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Tag: Paras Sharma

  • #CWC23 fan experience guide: Supporting India across all Meta platforms

    #CWC23 fan experience guide: Supporting India across all Meta platforms

    Mumbai: At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we’re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who’re covering the matches in their own unique ways.  

    Since 2019, Meta, then Facebook, has the rights to digital content for ICC events including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram. Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp channels and Instagram broadcast channels, the fan experience gets diverse and more engaging.  

    “India’s passion for cricket knows no boundaries, and that’s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we’re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms.” Meta, India director and head, content and community partnerships Paras Sharma.

    Guide For Navigating The World Cup On Our Platforms:

    Threads

    . Follow @icc @indiancricketteam and @starsportsindia for continuous conversations about the World Cup, and stay updated in real time through the tournament.

    . ‘Ask Star’  – For any questions you may have about the World Cup, commentators on Star Sports, such as Dale Styn, Waqar Younis, Mohammad Kaif, Ramiz Raja and Sanjay Bangar, will be responding to you on the thread. They may also respond to some questions on TV.

     .  ‘Ask ICC’ – For any questions you may have for specific people, including cricketers like Dinesh Karthik, you can ask the same on the thread by ICC. The respective person will then respond to the thread, just like Dinesh Karthik did, before India’s game with Australia.

    WhatsApp

     .  WhatsApp Channels* – Stay informed and engaged by following the official WhatsApp Channels of ICC,  Star Sports India and the Indian Cricket Team. Receive timely updates, match scores, and exclusive content directly on WhatsApp.

    Instagram and Facebook

    .   Follow #CWC23, and other hashtags such as #MetaSuper50 #MetaCreatorsquadIndia #JeetegaIndia and #DilJashnBole, to create and follow content on the World Cup; especially those from content creators.

     . IG Broadcast Channels* – For those who consider themselves superfans of the game, follow channels by ICC, Indian Cricket Team and Star Sports India  to see more frequent updates from the tournament.

    . Trending Audio on Reels – Follow and create content with some of the top trending audio that’s being used on our platforms, regarding the World Cup. This includes Dil Jashn Bole, Chale Chalo, Lehra Do, Jeetega Jeetega, and Chak De India.

     . AR effects – Explore and use the cool AR effects like Shadowbatting, India, Indian Cricket Fan and Indian Cricketer, to your Stories and Reels, to show support for Team India!

     .  Predictor Game* – This is a mobile game available on ICC’s Facebook page. You can share daily match winners and stand a chance to win exciting prizes.

    .  Last week we also shared that we’ll be partnering with more than 500 creators to bring the tournament to life. This is the largest-ever creator campaign for any ICC tournament to date.

    *Available only on mobile

     

  • #CWC23: Unveiling the largest creator campaign In ICC history

    #CWC23: Unveiling the largest creator campaign In ICC history

    Mumbai: With the ICC Men’s Cricket World Cup 2023 starting on 5 October, Meta is unveiling the largest-ever creator campaign for any ICC tournament. As a part of our digital content rights partnership with ICC, Meta will be partnering with more than 500 creators to bring the tournament to life.

    Creators today are shaping culture and inspiring everyone around them with their creativity. At the ICC Men’s Cricket World Cup, Meta has handpicked 50 unique creators to deliver immersive and behind-the-scenes content to cricket fans globally, on our platforms – Instagram, Facebook, WhatsApp and Threads.

    One of the biggest creator interventions will be ‘Super 50’. This is a group of 50 creators, who through this 50 overs tournament, will cover the 48 matches in their own way. They will have match access like never before. This means access to the field pre- and post-match, to commentators, to ambassadors, pre-match day ground access and more. The creators come from across India, so that every match will have a creator in attendance, covering it in their city and in their language.

