Tag: Paritosh Srivastava

Publicis Worldwide India onboards Oindrila Roy as managing director

Mumbai: Publicis Groupe has announced the appointment of Oindrila Roy as managing director at Publicis Worldwide, India. She will report to L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava.

A staunch proponent of using the power of data to arrive at communications solutions for business growth, Roy will work towards fostering rapid growth and benchmarking Publicis Worldwide as the agency of choice for brands and the industry, the agency said in a statement.

Additionally, the appointment aims to dial up Publicis Worldwide India’s offerings and spectrum of expertise in the marketplace, with technology, experience, and data-fuelled creative solutions. Part of Publicis Groupe, Publicis Worldwide India works with clients such as Citibank, Zee, Heineken, Linen Club, Times Television Network, Enamor, HDFC Mutual Funds, and Kalpataru, among others.

Over the past 20 years, Roy has held senior positions across organisations including JWT, Leo Burnett, Edelweiss, and Essence (Group M), where she worked across multiple industries such as BFSI, FMCG, beauty, e-commerce, ed-tech, and a whole host of direct-to-consumer brands.

Paritosh Srivastava said, “Publicis Worldwide is the flagship agency network for the Groupe and India is a very critical market. Finding the right leader for PWW was quite a task. Oindrila is just the right person for the role for many reasons. She is that rare breed who has solid traditional brand management experience along with a keen sense of where the future lies.”

He added, “Oindrila has a rich and varied exposure to creative agencies, media and data, which our wonderful brands and clients can benefit from. Having worked in the Groupe before, she is familiar with the philosophy of “Power of One” and the magic it can create for our client partners.”

August 16, 2022
L&K Saatchi and Saatchi’s Paritosh Srivastava takes charge of Publicis Worldwide India

Mumbai: Publicis Groupe India on Wednesday announced that Paritosh Srivastava, the current CEO of L&K Saatchi & Saatchi will now also helm the operations at Publicis Worldwide India. Subhash Kamath and Russell Barrett – who were overseeing Publicis Worldwide India – move into a group advisory role and BBH leadership role respectively, as announced by the company earlier.

The changes reiterate the group’s focus and investment in its strong, iconic creative agency brands, ensuring creative excellence, effectiveness, and market leadership for its clients, the company said in a statement. The appointment aims to further dial up Publicis Worldwide’s offerings and spectrum of expertise in the marketplace, with technology, experience and data-fuelled creative solutions to help clients stay ahead of the curve, in a platform world.

“Paritosh is a proven and accomplished leader and under his leadership, L&K Saatchi & Saatchi has won large and coveted mandates, navigated the pandemic judiciously and taken the agency to a position of strength,” remarked Publicis Groupe South Asia CEO Anupriya Acharya. “He has also played an important role in the success of Publicis Worldwide in India for many years and is very familiar with its culture, talent, and key clients and hence was a natural choice. I am confident that his appointment will benefit our clients, business and people immensely.”

Publicis Worldwide is a founding creative agency brand of the group and enjoys strong equity built over the years with its clients in India, having won many accolades at leading award shows. This includes Cannes Lions, where last year it became the first-ever agency brand to win five different Grand Prixes for five different clients, and others such as Clio’s, One Show, D&AD, Spikes Asia, Effies and Abbys. Publicis Worldwide India’s roster of clients includes names such as Citibank, Zee, Heineken, SKODA, Linen Club, Times Television Network, Ferrero, Enamor, HDFC Mutual Funds, Kalpataru among others.

“This is a huge honour and Publicis Worldwide is very close to my heart,” Paritosh Srivastava said. “I have spent eight wonderful years of my professional life in the agency. I look forward to working with its hugely talented teams, to bring in world-class, truly impactful solutions for our trusted and respected set of client partners. In the competitive backdrop of today, clients need communication solutions that impact business and are truly dynamic, bold and data-driven. Publicis Worldwide is a powerful brand for the groupe globally, we will ensure that we maintain its impeccable reputation and make it future-proof in India.”

April 27, 2022
L&K Saatchi & Saatchi wins integrated mandate of Relaxo Flite

Mumbai: Utility footwear major, Relaxo has roped in L&K Saatchi & Saatchi to manage the entire integrated mandate of its brand, Flite.

