national creative director, Renu Somani.

    This Friendship Day, join Parle-G in celebrating the friendships that don’t begin in a playground, but in a kitchen, at a dining table, or in the quiet corners of a busy home. Because the journey from “Ma” to “best friend” is one of life’s most beautiful transitions. And like Parle-G, it’s a bond of a lifetime.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Parle-G (@officialparleg)

     

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  • Parle G’s releases its latest campaign to celebrate Ganesh Chaturthi

    Parle G’s releases its latest campaign to celebrate Ganesh Chaturthi

    Mumbai: We often take established traditions for granted because they are familiar. However, the younger generation sometimes questions these norms and offers a new perspective. Parle-G’s Ganesh Chaturthi film celebrates the spirit and joy that Lord Ganesha brings to homes during the festival.

    The film is created as a timeless discourse about tradition and gender. It refrains from preaching or instructing the audience. Instead, the audience is drawn in as part of the story. Parle-G’s brand becomes part of the storyline, with a nod to the broader message.

    The long-format film conceptualised and created by Thought Blurb Communications captures the mood and spirit of the festival. The film has been conceptualised in Marathi, since the festival holds more relevance in the Maharashtrian community and to reach a wider audience, it has been released in four more languages, as Ganeshotsav is now a pan-Indian festival.

    Released in a total of five regional languages, Hindi, Marathi, Kannada, Telugu and Gujarati the film aims to connect with the HSM market and build a stronger connection and recall value.

    The story revolves around the protagonist who is charmed by the hubbub of activity in the house in the days preceding the coming home of Lord Ganesha. While the rest of the household is caught up in the buoyant mood of bringing Ganpati home, we see a little girl ask an innocent question. She is not quite satisfied with the response. This is noticed by our protagonist. In the course of the film, the question is resolutely answered, and the family, including the young girl, walks away happy.

    The theme is explained succinctly by Parle Products VP Mayank Shah, “Parle-G is usually a participant in every festival and celebration in virtually every household in the country. The idea is powerful enough to merit its own expression. The storyline steers it to the brand’s purpose and delivers its message. The underlying Brand message “Genius is the one, who believes that in the Joy of Others lies our own” is delivered beautifully with emotions that leave most viewers moist-eyed.”

    Thought Blurb Communications chief creative officer Vinod Kunj added, “This is the third in a series of long format films we have created for Parle-G that touch upon cultural and social occasions that bring us together. The brief for the strategy and creative team was to shine the light upon an aspect of the event that hasn’t been dwelt on before and deliver the ‘genius’ thinking that is the soul of the brand’s communication.”

    National creative director of the agency Renu Somani said, “While every nuance of Ganesh Chaturthi has been covered extensively across every aspect of the communication spectrum, there are some facets that are still not explored. Traditions have always existed, and we all follow them to tell our stories. The way the story unfolds, it carries the brand message of true genius being about using one’s imagination to bring happiness to others.”

    The tagline, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’, completes the brand’s message and rounds up the communication. Quite importantly, without expressing any social or moral overtones.

    Parle-G’s Ganesh Chaturthi film can be watched across social media and YouTube.

  • Parle G’s latest campaign celebrates Friendship Day

    Parle G’s latest campaign celebrates Friendship Day

    Mumbai: Parle G releases its campaign celebrating Friendship Day. As a brand, Parle-G wears many hats. The brand’s tagline ‘Genius wohi, jo auron ke khushi mein paye apni khushi’ weaves into the culture of companionship in terms that Parle-G does best. The new film from the Parle stable addresses the real meaning of friendship on the occasion of World Friendship Day. True friendship, as opposed to faceless, impersonal social media.

    The film follows the story of a group of friends, who are on the cusp of venturing into life after college. They rally around their one friend who needs a little cheer and encouragement before his campus interview.

    The core promise of the brand can be extended to children, tweens, young adults and older parents in equal measure. It spans age, gender, language, and culture seamlessly.

