ITV

Tag: Paramavatar Shri Krishna

  • &TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

    &TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

    MUMBAI: Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently. Aligning to the sanctity of the event and venerating another such loved Hindu Lord, &TV has set up a huge installation of Lord Krishna from their popular show Paramavatar Shri Krishna at the Kumbh Mela this time.

    Devotees gathered at the ghats are in for a visual treat as they see the installation of everyone’s favourite little makhanchor, Krishna from the show. Kanha’s proximity to the ghats, a sacred site, adds to their religious fervour. Pilgrims can enjoy bhajjans all day and participate in the daily aartis, performed by a dedicated pandit. The rotating Kanha installation stands 16 feet tall in 3D, ensuring it is visible for darshan even from a distance.

    The Kumbh Mela is undoubtedly one of the biggest religious gatherings in not just India, but the world over. It enjoys the status of being not just one of the oldest, but also one of the most iconic festivals in the country celebrated with great faith. The event provides a great opportunity for brands to innovatively connect with their consumers real-time with unmatchable scale.

    Produced by Peninsula Pictures, &TV’s Paramavatar Shri Krishna unfolds the stories of how the Gokul ke Nandlal came to be revered as Lord Shri Krishna. The show has been loved immensely by its viewers and airs every Monday to Friday at 8.30 pm on &TV.

  • Zee Sarthak premiers two new shows ‘Om Sai’ & ‘Mu Bi Ardhangini’

    Zee Sarthak premiers two new shows ‘Om Sai’ & ‘Mu Bi Ardhangini’

    MUMBAI: Odia entertainment channel Zee Sarthak has launched a new show Mu Bi Ardhangini on 9 July 2018 in the time band of 7 pm, airing from Monday to Saturday, replacingManini.

    It showcases a widower who is guilt ridden and doesn’t want to move on but clings to the memories of his late wife. A young girl who is in love with the man despite the age difference wants to see him happy at any cost. The family wants nothing but harm for the man while this girl fights all hurdles and unites with him, to make him realise that life always gives a second chance and one should not let it go. There is a fantasy plot interwoven of the first wife appearing as a ghost, to add to the entertainment of viewers.

    Pushing its existing mytho show of Paramavatar Shri Krishna to the time band of 5:30 pm, airing from Monday to Friday, the channel has also launched Om Sai in the time band of 6 pm from Monday to Saturday from 9 July onwards.

    Based on the life and teachings of Shri Shirdi Sai Baba, the show would be a delight for both religious and spiritual seekers as well as people who enjoy mytho in general.

  • Paramavatar Shri Krishna: Milestone Brandcom rolls out innovative campaign

    MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV’s magnum-opus, Paramavatar Shri Krishna.

    Natkhat Krishna surely brought out a smile on the faces of Mumbai residents through attractive outdoor advertising at key routes and locations. Each innovation depicted a unique proposition which was brought to life through OOH. Be it Krishna tied up, his sling shot, Kalia Daman, lifting of Gowardhan mountain or peacock feather on his head – each innovation stood out amidst the clutter. A unique little Krishna Wobble head innovation brought out the fun element on the billboard. These innovations truly justified the story of naughty little Kanha’s journey to being worshiped as Paramavatar Shri Krishna.

    The outdoor innovations for the show have come to life with collaborative efforts of &TV and the Milestone Brandcom team. Considering OOH medium as one of key communication platforms to promote the show, the agency strategically identified prime locations that could garner maximum eyeballs. With a total of 12 innovation-based creatives on 12 different units these creatives stood out in the OOH space. Apart from Mumbai this campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.

    Commenting on the campaign, Milestone Brandcom MD Nabendu Bhattacharyya says, “Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition.”