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Tag: Parineeti Chopra

  • Paree collaborates with Parineeti Chopra-starrer sports biopic ‘Saina’

    Paree collaborates with Parineeti Chopra-starrer sports biopic ‘Saina’

    New Delhi: Feminine hygiene brand Paree has collaborated with Bollywood’s latest release – Saina, a biographical sports film starring Parineeti Chopra as ace badminton player Saina Nehwal, who is also associated with the brand.

    The brand endeavours to empower women to prioritise themselves and their dreams through its association with the film. Directed by Amole Gupte and produced by T-Series’ Bhushan Kumar and Krishan Kumar and Front Foot Pictures' Sujay Jairaj and Rasesh Shah, Saina released on Friday. The association is aimed at celebrating women achievers like Saina Nehwal, said the company in a statement. The film showcases Nehwal’s journey and struggles from a young girl to becoming the badminton champion that she is. Paree has also released a co-branded promo with Parineeti Chopra.

    Paree founder & CEO Sahil Dharia said, “It is gratifying to have Saina as the voice of our brand and our philosophy. She strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”  

    T-series co-producer & president – media, marketing, publishing (TV) Vinod Bhanushali said, “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with an innovative and progressive approach to menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become the world no. 1 badminton champion. The brand collaboration was a perfect fit for the film.” 

  • Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!

    Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!

    Mumbai: After 45 days of riveting cricket action from the ICC Cricket World Cup 2019, the quest for #CricketKaCrown will see a winner emerge when the host country England go against Blackcaps – New Zealand. The two teams clash in the final at the iconic stadium of Lord’s, London. To make the event bigger than ever, the networks flagship show, Philips Hue Cricket Live will see Khiladi of Bollywood – Akshay Kumar going LIVE from England, 1PM onwards on the Star Sports Network.

    Philips Hue Cricket Live has hosted the likes of Ranveer Singh, Parineeti Chopra, Siddharth Malhotra and Hrithik Roshan during this World Cup. Akshay Kumar will be seen discussing his passion for the sport and the mega final on the Star Sports network when England take on New Zealand.

    With a dedicated line-up of special programmes beyond live cricket the network on the 14th of July which includes exclusive shows around cricket, cricketers, fans, commentators, stadiums, and more. The ‘Dil se India’ band which is a special programming line-up of shows begins at 8 a.m. with shows such as Philips Hue Cricket Live, Follow the Blues, Game Plan, Match Point and many more. The final match will also feature the bespoke experience of Select Dugout experts as they provide the viewers with a ball-by-ball analysis of this much awaited game.

    Taking fans beyond net sessions and giving them exclusive access into the lives of the players to cricketing experts analyzing the much-awaited match and tournament in detail with Akshay Kumar – the ICC Cricket World Cup 2019 finals will be the biggest-ever on Star Sports Network.

    Catch all the cricketing action on ICC Cricket World Cup 2019 finals between New Zealand and England on July 14th from 1PM onwards exclusively on Star Sports Network and Hotstar.

    Link: https://sendgb.com/Scg0MPRoiv1

  • Bajaj Almond Drops Hair Oil undergoes first brand makeover in 25 years

    Bajaj Almond Drops Hair Oil undergoes first brand makeover in 25 years

    MUMBAI: Bajaj Corp has unveiled a brand new packaging for its flagship brand, Bajaj Almond Drops Hair Oil.

    For the first time in 25 years, the brand has changed its packaging. The brand’s new look aims at targeting the new age consumers and build on its key imagery attributes of lightness, nourishment and premiumness in an environmentally sustainable manner.

    The brand roped in UK based design agency Pentagram to help design the biggest change in its history. The brand has moved on from its classic colour palate to a premium pearlised maroon and gold combination. The bottle is sleeker and the label takes an almond-like tactile effect.

    With emphasis on the betterment of the environment, the Rs 10 pack, which is a mass rural consumption pack, will be introduced in a recyclable PET jar format. Also, its lead SKUs – 50 ml, 100 ml and 200 ml are sold in environment friendly glass bottles.

