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Tag: Paree

  • Janhvi Kapoor becomes the face of Paree Sanitary Pads

    Janhvi Kapoor becomes the face of Paree Sanitary Pads

    Mumbai: Homegrown personal hygiene brand Paree Sanitary Pads has announced Bollywood actor Janhvi Kapoor as the new face of the brand. The brand has also launched a new campaign featuring Kapoor with its new range of sanitary pads – ‘Paree Super Ultra with Double Feathers’.

    With Kapoor coming on board, the aim is to establish the brand’s identity as a young Indian brand disrupting the feminine hygiene market. Through this association, the company aims to reach out to its consumers in more relatable ways, said the statement. 

    The new TVC is a light-hearted take on the widely used comment – ‘Iskey toh parr nikal aaye’ which a girl gets to hear whenever she challenges societal norms and boundaries. The new communication with Kapoor spins this notion on its head by asking women to not hold back during periods physically or psychologically. It shows Janhvi dancing her heart out even during her periods.

    “Janhvi Kapoor is a young & talented actor with a strong connect with youth of the country. As a feminine hygiene brand, we understand the many avatars of the modern Indian woman and provide them with products as per her needs,” said Soothe Healthcare founder and CEO Sahil Dharia. “Janhvi despite being a star comes across as real and relatable which endears her to the girls out there making her a perfect fit for the brand.”

    “This association is very close to my heart as it has given me an opportunity to reach out to millions of young girls and encourage them to go ahead and live their life without periods holding them back,” said Janhvi Kapoor. “Because for period problems, you have Paree. Also, since the start of my career, I have always supported Indian brands and it gives me pride to be a part of their journey.”

  • ‘What if people Vlogged their periods’, ask Paree in its latest campaign

    Mumbai: Women-centric hygiene brand Paree has been promoting progressive and open dialogue to address the ‘real issues’ related to menstrual hygiene. Be it rashes, heavy flow, or conversation with the family, it has believed in normalising the conversation around menstruation.

    Keeping this thought in mind, Paree has launched the digital campaign #APadThatBreathes with Kusha Kapila and other influencers to introduce the newest addition to its premium product range – Paree Prima Sanitary Pads and Panty liners through creative and humorous content.

    As a part of the campaign, the videos by Kusha Kapila and other influencers hilariously depict the situation ‘if people vlogged their periods’. The campaign is a step forward in starting a discussion on an important subject and highlights the most important aspect of a sanitary pad- its breathability, and the benefits that Paree PRIMA offers even during heavy flow days.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Kusha Kapila (@kushakapila)

     

    With over eight lakh views on Instagram alone, the campaign has grabbed eyeballs, even as it triggers crucial conversations around rarely-openly-discussed menstruation-related anomalies and worries experienced by nearly half our population.

    Soothe Healthcare founder & CEO Sahil Dharia said, “We are a women-centric brand, who understands her hygiene needs. Paree’s brand proposition has always been of HEAVY FLOW CHAMPION and with this launch, we want to focus on the premium offering giving her a gentle and irritation-free experience. To launch Paree Prima we took the route of wit and humour to open the dialogue on the importance of her needs and features that a woman looks for in the product. Through this campaign, our call to action for women is to provide them with the pad which lets them breathe and keeps them fresh at all times.”

    Commenting on the association with Kusha Kapila, Marketing general manager Samta Datta said, “Launching premium products during a pandemic, especially with severe restrictions around, can demand marketing to start with innovative thinking. With the Paree Prima launch, we intend to break the culture of silence in the category with a touch of humor. An intimate & funny glimpse of the period blues is the kind of content that our TG will engage on their phones today”.

    Paree Prima packaging being a mono carton comes with a biodegradable pouch so that the pad can be disposed of in an environmentally safe way, the brand said. The products are exclusively available on Nykaa, Amazon, Flipkart & Purplle, for now.

