Tag: Parameshwar Gundkal

Colors Kannada ramps up its primetime line-up, launches Majaa Bharatha & Hoo Male

MUMBAI: Colors Kannada has strengthened its primetime line-up with the addition of two new shows – Majaa Bharatha Season 4 and Hoo Male – in the non-fiction and fiction category respectively.

Majaa Bharatha Season 4 is set to go on air on 7 November at 9 pm and will be telecast over weekends. In addition to this, Hoo Male, an unpredictable story of ambitions and emotion will debut on 16 November at 9 pm and will air Monday to Friday.

With a new brand ethos, Banna Hosadagide, Bandha Bigiyagide, Colors Kannada is introducing these two programmes to spread love and humour amongst its viewers during these challenging times.

Viacom18 Kannada entertainment cluster business head Parameshwar Gundkal said, “Colors Kannada has always been ahead of the curve in the Kannada entertainment space. We have focused on telling stories in the most compelling and relatable manner which our viewers can resonate with. With our new brand ethos, we innovated and adapted to the new normal by resuming content of our existing shows, despite the challenges. We are delighted to yet again satiate entertainment needs and air our new shows Majaa Bharatha Season 4 and Hoo Male. With renewed energy and excitement, we are hopeful that these shows will surely make an impact in the 9 pm primetime slot.”

With Dhruti Masala as a special partner, now in its fourth season, comedy talent show Majaa Bharatha will provide Kannadigas with an opportunity to entertain viewers with epic comedy content. Hosted by Bhoomi Shetty, the participants will be judged by ace Kannada music director and singer Gurukiran and actor Rachita Ram. Actor Harshit Raj will also showcase his comic skills in a never seen before avatar. Hoo Male, on the other hand, is a fiction show centered around college-going Lahari who is the only daughter of a single mother with serious political ambitions. The story revolves around Lahari’s secret love affair and her mother’s attempt to get her married to a highly influential politician, who is a widower with a child.

With the launch of these two shows, Colors Kannada strengthens its 9 pm primetime slot. In addition to this, on 31 October the channel launched a new celebrity cookery show, Chat Corner. Powered by Goldwinner Cooking Oil, India Gate Basmati Rice, Aachi Gulab Jamun Mix and with TTK Prestige Swach pressure cooker as a Special Partner, the program will air at 12 pm on Saturdays and Sundays.

November 2, 2020
Family drama ‘Radha Ramana’ to replace s4 of Bigg Boss Kannada

BENGALURU: As season 4 of Bigg Boss Kannada draws to finale on 15 January, Viacom 18’s Kannada GEC Colors Kannada has lined up a bitter-sweet tale about a brother and sister to replace the Endemol Shine India game show. Titled Radha Ramana, initially the soap will run for 1 hour from 16 January until January 30.

The length of the serial, 15 episodes of which have been canned, has not been decided as of now say sources at the channel. Colors Kannada has roped in Godrej’s repellent brand Good Knight as the powered by sponsor.

The GEC has been promoting the Bengaluru filmed show to viewers in multiple ways that include through promos, by integrating its characters with two of its popular family shows Kulavadhu and Agnishakshi, among others. The promotions include cross-channel ads on Kannada news channels one week prior to the launch, magazine, newspaper and radio ads, bus branding in Bengaluru and hoardings in rest of Karnataka.

A release from the channel describes the new series – ‘Radha Ramana captures the emotional journey of two pairs of siblings, Raman and Anvitha, and Aditya and Aradhana. The story revolves around Raman and his love for his sister, Anvitha who is the apple of his eye. The show will see Shwetha Pradeep (Aradhana) and Skandha (Ramana) playing the leads and is produced by Neela Production’. Radha Ramna is being directed by Shiva Poojena Agrahara.

Elaborating on the same, Colors Kannada, Colors Kannada HD and Colors Super business head Parameshwar Gundkal said, “Our fiction offerings boast of a rich, diverse and engaging content palette that is both reflective and progressive. At a time when most relationships are losing their meaning, Radha Ramana is a positive story that introspects and focuses on bonds that we are bestowed with as we enter the world. The show has been made with a lot of heart and the characters have been beautifully etched. We are certain that it’ll strike a chord with the viewers.”

January 13, 2017
Family drama ‘Radha Ramana’ to replace s4 of Bigg Boss Kannada

BENGALURU: As season 4 of Bigg Boss Kannada draws to finale on 15 January, Viacom 18’s Kannada GEC Colors Kannada has lined up a bitter-sweet tale about a brother and sister to replace the Endemol Shine India game show. Titled Radha Ramana, initially the soap will run for 1 hour from 16 January until January 30.

The length of the serial, 15 episodes of which have been canned, has not been decided as of now say sources at the channel. Colors Kannada has roped in Godrej’s repellent brand Good Knight as the powered by sponsor.