    Parle Products Pvt. Ltd vice president Mayank Shah puts it succinctly. “The Parle-G brand fulfils many roles in our everyday lives just as a good friend does. Friendship Day is a great platform to connect with the youth and send out a heartwarming message without being preachy. The film is made in the style of popular ‘buddy’ movies of today. The animated banter and college jargon work well for it. It has a universally appealing message with an informal approach, that adds a welcome layer to the brand’s image.”

    It’s a coming-of-age story that most men in young adulthood would relate to and appreciate. It also speaks to a varied demography of viewers in its effortless portrayal. There is simplicity of emotion and genuine empathy, that makes itself evident in the course of the film. What begins with light banter and friendly joshing soon takes a deeply personal turn as each friend realizes that their road trip can wait for another day, but perhaps their friendship cannot.

    The film was created by Thought Blurb Communications and released on Social Media and Video distribution platforms like YouTube on the eve of World Friendship Day.

    Thought Blurb Communications chief creative officer Vinod Kunj added: “Venerable brands like Parle-G build over time. An over-arching brand idea like this helps to stretch its legs and grow. This is yet another iteration of an idea that feeds into the bigger brand story.”

    Thought Blurb Communications national creative director Renu Somani speaks of the creative process. “The story may have come out of a simple insight, but crafting emotion into the usual young male bluster was its crux. There’s a shared emotion that comes to the fore and takes over from individual motivations.”

    As Friendship Day comes and goes, the new Parle-G film becomes another brick in the creation of the brand edifice. It is part of the brand’s journey into the imagination of a new generation of Indians and a continuing legacy.

  • Eloelo app launches digital campaign for its game show with Aakash Chopra

    Eloelo app launches digital campaign for its game show with Aakash Chopra

    Mumbai: Eloelo live entertainment app, has launched a digital campaign for its live game show, ‘Diwan-e-Cricket.’ The campaign video highlights the craze of the cricket World Cup in India. Eloelo’s game show ‘Diwan-e-Cricket,’ is an engaging cricket quiz show hosted by celebrated cricket analyst, Aakash Chopra. Cricket enthusiasts can prepare for a thrilling experience and compete for Rs one lakh in cash prizes and the chance to meet Aakash Chopra live.

    Aakash Chopra’s X (tweet) on the campaign:

     

     

    Brands like Meesho, Ajio, Pizza Hut, Zee5, boAT, AbhiBus, Asian Paints, Coin Switch, Parle-G, and Zepto also reacted to the campaign on X (Twitter).

    Starting on  8 October 2023, ‘Diwan-e-Cricket’ will captivate viewers during the innings break of every India match in the ODI World Cup. Aakash Chopra, former Indian cricketer, renowned commentator, popular YouTuber, and esteemed columnist, will kick off the dynamic live show with insightful match commentary and offer an opportunity for Eloelo app users to interact with him on the live show. The quiz will follow, featuring four options per question and a countdown timer. The contestant with the most accurate responses will have the opportunity to claim enticing cash rewards.

    Host of the game show Aakash Chopra said, I am excited to host Diwan-e-cricket exclusively LIVE on the Eloelo App which is one of the leading live streaming platforms in India. Cricket is of course a sport that unifies the entire nation and the way Eloelo has envisioned the show, with both live interactivity with users and a fun game show combined into a first-of-its-kind concept is what really got me interested. It combines the nation’s interest in the ongoing World Cup with a deewangi for cricket in general, in a unique and fun way. Cricket lovers are sure to love the show.

    Eloelo CEO Saurabh Pandey emphasised the company’s unwavering commitment to creating interactive entertainment that aligns seamlessly with Indian sensibilities. He commented, “At Eloelo, our aim is to tap into the shifting consumer behaviour from TV-based content consumption to mobile-based content consumption. With the World Cup fever across the country, we want to extend our app users a chance to not only engage with their favourite game live with an expert but also stand a chance to win big. ‘Diwan-e-Cricket’ is in line with our social games offerings that have cultural resonance with a core layer of interactivity to them.”

