Tag: Parineeti Chopra

  • Maaza launches new ad campaign with Imran Khan & Parineeti Chopra

    MUMBAI: Coca-Cola India is launching a new communication campaign for Maaza, featuring Imran Khan and Parineeti Chopra, the new ambassadors for the brand.

    The campaign themed “Har Mausam Love, Har Mausam Aam” has been conceptualised and created by Leo Burnett (Delhi) and directed by Jayant Rohtagi.

    Coca-Cola India and South West Asia vice president- Juice business Asia Neeraj Garg said, “Over the years, Maaza, through its strong heritage and consistent communication campaigns has become synonymous with mangoes in the hearts and minds of consumers.. With the new campaign, we are scaling up the brand‘s philosophy by bringing in the element of ‘Love‘, to add an interesting and refreshing twist to Maaza‘s promise of ‘Har Mausam Aam‘”.

    Taking forward Maaza‘s “Har Mausam Aam” theme in 2012, the brand is now adding a touch of love to its new campaign for 2013 by drawing a parallel between “love” and “mangoes”. Maaza believes that love for mangoes should not be constrained by the mango season which comes only for three months in a year.

    Leo Burnett ECD -New Delhi Sainath Saraban added, “We have built the 2013 thematic campaign for brand Maaza, based on the analogy of love for mangoes. Just like love, one should be able to relish mangoes in every season and Maaza embodies just that. Maaza really is a mango experience available 365 days in a year”.

    As Maaza‘s brand ambassador, Khan and Chopra will be associated with a range of consumer activation and marketing programs, helping build brand love and enrich the brand experience.

    In addition to leveraging mass media advertising, integrated communication plan includes roll out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on-the-ground initiatives across all key markets.

    Titled ‘Switty‘, the film is set in winters and it portrays Chopra as a beautiful young girl who is crazy about mangoes. Even though there are countless boys in the neighbourhood eager for her attention, she coyly mentions that her heart will belong to the one who can get her mangoes even in off-season. Here‘s where Khan scores over all others by satiating her love for mangoes with the all-season mango delight in a bottle – Maaza.

  • Karan Johar titles next film as Hasee Toh Phasee

    Karan Johar titles next film as Hasee Toh Phasee

    MUMBAI: Film-maker Karan Johar has announced that his next production venture will be titled Hasee Toh Phasee.

    Dharma Productions will co-produce the film with Phantom Production while Vinil Matthew will direct Hasee Toh Phasee.

    The film stars Siddharth Malhotra and Parineeti Chopra as the lead pair.

    This will be Malhotra‘s second film with Dharma Productions after his debut movie Student OfThe Year.

    Chopra, on the other hand made an impressive debut with Ladies VS Ricky Bahl and was later seen in Yash Raj Films‘ Ishaqzaade.

  • Mere Dad Ki Maruti to release on 15 March

    Mere Dad Ki Maruti to release on 15 March

    MUMBAI: Yash Raj Films‘ (YRF) next venture Mere Dad Ki Maruti (MDKM) under the Y-Films banner, has finally got a release date. It will release universally on 15 March.

     

    For some time now, it has been seen that YRF is becoming the perfect platform for budding talent. After having successfully launched Ranveer Singh and Anushka Sharma in Band Baaja Baaraat , it followed up by casting Arjun Kapoor and Parineeti Chopra in Ishaqzaade.

     

    Through Mere Dad Ki Maruti, the production house is all set to launch Saqib Saleem and Rhea Chakraborty. Incidentally, Saqib had earlier made his debut with Mujhse Fraaandship Karoge under the same banner.

     

    MDKM is an outrageous comedy set against the backdrop of a loud Punjabi wedding in Chandigarh. The film tells the story of a boy who sneaks his dad‘s fancy new car out to impress the college hottie and how all hell breaks loose when he loses it.

     

    MDKM also stars Ram Kapoor as the khadoos dad in his first full-fledged comedy role.

     

    MDKM also marks the directorial debut of Ashima Chibber who has been associated with some of the most talented directors of our times like Shimit Amin‘s first Assistant Director (AD) on Ab Tak Chappan and Chak De India‘ among others, The director‘s last project was as first assistant director to Imtiaz Ali in Rockstar.

  • Parineeti Chopra endorses Nivea‘s face cleansing range

    MUMBAI: Skincare brand Nivea India has appointed Parineeti Chopra as the brand ambassador for Nivea‘s face cleansing range.