The GEC has been promoting the Bengaluru filmed show to viewers in multiple ways that include through promos, by integrating its characters with two of its popular family shows Kulavadhu and Agnishakshi, among others. The promotions include cross-channel ads on Kannada news channels one week prior to the launch, magazine, newspaper and radio ads, bus branding in Bengaluru and hoardings in rest of Karnataka.

A release from the channel describes the new series – ‘Radha Ramana captures the emotional journey of two pairs of siblings, Raman and Anvitha, and Aditya and Aradhana. The story revolves around Raman and his love for his sister, Anvitha who is the apple of his eye. The show will see Shwetha Pradeep (Aradhana) and Skandha (Ramana) playing the leads and is produced by Neela Production’. Radha Ramna is being directed by Shiva Poojena Agrahara.

Elaborating on the same, Colors Kannada, Colors Kannada HD and Colors Super business head Parameshwar Gundkal said, “Our fiction offerings boast of a rich, diverse and engaging content palette that is both reflective and progressive. At a time when most relationships are losing their meaning, Radha Ramana is a positive story that introspects and focuses on bonds that we are bestowed with as we enter the world. The show has been made with a lot of heart and the characters have been beautifully etched. We are certain that it’ll strike a chord with the viewers.”

January 13, 2017
‘Dancing Star 2’: number one show in Karnataka

MUMBAI: ETV Kannada is ruling the weekend primetime slots between 8 pm to 10.30 pm with the launch of its two new shows Majaa Talkies and Dancing Star 2.

Following the success of Dancing Star in its first season, ETV Kannada introduced the second season of the reality show on popular demand. Opening with 1.1 million TVTs, the show emerged at the top in Karnataka. This is the first show in Kannada mass entertainment in 2015 that has garnered peak ratings in its very first week according to the channel.

The show features 12 celebrity contestants in the battle for survival as the last couple on the dance floor. Judging the celebrity dance contest are Kanasugara Ravichandran, Priyamani, and choreographer MayuriUpadhyaya. Taking forward the legacy from season one, Akul Balaji hosts this edition of the show as well.

Dancing Star 2 airs every Saturday and Sunday at 9 pm to 10.30pm on ETV Kannada.

Majaa Talkies, headlined by veteran anchor and comedian Srujan Lokesh, emerged as the slot leader in the 8 pm to 9 pm slot with 0.8 million TVTs opening. The show is an adaptation of the popular Comedy Nights With Kapil, tailored to suit viewing preferences of the Kannadiga.

Elaborating on the same Viacom18 EVP and project head regional channels ETV Kannada/ Bangla and Odiya Ravish Kumar said, “After the success of the first season of Dancing Star, we are overjoyed and humbled by the response that the show has received for its second edition. Majaa Talkies has performed superlatively as well and we hope to keep raising the bar of Kannada entertainment in the future.”

ETV Kannada business head Parameshwar Gundkal added, “For the first time ever in this market, two high impact nonfiction properties have been launched in back to back time slots with the vision of creating high octane entertainment that will cater to people of varied viewing tastes. From the best talent on-board, to some of the best production houses for both seasons, we are glad that our efforts have yielded the appreciation showered upon us by the viewers.”

February 12, 2015
Writer locks horns with ETV Kannada over Akka

MUMBAI: We’ve heard of instances where writers have been unable to stand up to errant television channels that have produced shows based on their scripts without informing them, let alone involving them.

However, having such a writer drag the channel to court and succeed in getting a stay order against the concerned show is a rarity in the television industry.

One such is Akka, the story of twin sisters, which was to air on ETV Kannada at 8.30pm starting Monday. As soon as Kannada writer-producer Rekha Rani got wind of the show being a replica of the draft copy she had submitted to the channel some months ago, she raised a stink. When ETV Kannada didn’t pay any heed to her allegations, she approached the Bangalore civil court which passed a stay order restraining the channel from airing the show from Monday.

When contacted, Rekha Rani told indiantelevision.com: “It is my story and idea that they have copied. The channel also came to me for monetary settlement but that’s not what I’m after. I want my story back.”

Rekha Rani says she only wants her story back, not money

“I had given the story to the channel and they seemed interested but I had no idea they had taken it ahead without my involvement.” Rani claims she has audio recordings of programming head of the channel Parameshwar Gundkal, asking her to come to a monetary settlement as well as recordings of the show crew describing the show which she says she has produced in court. When contacted, Guntakal refused to comment on the matter.

Promos of Akka are already on air and a larger promotional campaign amounting to Rs 10 lakh is running across the state.

When contacted, Viacom18 EVP Ravish Kumar who heads ETV Kannada, Oriya and Bangla refused to comment saying the matter is subjudice. Asked about the replacement for Akka, he simply said: “Wait and watch what we do on Monday.”

“This is totally unethical. How can a writer now approach him? This is a clear signal to channels not to mess around with creative professionals. We need to safeguard the interest of writers,” says a senior executive from a rival channel.

Meanwhile, ETV Kannada lawyer Shyamsundar has this afternoon submitted a reply to the court to vacate the stay on Akka. Coming to Rekha Rani, it’s now a fight to the finish…

November 30, 2013