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Tag: Parampara

  • Disney+ Hotstar strengthens Telugu content offering with new titles

    Disney+ Hotstar strengthens Telugu content offering with new titles

    Mumbai: Disney+ Hotstar on Friday announced a strong lineup of Telugu entertainment as it welcomes viewers to Mana Vinoda Vishwam (Our Entertainment Universe). Telugu superstar Ram Charan, along with King Nagarjuna, Sharat Kumar, Naveen Chandra, Ishaan, Akanksha Singh, Krishna Vijay, Boyapati Srinu, Krish, Ajay, Anjali, Madhu Shalini, Hari Yelleti, Thiru (director of “Jhansi”) Prasad Devineni (Producer – Arka Media), Krishna Kulasekaran, Rajeev Reddy and many more talents united to unveil new and upcoming Telugu titles.

    Disney+ Hotstar’s robust regional lineup includes the Jagapathi Babu, Sharat Kumar and Naveen Chandra-starrer first-ever original Telugu Hotstar Specials series “Parampara.” The series is backed by “Baahubali” producers Shobu Yarlagadda and Prasad Devineni of Arka Mediaworks Production and has been written by Hari Yelleti and directed by filmmaker Krishna Vijay L. 

    The platform will also stream the Telugu digital-exclusive season of the nation’s favourite reality show “Bigg Boss Live,” hosted by popular celebrity star Nagarjuna. “9 hours,” a thrilling bank robbery presented by directed by Krish starring Tarak Ratna and Ajay among others, “Jhansi,” starring Anjali in the lead role, an action-packed web series about an amnesiac woman and a doting mother who unravels her true identity and confronts her dark past making her a reluctant vigilante and “Shaitan,” a thriller written and directed by Maahi Raghav.

    “We have always been at the forefront of revolutionising the way content is created and consumed in India – and are delighted to continue this journey to create an unparalleled Telugu entertainment experience for our viewers,” stated Disney+ Hotstar president and head Sunil Rayan. “Joining forces with some of the prolific minds in the industry, we are excited to offer fresh content in Telugu with path-breaking narratives through Parampara, 9 Hours and Jhansi as well as exciting formats through BiggBoss Live. With this foray, we endeavour to take one more step towards elevating the entertainment experience for viewers across India.”

     The new Telugu lineup on Disney+ Hotstar follows the successful releases of titles in the recent past such as “Unheard,” “Maestro,” “Adbhutam,” “MaaOoriPolimera,”  and “Annabelle Sethupathi,” bringing diverse and unique stories especially curated for Telugu entertainment lovers, shining a spotlight on locally relevant narratives and featuring some of the biggest stars of Tollywood in blockbuster films.  

    “Our foray in Telugu entertainment highlights an interesting time in the industry, showcasing incredible talent such as Jagapathi Babu, Sarath Kumar and many more playing never seen before roles and characters,” said Disney+ Hotstar and HSM Entertainment Network, Star & Disney India president and head – content Gaurav Banerjee. “We are delighted to step into the world of Telugu entertainment and look forward to bringing stories and performances that will resonate and strike a chord across viewers.”

    Talking about the campaign, the face of the Disney+ Hotstar’s Telugu launch actor Ram Charan said, “The entertainment landscape in India is transforming drastically with digital presence. Telugu entertainment entering this landscape with Disney+ Hotstar is a great boost for all associated with the industry. The audience can look forward to seeing their favourite stars don new and intriguing characters that will leave them spell bound. The global audience too now gets an opportunity to watch highly engaging Telugu stories that had otherwise been limited to theatres and regional channels. The stars are now shining on Telugu entertainment, and I am happy to be the face of it.”

    “Digital streaming platforms in the country are growing their footprint and it is interesting how the platform is leveraging the Tollywood industry’s large fan following to bring in original productions and creative narratives. The addition of Telugu dedicated series and films on Disney+ Hotstar, is a definitive step towards democratising entertainment for the global audience,” commented Telugu superstar Nagarjuna.

