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Tag: Paramjeet Singh

  • ASUS announces its latest campaign ‘TUF Bano TUF!’

    ASUS announces its latest campaign ‘TUF Bano TUF!’

    Mumbai — ASUS is proud to announce the launch of its latest campaign, TUF Bano TUF!. The ASUS TUF Gaming laptops are crafted to deliver an unmatched gaming experience, seamlessly blending rugged build with powerful performance and everyday functionality. In a bold move to underpin the tough and immersive experience of the TUF Gaming laptops, ASUS has teamed up with The Great Khali, the first Indian-born World Heavyweight Champion in history.

    ASUS TUF Gaming laptops are engineered for gamers who demand top-tier performance and durability. This campaign solidifies ASUS TUF Gaming Laptops as the ultimate choice for those seeking a real, immersive gaming experience without compromising on everyday usability. The collaboration with The Great Khali is a testament to the strength and durability synonymous with the TUF Gaming brand.

    The campaign features a captivating storyline where Saloni Pawar, popularly known as Meow16K, a passionate gamer, showcases her new ASUS TUF Gaming laptop. Her friend, Rohan Ledwani, known in the esports arena as HydraFlick, is initially unimpressed but soon realizes the laptop’s true potential. As Meow selects The Great Khali as her in-game character, HydraFlick is astonished to experience Khali’s formidable presence in the room, illustrating the laptop’s ability to bring games to life with stunning realism. The campaign cleverly showcases the exceptional gaming experience provided by TUF, leaving HydraFlick in awe as everything returns to normal once the game ends.

    Speaking on the collaboration, The Great Khali said, “I’m thrilled to partner with ASUS. Just like in the ring, where strength and resilience are crucial, the TUF Gaming laptops are built to endure and perform at the highest level. This campaign perfectly captures the essence of toughness and the immersive experience that TUF Gaming offers.”

    “The Great Khali epitomizes the spirit of toughness and power, qualities that are fundamental to our TUF Series,” said ASUS India marketing head consumer PC & Gaming, Systems Group Paramjeet Singh. “Khali’s renowned legacy and formidable performance in the ring make him the ideal match for this campaign. Through this collaboration, we aim to showcase that TUF Gaming laptops are not just about playing games; they are about experiencing them in the most realistic and powerful way possible.”

  • ASUS India takes the nostalgia route in its latest campaign ‘Khelon Ka Pitara’

    ASUS India takes the nostalgia route in its latest campaign ‘Khelon Ka Pitara’

    Mumbai: ASUS India, a Taiwanese technology giant and the leading gaming brand in India, today launched the new campaign “Khelon Ka Pitara” featuring Ronit Roy as the protagonist. The campaign takes viewers on an emotional journey, exploring how millennials have witnessed the transformation of gaming devices in the country. Through this evocative video, the brand strives to bring back the excitement and joy that millennials felt when they played games and inspire them to start playing again. It is all about reigniting that passion for gaming with #ResumewithAlly.

    The video campaign traces the evolution from the early days of handheld battery-powered devices to exhilarating multiplayer gaming marathons in cyber cafes, weaving a narrative that mirrors the growth of gaming technology over the past few decades. It not only showcases the competitive spirit but also captures the deep sense of satisfaction and joy experienced while immersing in the world of gaming.

    Commenting on the launch of “Khelon Ka Pitara,” Asus India marketing head consumer PC & gaming, systems group, Paramjeet Singh said, “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, “Khelon Ka Pitara. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”

    Conceptualised by the Whizzstudios, the video opens with a heartwarming scene featuring a father-son duo engaged in playful banter. The son engrossed in playing on the ROG Ally, while the father, eager to join in, asks his son to share the handheld console. The son hesitates, believing his father might be out of touch with gaming, but the father’s nostalgic recollections transport them both through the years of shared gaming experiences. The video culminates with Ronit Roy, the father figure, inspiring viewers to rekindle their gaming journeys.

    The Indian online gaming ecosystem has received growing acceptance as a preferred mode of entertainment. With the advent of technology many gaming-focused devices, including desktops, laptops, monitors, and consoles like ROG Ally have made inroads in the market. ROG Ally is the handheld Windows gaming device aimed at elevating and redefining the gaming experience on the move with its spectacular flagship features and innovation making the AAA gaming experience all the more immersive while the user is on the move.