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Tag: Paris 2024

  • Technogym brings Italian design-led fitness to India with first boutique launch

    Technogym brings Italian design-led fitness to India with first boutique launch

    MUMBAI: Technogym, the Italian fitness and wellness giant, has officially stepped into India with the launch of its first boutique: a sleek space designed to showcase the brand’s award-winning equipment and immersive training experiences.

    Founded in 1983 by Nerio Alessandri in his family garage, Technogym has grown into a global benchmark for design-driven fitness. Its products are as much about style as performance, seamlessly fitting into living rooms, home gyms, offices and commercial fitness centres. Take the Technogym bench, for instance: a compact, elegantly designed unit that conceals all the essential tools for a full-body workout without cluttering a space.

    The brand’s dedication to marrying form and function has won it global recognition, including the If design award, good design award and red dot design award. Trusted by elite athletes and professional teams, from Formula 1 to leading football clubs, Technogym has also been the official supplier to nine Olympic games, most recently Paris 2024 and the Paralympics.

    The new Indian boutique offers a hands-on experience of Technogym’s most iconic products, all crafted in Italy. Highlights include:

    ‘Technogym Run’ is a high-performance, whisper-quiet treadmill that blends running with strength training and ‘Technogym Ride’ is developed with cycling champions, it features a 22-inch immersive screen and seamless integration with top training apps.

    Technogym’s ethos is rooted in precision and biomechanics, ensuring workouts that are effective, safe and tailored to everyone from elite athletes to fitness beginners or those with specific health needs. With over four decades of expertise, the brand is now looking to transform India’s fitness culture by combining luxury, science and innovation.

    “Technogym has always believed fitness is more than exercise, it’s a lifestyle,” said the company in a statement. “Our Indian boutique brings that philosophy to life, inviting enthusiasts, athletes and professionals to experience the future of wellness first-hand.”

  • Sportel Monaco’s exciting conference line up

    Sportel Monaco’s exciting conference line up

    CANNES: The days are being counted down on Sportel Monaco, the leading confab for the sports media, broadcast and technology industry. Scheduled to be held from 28-30  October 2024 in the Grimaldi Forum, it features conference programming capturing the hottest topics and future trends, presented by a new wave of top tier visionaries, star studded businessmen and disruptive innovators, at the heart of a bustling exhibition and market floor – the largest gathering of its kind, bringing together decision makers from the global sports media industry. 
     
    Industry heavyweights including Alibaba Group president & director J. Michael Evans, OBS CEO Yiannis Exarchos, WBD Sports Europe SVP content, production & business operations Scott Young led by Michael R. Payne, will share exclusive insights around “Paris 2024: An Olympic Broadcast & Viewership Success,” which showcased the biggest tech overhaul in decades – never seen at this level at the Olympics. 
     
    Inspiring discussions with footballing legends turned entrepreneurs lead the way, starting with, Kosmos-Kings League Founder  Gerard Piqué who will share exclusive insights about the creation of this competition with a Gen Z focus and how it is disrupting the beautiful game. Marco Materazzi, official ambassador of (GRAS) Blockchain Sports and mentor of the Brazilian reality show “O Grande Jogo” (The Big Game) will talk about how he is helping young boys to develop their football talents and become a part of the sport. The renowned Laliga president  Javier Tebas will share through his highly anticipated Keynote session, how Laliga is leading the change as a top tier sports organisation to fight against audiovisual fraud in the sports media and broadcast industry. 

    Two exciting masterclass topics will be hosted by SportBusiness including, “Behind the Lens: Creating a Successful Sports Docuseries,” diving into the business of creating blockbuster sports docuseries. Revealing the key factors that turn compelling sports narratives into profitable, global entertainment phenomena, will be the PGA Tour (Tom Jeffs), World Athletics (James Lord) and Fremantle (Georgette Schlick), led by SportBusiness’s Callum McCarthy. Following on, SportBusiness’s Imran Yusuf will host the Sportel  spotlight panel, “What’s Next for Cricket as it Continues its Growth Journey?,” both commercially, powered by India, but also still going strong in its historical territories, notably the UK and Australia and now exploring new exciting territories such as the US, how are fans and digital set to play a key role? Expert panelists include Fox Sports Australia (Nic Goard), Rajasthan Royals, (Jake Lush McCrum) and Quidich (Gaurav Mehta).