    “When the best talents come together, it makes for a fascinating production on screen. Disney+ Hotstar bringing on board so many of Tollywood’s stars and fresh talent with its original films and series will start a new phase of Tollywood creativity,” remarked actor Jagapathi Babu.

  • Disney+ Hotstar to stream its first Telugu original ‘Parampara’

    Disney+ Hotstar to stream its first Telugu original ‘Parampara’

    Mumbai: Disney+ Hotstar has announced that its first Telugu Hotstar Special “Parampara” will begin streaming on 24 December. The platform dropped a trailer for the new show on Wednesday.

    Written by Hari Yelleti and directed by Krishna Vijay L and Viswanath Arigela, the show features a stellar cast including Naveen Chandra, Ishan, Aakanksha Singh and others. The show is led by Jagapathi Babu and Sarath Kumar. The series is backed by Baahubali producers Shobu Yarlagadda and Prasad Devineni of Arka Mediaworks Production.

    “‘Parampara’ is a drama that is based on the power ambitions of its characters,” said director Krishna Vijay L. “The audience will be treated to a power drama that packs emotions, actions and an enticing story that will keep them hooked on to the series.”

    “I am honoured to mark my digital web series debut with Parampara and the waves it is expected to create for Telugu digital entertainment space,” said veteran actor Sarath Kumar. “My role as a powerful business tycoon has multiple layers that have been masterfully maneuvered through Krishna Vijay L’s direction. As an actor working on a web series for the first time, there are certain transitions that need to be done and it was a journey filled with excitement and exploration about my acting process. I hope ‘Parampara’ finds resonance with the audience.”

    “‘Parampara’ has a very unique story to tell. Through the series, the audience will enjoy a roller coaster ride of power tussles, deception and family infightings,” said actor Jagapathi Babu. “For my character Mohan Rao, there is a silent intensity to the way he walks, moves and talks that is very captivating. The entire build-up of the character had several learnings for me both as an actor and human. I had a lot of fun playing Mohan Rao and I hope that comes through in the series as well.”

  • Disney+ Hotstar announces first Telugu series ‘Parampara’

    Disney+ Hotstar announces first Telugu series ‘Parampara’

    Mumbai: Disney+ Hotstar has announced its first Telugu Hotstar special “Parampara.” The streaming service has shared a teaser for the new series on Instagram.

    Directed by Krishna Vijay L, the series will feature actors Jagapathi Babu, Sarath Kumar, Naveen Chandra, Ishan, and Aakanksha Singh. Produced by Shobu Yarlagadda and Prasad Devineni of Arka Mediaworks Production, “Parampara” is based on familial infighting and generational bad blood and brings forth emotions loaded in an action-packed series.

    “Parampara is a passionate project and a format I was eager to experiment with a story so well written, bringing together a ravishing ensemble cast including big guns like actors Jagapathi Babu and Sarath Kumar,” said director Krishna Vijay L. “Telugu audiences love family drama and action; with this series have brought the two genres together to build out a story that is gripping and heart-wrenching in parts.”

  • Saatchi & Saatchi wins creative mandate of Parampara

    MUMBAI: Saatchi & Saatchi has won the creative duties of General Mills‘ Parampara.

    General Mills acquired Parampara, a range of ready-to-cook Indian gravy mixes, early this year. Now it has entrusted the agency with the task of creating a niche positioning for the brand.

    Saatchi & Saatchi Mumbai general manager Nisha Singhania said, “At Saatchi & Saatchi we believe in being a Lovemark to our clients. No better affirmation of that when an existing client awards you with more business. We are extremely thrilled to be working on Parampara and look forward to making it a great success”.

    The relationship between General Mills and Saatchi & Saatchi started with Pillsbury and grew further with Nature Valley and Haagen-Dazs.

    The agency currently handles General Mills‘ portfolio of consumer favourites in India including Pillsbury Chakki Fresh, Multi-grain & Gold Atta, Pillsbury Cake Mixes, Betty Crocker Dessert Mixes, Green Giant frozen vegetables, Nature Valley granola bars and Haagen-Dazs super premium ice creams.