As its AoR, L&K Saatchi & Saatchi will be responsible for repositioning the brand, develop consumer focussed brand communication campaigns that will be extended on to digital platforms, while also developing always-on content for the brand throughout the year. The media mandate also includes both mainline and digital.

Relaxo Footwears’ executive director Gaurav Dua expressed his contentment on this new development and said, “We are glad to have L&K Saatchi & Saatchi on board as our communication partner. In our initial conversations with them, there was a complete alignment on the brand’s vision and their approach to it. I am very optimistic of this alliance and can foresee the brand getting the right launchpad for the future.”

Highlighting the novelty factor behind the win, L&K Saatchi & Saatchi, managing director, Paritosh Srivastava said, “Flite, one of the biggest brands in the Relaxo portfolio, has done a tremendous job of creating a segment of its own. As their business partner, our role now will be to make sure that the brand takes a new flight in the minds of the consumers and trade while achieving a growth trajectory that will propel it in a league of its own.”

L&K Saatchi & Saatchi, EVP (north and east), Atin Wahal said, the integrated win for the brand Flite across mainline, digital and media, allows the agency to demonstrate its ‘Power of One’ strengths by effectively delivering huge value on marketing spends. “We find our spirit of ‘ Nothing is impossible’ resonating with the Flite team from day one and we feel that it’s a marriage of sorts that was waiting to happen. We welcome Flite to our strong portfolio of clients in the North,” he said.

June 21, 2021
L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions

Mumbai: L&K Saatchi & Saatchi India has strengthened its leadership team and has announced the appointment of Atin Wahal as Executive Vice President – North & East. He will report to Paritosh Srivastava, MD of L&K Saatchi & Saatchi.

Wahal takes over the role from Devraj Basu who has moved on from the agency.

Atin’s arrival is a homecoming of sorts as he was part of Publicis Ambience as Sr. VP until two years ago. He has worked on a host of businesses like Skoda, Zee, Citibank, Times Network, Sony Liv amongst others in his earlier stint.

Wahal joins L&K Saatchi & Saatchi from BBDO India where he was EVP and Head of Mumbai office and worked for brands such as Visa, Idea, Whatsapp, Bumble, HP, Ariel and many more. Apart from these two agencies, Atin has also had a promising stint with Sony Entertainment and other agencies viz

Welcoming Wahal to the agency, Paritosh Srivastava commented: “I’ve known Atin for some time now and happy to have him on the leadership team at L&K Saatchi & Saatchi. Delhi and Kolkata are very important offices for us with an amazing set of clients that we are very proud to partner. It wasn’t an easy search but we think Atin with his vast experience, professionalism, way with people, energy, resourcefulness and familiarity with the Groupe agenda will make him succeed.

Would also like to thank Devraj for doing a fantastic job for a very long time for the agency. We will always be grateful for his contribution and wish him the very best for the future.”

On joining the agency and also the challenges that lay ahead for him, Atin Wahal said: “Publicis Groupe has been at the forefront of offering integrated services and it’s this new age thinking that has pulled me back to the Groupe again.

I am thrilled to be a part of the new and energised L&K Saatchi & Saatchi with Paritosh at the helm. I am certain that we will be writing some success stories soon, riding on ‘Power Of One’ for our clients.
I do believe that in the today’s context and environment it’s not about the challenges that we will face but the opportunities that we will create for our clients and brands.”

Wahal has nearly 18 years of Advertising & Media experience, after completing his post-graduation from Symbiosis he has since explored the magical world of brand storytelling. He has worked on numerous brands across categories and regions including Automobiles, FMCG, Consumer Durables, Broadcast, Telecom, OTT, Pharmaceuticals, BFSI, eCommerce etc.

He has played an influential role and has been associated with some successful campaigns such as Ariel- #SonsSharetheLoad, Skoda- ‘Power Should be beautiful’, KBC- ‘Gyan hi Aapko Apka Haq Dilata Hain’, Zee TV- AAj Likhenge Kal, along with the brand launches of Asian Paints- Royale Play, Indian Idol Juniors, Sony Liv, Skoda Kodiaq and very recently Bumble.

