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Tag: Paree Sanitary Pads

  • Paree Sanitary Pads expands Its premium product Portfolio with “Paree Super Nights”

    Paree Sanitary Pads expands Its premium product Portfolio with “Paree Super Nights”

    Mumbai: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare has expanded its premium product portfolio by foraying into the premium nights category with its latest offering Paree Super Nights. The brand recognizes modern Indian women’s needs and offers a solution for young urban women who struggle to rest well during their periods.

    Paree Super Nights is a game-changer in the feminine hygiene space. And with this product, the brand aims to further establish and strengthen its presence pan India. Owning the Heavy Flow Champion claim, the product comes in XXL size equipped with unique Double Feathers features which offer 64 per cent Extra Coverage ensuring leakage protection for comfortable and peaceful period nights. This product addresses period night challenges – leakage & staining worries, discomfort, and disrupted sleep with precision, promising unparalleled overnight protection.

    Soothe Healthcare founder & CEO Sahil Dharia said, “Paree Sanitary Pads, as a brand, is committed to addressing the challenges women face during their periods with innovative feminine hygiene solutions. Our continuous research and development efforts are centered on creating products that effectively tackle real and prevalent period-related issues. The launch of Paree Super Nights is a significant achievement for our brand, aiming to cater to women across pan India. This premium offering is designed to meet the needs of women nationwide, providing comfort during their menstrual cycle.”

    The brand ambassador Janhvi Kapoor took it to her social media (LINK) where she encourages everyone to “Sleep Tight with Paree Super Nights,” asserting that every night deserves to be nothing short of super.

    To ensure accessibility, Paree Super Nights will be available at major online platforms and retail outlets across India. This strategic distribution plan aims to make the product easily accessible to women seeking a reliable and high-quality night pad.

  • Paree & Pyaar Tune Kya Kiya team up to bust menstruation taboos

    Paree & Pyaar Tune Kya Kiya team up to bust menstruation taboos

    NEW DELHI: Homegrown sanitary pad brand Paree has associated with Zing TV’s No.1 fiction show Pyaar Tune Kya Kiya as their title sponsors. The integration with the series is an attempt to reach out to the youth and encourage open dialogue about periods and the real issues faced by women such as heavy flow, mood swings etc.  

    Pyaar Tune Kya Kiya is an entertainment show which clearly depicts the problems faced by the youth and how the right understanding and support from their family and peers is important. This association exemplifies the synergy between the two brands and the belief and vision they carry.

    The series beautifully captures the true sentiments of the protagonists having a candid conversation on periods, and understanding the physical and mental discomfort of heavy flow, cramps and PMS. Whether it is an interaction between two girl-friends where one advises the other to use Paree Sanitary Pads for her heavy flow; or between a girl and boy where the boy buys Paree Sanitary Pads for the girl and becomes an active part of the period conversation, these episodes depict the progressive outlook and approach towards periods.

    ZeeL CGO Ashish Sehgal said, “We are delighted to associate with Paree for this season of Zing's flagship property – Pyaar Tune Kya Kiya – a show which has received immense love from the youth over the last six years and 10 seasons. This association attempts at raising awareness levels on menstrual hygiene issues and reducing inhibitions among the youth, resulting in much-needed conversations on the topic and is a great example of the value that Zee delivers through its unmatched customer-centric solutions."

    “Pyaar Tune Kya Kiya is a show that is attuned to the pulse of the young generation. Similarly, we at Paree understand the many avatars of modern Indian woman and bring products that make a positive difference in her life.  So, this association is a coming together of  two such voices to present a progressive take on menstruation,” said Paree founder CEO Sahil Dharia.

    Pyaar Tune Kya Kiya is a 15-episode show, where Paree has been integrated in five episodes that focus on different kinds of love stories. Each episode has an hour long run time, and airs every Saturday 7pm on Zing.