    “Cricket, and especially the World Cup, gets India’s love and attention. To give fans unprecedented access to matches, and give creators a chance to be discovered nationally, we’ve kicked off one of our largest creator campaigns for any sporting event to date. We’re glad to work with ICC on this, and to have their support in unlocking the many social and fan experiences on our platforms. At the scale of this campaign, we’re hoping this revolutionizes the way cricket fans engage with the sport,” said Meta India director and head of content and community partnerships Paras Sharma.

    “The ICC is always looking for ways to reach new fans, and Meta’s platforms are a fantastic way to do that. It has been great to work with Meta on this project, to find unique and creative ways to bring the sport we all love to even more people across the world. We can’t wait to see the unique perspectives these creators will bring to the ICC Men’s Cricket World Cup and help make it the greatest cricket event ever,” said ICC head of digital Finn Bradshaw.

    Apart from ‘Super 50’, where creators have exclusive access to various opportunities, there will be many other creators attending matches and sharing their experience with their audiences. These experiences will bring a flavor of them attending matches, but also of their city and the fan following that exists in their city. This will be shared across their Reels, WhatsApp Channels, Instagram Broadcast Channels and Threads.

     

  • Instagram shares top trends and themes from Indian Memeaverse

    Instagram shares top trends and themes from Indian Memeaverse

    Mumbai: Photo sharing site Instagram has revealed that memes have become a pivotal part of pop culture on the platform and it shared the top trends and themes from the memeaverse in India. Comedy, crypto, gaming and astrology memes are the most popular memes on Instagram. Comedy memes are well liked with the prominence of topical memes like #sharktankmemes and rise of regional memes like #gujjumemes and #tamilmemes.

    Globally, with over three million people following #meme, memes are the way people express themselves, to communicate who they are and how they feel at a certain moment. To discuss trends in memes, share best practices and celebrate meme culture, memers and creators from around the world came together virtually for the second annual Global MemeCon (formerly known as Global Meme Summit), organised by Instagram. An exclusive viewing party was also held in Mumbai with top memers and creators from India in attendance, where trends pertaining to the Indian memeaverse were shared. 

    Facebook India (Meta) director media partnerships Paras Sharma said, “Trends from the Indian memeaverse highlight how memes fuel culture and we’re glad to share them, so more people in the ecosystem understand the meme space even further. Now with Reels, memes have evolved from photos, GIFs, to short videos, and creative tools like remix, collab and original audio, are helping accelerate creativity in memes all across India.”

    Ankit Chauhan aka @oyeankit, a meme creator from Surat, who’s rib tickling memes have traversed the internet and travelled internationally too, was one of the speakers at the global MemeCon. He said, “It’s great to see the meme community come together and chart the ways and means by which memes can be intertwined with culture even further. I was glad to be representing India at the Summit and highlight some of my memes that have travelled from Surat to San Francisco and beyond, on Instagram!”

    BoAt co-founder, CMO Aman Gupta said, “Memes are an extremely interesting content format and are most representative of youth lingo and appeal. #SharkTankMemes is the perfect example, as people meme-d moments and dialogues from the show on Instagram, and pushed it to pop culture status. Creators are certainly flag bearers of this meme-language and I hope the trends from Instagram provide the structure for people, communities and brands to think about memes more intentionally.”

    Top trends from the Indian memeaverse:

    Top followed meme hashtags in India

    #funnymemes
    #gujjumemes
    #tamilmemes
    #memesdaily
    #marathimeme

    Trending hashtags

    #iplmemes
    #telugumemes
    #kgf2 
    #gujjumemes
    #willsmith

    Topical and cultural moments that created meme-storms:

    Choti Bachi Ho Kya?
    Shark Tank India memes
    Your accent is so sexy
    Hera Pheri Memes
    Mr McAdams

  • Eros Now to launch film festival on Facebook Watch this Diwali

    Eros Now to launch film festival on Facebook Watch this Diwali

    Mumbai: Eros Now is launching a month-long Bollywood film festival on Facebook Watch this Diwali. As part of the collaboration, the OTT platform will stream a film every day from its library of over 12,000 Indian films on Eros Now’s Facebook page from 3 November to 2 December. The films will be powered by Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem. 

