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Tag: Paritosh Srivastava

  • Paritosh Srivastava appointed COO of Publicis Beehive

    Paritosh Srivastava appointed COO of Publicis Beehive

    MUMBAI: Publicis Communications has announced the appointment of Paritosh Srivastava as its new chief operating officer for Publicis Beehive. He steps in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately.

    Srivastava will continue to lead Publicis Ambience as its COO. He will report to Srija Chatterjee who is the managing director at Publicis Worldwide India. 

    Publicis Beehive is the advertising agency under Publicis Worldwide, India and is focused on serving startups and entrepreneurial ventures, and manages media buying, creative, PR and activation to drive growth for clients. Some of the clients it serves include Games24x7, Stovekraft, Xseed Education, e-Seva (MoPNG), UBS, MAAC, Tourism Malaysia, DSK Benelli, UIDAI, Pitaara Namkeen, Chambor Cosmetics, Sangeetha Mobiles among others.

    Commenting on his additional role within Publicis Worldwide, Srivastava said: “I’m honoured to be given the mandate of leading Publicis Beehive. Unfortunately, the void left by my friend Sanjit Shastri is too big to be filled but I’m glad to be stepping in and look forward to further building on the legacy. Beehive is uniquely positioned in the market with its integrated offering and I see a huge potential for it in current business scenario. We have a solid team at Beehive and can expect some great momentum on both new business and work in the months to come.”

    Chatterjee added, “Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked one and all. Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country. We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency. I wish him all the luck for the role ahead.”

    Also read:

    Nikhil Kumar joins Publicis India as VP

    Saurabh Varma elevated as Publicis Communications’ India CEO

  • SonyLIV shows the love for football

    SonyLIV shows the love for football

    MUMBAI: Every football fan in India understands the hurdles that fans of the sport must put up with. Taking a cue from this, SonyLIV, the OTT platform of Sony Pictures Networks India (SPN) has designed and created a new TVC that addresses the challenges of India’s ardent football fans.

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    Conceptualised by Publicis Ambience, the film speaks about the fans and how their love for the game scores over their attachment to individual leagues, clubs or players.

    SonyLIV is the biggest platform for all major football championships like UEFA Champions League, UEFA Europa League, La Liga, Serie A, Ligue 1 and the upcoming FIFA world cup Russia 2018 and much more. With over 3000+ live matches and 4000+ hours of football sporting action, SonyLIV is the biggest virtual arena for all viewing football. 

    SPN EVP and head of digital business Uday Sodhi says, “With the growing football following in the country, we at SonyLIV believe that it’s about time that fans are informed about a legitimate and versatile online platform that will enable viewership access to their favourite games.  This consumer insight is what led us to create a first of its kind unique campaign which is a dedication to the fans. We are certain our consumers will see merit in it.”

    Publicis Ambience chief operating officer Paritosh Srivastava adds, “In India, football is considered as the minority sport as it is dominated by cricket. Through this TVC, SonyLIV engages with the fans and celebrates their undying passion for the sport.”

  • Zee Marathi mandates Publicis to promote Disha

    Zee Marathi mandates Publicis to promote Disha

    MUMBAI: Zee Marathi has launched a one-of-its-kind weekly print offering – Zee Marathi Disha across 130 towns of Maharashtra. The launch campaign has been conceptualised and executed by Publicis India.

    The campaign comprises two films, both deeply rooted in the brand thought, with print & outdoor working as support mediums to the campaign thought.

    The 44 page Marathi newspaper is curated to appeal to every member of the family with genres like current affairs, business, health, entertainment, technology and kids. It is this appeal that is encapsulated in the brand thought of Zee Marathi Disha, ‘Panopani nava, pratyekala hava’. 

    DNA & Zee Marathi Disha CEO Sanjeev Garg says, “There was a clear opportunity to create a vibrant and premium newspaper that was an aggregator for the whole family. The market looks for brands that they can trust in the era of fake news. The brand will resonate with the values, ambition and the mindset of every Maharashtrian household. It was about time that we had differentiated yet extremely relevant content that was served to the readers in Maharashtra and we readily accepted the challenge. The clutter-busting approach of adopting an all family inclusive newspaper as opposed to the traditional segmentation helps in getting families together through the product.” 