    Chopra will be seen endorsing the newly launched Total Face Cleanup in a series of print and television advertisements. The product is a five minute regime with which one can get a total cleanup.

    Nivea India MD Rakshit Hargave said, ‘‘Face cleansing is a fast growing category with a great deal of traction amongst the youth segment. Parineeti, who is a reflection of the youth of today is a great fit because she is a talented young actor who has carved her own place in the industry; there is a good synergy which we saw .Total Face Cleanup from Nivea is quite a revolutionary product because it gives you five benefits in a such a short period of time that you can basically incorporate it in your daily routine quite easily.”

    “Many a time, during the course of my daily routine, I have been in situations where I needed to look fantastic in no time. Now I know I don‘t have to worry at all because with Total Face Cleanup from Nivea, all I need is 5 minutes – to look absolutely radiant!,” Chopra said.

  • CavinKare picks Parineeti Chopra as new face of Spinz

    Mumbai: Parineeti Chopra has been appointed as the new brand ambassador for Spinz by FMCG major CavinKare.

    CavinKare marketing manager Keshav Kumar said, “We see synergies in appointing Parineeti as the brand ambassador for Spinz as she embodies and reflects the contemporary girl of today. She reflects the brand philosophy of ‘Stop Me If You Can‘ while having fun with every challenge that comes in her way. She is a great fit for the brand and we are happy to be associated with such a youth icon.”

    Chopra added, “The brand‘s values gels well with my personality in terms of style, attitude and appeal. So, when this opportunity came to me I was quite excited about this association.”

  • Ishqzaade nets Rs 159 mn in opening weekend

    Ishqzaade nets Rs 159 mn in opening weekend

    MUMBAI: Ishqzaade has been a successful launch pad for Arjun Kapoor while consolidating the standing of Parineeti Chopra, this being only her second film after Ladies Vs Ricky Bahl.

    The film, which opened to good response, enjoyed positive word of mouth and collected Rs 159 million in its first weekend. The collections showed a rise on Saturday with Sunday‘s jump being more pronounced at 37 per cent over Friday figures.

    Dangerous Ishq 3D has not been liked and its 3D tag has not been of any help. The film collected Rs 37 million over its opening weekend.

    Jannat 2 braved unkind reports to end its first week with Rs 356 million, after an opening weekend of 240.5 million. The movie has collected another Rs 41 million for the second weekend.

    Tezz, poor in its first week run, managed to add just Rs 11 million in its second week, taking its total to Rs 158 million.

    Vicky Donour continued its good run in its third week with a collection of Rs 55 million. The film‘s net collection stands at Rs 314 million.

    Hate Story netted Rs 6 million in its third week, taking its total to Rs 136 million.

    Housefull2 added another Rs 23 million in its fifth week. The film has netted Rs 1.17 billion.

  • Ishqzaade is a mass puller with good performances

    Ishqzaade is a mass puller with good performances

    MUMBAI: Ishqzaade takes the age old formula of love stories of a boy and girl never seeing eye to eye, hailing from families of two sworn enemies and from different religious backgrounds.

    As is the norm, such films are always interesting till the boy and girl profess mutual romance, becoming predictable thereafter. Ishqzaade manages the feat of sustaining interest a little longer than the rest.

     

    Producer: Aditya Chopra.
    Director: Habib Faisal.
    Cast: Arjun Kapoor, Parineeti Chopra.

    c and Parineeti Chopra grew up hating each other and hurling abuses and stones at each other. Kapoor is the uncouth, couldn‘t-care-less kind who hails from a Rajput family. His grandfather is contesting the assembly elections; his opponent and arch rival is Chopra‘s father, a Muslim politician and a sitting MLA.

    Chopra is a firebrand girl who would even trade her earrings for a firearm when she can‘t win a fight verbally. The locale is a small town of Almore in UP where belonging to different communities is reason enough for tensions between two groups. Their being political adversaries only makes the situation worse as guns are picked up at smallest of provocations.

    What is more, both groups make sure the other is provoked into a fight at every possible opportunity. If one faction is having a party, the other will disrupt it and even take away the local nautch girl for his group party. They tear up posters and even empty one‘s bladder on rival‘s poster. One such act by Kapoor earns him a slap from Chopra. He seeks revenge by pretending to fall madly in love with her and to get her to marry him only to desert her after celebrating ‘suhaag raat‘ with her in an empty train compartment.