    The list includes popular titles from the 90s and 2000s such as “Tere Naam,” “Hum Dil De Chuke Sanam,” “Devdas,” “Cocktail,” “Love Aajkal,” “Shubh Mangal Savdhan,” “Raanjhanaa,” “Manmarziyaa,” “Vicky Donor,” “Hathi Mere Sathi,” and more.

    Commenting on the campaign, Eros Now senior vice president – marketing Ramakrishnan Laxman said, “Our data science-led research indicates that Bollywood movies have a strong repeat watch value, and during festival season, this repeat viewing increases many folds. With people preferring to stream long-form content on their devices nowadays, this partnership with Facebook allows us to extend the joy of watching the old and new gems of Bollywood this Diwali to billions of social media savvy audiences.”

    “Our focus in India with Facebook Watch has been reflective of the diverse consumer tastes in the country. With movies and cinema being extremely popular with our community, we are excited to partner with Eros Now to enable fans to watch their favourite Bollywood movies on Facebook Watch. We hope this experience will enable people to share, connect and entertain themselves with content they like on Facebook,” added Meta director – media partnerships Paras Sharma.

    Eros Now has a 10 million-strong community of fans on Facebook, and this collaboration between the two companies is expected to provide them with an interactive viewing experience.

    “This industry-first initiative is a great example of democratising the best of Bollywood content. Our association with Eros opens new avenues of user–brand experiences to drive social entertainment commerce. We are certain that this unique festive partnership will pave a path for more engagement and result in further uptake of our content,” stated Mzaalo COO Vikram Tanna.

  • Viacom Intl Media Networks Asia ups Paras Sharma as SVP

    Viacom Intl Media Networks Asia ups Paras Sharma as SVP

    MUMBAI: Viacom International Media Networks (VIMN) has promoted Paras Sharma to senior vice president of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect.

     

    Based in Singapore, Sharma will continue to report to VIMN executive vice president and managing director for Asia Mark Whitehead.

     

    In his new role, Sharma will maintain his existing portfolio and take on the additional responsibility to explore the launch of new adult brands in Asia.

     

    “Along with attracting top talent from outside the company, one of my key priorities is strengthening VIMN Asia’s existing leadership team as we enter the next phase of growth,” said Whitehead. “Today’s promotion is a result of Paras’ ability to think strategically at a regional scale and his considerable contributions to the company. I am confident he will continue to be an integral part of our Company’s long-term success in Asia.”

     

    In his two-year tenure with VIMN, Sharma has led a few accomplishments including double-digit ratings growth across Asia for both the MTV and Comedy Central brands, and worked closely with Advertising Sales to deliver local programming via two successful music events – MTV Music Evolution and MTV World Stage Malaysia.

  • Viacom International Media names Paras Sharma as VP

    Viacom International Media names Paras Sharma as VP

    MUMBAI: There is some change at the top in the Viacom International Media Networks (VIMN). It has appointed Paras Sharma as the VP of MTV Brand, Comedy Central and Digital Media Asia.

     

    He will be replacing Sian Ju Tan, the Asia VP of MTV and Comedy Central Brands. Sian Ju who has been serving her notice, has been part of the MTV family for over 18 years. Sharma will be reporting to Indra Suharjono, the executive VP and managing director of Asia.

     

    The appointment comes as a pleasant surprise to many. He will begin the journey with Viacom from 17 March and will be based in Singapore. The expanded role sees Sharma leading the implementation of new strategies to drive synergies and grow the brands across different business lines and platforms in Asia.

     

    He comes with an extensive experience from the world of movies, music and sports. Prior to VIMN, Sharma was the VP of FOX International Channels in Asia. Paras has also worked in leading advertising agencies including JWT and McCann Erickson, and handled a wide mix of leading global and national brands across categories including Citibank, MasterCard, adidas, Bacardi Martini, Pond’s, Nestle & Goodyear. He graduated with a Degree in Mechanical Engineering and further to do his MBA in Marketing.