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Tag: Parineeti Chopra

  • La Pink onboards Parineeti Chopra as its brand ambassador

    La Pink onboards Parineeti Chopra as its brand ambassador

    Mumbai: La Pink, a beauty brand with 100 per cent microplastic-free formulations, announced actress Parineeti Chopra as its first brand face. This partnership marks a milestone as La Pink redefines clean beauty standards and inspires confidence among women.

    Launched in 2023 with 17 products, La Pink now offers over 60, focusing on customer feedback for packaging and formulations. Parineeti Chopra aligns with the brand’s mission and values as an actor, entrepreneur, philanthropist, and singer.

    “Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients.” said La Pink founder & director Nitin Jain.

    Chopra said, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention.  While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pink’s products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be—unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet.”
     

  • Parineeti Chopra unveils Clensta’s new campaign – #TheBetterWay

    Parineeti Chopra unveils Clensta’s new campaign – #TheBetterWay

    Mumbai: Personal care brand Clensta has unveiled its new campaign #TheBetterWay along with its partner and investor Parineeti Chopra. The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making ‘good’ to ‘better’ living choices.

    In a 30 -second video, Chopra talks to viewers about how she always chooses the ‘better’ option over the ‘good’ option when she is making the littlest of decisions every single day – “Black is good, but White is better. Pear is good, but Apple is better. Personal care products are good but Clensta products are BETTER”, she says in her video. Fans of the actor have tapped on to this trend and have started engaging with the reel sharing their ‘X is Good, Y is Better’ versions. The brand is also set to throw #TheBetterWay challenge on Social Media to create more buzz around this campaign.

    Clensta offers a range of innovative, science-backed personal-care products across categories formulated at IIT-Delhi. These products are created to revolutionize households worldwide by offering consumers better choices. The Clensta range not only ensures better care, results and experience but also a better outlook towards the environment.

    “At Clensta, our commitment to philanthropy shines through our ‘Buy 1 Give 1’ initiative, integral to #TheBetterWay Campaign. With each product sold, we pledge to donate a bottle of clean drinking water, contributing to positive social impact. Building on our success of conserving 1 billion liters of water through our Waterless Bath and Shampoo range, this campaign aspires to donate an additional billion liters of clean drinking water. #TheBetterWay campaign serves as a beacon for mindful choices, urging individuals to consistently embrace a more sustainable lifestyle,” said Clensta founder Puneet Gupta.

    In a groundbreaking move under the #TheBetterWay Campaign, Clensta is revolutionizing its commitment with the #Buy1Give1 pledge. The campaign’s momentum has surged with the strategic dissemination through nearly 50 Digital Screens across prime locations of Delhi NCR, creating a visually stunning narrative for ‘better’ changes. The brand has also launched a series of Digital Films featuring Parineeti Chopra and Sandeepa Dhar. Further, collaborating with influential Social Media personalities, Clensta is actively steering the conversations around #TheBetterWay.

    “Our campaign is designed to make you think about your choices and not hesitate to always choose the better option, even though you feel that what you have is good enough. When we research and create products for you, that’s how we think. ‘Green aloe is good, but red aloe is better!’ Our lives are shaped by the choices we make so, let’s make the better choices,” said Chopra.

     

     

     

  • Parineeti Chopra- backed Clensta’s new #Buy1Give1 campaign addresses global water crisis

    Parineeti Chopra- backed Clensta’s new #Buy1Give1 campaign addresses global water crisis

    Mumbai:  Personal care startup Clensta, that pioneered a range of waterless personal hygiene products, has launched a brand-new campaign to address the global water crisis. Titled ‘Buy-One Give-One’, Clensta’s latest campaign with investor & partner Parineeti Chopra is aimed at mitigating the effects on humanity of a looming global water crisis. Having already saved more than one billion litres of water, the brand has now pledged to give one bottle of clean drinking water to those in need with every Clensta product sold which requires water for application, such as its innovative range of Red Aloe Vera Face Washes, and Rosemary Shampoos.