    The deception hurts Chopra even more, as, on the eve of the elections, the pictures of her Hindu ritual marriage with Kapoor are circulated all over town, which spells doom for her father‘s election prospects. Chopra picks up her gun to kill Kapoor and the fight between the two turns into an all out war between the two factions with the community angle coming to the fore.

    It costs Kapoor‘s mother‘s life to make him see sense and accept and protect his wife‘s life; he discovers true love for Chopra but the couple has to now run from both warring factions as one is not happy with having a Hindu son-in-law and the other with having a Muslim daughter-in-law. It is the later part where the couple is in hiding or on the run that gets predictable and is stretched unnecessarily.

    Ishqzaade is the debut film of Arjun Kapoor and he performs with the élan and confidence of a veteran. His dialogue delivery needs some working on but his position has been confirmed with this film as a mass hero. How he performs in a suave role remains to be seen. Parineeti Chopra, who impressed every one with her first film, Ladies vs Ricky Behl, excels here. She is a natural performer, here to stay. Gauahar Khan does well while the others support ably.

    The direction is good, sticking mainly to the proven formula of a mass film. Music goes well with the film‘s theme and situations, the song ‘Pareshan…‘ being the pick of the lot. Editing needed to be harsher in later parts while dialogue is routine.

    Ishqzaade has opened to very good houses and is also assured of a fair share of it business from single screens too thus making it a profitable enterprise.
     
    Dangerous Ishq is all wrong soon as it begins

     

    Producer: Arun Rangachary.
    Director: Vikram Bhatt.
    Cast: Karisma Kapur, Rajniesh Duggal, Jimmy Shergill, Divya Dutta, Ruslan Mumtaz, Arya Babbar, Gracy Singh, Natasha Sinha, Ravi Kissen.

    When the budget is limited and technique is available in the form of 3D, go for the ‘shock and awe‘ approach to secure a safe opening weekend and an assurance of recovery. It worked for Vikram Bhatt with his earlier film, Haunted, and hence is a formula worth repeating.

    Here, in Dangerous Ishq, the maker blends his use of 3D with spiritualism and reincarnation: the kind of stories you find in the work of Dr Brian Weiss and Ian Stevenson.

    In Dangerous Ishq, Vikram Bhatt begins his story of undying love, jealousy and betrayal in the present era and takes it back to various earlier incarnations of the lovers to the 17th Century. Since the subject of reincarnation can afford all sorts of liberties, the villain as well as the friends remains constant in all their incarnations spanning 500 years. The Brian Weiss and Ian Stevenson stuff is all very well but getting carried away with it is not; limiting the concept to a couple of incarnations would have made the film tauter and with a little work on the twists and turns it would have seemed more plausible and hence interesting. With limited resources, it is not really advisable to go into period sub-drama and end up making it look like street play!

    Karisma Kapur is a top model, deeply in love with her tycoon friend, Rajniesh Duggal. She gets an assignment in Paris for a year but has no heart to leave her boyfriend-cum-fiancé. She decides to go back to him and wants an instant wedding but he is kidnapped by a gang of masked men. A whodunit search begins that takes you back five centuries. Kapur dons various avatars in previous births like a partition victim Hindu girl in love with her eternal lover, a daasi to Meerabai in the 1600s in Mewar, a Mughal warrior‘s fiancé and so on.

    She is told that her villains are her fiance‘s past lives‘ enemies and she recalls their faces and identifies them. The investigating officer Jimmy Shergil pretends not to believe her stories but also lets her tag along on all missions because he is the only one who has been blessed to remember past lives of all concerned in the story. As the story traverses from one life to previous life, the proceeds become so tacky that the film turns into an unintentional comedy. But you don‘t laugh with it, you simply laugh it off.

    Every time the film takes a flashback/forward to present times, some contemporary villains are added-a supari killer, the hero‘s own brother- until one loses the sense of who is who.

    Every time the police follow a new clue, Kapur‘s brain takes her into the past as if she were just clicking a mouse. If only she did not take the viewer along every time she went into past; it is torture.

    Finally, this being a heroine-oriented film, Kapur outsmarts everybody including the police and the demons. She saves the hero instead of the other way around as is the norm in films and it is a happy ending; happy for the sole reason that it has ended.

