Tag: Parineeti Chopra

  • Max Television Premiere of ‘Shuddh Desi Romance’ on 15 Feb

    Max Television Premiere of ‘Shuddh Desi Romance’ on 15 Feb

    MUMBAI: MAX, the premium Hindi movies and special events channel brings to you the MAX Television Premierof romantic comedyfilm, ‘SHUDDH DESI ROMANCE’ on Saturday, 15th February at 9PM and Sunday, 16th February at 1PM only on MAX.

    The movie is about three young people in today’s changing India trying to figure out what love, attraction and commitment mean to each of them. Raghu (Shushant Singh Rajput) needs a woman in his life -the rest he’s going to figure out along the way. Gayatri (Parineeti Chopra) has been around the block a few times and knows the scene. Tara (Vaani Kapoor) knows what’s right for her, but a little experimenting never did hurt anybody. When their lives crisscross, their beliefs get challenged, and their love tested. But it may not be as easy as it seems.

    Speaking about her on screen character(Gayatri) ParineetiChopra states, “I play a completely different person in the film than who I am in real life. The decisions that Gayatri takes is not what I would take but I think that’s the beauty of cinema where you get a chance to play someone who is not you and still carry it off with conviction.”

    Speaking about his experience of working with Parineeti Chopra, Sushant Singh Rajput states,“If you are working with such a spontaneous actor, you don’t think of much apart from staying in character and how you are going to react to a particular situation.” Adding on, Rishi Kapoor says, “Both Sushant and Parineetiare so spontaneous that you feel they are like the students of the ‘Spontaneity’ school and I personally love working with such actors.

    Watch a story on a modern twist between love, attraction and commitmentduring the MAX Television Premiere of SHUDDH DESI ROMANCE on Saturday, 15thFebruary at 9PM and Sunday, 16th February at 1PM only on MAX.

     

  • Now, health on call!

    Now, health on call!

    MUMBAI: What if you called a friend and heard a celebrity sharing health tips instead of the usual caller tune? Would you get annoyed, give a good ear or better still, make it your own to spread awareness.

     

    Well, Leo Burnett and World Health Organisation (WHO) certainly seem to think you will change your caller tune. Which is why the duo has created a campaign titled ‘Donate your Caller Tune’ which lets you hear health advice from a celebrity and activate the same on your mobile phone in a bid to keep up the good work.

     

    The initiative, being promoted on digital platforms, covers 12 diseases with 12 celebrities talking about them, including the likes of Amitabh Bachchan, John Abraham, Cyrus Broacha, Parineeti Chopra and Shankar Mahadevan.

     

    Easily the world’s biggest mobile health campaign, ‘Donate your Caller Tune’ has been kicked off in India and will travel to other countries only after strengthening base here.

     

    So why was India chosen as the launch pad? Because non-communicable diseases (NCDs) are presently the leading cause of death across the globe and in 2008, India alone accounted for 53 per cent of all such deaths worldwide. Also because India has a record 600 million mobile phone users and WHO aims to reach all of them through this campaign.

     

    WHO India representative Dr Nata Menabde says: “Donate Your Caller Tune is an idea where people take responsibility and ownership to spread awareness of health concerns voluntarily. To us, this simple idea of using a caller tune to create mass awareness appealed a lot when presented by Leo Burnett. Caller tunes are very popular in India and it made perfect sense to leverage the power of the mobile phone to create awareness about health issues.”

     

    Leo Burnett NCD K V Sridhar who himself suffers from diabetes, believes the campaign will benefit millions. “Diabetes runs in my family so when I got a chance to educate people, I jumped on it,” he says, giving the example of actor Imran Khan who chose to become an ambassador for cancer awareness because he lost his near and dear ones to the disease. “I usually get 40-50 calls in a day and I’m sure others do too. So, instead of hearing a song or a joke, wouldn’t it be better if we created awareness about various health related issues by donating our calling tunes for the cause?” he questions.