    The start-up aims to contribute significantly towards solving for the global water crisis in line with the UNDP’s Sustainable Development Goals by distributing one billion litres of clean water by 2030 to the underprivileged as a part of this initiative.

    In addition to this initiative of ‘Buy-One Give-One’ Clensta also aims to achieve universal and equitable access to clean drinking water through various other measures such as leveraging its Waterless Technology to save water, collaborate with NGOs to ensure water security especially in areas with extreme water scarcity.

    “When you look at the direction the world is heading towards -how climate change and growing populations are aggravating the global water crisis, you know that time is running out. If we, as one people, don’t do something about it quickly, it will be too late. Through our new ‘Buy-One Give-One’ campaign, we hope to spread the word that water has to be treated as a scarce and sacred resource. Clensta was born out of this need to show people the better way of living. I launched this company with my waterless range of products and with the new campaign, we take another step forward to strengthen our commitment to sustainability. We are delighted to have the support of Parineeti Chopra to amplify this very important message. We’ve already helped save 1 billion litres of water through our waterless technology. Here’s to a few billions more!” said Clensta founder Puneet Gupta.

    Water scarcity is a real threat across the world with factors like growing populations and climate change worsening the crisis. As per the UNDPs sustainable development goals, 844 million people lacked basic drinking water in 2015. The aim is to achieve universal access to safe affordable drinking water for all by 2030. Clensta is on this mission to make this goal a reality.

    “How often have each of us taken water for granted? Have we ever thought that this resource could be fast depleting and if we don’t do something about it quickly, we might lose precious life on the planet? Our new campaign is designed to make as many people aware of the gravity of this crisis. So, let’s join hands to make a difference to the lives of those in need. You buy any one Clensta product and we pledge one bottle of clean drinking water on each purchase to those who don’t have access to it, while we still do!” said Clensta partner and investor Parineeti Chopra.

    Join Clensta’s ‘Buy-One Give-One’ movement and do your bit to save every drop of water.

  • Clensta welcomes Sandeepa Dhar as skincare range brand ambassador

    Clensta welcomes Sandeepa Dhar as skincare range brand ambassador

    Mumbai: Personal care brand Clensta, which recently welcomed actor Parineeti Chopra as a partner and investor, has now signed on actor Sandeepa Dhar as the brand ambassador for its innovative range of products.

    Sandeepa, who has acted in a number of films and web series like Heropanti, Dabangg 2, Abhay, Mai: A mother’s rage, and many more and also had been nominated for her performance in her 2010 debut film Isi Life Mein, will capture the youth market for the brand in India.

    “I am excited to be part of Clensta, a brand that combines the beauty of nature and the power of science and technology to empower its customers to lead a more enriched lifestyle.I look forward to supporting their range of innovative, affordable, science-backed skincare products that I am personally drawn towards. Your skin loves nothing better than natural and safe products made with love and care,” said Dhar.

    IIT Delhi backed Clensta offers a wide range of personal care products across multiple categories. Their commitment to combining cutting-edge science (STAR & CRAN technology) with sustainability has made their products very popular among consumers in India.

    “We welcome Sandeepa as she becomes a part of the Clensta team, and we eagerly anticipate her support in spreading the word among India’s informed and nature-conscious youth about our unique product range,” stated Clensta CEO and founder Puneet Gupta.

    The actor is all set to feature in a new brand campaign promoting Clensta’s Skincare category across digital platforms including  Amazon, Flipkart, Nykaa, Purplle, Meesho and Myntra. The products are also available across over 10,000 outlets across India including chains like Wellness forever, Reliance Smart, Health & Glow,  Tata1MG, Combonation, etc.

    Parineeti Chopra, who joined the Clensta team in July this year as investor and partner, is also the brand ambassador for the haircare and Gummies range. In a recent pre-series B funding round spearheaded by TradeCred and co-led by the Royal Family from the UAE, Clensta raised Rs 75 crore. The actress-turned-entrepreneur was also one of the investors in this round.