    Get ready for an exhilarating experience throughout the ICC World Cup Tournament as ‘Diwan-e-Cricket’ blends entertainment with exciting cash rewards. This exclusive event, hosted on the Eloelo platform with 37 million users and 120K creators, invites participants from every corner of India to seize the opportunity to win INR 1 lakh in cash prizes!

    Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.

    Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.  

  • Parle-G reminisces about India’s journey on 73rd Republic Day

    Parle-G reminisces about India’s journey on 73rd Republic Day

    Mumbai: Reminiscing the yesteryears of India’s redefining moments, food company Parle Products celebrates the spirit of a sovereign India in its Republic Day film. Tracing the journey of its flagship brand Parle-G, the film depicts the journey of the homegrown brand as the country evolved from penning the history with its independence movement to the present era of new normal, over a span of seven decades.

    Voicing the narrative is veteran thespian Piyush Mishra, whose earthy tone adds a whole new dimension to the film. To create this special film, Parle Products sourced various footage through different sources ranging from Getty to the Films Division and took special permissions from Getty and Films divisions. “The film has been released on digital platforms and garnered over 12 million views across all platforms already,” said the company.

    Conceptualised by creative agency Please See in partnership with Reliance Entertainment, the film uses archival footage of major milestones and glorious moments to talk about the freedom movement in the 1930s, 1971 war, India’s first World Cup win in the 1980s, iconic Bollywood characters ‘Raj and Simran’ to the successful space mission and then India’s successful creation of Covid-19 vaccines.

    All of these are interspersed with a perfect amalgamation of Parle-G from its launch in the 1930’s (Parle Gluco) to the pack version of today, which has been present at different intervals of history with the message ‘years changed, but we stayed the same,’ depicting its unchanged taste and popularity.

    “Just as Parle Products stands for a swadeshi brand, our brand Parle-G is often referred to as ‘Desh Ka Apna Biscuit.’ We feel extremely proud and fortunate to be a part of India’s journey from pre-Independence time to the present day,” said Parle Products senior category head Mayank Shah. “The film carries a degree of nostalgia as important events from the past play out in front of viewers. Just as the country crossed milestones over the years, so did Parle Products and gradually Parle-G has retained itself as the go-to product when one thinks of a biscuit.”

    “In circulation for 79 years, we have kept the taste intact with no change in the flavor of the Parle-G ever since it was first sold in 1939. Parle shall continue to remain an integral part of the nation and with the coming years we hope to be a part of many such achievements – furthering our course with the country,” he further said.

  • Brands rekindle patriotic fervour, as the nation celebrates 73rd Republic Day

    Brands rekindle patriotic fervour, as the nation celebrates 73rd Republic Day

    Mumbai: The nation marks 73 years of its transition to a republic on 26 January. To commemorate the day on which the Constitution of India came into effect, brands have come out with varied campaigns and initiatives that celebrate the important day.

    PARLE-G

    Homegrown food company Parle Products launched a special Republic Day film that reminisces India’s defining moments while tracing the journey of its flagship brand Parle -G over a span of seven decades. Conceptualised by creative agency, Please See in partnership with Reliance Entertainment, the film uses archival footage of major milestones and glorious moments from the freedom movement in the 1930s & 40s, the 1971 war and the country’s first World Cup win in 1983. The film directed by Sreemoyee Bhattacharya and produced by Rajdeep Chowdhry also traces India’s successful space mission, while cutting to the now successful creation of Covid-19 vaccines. All of these are interspersed with an amalgamation of Parle-G from its launch in the 1930s (Parle Gluco) to its pack version of today, showcasing it as ‘Bharat Ka Apna Biscuit’ and giving out the message that ‘Years changed, but we stayed the same’.

    Voicing the narrative is veteran actor-lyricist Piyush Mishra, whose earthy tone adds a whole new dimension to the film. To create this special film, Parle Products sourced various footage through different sources ranging from Getty to the Films Division, taking special permissions.  

