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Tag: Parixit Bhattacharya

  • BBH India appoints Swati Balani as executive creative director, Mumbai

    BBH India appoints Swati Balani as executive creative director, Mumbai

    Mumbai: BBH India, a leading creative agency, part of Publicis Groupe India, has announced the appointment of Swati Balani as executive creative director (ECD), in Mumbai.

    She will report to BBH India chief creative officer Parixit Bhattacharya in her new role.

    Welcoming Balani to the barn, Bhattacharya said, “We are casting for a high talent density collective. Where every individual inspires the other and impacts the work positively. Swati represents the very best of our industry. Her work puts technology, data, and platforms to the service of great insights. She has taken a modern, social approach to marketing across a variety of projects. Swati will guide the output of some of our key brands while pushing the boundaries on breakthrough, non-traditional work. We want Swati to make the best work of her life with the team here while laughing the hardest she ever has.”

    Balani has over 14 years of experience in the advertising and marketing industry with a combined knowledge of both traditional and digital platforms. Her expertise lies in combining creativity with tech and leveraging creativity while making use of digital platforms. She has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting. Throughout her career, she has built several brands across various sectors, including fintech, healthcare, BFSI, consumer durables, tech startups, FMCG and more. Over the years, Balani has collaborated with leading brands across industries, including ITC, Burger King, USL Diageo, Microsoft, P&G, PepsiCo, and Aditya Birla among others.

    Balani’s career has been marked by campaigns that have captivated the digital landscape. Notable achievements include spearheading Pepsico India’s first AR campaign for Slice, which showcased the inspiring stories of COVID warriors in lieu of traditional branding. She also played a pivotal role in the launch of Microsoft’s first AI chatbot in India and Diageo’s gifting portfolio with a consumer-first UGC (user-generated content)-led launch.

    She has won several national and international advertising and marketing awards. In particular, her campaign for Netmeds, #SilenceCancerNotItsFight, clinched a Gold award in the Red Abby’s category. Balani has also been named Social Samosa Superwoman in 2023.

    Speaking about her new role, Balani said, “Any creative individual dreams of a place that believes in standing out from the crowd. And I found just that at BBH! Their work has always set a benchmark in the industry, and I am excited to be a part of Parixit and Himanshu’s team that truly believes in the Zag philosophy. My goal is to create fun and memorable work for brands that surpass mediums and truly become a part of today’s culture. And of course, have fun while doing it!”

  • HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    Mumbai: HDFC ERGO General Insurance, India’s leading non-life insurance company, has launched a unique initiative to promote insurance to the last mile, through a film – #KaroSabkoInsure. Anchored around the idea of love and care, this film nudges individuals to spread awareness on health insurance among unsung heroes and population from vulnerable section of the society like house-helps, drivers, gardeners, security guards, cooks, etc.; who play an instrumental role in making our lives convenient and comfortable.

    The film features a male protagonist, who introduces his house-help, whom he fondly calls ‘didi’, to an insurance plan of HDFC ERGO. Strategically launched during the occasion of Raksha Bandhan, a celebration that symbolises the essence of protection and care, this heart touching film foregrounds the deep connections we form with our domestic staff and brings out the possibilities on the way we can improve their lives by introducing them to health insurance.

    The main idea behind this campaign is to encourage ‘sabko’ or everyone from across every section of the country, to stay protected with health insurance. The company has also built a website page on the theme of #KaroSabkoInsure (https://www.hdfcergo.com/karo-sabko-insure) where customers can explore and buy the suitable health insurance policies in a few clicks. In India, where a significant portion of the population from informal sector remains unaware of health insurance importance, this initiative by HDFC ERGO aims to spread awareness on importance of health insurance, and encourage every Indian to take up an insurance plan.

    Speaking about this initiative, HDFC ERGO General Insurance head – digital business group & marketing Somesh Surana said, “As a leading general insurer of India and a ‘Customer First’ organisation, we understand the need to address the health insurance requirements of the ‘missing middle,’ a vast demographic of 400–500 million individuals who lack adequate health insurance coverage. Aligned with IRDAI’s vision of ‘Insurance For All By 2047’, our #KaroSabkoInsure campaign strives to reach the last mile and propel financial inclusion in the country.”

    The #KaroSabkoInsure campaign is released across all the digital mediums like Facebook, YouTube, etc. and will be promoted through in-cinema advertising and various distribution channels and advisors’ network of HDFC ERGO.

    The #KaroSabkoInsure film is directed by Arunima Sharma and has been scripted by Parixit Bhattacharya and Ayush Prasad. BBH India is the creative strategy and execution partner for this film.