    Sandeep Verma Bajaj Corp president sales and marketing says, “As a brand, we have always believed in resonating with our ever-evolving audience. The new packaging is a crucial step for the brand and it signifies our endeavour to reach out to the new age consumers while maintaining our brand philosophy of ‘Load Mat Lo’. Having said this, our emphasis will always continue to be on providing a light, non-sticky almond hair oil.”

    The 360-degree campaign featuring Parineeti Chopra as the brand ambassador of Bajaj Almond Drops is live across TV and digital mediums.

  • Parineeti Chopra becomes face of Speedo India

    Parineeti Chopra becomes face of Speedo India

    MUMBAI: Swimwear brand, Speedo, has announced Bollywood actress and fitness enthusiast Parineeti Chopra as its new fitness ambassador. 

    As the new face for Speedo India, Parineeti will be joining an esteemed roster of Olympians, athletes and trainers from around the globe. 

    Speedo, as a brand, is synonymous with performance swimwear, and via its global campaign #GetSpeedoFit, it has been working to elevate the status of swimming for fitness and reinforce that water workouts are the next big trend to get fit and achieve a total body workout. 

    Chopra says, “I’m excited to come on board as the fitness ambassador for Speedo India. I’ve grown up wearing Speedo swim suits and for me swimming is synonymous with Speedo. A favourite around the world, I love that Speedo now celebrates fitness and overall health. Swimming has always been a great workout which I’ve often resorted to, to cut the monotony of working out in the gym. Now, with the growing trend of water workouts there is so much more one can do in the pool to get in shape than lane swimming and I’m happy to help Speedo reinforce their commitment to fitness by encouraging more and more consumers to change their fitness routine and make the pool their new gym.”

    Speedo India chief strategy officer Shamir Genomal says, “We’re really excited to welcome Parineeti Chopra as our new fitness ambassador. We remain committed in encouraging more and more people to switch their fitness regime and take up swimming or water workouts. With a fitness enthusiast like Parineeti on board, we hope to reach a lot more consumers. In addition to being the innovators of swimming, Speedo has an overarching mission to be the swimwear of choice for all, from the recreational swimmer to the Olympic champion.”

    The actress will be seen sporting Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. Made with the modern fitness enthusiast in mind, H2O Active is designed for those who want more from their workouts. With so much choice on offer, H2O Active lends itself to a multitude of land and water based activities. With water workouts no longer just meaning lane swimming; with the help of training aids and HIIT exercises, fitness enthusiasts can achieve more in the water than ever before with this new range.

  • Lux launches new TVCs

    Lux launches new TVCs

    MUMBAI: Set to storm your television set are Lux Industries Ltd’s (Lux Industries) three new TVCs, featuring Bollywood’s finest, for three different brands.

    While Amitabh Bachchan unveiled the new television commercial of LuxVenus, Varun Dhawan released the new TVC of Lux Cozi and Parineeti Chopra, of their women wear brand Lyra, the company’s media release stated.

    The company has also announced plans of launching a media blitzkrieg in television, print, radio, digital and outdoors for their products and plans to go ahead with a new 360-degree campaign regarding their newly launched commercials.

    The move is aimed at ensuring major growth in sales in the next quarter and positively impact the company’s presence in the market, said Lux Industries chairman Ashok Todi.

    The company is also looking forward to individually grow and sustain the leadership positions of its diverse portfolio of brands in the market.

  • Parineeti is Lux Lyra’s brand ambassador

    MUMBAI: The bubbly Parineeti Chopra has joined the club of celebrity endorsers of Lux Group, a conglomeration of diverse brand portfolio across multiple product segments, as the brand ambassador of Lyra.

    Lyra that today enjoys very high level of consumer awareness and consumer loyalty has successfully established itself as the largest legging brand in the women wear segment.

