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Tag: Parikrama

  • Hungama Digital co Artist Aloud steps into eighth year of success

    Hungama Digital co Artist Aloud steps into eighth year of success

    MUMBAI: Artist Aloud, an initiative pioneered by Hungama Digital Media Entertainment Private Ltd., is a digital media, distribution, and talent management platform for talent and independent content across the globe.

    The independent artiste promotion company completed seven successful years on 7 January 2017. ArtistAloud is a platform which showcases talent with independent content on a global scale.

    The company has provided a distinguished platform to some of the biggest names in the music Industry like Salim-Sulaiman, Kavita Seth, Parikrama, Neeti Mohan and Raghav Sachar to name a few artists.In a time when the Indian music scene was dominated by film and pop music, Artist Aloud helped pave a path for artists with independent content by creating a channel for content acquisition and its distribution across consumer destinations. Artist Aloud has championed multiple means to promote artists and their content over its seven-year course, including various Intellectual Properties like Artist Aloud Music Awards (AAMA), World Music Day celebrations etc.

    Applauding the spirit of music, Artist Aloud has initiated a World Music Day festival where every year they celebrate music in an iconic manner. In 2016, Artist Aloud hosted seven concerts across six cities where some of the most popular names of the independent music scene enthralled packed audiences with some of their biggest hits. Another exciting initiative taken up by Artist Aloud is the independent music awards property created to felicitate the independent music scene of the industry.

    In its journey, the company has hosted the awards for five years and given a platform to young, emerging artists across the nation. The awards are based on both jury and public voting. While creating this platform Artist Aloud has also helped to simplify the talent discovery process for Independent artists, music labels and producers with the recently launched official app, thereby creating a seamless one stop platform for both the producers and the artists to discover one another.

    Artist Aloud VP Soumini Sridhara Paul said, “The rationale behind establishing Artist Aloud was to give independent artists in India a platform to showcase their talent to the world. Our journey has been nothing short of a roller-coaster ride, with its share of ups and downs but with every challenge we bring in innovation. At the end of the day, we are grateful for the all the positive experiences we’ve had thus far. Over the course of our existence, we have mentored and created a platform for many independent artists across genres and languages, and it gives us immense happiness to see them go on to achieve great feats in their respective careers and be appreciated for their music.”

  • Hungama Digital co Artist Aloud steps into eighth year of success

    Hungama Digital co Artist Aloud steps into eighth year of success

    MUMBAI: Artist Aloud, an initiative pioneered by Hungama Digital Media Entertainment Private Ltd., is a digital media, distribution, and talent management platform for talent and independent content across the globe.

    The independent artiste promotion company completed seven successful years on 7 January 2017. ArtistAloud is a platform which showcases talent with independent content on a global scale.

    The company has provided a distinguished platform to some of the biggest names in the music Industry like Salim-Sulaiman, Kavita Seth, Parikrama, Neeti Mohan and Raghav Sachar to name a few artists.In a time when the Indian music scene was dominated by film and pop music, Artist Aloud helped pave a path for artists with independent content by creating a channel for content acquisition and its distribution across consumer destinations. Artist Aloud has championed multiple means to promote artists and their content over its seven-year course, including various Intellectual Properties like Artist Aloud Music Awards (AAMA), World Music Day celebrations etc.

    Applauding the spirit of music, Artist Aloud has initiated a World Music Day festival where every year they celebrate music in an iconic manner. In 2016, Artist Aloud hosted seven concerts across six cities where some of the most popular names of the independent music scene enthralled packed audiences with some of their biggest hits. Another exciting initiative taken up by Artist Aloud is the independent music awards property created to felicitate the independent music scene of the industry.

    In its journey, the company has hosted the awards for five years and given a platform to young, emerging artists across the nation. The awards are based on both jury and public voting. While creating this platform Artist Aloud has also helped to simplify the talent discovery process for Independent artists, music labels and producers with the recently launched official app, thereby creating a seamless one stop platform for both the producers and the artists to discover one another.

    Artist Aloud VP Soumini Sridhara Paul said, “The rationale behind establishing Artist Aloud was to give independent artists in India a platform to showcase their talent to the world. Our journey has been nothing short of a roller-coaster ride, with its share of ups and downs but with every challenge we bring in innovation. At the end of the day, we are grateful for the all the positive experiences we’ve had thus far. Over the course of our existence, we have mentored and created a platform for many independent artists across genres and languages, and it gives us immense happiness to see them go on to achieve great feats in their respective careers and be appreciated for their music.”