  • This Raksha Bandhan, CaratLane celebrates the bond that never ages

    This Raksha Bandhan, CaratLane celebrates the bond that never ages

    Mumbai: With Raksha Bandhan on the horizon, CaratLane, India’s omni-channel jewellery brand, has unveiled a heart-warming campaign designed to celebrate the everlasting sibling bond. The ingenious concept and flawless execution of this campaign has been attributed to BBH India (part of Publicis Groupe India).

    The CaratLane campaign evokes nostalgia through illustrations that aptly depict the moments of endearing sibling dynamics, it also embraces the very essence of growing up together and remaining united in perpetuity. From playful banter to shared moments of joy, these visuals eloquently capture precious memories that defy the constraints of time.

    Talking about the brand’s latest campaign for Raksha Bandhan, CaratLane VP marketing Jennifer Pandya said, “At a time when the world is marked by rapid changes, sibling bonds comes across as a connection that is steadfast and enduring. The camaraderie shared by siblings are often timeless and distinct from other forms of relationships. That equation among siblings remain unchanged even as they grow and mature and always brings out the child in each other whenever they meet. Based on this understanding, we wanted to position CaratLane as the most desired destination for gifting during this Raksha Bandhan season – the gifts curated by the brand for the occasion capture the essence of timelessness of sibling bondings.”

    CaratLane has added an exciting element to the campaigns with the addition of the limited edition of Raksha Bandhan box. This unique box encourages playful interaction between siblings, as the gift can only be unlocked by correctly answering a question posed by the sibling. This innovative approach not only ensures the intended recipient’s access to the gift, but also adds an extra layer of anticipation and delight to the gifting experience. This exclusive box is available exclusively at the brand’s stores in Mumbai.

    Talking about the thought process that went behind in the making of the campaign, BBH India CCO Parixit Bhattacharya stated, “Sibling relationships are often the most enduring connections of our lives that deserve special attention. CaratLane wanted to craft an unparalleled campaign that commemorates this bond on the occasion of Raksha Bandhan. At BBH, our passion lies in creation, which led us to conceive the ‘Sibling Password Box’ – a playful, fun test for siblings and how well they know each other. We can’t wait to see the questions they come up with and hope this initiative delivers a memory that siblings will cherish for years to come!”

    In a bid to elevate the experience of Raksha Bandhan gifting and make it memorable, the brand also encourages customers to personalise the gifts by incorporating personalised avatars that mirror their distinct styles and personalities. Once the gifting is done, a quick scan of the QR code, provided alongside the gift box, reveals a touching message from the sibling, adding an extra layer of emotional connection. Customers can avail of this engaging activity at any of the 220+ CaratLane stores spread across the country.

    CaratLane has something for everyone to make this festive season even more special – right from Switch’s new convertible jewellery collection to over 7000 stunning designs starting at just Rs 5,000.

     

     

     

  • TBWAIndia names R. Venkatraman ‘Venky’ as creative director

    TBWAIndia names R. Venkatraman ‘Venky’ as creative director

    MUMBAI: TBWA India has got on board R. Venkatraman (Venky) as creative director. In his new position, Venky will join the creative team in Mumbai, reporting to TBWA India chief creative officer Parixit Bhattacharya.

    With eight years experience in advertising, Venky has worked at Grey Worldwide, Creativeland Asia and BBH India. His brand experience includes Appy Fizz, Mango Frooti, LMN, Johnnie Walker, Red Bull, Kinetic Honda, Café Coffee Day, Gili Jewellery, Movies Now, Vaseline Men and Google.

    In recent years, Venky’s work was shortlisted at Cannes Lions and has won metal at ADFEST, Spikes Asia and GOAFEST. He also holds the accolade of Business World voting him as one of the ‘Top 5 Young Advertising Professionals’ in India.

    Commenting on the appointment, Bhattacharya said, “Venky has a stellar work ethic and a very matured head on his young shoulders. I am hoping that our rich roster of clients will nourish him with new opportunities to create an enviable body of work. Needless to say, by having him around, the laughter index of the agency will rise significantly too.”

    “My quest for work-type fun brings me to TBWA and I am very, very excited to be here,” Venky added. “Now it’s all about turning that excitement into work that will make a difference to the brands we nurture here.”

  • TBWAIndia names R. Venkatraman “Venky” as creative director

    TBWAIndia names R. Venkatraman “Venky” as creative director

    MUMBAI: TBWA India has got on board R. Venkatraman (Venky) as creative director. In his new position, Venky will join the creative team in Mumbai, reporting to TBWA India chief creative officer Parixit Bhattacharya.

    With eight years experience in advertising, Venky has worked at Grey Worldwide, Creativeland Asia and BBH India. His brand experience includes Appy Fizz, Mango Frooti, LMN, Johnnie Walker, Red Bull, Kinetic Honda, Café Coffee Day, Gili Jewellery, Movies Now, Vaseline Men and Google.