     

    Apart from roping in 12 celebrities, the other herculean task for Leo Burnett was to get all mobile service providers on board. The campaign was launched in November last year with just two service providers VSNL and Airtel and it is only now that others have joined the fray.

     

    People interested in participating need to SMS their service provider to activate the caller tune for the cause they wish to support and spread awareness about. Charges vary as per the service provider.

  • WeChat takes forward its campaign

    WeChat takes forward its campaign

    MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

    As part of the campaign, the TVC features WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.

    Speaking on the occasion, WeChat spokesperson Katie Lee said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”

    The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

    “WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings,” she added.

    WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.

  • WeChat takes forward its campaign

    WeChat takes forward its campaign

    MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

     

    As part of the campaign, the TVC features WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan and is already running on television and online screens with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.

     

    Speaking on the occasion, WeChat spokesperson Katie Lee said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”

     

    The tagline and the TVC capture the essence of WeChat of being the preferred platform for the youth to connect with all their friends. The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.

     

    “WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings,” she added.

     

    WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.

  • YRF’s ‘Dawaat-E-Ishq’ and ‘Bewakoofiyan’ to release next year

    YRF’s ‘Dawaat-E-Ishq’ and ‘Bewakoofiyan’ to release next year

    MUMBAI: After the success of Shuddh Desi Romance, Yash Raj Films will keep the trend of romance going in 2014 too with Kill Dill, Gunday among many others.

    The film starring Ayushmann, Sonam, Rishi Kapoor has been titled Bewakoofian. It is based on a slice-of-life Delhi comedy where a strong and passionate love of two youngsters is opposed by a bureaucrat father.

    YRF‘s yet another romantic film will see a fresh pair of Aditya Roy Kapur and Parineeti Chopra romancing on screen. This film has been titled Daawat – E – Ishq.

    While both the films have been written by Habib Faisal, Bewakoofian is directed by Nupur Asthana and is set to release on 14 March 2014. The latter Daawat-E-Ishq will be directed by Habib and is set to release on 9 May 2014.

  • Shuddh Desi Romance wins hearts, collects Rs 22.2 crore

    Shuddh Desi Romance wins hearts, collects Rs 22.2 crore

    Zanjeer, the supposed remake of the 1973 film by Salim Javed of the same name, which in turn was inspired by the 1967 Hollywood spaghetti Western, Death Rides A Horse, which went on to become a classic hit, was adapted by Apporva Lakhia and so mutilated that it has turned out to be a disaster that it deserved to be. From its poor casting to mediocre execution the film lacked on all counts, accounting for a poor Rs 9.45 crore for its opening weekend.

     

    Shuddh Desi Romance, a small budgeted entertainer catering to the thoughts of the contemporary youth, seeking company, relationship and sex sans commitment has worked well and is on its way to becoming a hit. The Sushant Singh Rajput, Parineeti Chopra, Vaani Kapoor and Rishi Kapoor starrer has collected Rs 22.2 crore.

     

    Madras Café starring John Abraham and Nargis Fakhri has not worked with the audience as it collected Rs 8.1 crore in its second week to take its total to Rs 39.55 crore for two weeks.

     

    Once Upon A Time In Mumbai Dobaara has earned the flop title, adding just Rs 50 lakh in its third week to take its three week total to 55.05 crore.

     

    Chennai Express that paired Shah Rukh Khan and Deepika Padukone once again after Om Shanti Om has collected Rs 4.7 crore in its fourth week to take its four week tally to Rs 199.4 crore.

    B.A. Pass has collected Rs 30 lakh in its fifth week thus taking its five week total to Rs 7.7 crore.

  • Shuddh Desi Romance: A confused love story

    Shuddh Desi Romance: A confused love story

    Shuddh Desi Romance in its theme is quite contrary to its title. There is nothing shuddh or desi about it. The film is more about current generation of urban youth who believe in relationships and live-in partners but no commitment as in a marriage.

     

    Producers: Aditya Chopra.

