ITV

Tag: Parental Controls

  • Likee’s new Parental Controls feature empower parents to filter content exposure

    Likee’s new Parental Controls feature empower parents to filter content exposure

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology announced the launch of Parental Controls feature in the app, across mobile platforms. This move will enable parents to apply relevant controls to filter content for underage teen Likee users. As Likee is experiencing massive growth in India, the platform has developed a sharp focus to provide relevant and positive content to its audience and promote a safe user experience, especially for the underage teens. This move, coupled with Likee's push to promote positive content by creating relevant virtual events (#IAMINDIAN) will enable the platform to emerge as the most significant positive media-centric social media app.

    Parental Controls function has restrictions on the following:

    ·  Block live-streaming videos and news pushing.

    ·  Block viewing of profiles and subscription of users located nearby.

    ·  Users who has turned into Parental Controls mode will not be searched by others.

    ·  Block incoming and outgoing messages.

    ·  Block pop-up messages so as not to attract the attention of the child.

    ·  Limit the purchase of the application’s internal currency – diamonds and beans.

    The complete process of applying and disabling parental controls is protected by password, which is required to be changed in every seven days to ensure complete safety. Once enabled, Parental Controls will allow the user to explore and upload restricted content. The controls will alter user experience within each section available in the app.

    Used by millions of young Indians Likee is one of the most popular mobile apps in India. Launched in 2017, Likee has topped various app store charts and has created various milestones with its popular virtual events and #challenges. Likee's #IAMINDIAN campaign on the 73rd Independence Day of India had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India'. Other initiatives by the platform such as #Likeedreams have been established to support the underprivileged talented youth of the nation. As a platform, Likee's constant endeavour is to encourage young Indians to utilize the platform to achieve their life goals and to inspire others positively. As a platform, Likee is taking all necessary steps to ensure safe usage of its platform and to create a positive impact.

  • US TV industry to launch $300 mn ad campaign on parental controls

    MUMBAI: Former Motion Picture Association of America (MPAA) chief Jack Valenti has taken upon himself the responsibility of educating parents on what their kids should watch on television.

    At the National Association of Broadcasters (NAB) conference, Valenti announced plans for a $300 million ad blitz in June by television broadcasters, networks, cable operators, satellite television and the consumer electronics industry about how parents can control what their kids watch.

    According to media reports, though Valenti insisted that this is an effort to respond to parental demands that more choices be available to protect children, the general aim of the campaign is a direct effort to keep lawmakers from toughening the current rules on television content, especially the fines assessed to noncompliant stations.

    Valenti said in announcing the campaign, “No one today knows what is indecent. We want to tell American parents that they and they alone have total power to control every hour of television programming that comes into their home. We hope in June we will launch all over this country thousands of messages going into each parent’s home so in time they will know the power that they possess.”

    The ad campaign comes at the same time that a crackdown by the Federal Communications Commission (FCC) on broadcast television stations is being waged. The current push for the FCC is for US lawmakers to extend the indecency restrictions now in place to the subscription television industry.

    “We need clearer guidance from the FCC and Congress on where the lines are drawn. The FCC’s recent decisions have done little to clarify what broadcasters can air. The intention for the advertising campaign is to advance parental use of control mechanisms and the TV ratings systems,” said NAB chief executive officer David Rehr.

    US regulations bar radio and television broadcasters from airing indecent material, usually profanity or sexually explicit content, except late at night when children are less likely to be in the audience. The FCC proposed $3.6 million in fines against television stations for decency violations, including about $3.3 million against CBS stations for airing an episode of Without a Trace that depicted teenagers engaged in group sex.