  • ‘100 Pipers Vh1 Sound Nation’ to kick off on 2 May

    ‘100 Pipers Vh1 Sound Nation’ to kick off on 2 May

    MUMBAI: Soaring mercury levels notwithstanding, audiences across the country are in for a first-of-its-kind, multi-genre music extravaganza put together by premier music channel Vh1 along with Seagram’s 100 Pipers.

     

    Starting 2 May, ‘100 Pipers Vh1 Sound Nation’ will witness 28 of the biggest Indian artists and bands perform at 23 gigs across Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Pune spread over 10 days.

     

    Cult performers like Parikrama, Midival Punditz, Indus Creed and Nucleya will be part of the music entourage travelling across the country.

     

    The event will culminate in an exciting awards night in Mumbai where Indian artistes will be recognized for their talent and contribution to music across 13 categories such as rock, electronic, pop, blues and hip-hop. Top honours will include best live performance, best new artist and best music video.

     

    Says Viacom18 Media , SVP and GM, English Entertainment Ferzad Palia, “Vh1 is the most definitive platform for celebrating music talent in India and we are taking this a step ahead through 100 Pipers Vh1 Sound Nation. We are excited to partner with Seagram’s in recognizing and honoring local talent and bringing forth the multi-city music fest at a scale which is worth looking forward to,” before adding, “We could have done it last year, but we waited for a year to get more international traction and interest nationally.”

     

    Palia substantiates saying that there were around 7,000 live events in India two years ago however this year, the number of live performances by independent artists has gone up to nearly 15,000. “Right now, in our country, there is no real platform to showcase talent under one roof. Given the recent rise of English language music artists in India, the cost of making music videos has become less expensive. We’ve had Vh1 India Rules for eight years now, which showcases the top cream of Indian talent and we plan to celebrate that talent with an award show. This year, we have two artists for each gig,” says Palia, pointing out that the event is planned as genre-agnostic.

     

    Viacom believes that Vh1 Sound Nation is a definitive platform to have a stake in and gives no reason for cannibalization; instead, there would be an overdrive to create a different space for different music lovers. Like Vh1 had initiated Super Sonic and then, there was Contraband in association with Hard Rock Cafe and Universal Music.

     

    An event organized on such a vast scale will obviously be supported by 360 degree marketing including on ground and online integrations. With six gigs being held simultaneously in six cities, Palia admits it’s going to be a “logistical nightmare”. He believes that an outdoor event of such proportions is bound to be logistics heavy. “This year, we are facing many revenue challenges though we are in touch with our international counterparts in Viacom. But we are facing a few hindrances in getting them here to join us for this event”, he says.

     

    Viacom’s English entertainment channels, including music channels are treated as brands and not just channels. The four legs of the network include TV, live, digital and consumer products. As far as the last goes, the network has started with official South Park merchandise and will add to that based on popular demand.

  • Vh1 brings music festival ‘Vh1 Rock Rules’ from 18 May

    Vh1 brings music festival ‘Vh1 Rock Rules’ from 18 May

    MUMBAI: MTV Networks’ international music and lifestyle channel – Vh1, will be rolling out an international music fiesta with Vh1 Rock Rules, featuring three international bands and 12 local bands.

    The music fiesta will begin 18 May and culminate on 3 June in Mumbai, Delhi and Bangalore.
    Apart from the who’s who of Indian rock, the 15-band line-up stars three international bands – Haven (UK), Empire Dogs (Sweden) and a finale from the Aussie band Taxiride.

    While, on the national front, the rock acts includes – Pentagram, Parikrama, Helga’s Fun Castle, Them Clones, Oritus, Nakshatra, Synaps, Parousia, Lounge Piranha, Vayu, Level 9 and Messiah.

    On 18 May, Haven and Helga’s Fun Castle will perform, followed by Empire Dogs and Vayu on 25 May and finally Taxiride and Pentagram will perform on 1 June in Mumbai at Velocity.
    In Delhi, Haven, Nakshatra and Them Clones will perform on 20 May, followed by Empire Dogs, Parikrama and Oritus on 27 May and finally on 3 June Taxiride, Level 9 and Messiah will perform at Elevate.

    On 2 June, Taxiride, Synaps, Parousia and Lounge Piranha will perform in Bangalore at Palace Grounds.

    Last year, Vh1 held Vh1 Hip Hop Hustle, wherein the channel brought in hip hop band Flipsyde as well as two international DJs Noname and Mentat. While the event was restricted to Delhi and Mumbai, Vh1 has now added Bangalore to the tour rock map.

    Vh1 India VP and general manager Keertan Adyanthaya said, “Vh1 Rock Rules is slated to delight rock fanatics in India. We are not only bringing fresh new international talent to India but also providing a platform for Indian rock bands to reach their fans. It’s a clear indication that India is now on the world tour map and Vh1 is playing a major role in fostering this phenomenon.”