    Publicis India COO Paritosh Srivastava adds, “Our main task was to develop a sharp brand thought and launch communication that differentiates Zee Marathi Disha in the category. Given that this weekly newspaper will hit stands every Saturday and offers content across a plethora of genres, we pegged our campaign on the idea of Zee Marathi being a family favourite for weekend leisure reading.”

    Publicis India MD and CCO South Asia Bobby Pawar mentions, “The task was to establish Zee Marathi Disha as a weekly newspaper for every member of the family, from a kid to the elderly. So we decided to take a light-hearted approach that would appeal to every family member. The communication also manages to establish the name ‘Disha’ in a memorable way and make it a sought-after newspaper for our Marathi speaking audience.”

  • Nikhil Kumar joins Publicis India as VP

    Nikhil Kumar joins Publicis India as VP

    MUMBAI: Publicis India has announced the appointment of Nikhil Kumar as vice president. Based out of Mumbai, Nikhil will focus on both organic and inorganic growth for the agency. 

    Nikhil Kumar will report to Publicis India COO Paritosh Srivastava. 

    Nikhil joins Publics India from Bennett Coleman & Co Ltd where he was the chief manager for The Economic Times (ET), looking after the brand performance and brand health of ET while heading the Brand Equity product portfolio.

    Speaking on his appointment, Srivastava says, “We are happy to have Nikhil Kumar on-board the agency. Nikhil has donned multiple hats and comes with rich experience of both sides across organisations. We’re confident that his vast exposure in the realm of marketing and advertising will play a distinctive role in offering meaningful solutions to clients and further strengthening the agency relations.”

    An MBA in International Business Management from University of Maryland, USA, Nikhil has a decade-long experience in building brands. In the past, Nikhil has worked both in a marketing role as well as had a fair share of exposure to the advertising world. His experience across diverse brands & agencies including Jet Airways, MullenLowe Lintas Group, Bosch & Siemens and ET will be key in translating the client’s business needs into distinctive brand strategies. In addition, his exposure within the product development domain and his ability to gauge the profitability of brands will further assist agency partners in creating a sustainable impact for their brands. 

    Nikhil Kumar adds, “Publicis India has been in the news lately for putting out a plethora of good work and key people appointments. I was impressed by the vision and direction that Paritosh and the team had for the future of the agency and how I would play a key role in shaping it. I’m excited to begin this new chapter and help achieve bigger milestones for the agency.”

  • Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

    Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

    MUMBAI: When it comes to delivering unparalleled experiences to viewers, SonyLiv, the complete digital entertainment platform with content for audiences across genres has never ceased to surprise and delight its users. Its recently-released brand film,‘We Liv to Entertain’­­­­ – the renewed brand ethos has struck a chord with viewers and is receiving widespread appreciation for its perfect positioning. SonyLiv aired the brand film across its network and digital platforms on 12 December, 2016.

    Within a period of a week, the brand film has set up a mark for itself by delivering 10 million+ views across platforms. The one-of-its-kind brand film is being highly appreciated for its unique approach and narrative technique. The renewed positioning ‘We Liv to Entertain’ has appealed to a lot of viewers and has enhanced their loyalty and affinity towards brand SonyLiv.

    “The idea of the brand film was to support our refreshed identity as the theatre of emotions which has the ability to amplify every feeling and thought. We are delighted that viewers are enjoying this film and are being able to relate to it and to the core idea it drives home. The tremendous response that we have received underlines our status as the premium and widely preferred entertainment destination in India. We will be looking forward to building on this impressive user response by churning out more engaging and appealing content that delights all our viewers to be true to our core brand promise- We LIV to Entertain,” said SonyLiv EVP and head digital business Uday Sodhi.

    The one-minute film shot in Romania, which is widely known for its larger-than-life image and for being the birthplace of the circus, captures how entertainment is one such thing  that can hold on to the emotions of people. It beautifully depicts how a clown puts his heart and soul to entertain viewers constantly. It highlights the amount of effort that goes into making people laugh, cry, dance and jump out of their seats with excitement. The brand film was conceptualized as an ode to all the entertainers of SonyLiv, including those behind the camera who have dedicated their lives to entertaining viewers. It also firmly reinforces SonyLiv’s brand identity as the ultimate provider of relevant and evocative entertainment across varied genres.