    In recent years, Venky’s work was shortlisted at Cannes Lions and has won metal at ADFEST, Spikes Asia and GOAFEST. He also holds the accolade of Business World voting him as one of the ‘Top 5 Young Advertising Professionals’ in India.

    Commenting on the appointment, Bhattacharya said, “Venky has a stellar work ethic and a very matured head on his young shoulders. I am hoping that our rich roster of clients will nourish him with new opportunities to create an enviable body of work. Needless to say, by having him around, the laughter index of the agency will rise significantly too.”

    “My quest for work-type fun brings me to TBWA and I am very, very excited to be here,” Venky added. “Now it’s all about turning that excitement into work that will make a difference to the brands we nurture here.”

  • TBWA India appoints Deepak Singh as national head of arts

    TBWA India appoints Deepak Singh as national head of arts

    MUMBAI: TBWA India has appointed Deepak Singh as national head of art. Deepak will be reporting to TBWA India chief creative officer Parixit Bhattacharya.

    Commenting on Singh‘s appointment, Bhattacharya said, “Deepak is a rare talent. He has greatness tattooed into him. He is insatiably hungry to get the most out of every brief. Another thing that makes him rare is the fact that he has managed to remain incredibly humble even after attracting such an obnoxious amount of metal. Our entire team at TBWA India will benefit hugely from his presence as he goes about making our work great”.

    Over a decade ago, Singh decided to quit his job as a software engineer and follow his dream into advertising. Since then Singh has worked at agencies such as McCann, Grey Worldwide, Leo Burnett, DDB Mudra and Dentsu Communications.

    “I love my job – the best part about it is that an idea can come from anywhere. And there is no one who is big or small in the industry. It‘s the idea that makes the person big or small. TBWA has a great roster of clients that gives me the opportunity to do some fantastic work. I‘m looking forward to working with Parixit Bhattacharya who brings along with him a lot of international experience and awards. The plans for TBWA India are very impressive and I‘m going to make sure that I live up to my reputation,” said Singh.

    TBWA India CEO Shiv Sethuraman said, “Deepak doesn‘t need a certificate from me or anyone else. He has a room full of metal and an inspiring work ethic. I can only say I am delighted he chose to work with us. Parx is burning the candle at both ends to put together a dream team. Deepak is most certainly one of the brightest stars in that team. Watch out for more.”

  • Parixit Bhattacharya moves to TBWA India as group chief creative officer

    MUMBAI: Omnicom‘s TBWAIndia has appointed Parixit Bhattacharya as the TBWA India group chief creative officer. His portfolio includes responsibilities of the retail and shopper marketing company The Integer GroupR, and the agency‘s recent acquisition of Magnon Group, a digital agency.

    Bhattacharya joins TBWA from JWT Singapore where he was creative director working with clients such as HSBC, Johnson & Johnson and Bayer. He began his career in the planning department at Leo Burnett Mumbai in 2001 and went on to work with various agencies in Mumbai, Singapore and Dubai. His work includes campaigns where couches run amok in a city and he has also been involved with developing the world‘s first social media answering machine.

    Bhattacharya has created a mobile app that can get First Aid before an ambulance and formed a society for the well-being of young homeowners. He has created cross-platform experiences for brands like Sony, Youth Olympic Games, HSBC, Kit Kat, Bajaj, Harvey Nichols, MasterCard, Fiat, KFC, Time Magazine and Heinz.

    TBWAIndia Group chief executive officer Shiv Sethuraman said, “Parx has fantastic digital credentials, a global outlook, and is obsessive about integrated work that is both award-winning and ‘on brand‘. As the TBWA Group in India widens its footprint to cover the vital areas of digital as well as retail and shopper marketing, we are looking to him to take our creative work to the next level.”

    Bhattacharya said, “In joining TBWA, I feel an uncanny DNA match. I hope to fit into TBWA like a pair of well-worn jeans. At TBWAIndia, my aim is to create iconic work that is synonymous with ‘creativity with a conscience‘ – work that makes the brands we build more loveable and an inseparable part of the social fabric of India.”

    TBWA Worldwide creative director John Hunt said, “Parx represents a new breed of young, creative leaders – he is totally at home in the digital space and has an outstanding creative reputation. We believe he will make a great contribution to our group in India and are absolutely thrilled that he‘s joining the team.”

    TBWA Worldwide president – international Keith Smith said, “We are all very excited that Parx has agreed to return to India and take on this role. His international experience will be invaluable to our team in India, and in helping them do great work in every aspect of brand-building communications.”