Tag: parenting

  • Qoruz report highlights explosive growth of India’s influencer economy

    Qoruz report highlights explosive growth of India’s influencer economy

    MUMBAI: India’s influencer world never had it so good. Not only is their number growing, but their sphere of influence is also expanding by the day. The latest report from Qoruz, an influencer marketing intelligence platform, reveals a remarkable 322 per cent surge in India’s influencer ecosystem over the past four years. The number of influencers has grown from 962,000 in 2020 to 4.06 million by the end of 2024, underscoring the increasing reliance on creator-driven content for brand engagement.

    The report charts the evolution of India’s dynamic influencer landscape, with categories like gaming experiencing exceptional growth of 213 per cent between 2020 and 2022, reaching 467,000 influencers by 2024. Travel influencers rebounded strongly post-pandemic, witnessing a 212 per cent  surge in 2023, while parenting influencers steadily rose from 87,000 in 2020 to 362,000 in 2024, highlighting demand for relatable, family-focused content.
     

    Fashion maintained its leadership position with 470,000 influencers, while niche categories such as infotainment and finance also saw significant growth, reaching 203,000 and 232,000 influencers, respectively. Health and fitness influencers doubled their base to 295,000, while food influencers bounced back to 242,000 by the end of 2024.

    Looking ahead, the report projects fashion, arts and entertainment, and gaming to lead in influencer numbers in 2025, driven by evolving audience preferences.

     

    Top influencers

    Qoruz  co-founder &  head of brand alliances  Aditya Gurwara said, “Influencers have evolved from product endorsers to strategic partners for brands, creating authentic, context-driven content that resonates with audiences. Categories like gaming, travel, and lifestyle present incredible opportunities for brands to collaborate with creators who truly understand their audiences.”

    Qoruz co-founder & CEO Praanesh Bhuvaneswar noted, “The creator economy has grown from fewer than a million influencers in 2020 to over 4 million today. Influencers are no longer just content creators but cultural architects shaping trends and conversations. This is only the beginning of what the ecosystem can achieve.”
    Qoruz’s report underscores the transformative power of influencer-led marketing and highlights the immense potential for brands to engage meaningfully with audiences through long-term partnerships and data-driven insights.

  • Firstpost’s 9 months season 2 serves as the go-to guide for new parents

    Firstpost’s 9 months season 2 serves as the go-to guide for new parents

    MUMBAI: Firstpost’s first ever web-series and India’s first and only comprehensive show on pregnancy and parenting – 9 Months, in its 2nd Season continues to serve as a go-to digital guide for new parents navigating their journey in their new roles, with their babies. The Season 2 of the digital series arrived with host Meghna Pant and experts in tow, and is being widely appreciated by the audience. In the first three episodes, the viewers have been introduced to leading pediatricians, lactations consultants, dieticians, and psychologists amongst other experts.

    The show has welcomed experts who have shared in-depth information and knowledge, do’s and don’ts, essential advice and more on the show. Some guests include Dr. Barkha Chawla (Paediatrician), Sonali Shivlani (Lactation Consultant), Dr. Vinit Samdani (Paediatrician), Dr. Nihar Parekh (Pediatrician), Dr. Nirmala Rao (Child Psychologist) and Bina Chheda (Child Dietician). The experts covered a number of topics right from a baby’s moisturizing needs, maintenance of oral health, weaning, baby’s feeding needs, breast-feeding, hygiene, vaccinations and impact of colour psychology on the baby, amidst a host of other invaluable details. The episodes are strategically divided to cover bringing the baby’s transition to coming home, to the baby’s journey in the 3rd – 6th month period, followed by 6 month onwards until the baby turns a year old. The approach has been taken with the intention to make the knowledge easy to consume for the audience.

    The upcoming episodes of 9 Months Season 2 will put a mother’s health front and centre; with experts gracing the show to guide new mothers with weight management, tackling emotions and new challenges and reclaiming their life, post-pregnancy. The series will then invite upon single parents who faced the odds and learnt excellent lessons to successfully serve in their new roles. The web-show will invite upon popular actor Tusshar Kapoor to share his journey as a single father who used surrogacy to give birth to a child, as well as Aditya Tiwari, India’s youngest single man to adopt a child, and Firstpost’s  VP Content & Strategy, Priyanka Sehgal, who narrates her inspiring tale as a single mother.

    In an episode on the show, actor Tusshar Kapoor will be seen in a candid conversation where he opens up about the insecurities and challenges he faced as a single father. He said, “I was expecting a lot of different reactions and expected people to judge me when I took the decision of having a child.” He said, “I wanted to be a father and I wanted to start a family, so I did it. People then messaged me that I am inspiring them.”

    Priyanka Sehgal spoke about the challenges of being a single mother when you have separated from your partner. She said,  “When you separate or uncouple it is extremely important to resolve your own emotions first,  many single parents miss this crucial step as one is dealing with not just broken dreams but also the pain a child undergoes. One needs to accept that the relationship hasn’t worked out and let not that negativity impact your parenting.”

    Viewers can dabble into such effective pieces of wisdom and a whole lot more, in the upcoming episodes of 9 Months Season 2.

  • CNN-IBN to air lifestyle show ‘Living It Up’

    CNN-IBN to air lifestyle show ‘Living It Up’

    MUMBAI: News Broadcaster CNN-IBN is expanding its feature programme line-up with a new weekly show exploring the art of healthy living. The half-hour weekly show Living It Up, anchored by Jotica Sehgal, will kick off on 8 July at 2:30 pm and 5:30 pm.

    Living It Up will have a reality segment The Weight Loss Challenge wherein four dieticians will team up with four overweight people and over seven weeks they will be challenged to loose as much weight. The team, which looses the most weight, will be the winning team. To add some excitement, participants and viewers will be given voting powers, according to an official release.

    CNN-IBN managing editor Rajdeep Sardesai says, “The hectic lifestyle that has become a part of our daily routine today is definitely a sign of progress but it takes a toll on our body, mind and soul. Through this programme we are aiming to share little nuggets of information to counter difficult times, manage problems, balance lives and endeavor to get the best out of life. At CNN-IBN, quality programming is a promise that we would like to deliver on a constant basis and Living It Up is a step in that direction.”

    Each week, the programme will showcase health, fitness and beauty solutions and the show will also highlight how preventive measures, healthy lifestyle and healthy food. Targeting the discerning viewers, Living It Up will also present capsules on fitness, beauty, parenting, spirituality and alternate therapy.