  • On Menstrual Hygiene Day, Paree honours female police force

    On Menstrual Hygiene Day, Paree honours female police force

    MUMBAI: With India grappling with the second wave of Covid-19, frontline workers have been the true champions in our fight against the virus. Standing in solidarity with those on the frontlines, the homegrown sanitary pad brand Paree collaborated with state police forces in Gurgaon, Noida, Jaipur, and Indore to support the female police officers who have been on the ground, working round the clock, and are the true heavy-duty champions.

    On the occasion of Menstrual Hygiene Day on 28 May, Paree launched their newest variant Paree Super Ultra pads and organised a menstrual hygiene drive across cities to support women police forces with their menstrual hygiene requirement while they are on the go.

    Through this initiative, the feminine hygiene brand salutes heavy-duty champions and shows its gratitude towards the female frontline workers by launching a high-performance sanitary product – Paree Super Ultra. The thought behind this innovative product is to provide the right menstrual support for the physically demanding professions of women. The brand strongly believes in women being comfortable during their periods and ensures that periods don’t stop them from being champions.

    Paree founder & CEO Sahil Dharia said, “Women are the backbone of our society, whether it is amidst a global pandemic, or in our everyday life. On Menstrual Hygiene Day, we take this opportunity to honour our female police officers for their dedicated services to our country during these testing times. As a feminine hygiene brand, Paree understands the many avatars of the Indian woman and ensures that periods do not come in the way of them performing their duty. We are determined to offer products that cater to our resolute and confident women who are always on the go.”

    Paree being a solution-driven brand presents Super Ultra product that ensures women are wetness-free for a longer period and prevent any leakage, especially during their heavy flow days. Menstrual Hygiene Day is observed on May 28 worldwide to highlight the importance of good menstrual hygiene management at a global level. 

  • Paree collaborates with Parineeti Chopra-starrer sports biopic ‘Saina’

    Paree collaborates with Parineeti Chopra-starrer sports biopic ‘Saina’

    New Delhi: Feminine hygiene brand Paree has collaborated with Bollywood’s latest release – Saina, a biographical sports film starring Parineeti Chopra as ace badminton player Saina Nehwal, who is also associated with the brand.

    The brand endeavours to empower women to prioritise themselves and their dreams through its association with the film. Directed by Amole Gupte and produced by T-Series’ Bhushan Kumar and Krishan Kumar and Front Foot Pictures' Sujay Jairaj and Rasesh Shah, Saina released on Friday. The association is aimed at celebrating women achievers like Saina Nehwal, said the company in a statement. The film showcases Nehwal’s journey and struggles from a young girl to becoming the badminton champion that she is. Paree has also released a co-branded promo with Parineeti Chopra.

    Paree founder & CEO Sahil Dharia said, “It is gratifying to have Saina as the voice of our brand and our philosophy. She strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”  

    T-series co-producer & president – media, marketing, publishing (TV) Vinod Bhanushali said, “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with an innovative and progressive approach to menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become the world no. 1 badminton champion. The brand collaboration was a perfect fit for the film.” 

  • Paree’s integration with Pyar Tune Kya Kiya aims to set a progressive narrative

    Paree’s integration with Pyar Tune Kya Kiya aims to set a progressive narrative

    NEW DELHI: While most youth-focused brands now prefer to market themselves digitally, where most of their core audience is, homegrown sanitary pad maker Paree is counting on a TV show to strike a chord with its TG. The young brand has recently partnered with Zing’s popular TV show Pyar Tune Kya Kiya’s (PTKK) season 11 as presenting sponsors.

    In conversation with Indiantelevision.com, Paree founder and CEO Sahil Dharia asserted that TV is far from being ruled out in any brand’s marketing mix. “Digital, no doubt, is a great alternative medium to reach the younger generation but it will never get as big as TV. We see if an association can help us in reaching around 10 crore women or not before we make any marketing decision, and this certainly does.”

    Paree GM – marketing Samta Datta stated that the brand wanted to solidify its foundation with the core TG, and the show is in complete synergy with that.