  • Jovees Herbal launches its new ad with Parineeti Chopra

    Jovees Herbal launches its new ad with Parineeti Chopra

    With the ever increasing demand for natural skin care products and the goal to provide long lasting skin and hair care solutions, Jovees Herbal, sets out to bring you the best that nature has to offer. With a vast range of products, Jovees Herbal, takes immense pride in providing a solution to all kinds of skin and hair care problems with their highly effective herbal products combined with scientific brilliance.

    After the phenomenal success of last year’s advertisement campaigns, where they witnessed a 40 per cent growth in offline and e-commerce, Jovees Herbal is launching two new Ads this year, which are conceptualised by Devaiah Bopanna and Puneet Chadha, Mean Cat Media, providing an understanding towards the importance of skin care in their typical quirky manner.

    The advertisement features Parineeti Chopra, promoting Jovees Herbal face washes, which are not only our best sellers, but also the perfect herbal blend to achieve healthy and glowing skin. With this ad campaign, Jovees Herbal, targets the product which covers the largest skin care segment – Face Wash. As cleansing is the first and foremost step in building and maintaining any skin care routine, Jovees face washes treat all the skin issues at the root, to unveil the natural glowing skin hidden beneath. This year’s campaign will be launched on various platforms like television, digital media and OOH.

    Jovees Herbal is an environmentally conscious brand that focuses on providing their consumers with a long term solution for their concerns. Their product range is PETA certified cruelty free, free from harmful toxins, devoid of parabens and alcohol, and composed entirely of natural and premium quality herbal ingredients. Their innovative and effective lineup seamlessly combines the goodness of botanicals with scientific expertise. 
    Grounded by their roots yet aspiring to reach great heights, Jovees Herbals has established a strong presence in various international markets, including Qatar, Sudan, Russia, Sri Lanka, Maldives, Kuwait, Czech Republic, and France. The brands commitment to quality is unwavering; all their products undergo rigorous testing to ensure premium quality and earn customer trust and support.

  • &pictures climbing Uunchai of love, friendship, and determination on this 27 August!

    &pictures climbing Uunchai of love, friendship, and determination on this 27 August!

    Mumbai: Rekindle your friendships once again as &pictures presents the premiere of ‘Uunchai’, an inspiring story of three friends and their thrilling yet meaningful journey. Starring legends of Bollywood like Amitabh Bachchan, Anupam Kher, Boman Irani, Neena Gupta, Sarika Thakur, and the talented Parineeti Chopra, this movie enjoys a spectacular cast. Stemming from the legendary tree of Rajshri Productions and directed by Sooraj Barjatya, this film celebrates its 75th year of family-friendly content, reuniting you by stitching your family together for this heart-warming story. While showcasing top-tier friendship and deep bonds, this story revolves around the trio and their thrilling experience of going on an adventure trek to Mount Everest despite their aging bodies, breaking all odds, and showcasing top-notch friendship. With its perfect blend of emotions, entertainment, and determination, this film fighting all odds is the right fit for your Sunday brunch on 27 August at 11.30 a.m. only on &pictures.

    Perfecting the wholesome experience, this adventure drama follows a track called Keti Ko by Amit Trivedi that brings back Bollywood’s true essence of friendship and love which turned out to be a fan favourite with over 30 million views. The track has truly elevated the narrative of the trio trekking to the top of Mount Everest. Join us on &pictures to know if our trio will reach the top as this adventurous trek turns into a life-changing journey teaching us the true meaning of friendship.

    While addressing the & Pictures premiere, Barjatya said “Uunchai will forever remain my most prized possessions. With this film, I reintroduced myself and the cinema I love, to the audiences once again and I must say it felt great to be back. Celebrating love, friendship, and family is what we do here at Rajshri, and being able to tribute this film to the 75th year of Rajshri’s history of films, brings me a lot of joy. Adding to the excitement, is the & Pictures 10th birthday as well, I deeply wish them all the best for their success.”
     