    For the successful execution of the film, team SonyLiv found the right creative partner in Publicis Ambience whose team helped with compelling and strategic insights.It was awarded the creative mandate by SonyLiv as a creative AOR and the outcome of the brand film is something that has been highly appreciated.

    “We had a clear mandate from SonyLiv, to create a film that perfectly encapsulates its uplifted brand ethos and underlines its renewed focus on being the ultimate entertainer for one and all. Romania, therefore, was the perfect setting and the clown, the ideal protagonist. We are thrilled at the way the film has turned out and how it complements SonyLiv’s value proposition. The consumer response is truly heartening and speaks volumes about how well-thought-out communication strategies can go a long way in fostering consumer affinity towards the brand,” added Publicis Ambience COO Paritosh Srivastava.

    Link to the brand Film:

  • Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

    Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

    MUMBAI: When it comes to delivering unparalleled experiences to viewers, SonyLiv, the complete digital entertainment platform with content for audiences across genres has never ceased to surprise and delight its users. Its recently-released brand film,‘We Liv to Entertain’­­­­ – the renewed brand ethos has struck a chord with viewers and is receiving widespread appreciation for its perfect positioning. SonyLiv aired the brand film across its network and digital platforms on 12 December, 2016.

    Within a period of a week, the brand film has set up a mark for itself by delivering 10 million+ views across platforms. The one-of-its-kind brand film is being highly appreciated for its unique approach and narrative technique. The renewed positioning ‘We Liv to Entertain’ has appealed to a lot of viewers and has enhanced their loyalty and affinity towards brand SonyLiv.

    “The idea of the brand film was to support our refreshed identity as the theatre of emotions which has the ability to amplify every feeling and thought. We are delighted that viewers are enjoying this film and are being able to relate to it and to the core idea it drives home. The tremendous response that we have received underlines our status as the premium and widely preferred entertainment destination in India. We will be looking forward to building on this impressive user response by churning out more engaging and appealing content that delights all our viewers to be true to our core brand promise- We LIV to Entertain,” said SonyLiv EVP and head digital business Uday Sodhi.

    The one-minute film shot in Romania, which is widely known for its larger-than-life image and for being the birthplace of the circus, captures how entertainment is one such thing  that can hold on to the emotions of people. It beautifully depicts how a clown puts his heart and soul to entertain viewers constantly. It highlights the amount of effort that goes into making people laugh, cry, dance and jump out of their seats with excitement. The brand film was conceptualized as an ode to all the entertainers of SonyLiv, including those behind the camera who have dedicated their lives to entertaining viewers. It also firmly reinforces SonyLiv’s brand identity as the ultimate provider of relevant and evocative entertainment across varied genres.

    For the successful execution of the film, team SonyLiv found the right creative partner in Publicis Ambience whose team helped with compelling and strategic insights.It was awarded the creative mandate by SonyLiv as a creative AOR and the outcome of the brand film is something that has been highly appreciated.

    “We had a clear mandate from SonyLiv, to create a film that perfectly encapsulates its uplifted brand ethos and underlines its renewed focus on being the ultimate entertainer for one and all. Romania, therefore, was the perfect setting and the clown, the ideal protagonist. We are thrilled at the way the film has turned out and how it complements SonyLiv’s value proposition. The consumer response is truly heartening and speaks volumes about how well-thought-out communication strategies can go a long way in fostering consumer affinity towards the brand,” added Publicis Ambience COO Paritosh Srivastava.

    Link to the brand Film:

  • Publicis Ambience creates Urbanclap’s first TVC

    Publicis Ambience creates Urbanclap’s first TVC

    MUMBAI: Mobile services marketplace Urbanclap has launched its first TV commercial in association with advertising giant Publicis Ambience.

    So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

    To communicate its high level of quality and trust among consumers, UrbanClap decided to communicate its vision the company has created this TVC.

    Commenting on the launch, UrbanClap co-founder Abhiraj Bhal said, “The launch of UrbanClap’s TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services – from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future.”

    UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

    Elaborating further on the launch, Publicis Ambience COO Paritosh Srivastava said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

    Publicis Ambience ECD Jigar Fernandes too said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

    The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.