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Tag: Parikshit Bhattacharya

  • Škoda drives emotion with Heartbreak campaign

    Škoda drives emotion with Heartbreak campaign

    MUMBAI: They say love hurts, and Škoda Auto India is proving it with Heartbreak, a tongue-in-cheek campaign celebrating the coveted Škoda Octavia RS, created in collaboration with BBH India.

    The limited-edition Octavia RS, launched as part of Škoda’s 25-year anniversary in India, sold out in a blistering 20 minutes, leaving enthusiasts heartbroken, and inspired.

    At the centre of the campaign is a high-octane brand film that channels the car’s rally-bred spirit, turning FOMO into full-blown automotive passion. But the heartbreak doesn’t stop there.

    Fans can head to an interactive microsite, octavia heartbreak.skoda-auto.co.in, to explore the playful ‘Non-owner’s manual’, a witty guide for those who didn’t manage to grab one of the 100 cars.

    Adding to the fun, Škoda also launched ‘Driver’s Seat’, a special body perfume inspired by the RS’s thrill, letting fans “smell the drive” even without the keys.

    Škoda Auto India brand director Ashish Gupta said, “The ‘Heartbreak’ campaign celebrates not just those who own the Octavia RS, but also the countless fans who’ve kept its spirit alive. True performance isn’t just felt on the road, it stays with you.”

    BBH India chief creative officer Parikshit Bhattaccharya added, “When you’ve got 100 cars and a million fans, you create a coping mechanism for heartbreak. Every element of this campaign was crafted to make the experience unforgettable.”

    From film to fragrance, microsite to memes, Škoda’s Heartbreak proves that even when love for a car goes unrequited, the passion can still go full throttle.

  • Caratlane makes a Pujo proposal with a love story set to Rabindra Sangeet

    Caratlane makes a Pujo proposal with a love story set to Rabindra Sangeet

    MUMBAI: When love meets Pujo, sparks fly louder than dhak beats. Caratlane has dropped a new festive film that transforms Durga Puja into the most romantic stage for a proposal, complete with sindoor, Rabindra Sangeet, and one unforgettable ring.

    The campaign, titled ‘Maayer Aashirbaad’, is conceptualised by BBH India and directed by award-winning filmmaker Bauddhayan Mukherji of Little Lamb Films. At its core is Caratlane’s elegant proposal ring, unveiled as the ultimate symbol of commitment, timed to match the emotional crescendo of Bengal’s grandest celebration.

    Music drives the entire storytelling. Composed by Debojyoti Mishra, the score is a soul-stirring medley that blends timeless Rabindra Sangeet with earthy folk melodies. Sung by Mekhla Dasgupta and Chirantan Banerjee, the tracks double as dialogue, with lyrics becoming playful exchanges between the protagonists, actors Ayoshi Talukdar and Subhrojit Saha. Their chemistry carries the love story from Shoshthi to Doshomi, across iconic moments like Anjali, Dhunuchi Naach, and Bhog.

    The film reaches its high point during Doshomi’s sindoor khela, where the male lead drops down on one knee in a cinematic proposal. The ring gleams not just as jewellery but as a promise rooted in tradition yet charged with spontaneity. It’s the kind of moment that lingers, much like the colours of Pujo itself.

    For BBH India, CCO Parikshit Bhattacharya the festival was always a love story waiting to be framed. “Durga Pujo is already about romance, rituals, and memories. We wanted to set one more love story against that backdrop,” he said, emphasising how cultural truths create deeper brand narratives.

    Caratlane MD Saumen Bhaumik echoed that sentiment, noting that proposals are “matters of the heart free flowing, spontaneous, like a melody.” By weaving music, ritual and romance, the campaign aims to move beyond standard jewellery ads into something more heartfelt and enduring.

    With its lush visuals, rich soundscape, and a story that plays out as much in the heart as on screen, Maayer Aashirbaad isn’t just a campaign, it’s a proposal wrapped in the colours, chaos, and cadences of Pujo itself.

  • Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Mumbai: Oaksmith packaged drinking water has launched the Oaksmith Style Studio platform in collaboration with Vijay Varma, reflecting his unique sense of style. Conceptualised by BBH, the platform aims to elevate the style quotient for Indian men.

    The platform aligns with Oaksmith’s values of quality and sophistication, integrating seamlessly into men’s fashion. The campaign began with a teaser featuring Vijay Varma, the brand’s first ambassador, on his journey to create the perfect Oaksmith Style Studio.

    Vijay Varma showcases four distinct, trendsetting looks set to an original soundtrack. The collaboration between BBH, Oaksmith, and Vijay Varma focused on creating a platform that addresses men’s styling needs, from content curation to studio design, providing an immersive experience.