    Sponsorship is now the second most important revenue stream for most rights holders and an informative panel, “The Role of Sponsorship Evolving in an Industry Under Pressure to Generate Revenues,” will dive into the different models of sponsorship, whether category exclusive marketing rights, or a broader, more fragmented sponsorship strategy and how brands strategically connect with their target audiences. Sponsorship experts led by Sportel’s  Giovanni Aquilanti will feature Milano Cortina 2026 (Nevio Devide), Fifa, (Marco Nazzari) and Protocol Sports Marketing (Lowell Conn) to complete the line up.

    Opening the conference programme will be podcast pioneers, Unofficial Partner, with its popular sports media podcast series coming to the Sportel stage. “The Bundle Live” will explore the biggest stories of 2024 and the people and companies having the greatest impact on the sports media industry. Expert insights will be shared by Gemba Europe & Middle East (Claire Kelly), EBU, (Glen Killane), OneFootball (Yannick Ramcke) and led by Unofficial Partner’s Richard Gillis.

    Speakers Corner will also play host to a slate of case studies and presentations highlighting the latest technologies and solutions trending for the sports media and broadcast industry, including topics and speakers: “Live Sport Production” (LiveU with EBU/Actua Films); “Building a champions league of MMA” (PFL); “How Fast  is Shaping the Future of Sports Streaming” (WURL with EBU/Nagra and World Rugby); “Maximising a League’s Value Beyond Automafc Producfon” (Spiideo with Svensk Elitfotboll); “First Live Referee Camera in MMA” (Tivio Studio); “Amazon Web Services Innovation in Sport” (AWS with European League of Football); “Future Fans: Engaging Younger Audiences with GenAI” (WSC Sports); “Reality Show the Big Game” (Blockchain Sports with Marco Materazzi); “Revolutionizing Sports Streaming: AI and New Monetisation Innovations” (Harmonic) and “The Opportunities and Vision for Regional Sports: CBC Sports Connect’s Evolufon” (Pixellot with CBC).

    New for 2024, the Innovation Stage will also shine the spotlight not once, but twice on multiple presentations: “Private 5G, Mobile & Ultra Low Latency: Lessons Learned from a Summer in Paris” (Haivision); “Sports ABC – Sports Economy and AI Tech” (ISB with Ztudium) and “Breaking Down The Fan-Centered Formula for Sports Streaming Success” (Infront Lab, whose Activation Engine will be on display throughout masterclasses at Sportel  Monaco for interactive polls and audience Q&A).

    Warming up to the “pitch” session, now a firm highlight at Sportel events, the spotlight will shift to a select group of new Sportel companies that are transforming and revolutionising sports content with AI and other groundbreaking technologies, in this quick-fire pitch, powered by Magnifi. Each “Pitcher” will have just three minutes to present and two minutes Q&A, to impress both the audience and an international panel of judges, with the winners receiving prize money and prestige!

    Another first, is a special event championing women in sports media and innovation, co- sponsored by AWS, with a networking lunch and the panel: “How Women are Driving Innovation in Sports,” featuring awesome ladies led by AWS (Julie Souza), with Formula E (Aarf Dabas), and SailGP (Melissa Lawton) and Sportradar (Diana Ustymenko). Wrapping up on day three, is another first in collaboration with SVG, the “Sports & Generative AI Workshop,” with sessions led by SVG’s Ken Kerschbaumer and George Bevir, plus guest moderator Carlo de Marchis (A guy with a scarf). An interactive discussion between the panelists and audience, will debate the potential role AI will play in everything from rights, advertising, content creation, content distribution, and the fan experience, addressing concerns and opportunities. On stage panelists include AWS (Paul Devlin and Dave Mace), PGA Tour (Scott Gutterman), Veritone (Peter Leeb), Magnifi (Ross Tanner) Spectatr (Shifa Garg), ISB (Ursula Romero), HBS (Johannes Franken) and Tradable Bits (Maurizio Barbieri),
    entwined with lots of audience engagement throughout the morning, wrapping up a truly engaging and innovative Sportel conference programme.