    Direction: Maneesh Sharma.

    Cast: Rishi Kapoor, Sushant Singh Rajput, Parineeti Chopra, Vaani Kapoor (Debut).

     

    Sushant Singh Rajput is on his way to tie the knot. His baraat reaches the town and place of his bride to be, Vaani Kapoor. The mood is joyous; guests in all their fineries are present. An elder or whatever one may call him from Rajput’s side is Rishi Kapoor, a wedding caterer who also fixes up fake baraatis. In fact, he does just about everything related to the event of a wedding. It is time for the final commitment as the groom and bride come face to face to garland each other. That is when Rajput gets cold feet and on the pretext of going to the loo, he vanishes. The bride to be orders a cold drink to get over the shock.

     

    In a way, the one responsible for Rajput’s decision was Parineeti Chopra who was part of his baraat and occupying a seat next to his in the baraat bus. He is attracted to her, instinctively kisses her and also learns to smoke from her. He is impressed by her way of life. She lives alone in Jaipur, pursues her studies and also teaches English at a ‘Speak English’ kind of class. She also joins Rishi Kapoor’s gang of fake baraatis to earn some extra cash. Both start dating and soon Rajput moves in with her.

     

    The duo’s life is full of fun, romance and sex and on one night under the influence of alcohol, they decide to marry. Rishi Kapoor makes the arrangements and it is time to exchange garlands. But, this time, it is Parineeti who suddenly wants to visit the loo. Rajput has been paid in his own coin as the bride takes the same route as he did earlier.

     

    Rajput is not destined to stay without a woman. The girl he deserted, Vaani, has shifted to Jaipur after he ditched her. As Rishi Kapoor lures Rajput into playing a fake baarati in one more wedding, Vaani is boarding the same bus headed for wedding venue for she is a cousin of the groom. She decides to make friendship with him with the idea of taking revenge for what he had done to her.  In the process she falls for Rajput who has quickly forgotten Parineeti and is now in love with Vaani.

     

    Life is beautiful for the couple when, in this film with baraats and weddings as background, there is one more wedding to attend for Rajput and Vaani. As expected, Parineeti is there too. The host at the wedding creates a situation whereby both get to be together for some time. Both realise they are still in love. But Rajput is now in a moral quandary: Vaani has been so nice to him and so much in love with him, he does not want to betray her.

     

    In a film where women are depicted as more surefooted and of strong will, the problem solves itself thanks to one of the two women in love. Rajput and Parineeti decide to give getting married another try and again Rishi Kapoor does the needful. He is very worried about the future of his business. If men and women stay together without marriage, that would ruin his business. Who runs to the loo this time? Well, the film advocates live-in relationships and that is how things settle.

     

    The film has just four main characters in Rishi Kapoor, Rajput, Parineeti and Vaani in a shorter role compared to others. Rishi Kapoor plays one more different character with his usual aplomb. Rajput plays the uncertain youth living life on day-to-day basis and vulnerable to romance with ease. Parineeti is impressive and adds to her reputation as a confident performer. Vaani has a pleasant demeanour and smiles her way through a brief but a relevant role very well.

     

    Direction is good keeping an easy pace and generally keeping a pleasant atmosphere in the film. However, some trimming could have helped. The film has a couple of peppy numbers. Shot at some populated town locations and some scenic Rajasthan outdoors, it makes for pleasant viewing.

     

    Shuddh Desi Romance aims at contemporary youth as a lot many identify with the theme. Having opened well at both, single screens as well as multiplexes, this economically produced, digitally-released (no physical prints) film is sure to reap reasonably rich dividends.

     

    Zanjeer: A complete mockery of a classic

    Producers: Reliance Entertainment, Puneet Prakash Mehra, Sumeet Prakash Mehra.

    Direction: : Apoorva Lakhia.

    Cast: Ramcharan, Priyanka Chopra, Prakash Raj.