    Dangerous Ishq is all wrong soon as it begins. The title shows a lack of imagination and the rest of the film is a study in how to squander a good idea. There have been some classic reincarnation films but this one is a joke on the theme. Direction is bad, music is wasted in picturisation and editing is poor. The performances are not much to write home about either.

    Dangerous Ishq is poor film on all counts.

    The Forest is a lost cause

     

    The Forest (Hindi-English in parts) is inspired from various writings of Jim Corbett, mainly from his book, The Man-eating Leopard of Rudraprayag. Woven around a story of a couple, it tells why as many as 150 people are killed each year in India in leopard or tiger attacks and what turns them into man-eaters in an attempt to address environmental concerns.

    Ankur Vikal and Nandana Sen, the husband wife duo is going through a troubled marriage. Nandana‘s inability to conceive, for which Vikal is responsible, dampens any possibilities of reconciliation between the two.

    They decide to take a break in deep jungles away from any contact, be with each other and sort out their life. What both did not expect was to meet Javed Jaffery, Nandana Sen‘s ex lover, who is a forest officer here living with his son, Salim Ali Zaidi. The ex-lovers soon realise that passion is still burning between the two and Javed Jaffery is the kind who would not mind playing a couple of dirty tricks to get Vikal out of his way and be left alone with Nandana Sen.

    On one occasion, on a night out in the forest, which is strictly prohibited since a man- eater leopard is on the loose, he leaves Vikal on a machan so as to give him an experience of hunting with a rifle. The leopard has been shot at and hurt; unable to chase animals, he has turned into man-eater.

    Javed Jaffery‘s prank costs a forest officer his life who is attacked by the leopard and despite his being picked up and hidden in a room, the leopard, as the jungle belief goes, would get to him anyway and so it does eventually. The story of a hurt leopard ends as does the childless couple‘s as both reconcile.

    The Forest has no prospects at box office; it could have been a good educational film for educational institutions but the story it has chosen to tell about animals and encroaching on their territory is of the adult kind and not quite the type for schools.

  • Yash Raj Films launches app of Ishaqzaade

    Yash Raj Films launches app of Ishaqzaade

    MUMBAI: In order to promote their upcoming film Ishaqzaade, Yash Raj Films has launched a new application (app).

    “Kahan Hai Ishaqzaade? Become an Ishaqzaade: Shout out your love,” is the app‘s Facebook status. Users of the app are given the opportunity to share their own love stories on a digital platform.

    The game is set against the backdrop of small-town clan wars and is based upon the format of a shooting alley.

    “Play the game and decide who you are, Haraamzaade or Ishaqzaade,” reads an introduction to the app. Players are given one minute to maximise their score. Points are awarded for hitting cans and points lost for targeting bombs and petrol cans

    The film, starring Arjun Kapoor and Parineeti Chopra, is scheduled to release on 11 May.

  • YRF’s Ishaqzaade to release on 18 May

    YRF’s Ishaqzaade to release on 18 May

    MUMBAI: Yash Raj Films’ upcoming offering, Ishaqzaade, has been scheduled to hit the silver screen on 18 May.

    Ishaqzaade is a love story about two people born to hate and destined to love. It is all about passion ignited by hatred.

    Produced by Aditya Chopra and written and directed by Habib Faisal, the film will see the launch of Arjun Kapoor, son of Boney Kapoor, along with Parineeti Chopra, in the lead role.

    This is Parineeti’s second film with YRF after having won six awards so far for her debut role in Ladies vs Ricky Bahl that released last December.

    Incidentally, Faisal has been credited of writing Band Baaja Baraat and directing the award winning film, Do Dooni Chaar.

  • Ladies vs Ricky Bahl a pretty average fare

    Ladies vs Ricky Bahl a pretty average fare

    MUMBAI: Ladies vs Ricky Bahl is one of those products from Yash Raj Films where the process of limiting the budget starts with the casting itself. The burden of drawing the audience falls on the lead pair, Ranveer Singh and Anushka Sharma, with the other three girls being little known: Dipannita Sharma, Parineeti Chopra and Aditi Sharma. For the main location you have Goa, much exploited in recent films but not so well exploited in this film.