June 10, 2020
Publicis Beehive wins media mandate of UK-based Wellman

MUMBAI: The world’s leading multi-vitamin and mineral brand, Wellman has appointed Publicis Beehive to manage its media mandate in India. Won after a multi-agency pitch, Publicis Beehive will facilitate the UK-based Wellman’s launch campaign while also developing a robust communication strategy for the brand to make an impressive impact in the Indian market.

In keeping with its core product promise, Wellman has appointed world’s top batsman and leading sports icon, Virat Kohli as its brand ambassador. Virat was an obvious choice for the partnership as he is a sports personality who is at the top of his game and is a true embodiment of physical fitness, stamina and mental agility & strength. In fact, such is the popularity of the brand the world over that Virat has been consuming it even before it launched in India. His coming on board as brand custodian will only enhance its popularity and consumption by men in India.

Commenting on the launch of the brand in India, Vitabiotics CEO Tej Lalvani said, “We are delighted to announce the launch of Wellman vitamins in India through our major collaboration with global sports legend Virat Kohli. Wellman, the No.1 vitamins for men, has helped leading sports professionals and celebrities around the world achieve remarkable results, and we are excited that this will now be available in India."

Sharing his views, Vitabiotics senior vice president and global marketing head Robert Taylor said, "Wellman vitamins from Vitabiotics has truly pioneered nutrition for men globally. We are hugely proud that Virat Kohli, by far the biggest global name in cricket and the true embodiment of physical fitness, stamina and mental agility and strength, is a fan of Wellman vitamins and is personally using Wellman as part of his daily health and fitness routine, to help achieve optimum performance.”

Publicis Beehive has conceptualised a pan-India integrated ad campaign for Wellman that sees Virat Kohli advocate the unique advantages of consuming Wellman products. It is centered on the insight that to succeed in today’s age, one needs to be physically fit and mentally agile. Unfortunately, our current diet and lifestyle patterns deprive us of the essential minerals and vitamins, which will help us stay at the top of our game. Thus, the need to consume Wellman that will help in enhancing physical fitness and mental sharpness.

Speaking on the brand campaign, VP – global business development Rohit Shelatkar said, “Wellman is scientifically optimised for men, to nourish and restore the body, to help you stay physically and mentally at the very top of your game. When life becomes hectic, our attention to health is very often neglected. We eat the wrong food at the wrong time and frequently fall short in our daily requirements of vitamins and minerals. So, it's really important that the benefits of Wellman are now available for all men in India, with the message ‘Stay Fit, Be Sharp’."

Adding his views, Publicis Beehive COO Paritosh Srivastava said, “Wellman is a much-loved and consumed brand around the world. And so is its communication. The task for its launch in India was to weave a similar magic and make it appealing to the Indian audiences. The focus was thus on the two elements necessary for success: physical fitness and mental sharpness; hence the tagline ‘Stay fit, Be sharp’. There couldn’t have been a better ambassador to embody this philosophy than the world’s best cricketer, Virat Kohli. We are confident that the communication will make quite a mark with the audiences in India.”

The campaign launch will be amplified across various platforms including outdoor, print, digital and radio.

July 16, 2019
Publicis Beehive bags creative mandate of Balaji Wafers

MUMBAI: Publicis Beehive, the full-service ad agency from Publicis India, has won the creative mandate of established snacks and namkeen player, Balaji Wafers. The account was won via a thickly contested multi-agency pitch, where the client found favour with the idea put forth by Publicis Beehive.

To be handled out of the Mumbai office, Publicis Beehive will strategise and execute forward-thinking communication for the brand while establishing its legacy as a trusted and leading snacks player in the Indian market.

Flagging off the partnership, Publicis Beehive has launched an integrated ad campaign led largely by a series of TVCs that show how Balaji Wafers is uniquely positioned in the marketplace and is the favourite choice of the consumers. The campaign would be launched across major traditional avenues including television, print, outdoor, radio, and digital. The brand will initially launch two films currently, while the third film will be launched at a later date.

Link: https://we.tl/t-yf8lADYr7S

Commenting on the news, Balaji Wafers Pvt Ltd director Keyur Virani said, “Publicis Beehive got the insight on the brand and value proposition spot on. The creative execution of their thinking was disruptive too. Subtle humour in the category of wafers and snacks is so difficult to achieve and we were pleasantly surprised to see how easily they married this style of storytelling.”