    TATA TEA PREMIUM

    TATA Consumer Products’ flagship brand TATA Tea Premium ‘Desh Ki Chai’ brought its Republic Day initiative ‘Desh Ka Jhanki’ that tried to capture the innate spirit of different regions. Drawing inspiration from its state-specific packs, each Jhanki (tableau) is designed with elements reflective of the pride of the region, capturing customs, traditions, and culture-specific to each state. The initiative paid ode to the amalgamation of diverse elements that makes India truly unique. Keeping true to its hyper-local strategy the initiative brought alive elements of each state with the special creative rendition that’s akin to the tableaus of the Republic Day parade.

    GODREJ GROUP

    Every one of us has grown up singing and listening to the patriotic song ‘Hum Honge Kamyab’. On the occasion of India’s 73rd Republic Day, conglomerate Godrej Group has unveiled a rendition of this inspirational song ‘The Bharat Hoga Kamyab Anthem’. The music video conceptualised by the Corporate Brand & Communications team at Godrej and advertising agency Creativeland Asia features 13 frontline workers such as a doctor, nurse, police official, delivery executive, home visit technician, security guard, ambulance driver, milkman, municipal body and NGO executives. The #BharatHogaKamyab film also features individual Covid heroes and brands/institutions such as Apollo Hospital, CRY, Mumbai Thane Municipal Corporation among others, who took up unique initiatives for the well-being of citizens as we dealt with the pandemic.

    Canara HSBC Oriental Bank of Commerce Life Insurance

    Canara HSBC OBC Life Insurance kicked off its digital campaign #GarvSeJeeyo ahead of Republic Day 2022. Built around its latest offering Guaranteed Suraksha Kavach– a niche product designed exclusively for Defence, Security and Police personnel, the campaign puts a spotlight on India’s brave soldiers and honours them for their selfless services. Furthermore, #GarvSeJeeyo conveys the message of living with pride despite the odds in life and essentials for smartly creating financial protection around self and family members.

    FUJIFILM INDIA 

    To mark the occasion of Republic Day, Fujifilm India has announced the launch of a Republic Day contest titled #ShareYourIndia. As part of the contest, Instax invited participants to share what they love most about the country and stand a chance of winning the best-selling Instax camera. The contest that went live on Instagram from 20 January will be open till 26 January and the winner will be announced on the 27th. To participate, users can upload their favourite photograph which depicts the belongingness and love that they feel for the country and supports it with a caption, using the hashtag #ShareYourIndia. The initiative is a part of Instax’s endeavour to help people archive their memories better and instill a sense of happiness, pride and nostalgia on this Republic Day.

  • As Rasoda meme trends on social media, brands jump in to leverage the heat

    As Rasoda meme trends on social media, brands jump in to leverage the heat

    NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on social media. The show might have ended in 2017 but scenes from the show have kept the humour alive. It also features other actresses Rucha Hasabnis aka Rashi and Giaa Manek aka Gopi Bahu.

    It started when a Youtuber Yashraj Mukhate posted a hilarious music video which included the dialogues of Rashi Ben Cooker and Rashode Me Kaun Tha! In the scene, Kokilaben is seen scolding her daughters-in-law Gopi bahu and Rashi for putting an empty cooker on the gas.

    “My sister-in-law sent me a message about it. Later my co-actor, Rhea Sharma sent me the rap. My immediate reaction was surprise and shock. I was perplexed about how Yashraj got this clip since I never sang on the show. Later, I realised that it’s a rap and he has used my dialogues for it. I liked it so much that I asked a few friends for his number. I spoke to him and expressed my gratitude,” Rupal said.

    “Only prominent characters or personalities become the subject of memes or caricatures, and I am proud that Kokilaben is one of them,” she added.

    The video instantly became viral and started dominating twitter trends in India. It received more than six million views.

    Participating in a meme trend helps a brand add a dimension of fun to its social media presence and strategy.

    The whole scenario triggered a meme fest online which led brands to join the bandwagon. Even Mamata Banerjee and Jaipur Police also tweeted about it.