  • Colors announces new talent show ‘Hunarbaaz: Desh Ki Shaan’

    Colors announces new talent show ‘Hunarbaaz: Desh Ki Shaan’

    Mumbai: Colors has announced the launch of its new talent show “Hunarbaaz – Desh Ki Shaan” which will give people a platform to showcase their extraordinary skills. 

    Produced by Frames Production and hosted by Bharti Singh and Haarsh Limbachiyaa, the show will premiere on 22 January, airing every Saturday and Sunday at 9 p.m. Bollywood celebs Mithun Chakraborty, Karan Johar and Parineeti Chopra will be seen on the judge’s panel.

    “At Colors, it has always been our endeavour to bring to our viewers innovative and diverse indigenous content across fiction and non-fiction shows,” said Viacom18 head of Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “We are delighted to start the new year with a bang by adding a new homegrown talent show ‘Hunarbaaz- Desh Ki Shaan’ to our various offerings. This is just the beginning, and we look forward to a great and exciting year ahead with some extraordinary shows in the pipeline.”

    “The most unique factor of the show is that it puts power in the hands of the live audience to decide the fate of the Hunarbaaz. We have a distinctive panel of judges including Mithun Chakraborty, Karan Johar and Parineeti Chopra who will mentor and guide the contestants in their journey. We have seen some incredible talent in the auditions phase, and we are looking forward to a great season,” added Viacom18 CCO Hindi mass entertainment Manisha Sharma.

    The channel has devised a robust marketing and digital outreach plan for the show. On the digital front, the campaign will be driven through fan and influencer engagement activities such as the ‘Hunar Hour’ that will give daily shoutouts to talented people. Top influencers will create videos showcasing their skills and also encourage the audience to upload similar content that will be further amplified via platforms including Takatak, Moj, Josh and Instagram, said the statement.

    On the launch day, the Colors TV social media handles will ring in a 24-hour long celebration showcasing different types of ‘hunar’ every hour on the page, finally leading the audience to the show, it added.

    Additionally, a 10-day campaign has been planned to promote the spectrum of talent through promos playing out across Hindi news, Hindi films, Hindi music, kids and regional genres. Launch day print ads are planned across key markets targeting top publications through a combination of large format as well as premium position ads. 

  • Zee Cinema to air world TV premiere of ‘Saina’ on 25 July

    Zee Cinema to air world TV premiere of ‘Saina’ on 25 July

    Mumbai: ZEE Cinema is all set to bring the world television premiere of ‘Saina’ on 25 July, 12 noon.

    The biopic on badminton champion Saina Nehwal, Saina follows the dreams of a small-town girl who went on to conquer the world of badminton and become the pride of an entire nation. It also highlights the immense support system including her family, coach, and friends that turned her dreams into a reality.

    Directed by Amole Gupte, the film features Parineeti Chopra donning the role of Saina along with the remarkable Manav Kaul, Meghna Malik, and Eshan Naqvi in pivotal roles.

    Talking about the film, Saina Nehwal said, “It was surreal to see my own life on screen. Amole Gupte’s creative vision, Parineeti, and Naishaa’s portrayal of myself are both a delight to watch. This experience of rewatching my journey has made me realise that sure, hard work and talent are what drive you to live your dreams, but one of the most important aspects is the support system. I am indebted to my parents, my husband, and my coaches as without them, my life wouldn’t be the same. They constantly motivated me and pushed me to chase my dreams, and that’s what kept me going on the most difficult days. I can only hope that my story will positively motivate young dreamers to go all out in the pursuit of their dreams.

    Sharing her experience, Parineeti Chopra said, “Saina has inspired millions and it was extremely fulfilling to play her on screen. It took blood and sweat to transform myself. I vividly remember spending my days as an athlete and even crying out of pain on the court. But it was all worth it. Saina Nehwal was my initial guiding force. Priyanka Chopra even gave me pointers on how to mould myself for the role, since she played a sports character in the past. I am so excited as Zee Cinema brings the story to a much wider audience yet again with the World Television Premiere of Saina on 25 July.”