     

    While budgets have gone up to multi-crores, content has dried up. At their peak, Salim-Javed assured an interesting script though all the films they wrote could not become Zanjeer, Deewaar or Trishul. They got equal billing in the titles and made writers respectable in the industry. There were half a dozen other writers who were household names. Today, one can’t think of any script writer whose film people look forward to. Once in a while, one comes across a writer’s triumph in films like Dirty Picture, Kahaani, Vicky Donor or Oh My God! But, usually these turn out to be one-off affairs. The result is either remakes of South film, sequels or remakes of old hits. Agreed, one can’t better an old classic but can’t one refrain from slaughtering it?

     

    Ramcharan is a police officer in Hyderabad who does not believe in going by the rule book and believes in instant solutions. To showcase that, the film starts with Ramcharan bashing up a political protester who had blocked all the traffic on a main road for a couple of hours. This earns him his 17th transfer and he is despatched to Mumbai where he is welcomed by the commissioner of police with a warning to hold back his anger. So far so good, here onwards starts the piecemeal destruction of the original.

     

    A district collector on his way home with a toy for his little son happens to see fuel adulteration activities happening openly. He decides to click pictures with his cell phone as a proof. The goons notice him and burn him to death. Priyanka Chopra watches the incident and calls up the police. Chopra is an NRI from the US and is in town for a couple of days only to attend the wedding of her Facebook friend. She is asked to identify the dead body which she does and decides to return to the US. On the way to the airport, her vehicle is smashed by a truck with the purpose of killing her. Why should that be done when she is going back for good? In any case, the car she was in is burnt along with her money and passport. Ram Charan offers her shelter at his home.

     

    As if some button was clicked, Priyanka instantly falls in love with Ramcharan. He has a past which haunts him in his sleep. He dreams of a huge knife-wielding horse rider in a hood with a tattoo on his forearm. Also, his parents were murdered when they come out of a restaurant after celebrating his eighth birthday. Brought up by his policeman uncle, he also joins the force when he is grown up.

     

    There is no secret about who the culprit is behind the oil mafia who, obviously, turns out to be the killer behind his parents’ death. Meanwhile, Ram Charan is suspended from the force for killing a criminal in his custody with third degree torture. He is now free to go after the villain, Prakash Raj, as he does not have to follow the limitations of a policeman. There are a couple of one-upmanship scenes after which the inevitable climax fight follows as the villain is meted out a suitable death.

     

    Zanjeer is a totally botched up script and the stars also join the director to make a total mess of it. Ramcharan is good in action scenes but otherwise acts like any filmy cop, showing no passion or pain as he carries the burden of his parents’ death and the mystery man riding a horse. Priyanka puts on a juvenile act; what was she trying, playing a cute moppet? Prakash Raj plays his usual comic villain. So much so that without titles or co-stars in the frame it could be any of his films one is watching. Music is in overdose with just the first half having as many as six songs. Editing needed to be taut.

     

    Zanjeer fares poorly if compared to the original 1973 Zanjeer, this version is a sacrilege.

  • Maaza rolls out ‘Har Mausam Love, Har Mausam Aam’ sequel

    MUMBAI: Maaza is ready to welcome the summer season with a sequel of the earlier ad film constructed around the love story of brand ambassadors Imran Khan and Parineeti Chopra.

    The new TVC featuring adds a new twist in their very “Aam” love story, taking forward the ‘Har Mausam Love, Har Mausam Aam‘ theme.

    The second chapter in Khan and Chopra‘s love story again draws an analogy between ‘love‘ and mangoes and how the mango, just like love, is beyond seasons and can be relished in every season.

    The Maaza “Har Mausam Love, Har Mausam Aam” campaign has been conceptualised by Leo Burnett (Delhi) and directed by Jayant Rohtagi.

    In addition to leveraging mass media advertising, integrated communication plan includes roll-out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.