     

    Producer: Aditya Chopra.
    Director: Maneesh Sharma.
    Cast: Ranveer Singh, Anushka Sharma, Dipannita Sharma, Aditi Sharma, Parineeti Chopra.

    Ranveer Singh is a conman who picks only on women, mainly playing with their emotional vulnerability. He gains the confidence of the girl he zeroes in on as well as that of her family; to them he comes across as perfect groom material. He talks the family into some attractive moneymaking proposal only for them to realise that Ranveer Singh had vanished and so had their money. In his list of victims he adds Parineeti Chopra, Aditi Sharma and Dipannita Sharma.

    Parineeti Chopra finds her gym trainer Ranveer Singh very attractive and falls for him in the blink of an eye. The only daughter, she has a moneybags of a father to whom Ranveer Singh sells a bungalow in upmarket Barakhamba Road in New Delhi. While the hero takes the first flight out of Delhi, Mr Moneybags lands in police custody for breaking and entering someone‘s property. The next target is a young widow in Lucknow, Aditi Sharma, cloth merchant. Her family is impressed by the zari work cloth material he shows them. He collects a huge order against a hefty advance before the girl and her family know they have been conned.

    The third victim, Dipannita Sharma, is an ambitious corporate executive busy decorating the company premises. Ranveer Singh sells her a dud MF Hussain painting. When her case is reported on a news channel, the three victims contact each other, eventually forming a brigade to play a counter con and get their monies back from Ranveer. To lure their target, they engage the services of a salesgirl from a mall, Anushka Sharma, who never lets a visitor leave without buying something from the mall.

    The film starts off on a promising note and does manage to hold interest until girls descend in Goa, where Ranveer runs his own small enterprise between conning victims. When the process of Anushka Sharma luring Ranveer into her trap starts the interest starts sagging. The three girls chasing as Anushka Sharma and Ranveer Singh do their thing is like kids‘ spying game! Whatever happens during this process is predictable and lacks twists and turns or exciting moments.

    With a linear script, the narration is sans challenges too; direction being just usual. Music, considering the theme, is a letdown. While there are no sad scenes, there is no trace of humour either and the dialogue is routine.
    Of the performers, Parineeta Chopra scores most points, playing her typical, rich, loud Delhi Punjabi girl; she fits the character to a T Aditi Sharma is mostly underplayed, that being her part. Dipannita Sharma is okay. Anushka Sharma is her natural self, not that her role offers any challenges. As for Ranveer Singh, it is very well to describe him as charming, handsome and smooth to establish his character but tough to convince the viewer.

    Ladies vs Ricky Bahl a pretty average fare.

     

    Lanka has no entertainment value

     

    Producer: ASA Production & Enterprises P Ltd.
    Director: Maqbool Khan.
    Cast: Manoj Bajpayee, Arjan Bajwa, Tia Bajpai, Yashpal Sharma, Manish Choudhary, Yatin Karyekar.

    Lanka is a film about a small town real life inspired story. The real life stories such as Lanka are one off affair and are not known to catch the fancy of all cinemagoer. Usually these stories are so bizarre, that they have no entertainment value and to make such a film and expect the urban multiplex audience to accept is foolhardy.

    Tia Bajpai is a medical student having come to Bijnour where her father is posted as CMO at the local hospital; Manoj Bajpayee controls the town and his word is the law here. When he sees Tia Bajpai, he wants her to be his.

    Soon he takes control of Tia Bajpai and her parents‘ lives; they are literally under house arrest, being watched 24 hours by Manoj Bajpayee‘s goons and the family is at his complete mercy, helpless as he comes at whim and fulfils his urge. The third angle is added with the entry of Arjan Bajwa, whom Bajpayee loves like kid brother and for whom Manoj Bajpayee is the ultimate idol; he does what is expected of him, generally play escort to Manoj Bajpayee and do the killings for him. Having noticed the plight of Tia Bajpyee, he can‘t stay indifferent for long; he is attracted to her and decides to go against Manoj Bajpayee and help her escape. The end is on expected lines. There are side tracks of rivalries between communities which are of little interest.

    The subject is dry and can be described as a documentary genre at best, providing no scope for dramatics, music or humour. Performances are routine with Manoj Bajpayee doing what he has been doing in several films earlier, Arjan Bajwa is fair while Tia Bajpai fails to involve the viewer in her plight.

    There is nothing to write about for the box office prospects of Lanka since none exist.