    Positioned as legging for anytime anywhere, the manufacturers of Lyra, Ebell Fashion Pvt. Ltd, a Lux group company, has further plans of premiumisation and portfolio expansion and thus signing up with Parineeti Chopra facilitates targeting the current youth fraternity reflecting confidence, simplicity and the ability to think out of the box which synchronizes with the marketing intention of Lux Group.

  • Bajaj Almond Drops ‘Load Mat Lo’

    Bajaj Almond Drops ‘Load Mat Lo’

    MUMBAI: In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “the campaign features leading Bollywood actress Parineeti Chopra as the protagonist.

    Bajaj Corp head of marketing Ameya Dangi said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason.”

    The film titled ‘Load Mat Lo’ begins with the protagonist being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But, with Bajaj Almond Drops, the feeling is just the opposite.”

    Mullen Lintas EVP Ayyappan Raj said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj that stand out. Thankfully, features like being the lightest in its category and fortified with 300 per cent vitamin E helped.”

  • Bajaj Almond Drops ‘Load Mat Lo’

    Bajaj Almond Drops ‘Load Mat Lo’

    MUMBAI: In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “the campaign features leading Bollywood actress Parineeti Chopra as the protagonist.

    Bajaj Corp head of marketing Ameya Dangi said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason.”

    The film titled ‘Load Mat Lo’ begins with the protagonist being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But, with Bajaj Almond Drops, the feeling is just the opposite.”

    Mullen Lintas EVP Ayyappan Raj said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj that stand out. Thankfully, features like being the lightest in its category and fortified with 300 per cent vitamin E helped.”

  • TVF to launch Barely Speaking with Arnub

    TVF to launch Barely Speaking with Arnub

    MUMBAI: After creating quite a buzz during its last season two years ago and reviving the talk show culture in India, TVF is all set to launch Season 2 of the most watched online talk show in India – TVF’s innovative, popular, iconic talk show – Barely Speaking with Arnub – later this month.

    Created as a parody to a TV talk show, the first season of Barely Speaking with Arnubfeatured leading actors and political icons – from Shahrukh Khan, Ranveer Singh and Parineeti Chopra to the current New Delhi Chief Minister, Arvind Kejriwal.

    The popular online show was built on the same ideology and premise on which TVF was initially created, which was to deliver great and awesome content for its audiences.TVF entered the niche market of online talk shows in 2014 with Barely Speaking with Arnub. The talk show became an instant hit with audiences not just in India, but across the world, with each episode clocking over 2 million views!

    In the growing age of digital media where branded online content has taken off in a big way, the silver screen has realised the importance of the web. Barely Speaking with Arnub provides a innovative platform not just to films and filmmakers for their pre-release promotions, but, also to celebrities to showcase their human, more natural side to their fans, not just in India, but across the world!

    Arunabh Kumar, CEO and Founder of TVF says, “TV Channels have tried a lot of talks shows and the new millennium has seen several established actors trying their hand at hosting one. This led to all of the talk shows being more or less similar in India. From radio to television to print media, every domain has been tried and tested by celebrities to connect to their audiences, but no medium connects them better than digital. When we wanted to create an online talk show, we knew that no amount of marketing or promotions would help if we don’t create a talk show with a difference. And that’s when we decided to turn the talk show format on its head and conceive it as the ‘toughest host a guest will ever get!’

    In the growing age of digital media, where online content is spreading like wildfire, every popular celebrity has recognised the importance and power of the web. Stars and celebrities want to connect to young viewers and that’s where we have managed to hit the nail with the TVF Brand which everyone loves and deliver a talk show that stands out. And more so, it helps them stand up for something they believe in with a smile. TVF created ‘Barely Speaking with Arnub’ catering to the digital audiences’ taste and helping humanise some of the country’s biggest celebrities. In the scores of interviews that SRK gives for his movie promotions, what audiences remember is ‘Barely Speaking With Arnub’. It is also the most watched online talk show in India. TVF also created history in India by getting a politician on the show and talk to us as one of us. With the 2nd Season of Barely Speaking, we want to help get more celebrities from across the field connect to new age Indians and share what they believe in. And of course the host – Arnub with a U — ensures to keep the viewers and guests smiling!.”

