MUMBAI: Delhi based digital marketing agency Vibaantta has bagged the digital mandate for Mex Exhibitions.
The agency’s new mandate is to design the digital media strategies for The Office Expo 2016, Gift Expo and Stationery Expo (which are properties of Mex Exhibitions) with immediate effect. The mandate includes social media marketing, online reputation management, digital media planning and buying.
Speaking about the win, Vibaantta co founder Paras Sachdev said, “As India and China are some of the key markets along with other South Asian countries which Mex Exhibitions is looking forward to tap, we will be working and strategizing around the same keeping in mind different psychology, sentiments, demographics and other factors which vary in these countries. We are really looking forward to have a great association with Mex Exhibitions.”
Commenting on the association, Mex Exhibitions director Gaurav Juneja said, “We were looking for someone who can understand our services meticulously while communicating our message on various digital platforms. Vibaantta’s innovative approach along with strong digital media understanding swung the pitch in our minds.”