Sharing his views on the brand thought and execution, Publicis Beehive COO Paritosh Srivastava said, “Balaji Wafers is a trusted name in the snacks and namkeen category and we are delighted to have them partner us as they embark on a quest to become a household name across India. The key insight was to play on the one factor that sets the brand aside from the others – less air and more wafers. What better way than to relate it to real life instances. We are excited with the inaugural brand campaign and are positive that it will connect innately with the consumers at large.”

With brand loyalty as the underlying theme, the campaign reveals the unique features of the product and how it is distinctly positioned in the marketplace. With its key proposition of ‘Kam Hawa, Zyaada Wafers’, the campaign explores unique real-life situations where we often come across people who love putting up a superficial act, all to draw some undue attention of others around them. That’s where Balaji Wafers comes in to remind them that it’s important to not revel in a superficial world but rather live in a real world where only the truth matters.

April 4, 2019
Publicis Beehive wins communications mandate for Storia Foods

MUMBAI: Publicis Beehive won the entire communications mandate for Storia Foods and Beverages, a budding entrepreneurial venture in the natural foods space. Publicis Beehive will help in establishing a firm grip in the Indian food market.

The agency was shortlisted after a multi-agency pitch and will manage the entire communication mandate including advertising, brand activation, digital and media. The agency was chosen for articulating a sharp and forward-looking communication plan that seeks to establish Storia Foods as the go-to brand for its multiple natural offerings, reveals Publicis.

Publicis Beehive COO Paritosh Srivastava said, “Partnering an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital and activation. The challenge is the trust and responsibility entrusted by Vishal and team upon us to make Storia a success in a tough environment. It’s a great product and we hope that together we will create memorable communication that will result in disproportionate trials and awareness.”

Storia Foods and Beverages founder and managing partner, Vishal Shah said, “It is important that we have a deep understanding of our consumers, how we want our consumers to perceive us and what feeling we want to leave them with. Today’s society is moving rapidly and brands have a small window to interact with their consumers and create an impact through their products and communication. It was thus important for Storia to invest in a partner who could communicate these brand values and create a feeling of belonging for our consumers and Publicis Beehive fit the bill seamlessly. They understand our brand vision and culture and there is immense trust that they will nurture our brand as well as we do.”

The agency is currently working on the first communication message which will be rolled out shortly.

December 6, 2018
ŠKODA launches Rapid Onyx in India with integrated ad campaign

MUMBAI: The festive season witnesses a slew of new car launches including special edition offerings and other variants. With so much promotional activity undertaken by brands, it is important to stand out of the clutter and create an impact that will leave a memorable impression in the marketplace.

ŠKODA Auto India has now launched its latest model, the new Rapid Onyx, which boasts unique features and a special price that makes it the best in the segment.

The auto major has launched an integrated ad campaign that has been conceptualised and executed by Publicis India. As part of the ad campaign, the agency has launched a TVC that keeps the family at the heart of decision-making when it comes to car purchase. And who better to do the selling than kids, who know the best way to convince their parents into buying a car of their choice.

In the TVC, we see a daughter trying hard to convince her strict dad to buy the latest Rapid Onyx, but in turn receives an unexpected surprise reaction from him. The film captures the many features of the new car including the reasonable price tag it carries, and why it is a family winner all the way.

ŠKODA AUTO India Head of Marketing and Product Tarun Jha says, “ŠKODA is a human brand and in all our communication, we try to bring a human story which our consumers can relate to better. Similarly, our products and features are designed keeping consumers in mind. With the Rapid Onyx, we wanted to delight the customers with not only features but also the price point. We have managed to do all that keeping the family’s core interest in mind.”

Publicis Ambience COO Paritosh Srivastava adds, “The biggest challenge was to do a pure product film in the tonality of brand ŠKODA. Weaving a family story around the product features does the job nicely for us. The added benefit obviously is the pester power we appeal to that is playing increasingly an important role in big purchases in any home. We’re confident that in the clutter of festivals we will stand out with this communication.”

The campaign has been launched on air and will also explore popular offline and online mediums like print, outdoor, digital among others.

October 11, 2018
Publicis appoints Sirish Suveer as VP for India biz

MUMBAI: Publicis India has appointed Sirish Suveer as vice president.