    As the face of Oaksmith Style Studio, Vijay Varma brings his distinct styling sensibility, highlighting Oaksmith’s commitment to elevating men’s fashion by blending classic elegance with modern trends. The platform features curated content, expert tips, and exclusive elements.

    Varma stated, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone.”

    BBH India CCO Parikshit Bhattacharya commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”

    With its distinct crest, Midori green backdrop, and elegant gold accents, anchoring the new and elevated world of Oaksmith, the Oaksmith Style Studio is a memorable space.

  • BBH India appoints Ashwin Palkar as ECD and head of experience

    BBH India appoints Ashwin Palkar as ECD and head of experience

    Mumbai: BBH India, a leading creative agency within Publicis Groupe India, is pleased to announce the appointment of Ashwin Palkar as the executive creative director (ECD) and head of experience. Palkar’s mandate involves working across brands handled by both offices of the agency and reporting directly to BBH India chief creative officer Parikshit Bhattacharya,

    Welcoming Palkar to the BBH family, Parikshit Bhattacharya stated, “Ashwin’s appointment aligns with our objective of building a high-talent-density team. He is one of the best talents globally, and we are pleased that he will be playing for us. His enviable body of work, boatload of awards, and that easy smile make him an ideal creative leader for us. His ability to craft engaging brand experiences is precisely what we want for our clients. With Ashwin, Swati, and Arvind, we are nearing the formation of an optimally skilled creative leadership team. Here’s to some great Tiki Taka between them and a significant advantage for our clients.”

    A seasoned creative leader with 17 years of experience in advertising, Palkar is among the most awarded professionals in the industry. As a digital-first thinker, he excels at leveraging digital platforms to infuse creativity and technology, creating ideas at the intersection of internet culture and consumer brands. Palkar has led and mentored creative teams, art directors, designers, and animators whose work has been recognized at national and international award shows, including Cannes Lions, One Show, and D&AD. His portfolio includes impactful work for brands such as Flipkart, Google Pay, Vice Media, Uber, Swiggy, IKEA, Google Merchants, WeWork, and Airtel among others.

    For his work on “The Unfiltered History Tour” with VICE World News, he was ranked as the world’s top creative director at Cannes Lions 2022 and the world’s top executive creative director at the One Show Awards. Palkar appreciates brands that embrace bold creativity and marketing.

    His most recent role was on the brand side working at Singapore-based FMCG company Believe Pte Ltd, where he led the Creative & Digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.

    Speaking about his new role, Ashwin Palkar said, “I have always been a fan of BBH’s vast global body of work. It is diverse, culturally rich, and filled with meaningful creativity. After my stint on the brand side, this was exactly what I was looking for. So, when this opportunity presented itself, I was certain I wanted to be part of the team. I am truly grateful to Parikshit for giving me this opportunity, and I am incredibly excited to work with him and the rest of the team at BBH. As Sir John Hegarty says, ‘All roads lead to the work.’”

  • BBH India #ChangetheChant campaign for Oaksmith wins hearts

    BBH India #ChangetheChant campaign for Oaksmith wins hearts

    Mumbai: As the cricket tournament fervour reaches its peak, BBH India conceptualized a new campaign #ChangetheChant for Oaksmith Packaged Drinking Water. This campaign is not just a change in chant ‘India India’ into ‘India, India, India’; it’s a cultural leap that reflects the brand’s commitment to evolving with the spirit of the nation.

    This bold step is not just about cricket; it’s about being part of a cultural moment that transcends boundaries. Cricket in India is more than a sport; it’s a celebration akin to a carnival or festival. The campaign aims to contribute to the collective joy and euphoria that cricket brings to every Indian. Embodying the brand ethos of ‘Peg It Higher,’ the campaign aims to take the chant a notch up with a 3rd title victory for India.

    The campaign’s essence comes to life in a captivating video documenting the birth of the new chant. In collaboration with renowned musician Aman Pant and the vibrant Dharavi Reloaded group, the video captures collaborative efforts, cityscapes, and studio emotions, reflecting pan-Indian unity through diverse voices contributing to the chant.

    Speaking about the experience of creating a new chant for India, BBH India CCO Parikshit Bhattacharya said, “The Indian team has played like never before and they deserve a chant-like never before. The video presents the fans with the ‘India, India, India’ chant, which is powered by the hopes of over a billion Indians who want to see their team lift the cup for a historic third time.”

    As the Cricket tournament unfolds, the campaign invites every Indian to join in the celebration, united under the resounding echo of ‘Indiaaa Indiaaa Indiaaa.’

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Jatin Sapru (@jatin_sapru)