    Amole Gupte shared, “My journey with project Saina began about 6 years ago and it was no less than a rollercoaster. My passion grew with every setback faced by the film, however at one point I may have had lost hope, but, like Saina’s support system in the movie, my diligent team helped me keep the show running. I am grateful that Saina, herself, advised Parineeti which added to the authenticity of the character. We were able to tell a story that’s a must-watch for anyone driven by passion, and with the World Television Premiere of Saina on Zee Cinema, we get to achieve that.”

  • Parineeti Chopra signs as Dabur brand ambassador

    Parineeti Chopra signs as Dabur brand ambassador

    NEW DELHI: Dabur India has roped in Bollywood actor Parineeti Chopra as the new brand ambassador for Dabur Pudin Hara. The brand has also unveiled a new TVC with Chopra.

    The TVC is a slice-of-life relatable story of a young couple where the husband has a mild stomach problem after having a heavy meal. He thinks that an ambulance or doctor might have to be called during the night and he would not be able to sleep. That is when Chopra, his wife, offers him Pudin Hara Pearls which relieves his distress.

    Dabur India marketing head- OTC healthcare Ajay Singh Parihar shared that the new campaign aims to highlight the importance of Pudin Hara during different stomach problems, in an endearing manner. “We are excited to have Parineeti Chopra as the new face of Dabur Pudin Hara. She fits well with the brand persona of being modern, trustworthy, and progressive apart from connecting well with different sets of consumers. A new TVC featuring Parineeti Chopra has also been unveiled with an interesting consumer insight Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara,” he added.

    “I always believe in natural ways of taking care of oneself and the new campaign of Dabur Pudin hara is exactly that. Hence, I would want to communicate to the consumers that they can take care of their stomach with 100 per cent natural and safe Pudin Hara, which also has a strong heritage and is the most trusted brand of Dabur,” said Chopra.

  • Embrace #FilterFree skin with The Derma Co, says Parineeti

    Embrace #FilterFree skin with The Derma Co, says Parineeti

    NEW DELHI: Science-based skincare brand The Derma Co from Honasa Consumer has introduced Bollywood’s Parineeti Chopra as the official face of the brand in India.

    The Derma Co has a philosophy of living life without filters and believes in treating skin concerns from within to reveal true-beautiful-selves. Chopra joins hands with the brand to propagate the message to the youth and encourages them to embrace their #FilterFree skin. With this philosophy, the brand has launched its first-ever digital film featuring Chopra.

    “Parineeti has always been looked up for being the differentiator. She is dynamic, young, strong-minded, and genuine, making her seamlessly fit into the brand ideology of #FilterFree self,” said Honasa Consumer co-founder & CIO Ghazal Alagh. “She is the perfect expression of someone who is constantly evolving along with her skincare needs. We are confident that she will be able to advocate the brand philosophy of urging people to stop hiding skin concerns behind make-up and healing them from within. We’re delighted to have her as a part of our growing family and confident that she will inspire millennial consumers to go #FilterFree with The Derma Co.”

    The actor exemplifies The Derma Co’s philosophy of inspiring, empowering, and delivering happiness to women by celebrating natural beauty through great skin.

    “When I got to know about the concept of The Derma Co, I loved the idea of how they are tackling skin concerns from within and embracing one's #FilterFree skin. I am glad that I could partner with the brand on this journey to make people feel more comfortable and confident in their own skin,” said Chopra.

    The Derma Co offer science-backed solutions for specific concerns such as acne, pigmentation, open pores, dull and dry skin with ingredients like 20 per cent vitamin C, 10 per cent niacinamide, two per cent salicylic acid, five per cent hyaluronic acid, and more. The Derma Co products are available on www.thedermaco.com along with leading e-commerce portals such as Amazon, Nykaa and Flipkart.