    Zomato is known for its quirky posts which grabbed the attention as usual and posted on social media platforms saying; It’s better to order food online, instead of putting empty cooker on stove. Mc Donald’s also tweeted a post which mentioned, McDonald’s k kitchen Mein Fries Hai.

    Even brands like Dunzo, Twitter, Netflix, Hotsar, Parle-G, Manforce India picked up the trend and posted hilarious creative posts on the same.

    View this post on Instagram

    Damn right it's better than yours

    A post shared by Tinder India (@tinder_india) on

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    Kokilaben found out what #Rashi was up to

    A post shared by Manforce Condoms (@manforceindia) on

  • Parle-G records highest-ever sales during Covid2019 lockdown

    Parle-G records highest-ever sales during Covid2019 lockdown

    NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period.

    As per media reports, Parle Products category head Mayank Shah said, “We’ve grown our overall market share by nearly five per cent, out of which, 80-90 per cent of this growth has come from Parle-G sales. This is unprecedented.”

    Parle-G's Rs 5-pack biscuits came in handy for many migrants who walked back home. Even during this difficult time, when all major factories were closed and supply chain was hampered, Parle Products was swift to resume operations to reach maximum sales.

    The company also restocked its distribution channels within a week to ensure the availability of the product during the lockdown.

    Its’ been over 80 years since Parle-G was first introduced in India and it has over 130 factories across the country out of which 120 are continuously producing units.

    Here’s how netizens celebrated the news on Twitter.

  • IdeateLabs promotes Porus Jose as CCO

    IdeateLabs promotes Porus Jose as CCO

    MUMBAI: IdeateLabs has recently appointed two senior creative directors to their team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.

    The duo would be reporting to Porus Jose, who has been promoted to the role of CCO for the agency. Jose has been with IdeateLabs for more than 4 years and has driven creative practice with a team of more than 110 people reporting into him.

    Both Dadarkar and Vyas come with close to 15 years of experience each, in leading creative teams in some of the top advertising agencies. The innovative concepts, ideas and impact of the campaigns that they’ve worked on bear testimonials. Some of these campaigns were widely recognized across the Advertising & Marketing sectors.

    Porus Jose said: “Experimentation is the cornerstone of great creative work. It’s one of the beliefs that Ash and Sajid share. The freshness of their thinking and their approach towards work will not only go a long way in bolstering the brands we work with, but will also bring cohesiveness in the team and boost the spirit. It is also an exhilarating time for the agency with a whole host of new initiatives and client wins. I am excited to be leading this team as we go marching into the digital-first future.”

    IdeateLabs director Vrutika Dawda said: “Team IdeateLabs has always been the hub of creative professionals. Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”.

    Having worked on a diverse set of brands such as HUL, Lenovo, MRF, Royal Challengers Bangalore (RCB), Tata Motors, Vodafone amongst others, Ashwini strives to deliver maximum ROI for the brands with his creative energies. His mantra is to lend the x-factor to all the work his team delivers. Ashwini has the expertise in all those areas that IdeateLabs was looking for.

    Sharing his reasons for joining IdeateLabs, Vyas said, “Over these years, I have been collecting creative experiences at some of the best advertising agencies in India. My aim is to uplift the art and groom my team for award-worthy ideas by providing them accurate direction. I am excited to work with this fun-loving bunch of people in the creative team. I plan to land some award-winning campaigns in the current year and make that a practice”

    Sajid comes with a rich advertising background across agencies, spanning two countries. Having worked with vast and diverse portfolios from chocolates, baby care to automobile and airlines, he comes with a keen insight into the consumer’s mind and the way he/she behaves. He has worked with clients such as Fair & Lovely, Cadbury Dairy Milk, Parle-G, Pepsodent, Standard Chartered Bank, Singapore Airlines, Emirates Airlines, and Nissan, to name a few.

    Dadarkar said, “I’m glad to be a part of the robust team at IdeateLabs. The kind of freedom I see in this Company is something I haven’t seen in many places. I plan to put my myriad experiences in the industry, working on a large spectrum of categories. Also, it will be a great opportunity to put this knowledge to use for the young and coming generations of creative minds”.