    However, it doesn’t mean that Paree is shying off from going digital for its promotions. “Paree is going to be a digitally-enabled brand but this particular show has a great outreach amongst the gen-Z, who are the decision-makers. Also, it will be running on Zee5 as well, taking us to the digital audience too,” Dharia added. 

    Pyar Tune Kya Kiya is one of the most popular shows on Zing and has been running for the past six years. Currently, in its season 11, the show explores the theme of confusion in love with complicated twists, starring actors like Arijit Taneja, Ketki Kadam, Eisha Singh, Charlie Chauhan, and many others. Apart from Paree, the show is co-powered by Yamaha Fascino 125 Fi, Vicks Cough drops, and has Philips Trimmer as grooming partner and Godrej Protek as associate sponsor.  

    As the presenting sponsor for the show, Paree has done a total of five brand integrations across five episodes. Each episode will have a minimum of 2.5 minute-long interaction around the brand. 

    Datta explained, “Our idea was not to get viewing minutes or just plaster our product on-screen. We wanted to start active conversations with this integration. So, you will see our product as a part of the narrative within the show wherein young couples, friends, and parents will be seen talking about it.”

    Dharia mentioned that the representation is a step-ahead from the age-old anathemas that surround menstruation and sanitary pads. “We have shown a couple talking about PMS that mostly becomes a taboo topic within young partners. We have shown a guy buying Paree pads for his girlfriend, and many such instances to set the ball rolling towards a progressive society.” 

    Discussing the overall marketing plan for the brand, Dharia shared that they are currently spending heavily on their marketing initiatives as they want to reach out to the maximum audience. While TV and digital take the biggest portions of their budgets, print also plays a key role in promoting topics like menstrual hygiene.

    “Our aim is to grow from the existing three per cent market share that we have today and we want to be on the top of the mind of the users. More than five to 10 per cent of our revenues are reserved for marketing activities. So, we try to remain on-air always. We are very much satisfied with the voice share that we have on television right now. We are active both during the prime time and RODPs spot,” he signed off saying. 

  • Brands roll out quirky campaigns for Father’s Day

    Brands roll out quirky campaigns for Father’s Day

    MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even humour, to connect with them. Some brands took to social media to make the most of the day.

    Here are a few campaigns which made quite a buzz.

    Manforce Condoms

    Manforce Condoms has come up with its Manforce flavours of quirky and fun, with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection. The films showcase different situations of ‘When you try to work from home’, with one common message at the end of a child crying. This campaign is a message for all those who don’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!

    Philips

    Philips India has launched a campaign as a tribute to fathers and celebrating the father-daughter bond. The campaign #MyDadMyInspiration is built on the heartwarming moments between a father and his daughter. The campaign launched across Philips’ social media channels. As a part of consumer engagement, Philips will ask people to share their own stories describing how their dad inspired them to be the best version of themselves.

    Paree

    Paree, a homegrown sanitary napkin brand launched a new digital film that celebrates the unconditional love and bond that a father and daughter share. #PapaKiParee focuses on the role of a father in understanding his daughter’s needs and prioritising to make her comfortable when she’s suffering from cramps. The video captures the true sentiments of a concerned father having a candid conversation with his daughter during her periods and understanding the physical and mental discomfort of heavy flow, cramps, and PMS she endures. It beautifully portrays how a father cherishes his daughter and always puts his daughter’s happiness and needs first.

    Glenfiddich

    Glenfiddich re-envisions fatherhood by celebrating individuals for giving birth to disruptive ideas that changed the world. Men have fathered significant contributions and fuelled transformation in their respective fields, right from artificial intelligence to robotics, virtual reality to cryptocurrency. The digital campaign acknowledges the vision and significant contributions of ideators, inventors, risk-takers and trailblazers on the brand’s social media handles.

    Nerolac

    With Father’s Day and International Yoga Day around the corner, Nerolac has launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future! This is the fourth extension in the campaign’s ongoing series.

    The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram, and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.