To be based out of Mumbai, Suveer will manage the business and growth for multiple brands at the agency. He will report to Publicis Ambience COO Paritosh Srivastava.

An experienced advertising and brand management professional, he joins Publicis India from Mullen Lintas where he was instrumental in developing branding, communication and marketing solutions for a host of brands including Dabur, Gionee, Vistara, Honda among others. Suveer also played a key role in the planning and execution of all marketing and brand deliverables across multiple media platforms.

Commenting on the appointment, Srivastava said, “Sirish Suveer joins us at an opportune time wherein our agency is on a terrific growth path and in the thick of exciting action on many brands. He has a balanced head, a very human heart and a way to charm people around. His proven track record of building effective brand strategies and executing complex projects with ease will bolster our communication capabilities further. I wish him the very best for his journey at Publicis India.”

Sirish is armed with over 14 years of professional experience and has worked in senior roles across various agencies including Mullen Lintas, JWT, Lowe Lintas, Grey Worldwide and others. He has even donned the marketing hat while he worked at Max Life insurance and was an integral part of the team that worked on the transition from Max New York Life to Max Life Insurance. Some of the brands that he has worked on over his 14-year journey include PepsiCo, Sonata, Fastrack, Britannia, Kingfisher, Dabur, Airtel, Flying Machine among others.

Sharing his thoughts on joining Publicis India, Suveer mentions, “There is talk nowadays about how advertising is moving towards an integration model between mainline and digital, but after I met Paritosh Srivastava and Srija Chatterjee, I realised how Publicis India was ahead of this curve making it a future-ready organisation. I am excited to begin this new chapter and help achieve bigger milestones for the agency and lead the next wave of growth for our clients.”

Publicis Worldwide is part of Publicis Communications in India. The agency also includes the recently launched Marcel India, Publicis Groupe’s international creative hotshop. In India the agency works with an impressive array of clients that include Nestle, Citibank, Makemytrip, Garnier, Heineken, Nerolac, Skoda, Malaysia Tourism, HDFC Mutual Funds among others.

August 10, 2018
Skoda assigns creative mandate to Publicis India

MUMBAI: Popular automobile brand Skoda Auto India has extended its partnership with its creative Agency on Record (AoR) Publicis India by another three years.

The agency was awarded the extension after a hotly contested multi-agency pitch and will continue to manage the business out of its Mumbai office.

As part of its mandate, the agency will continue to provide mainline strategy and creative communication solutions to Skoda. It will handle all the sub-brands from Skoda including Rapid, Octavia, Superb, Kodiaq and soon launched Karoq.

Skoda Auto India head of marketing and product Tarun Jha says, “Skoda India is currently in a positive growth phase, and will be launching products across segments in the next few years. We were looking for a partner to help us achieve our goals and further strengthen Skoda’s equity in the Indian market. Publicis India showcased a thorough strategic and strong creative framework which was in alignment with the brand’s vision for the future. We are happy to be renewing our creative partnership with them and look forward to a great body of work in the coming years.”

Publicis Ambience COO Paritosh Srivastava mentions, “We expected nothing less given the body of work created by us in the last three years, which has also been recognised by the global Skoda team. It was a long and tough pitch and we are thankful that the team at Skoda has entrusted us for another three years. We are lucky to have been a part of an exciting transformation that Skoda India has undergone in the last three years from product design to experience to after-sales and are delighted that it has given the brand a boost in India.”

In Skoda Auto’s almost two-decade long presence in India, Publicis India has the longest association as its agency partner.

“There are always newer and bigger challenges in the tremendous growth journey we’re on and we are ready as trusted partners to help Skoda Auto India overcome them in the next few years,” adds Srivastava.

Over the past few years, Publics India has rolled out a series of campaigns for a range of brands under Skoda Auto. Be it the launch of the new Superb, new Rapid, new Octavia and even the Kodiaq, each communication material that has been released has resulted in significant returns for the auto-maker in India. Not to forget the extremely positive views and likes garnered from the customers across its social & digital channels.

The agency is currently working on a new brand campaign for Skoda Auto that would be unveiled very soon.

In India, the agency works with an impressive array of clients that include Nestle, Citibank, Zee, Garnier, Heineken, Nerolac, Skoda, Malaysia Tourism, HDFC Mutual Funds, etc.

July 24, 2018