    Biswapati Sarkar, Executive Creative Director, TVF added, “The funny thing about the show is not that we are making fun of celebrities or that we are parodying the existing Indian journalism culture. It is the fact there is a show at all and real life celebrities are appearing in it. This season, we have expanded the Arnub universe featuring new storylines and characters in his life apart from the interviews. I’m having a great time right now working with the writers on the episodes and really excited to play Arnub once again.”

    Catch the Season 2 trailer of Barely Speaking with Arnub here – http://tvfplay.com/257c9a

  • TVF to launch Barely Speaking with Arnub

    TVF to launch Barely Speaking with Arnub

    MUMBAI: After creating quite a buzz during its last season two years ago and reviving the talk show culture in India, TVF is all set to launch Season 2 of the most watched online talk show in India – TVF’s innovative, popular, iconic talk show – Barely Speaking with Arnub – later this month.

    Created as a parody to a TV talk show, the first season of Barely Speaking with Arnubfeatured leading actors and political icons – from Shahrukh Khan, Ranveer Singh and Parineeti Chopra to the current New Delhi Chief Minister, Arvind Kejriwal.

    The popular online show was built on the same ideology and premise on which TVF was initially created, which was to deliver great and awesome content for its audiences.TVF entered the niche market of online talk shows in 2014 with Barely Speaking with Arnub. The talk show became an instant hit with audiences not just in India, but across the world, with each episode clocking over 2 million views!

    In the growing age of digital media where branded online content has taken off in a big way, the silver screen has realised the importance of the web. Barely Speaking with Arnub provides a innovative platform not just to films and filmmakers for their pre-release promotions, but, also to celebrities to showcase their human, more natural side to their fans, not just in India, but across the world!

    Arunabh Kumar, CEO and Founder of TVF says, “TV Channels have tried a lot of talks shows and the new millennium has seen several established actors trying their hand at hosting one. This led to all of the talk shows being more or less similar in India. From radio to television to print media, every domain has been tried and tested by celebrities to connect to their audiences, but no medium connects them better than digital. When we wanted to create an online talk show, we knew that no amount of marketing or promotions would help if we don’t create a talk show with a difference. And that’s when we decided to turn the talk show format on its head and conceive it as the ‘toughest host a guest will ever get!’

    In the growing age of digital media, where online content is spreading like wildfire, every popular celebrity has recognised the importance and power of the web. Stars and celebrities want to connect to young viewers and that’s where we have managed to hit the nail with the TVF Brand which everyone loves and deliver a talk show that stands out. And more so, it helps them stand up for something they believe in with a smile. TVF created ‘Barely Speaking with Arnub’ catering to the digital audiences’ taste and helping humanise some of the country’s biggest celebrities. In the scores of interviews that SRK gives for his movie promotions, what audiences remember is ‘Barely Speaking With Arnub’. It is also the most watched online talk show in India. TVF also created history in India by getting a politician on the show and talk to us as one of us. With the 2nd Season of Barely Speaking, we want to help get more celebrities from across the field connect to new age Indians and share what they believe in. And of course the host – Arnub with a U — ensures to keep the viewers and guests smiling!.”

    Biswapati Sarkar, Executive Creative Director, TVF added, “The funny thing about the show is not that we are making fun of celebrities or that we are parodying the existing Indian journalism culture. It is the fact there is a show at all and real life celebrities are appearing in it. This season, we have expanded the Arnub universe featuring new storylines and characters in his life apart from the interviews. I’m having a great time right now working with the writers on the episodes and really excited to play Arnub once again.”

    Catch the Season 2 trailer of Barely Speaking with Arnub here – http://tvfplay.com/257c9a