    Titled “Saturrday”, the film is set in summer in an office where Chopra, who is crazy about mangoes, relishes a mango at her office desk. She gets a call from her colleague and admirer, Khan, asking her out on a date the next day – “Saturrday”. Reluctant to miss any opportunity to relish delectable mangoes, she flatly declines the offer saying that Saturdays will keep coming every week all year round but not her favourite mango season. Khan, knowing her obsession for mangoes, woos her with the all-season mango delight in a bottle – Maaza.

  • Balaji signs Siddharth Malhotra as male lead for its action flick ‘The Villain’

    Balaji signs Siddharth Malhotra as male lead for its action flick ‘The Villain’

    MUMBAI: Ekta Kapoor and Mohit Suri have cast ‘Student of the Year‘ actor Siddhath Malhotra as the male lead for their action extravaganza ‘The Villain‘.

    Siddharth made his debut with Student of the Year and was noticed by the industry and audiences instantly. He was undoubtedly the hottest debutant of the year.

    This fact is underlined by the varied projects he has been offered there-on. Even for ‘The Villain‘ Siddharth was the first choice for the filmmakers. They were looking for a rugged, good looking action star, and Siddharth fit the bill effortlessly.

    The film will also have a strong villainous character, one which will be remembered for their evil humor.

    Over selecting Siddharth Malhotra for the movie, Balaji Motion Pictures CEO Tanuj Garg said, “We have confirmed Siddharth Malhotra for our film with Mohit Suri. Siddharth has become a hugely popular commodity with the youth after Student of the Year and has the appeal, looks and intensity to carry a commercial action-romantic thriller on his shoulders. He is tomorrow‘s angry young man, and believes that he is the right choice for this film.”

    This is the first time Ekta and Mohit Suri will be coming together. The story will have many elements, however action will be precedent. It will be Siddharth‘s first out and out masala film and will portray him in the young angry mode.

    Mohit Suri has worked with the Bhatt‘s previously and made blockbuster hits under their banner. However, this film will be marked as his break out film.

    The makers are yet on the lookout for a female cast opposite Siddharth. The film will go on floor once Siddharth Malhotra finishes the shooting of Hansi to Phansi where he is casted opposite Parineeti Chopra.

  • Kurkure to launch new leg of ‘Tedha Hai Par Mera Hai’ campaign

    MUMBAI: Kurkure is launching a new campaign introducing its new Extra Large- Super Saver pack.

    The new product is being introduced with a ‘Kurkure twist‘ and takes forward the new creative strategy of the Kurkure ‘Tedha Hai Par Mera Hai family‘ introduced last month.

    The ad-film starring the new “quirky” and “endearing” family is shown planning a ‘small Indian family party‘ with this new pack.

    The campaign starring the family comprising of Parineeti Chopra, Kunal Kapoor, Farida Jalal, Boman Irani, Ramyakrishnan, and Shivansh is scheduled to go on air on 29 January.

    It will be supported by a 360-degree marketing plan including print, radio activation and digital media engagement.

    PepsiCo India executive vice president – Foods Nalin Sood said, “The key insight behind the latest campaign is that there is no such concept as a small family party in India and this makes for a good proposition for our new Extra Large pack. Taking forward our mega brand strategy, consumers will see a lot of excitement from brand Kurkure over the coming months and this campaign is a step towards it”.

    The television commercials for the brand have been conceptualised and created by JWT.

    JWT India chief creative officer Bobby Pawar added, “Indians love to get together for fun-filled family moments, which is what our latest campaign aims to bring alive. The concept is stemming from the thought that we all have large social circles and can‘t escape from leaving extended family/ friends out of a ‘small‘ gathering”.

    In the TVC, the family is seen discussing the guest list for a small party that keeps increasing as each family member wishes to invite his/her close family and friends. Towards the end a ‘small gathering‘ becomes a ‘large party‘. However, the family has no worries as they have the new Kurkure Extra Large – Super Saver pack that is the perfect snacking option for such large family occasions.

    The TVC 40 seconder TVC is producer by Love & Faith‘s Varun Shah.

    For the record, the media planning agency for the account is Mindshare.