    “Sportel Monaco continues to evolve, with the pulse of the sports media landscape. This year, we are thrilled to welcome an unprecedented number of executive leaders and innovators, sharing their visions on the future of sports media and the technologies that are redefining our industry. In 2024, the focus on emerging trends such as AI and innovations for broadcast, demonstrates how Sportel remains at the forefront of innovation. Our goal is to provide participants with an environment where they can not only discover these technologies and trends, but also engage with the minds shaping the future of global sports.” said Sportel Monaco executive director Loris Menoni.

  • JioCinema set to revolutionise India’s Paris 2024 experience with ad innovations

    JioCinema set to revolutionise India’s Paris 2024 experience with ad innovations

    Mumbai: With over 100 Indian athletes set to prove their mettle at Paris 2024, the excitement is palpable. Every four years, the Olympics captivate the world like no other event, drawing unparalleled attention and enthusiasm. With a staggering 20 concurrent feeds, JioCinema will ensure fans catch every thrilling moment from wherever they are. These include 17 sports-wise feeds and 3 exclusively curated feeds dedicated to the Indian Contingent in Paris, Global Action, and a special focus on Women Athletes.

    It’s a unique opportunity for brands to align themselves with the values of excellence and unity to reach diverse audiences and drive resonance. The association with the Olympics lead to greater consumer trust and loyalty, as viewers often transfer the positive emotions and excitement they feel for the Olympics to the brands that support it. Additionally, the extensive media coverage and social media buzz around the Olympics provide brands with multiple channels to engage with audiences, further amplifying their message and presence.

    Viewers opting for the India feed can immerse themselves in the Olympic Games in English, Hindi, Tamil, and Telugu, following the Indian contingent’s performances. Additionally, the dedicated women-centric feed will chronicle the inspiring journeys of female Olympians throughout the event. Advertisers have a unique opportunity to leverage these feeds to reach a diverse and engaged audience. By aligning their campaigns with specific sports or thematic feeds, they can maximize visibility and resonance among viewers deeply invested in these specific Olympic narratives.

    Moreover, these curated feeds being streamed in stunning 4K resolution promise an unparalleled viewing experience, capturing the essence of the Olympic Games with exceptional clarity and vibrancy. They are a powerful medium for brands to connect with their target demographic in a meaningful and impactful manner. This integration of technology and content will ensure that advertisers can connect with viewers in meaningful ways, leveraging the global appeal and excitement of the Olympics to maximize brand impact and audience reach.

    To start the Olympic celebrations on a high note, Indian viewers have an exclusive treat in store — a dedicated camera feed focused on the India float during the Opening Ceremony. This special feature will ensure fans get a ring-side view of the Indian contingent as they proudly march and represent the country on the global sporting stage. Viewers will also enjoy extensive coverage of Indian athletes’ medal moments, including live interviews with family members.

    With Viacom18 holding digital and TV rights through JioCinema and Sports18 respectively, advertisers can craft targeted campaigns that resonate deeply with a captivated audience — irrespective of where they are watching Paris 2024. Whether through digital platforms or linear TV, advertisers can leverage curated media plans to maximize impact and engagement during this monumental event.

    Beyond sporting events, the Games are a global cultural phenomenon. JioCinema’s free streaming of the Olympics marks a milestone in viewer engagement, bridging the gap between fans and their sporting heroes like never before. It’s not just about watching; it’s about feeling a part of something historic, celebrating achievements and sharing in the triumphs of the athletes.

    The Olympics are a significant driver of national pride, fostering unity among citizens in the passionate support of their athletes. Brands can actively participate by aligning themselves with national pride and heritage narratives, strengthening their connection with audiences. Endorsing athletes allows brands to leverage their influence, particularly among younger generations. To effectively engage this demographic, brands can craft aspirational campaigns celebrating active lifestyles and sporting achievements.

    Alongside these interviews, domain experts in the studio will provide insights and commentary, enriching the viewing experience and offering deeper context to the achievements of the athletes. The comprehensive and immersive coverage aims to bring Indian viewers closer to the action across devices of their choice, celebrating the country’s sporting heroes and their incredible journeys.

    Strategic partnerships with JioCinema during Paris 2024 will allow brands to maximize presence, build genuine connections with audiences and positively influence consumer perception and loyalty.