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Tag: Paritosh Srivastava

  • Publicis Ambience creates Urbanclap’s first TVC

    Publicis Ambience creates Urbanclap’s first TVC

    MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

    So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

    To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

    Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

    UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

    Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

    Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

    The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.

  • Paritosh Srivastava promoted to COO Publicis Ambience

    Paritosh Srivastava promoted to COO Publicis Ambience

    MUMBAI: In continuation of recent senior management changes and recruitments Publicis announced the promotion of Paritosh Srivastava to chief operating officer (COO) for Publicis Ambience. He will continue to report to south Asia CEO Nakul Chopra and will join the management board for Publicis Worldwide in India.

     

    Chopra commented, “This is a well-deserved promotion. For over three years now Paritosh has led Publicis Ambience admirably. The improvement in talent and quality has been remarkable – the growth has been outstanding. With further empowerment in his new role – I have no doubt he will take Publicis Ambience to new heights.”

     

    Commenting on his promotion, Srivastava said, “It’s a privilege to lead an agency with the legacy of Publicis Ambience. My gratitude to the fantastic team who has each helped put us on a tremendous growth path. The agency’s success can only follow that of our clients, it will be my constant endeavor to continually strive to meet and exceed our clients’ expectations.”

     

    Bobby Pawar and Partha Sinha in a joint Statement said, “In Paritosh we have a champion of great work. He is ready to push boundaries and rally around great work both internally and externally. This, coupled with his energy and charm makes him a great leader. We are delighted that he is getting bigger responsibilities and being entrusted with furthering the Publicis agenda in India.”

  • Publicis Ambience to handle Musafir.com’s creative duties

    MUMBAI: Publicis Ambience has won the creative mandate of UAE’s travel website Musafir.com following a multi-agency pitch.

    The account will be handled out of the agency’s Mumbai office.

    Publicis Ambience executive vice-president Paritosh Srivastava said, “We will start working on the account in the first quarter of 2013. We will be launching an integrated campaign for the client.”