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Tag: Paralympic Games

  • Eurosports India records 53% growth in reach for Tokyo Paralympics

    Eurosports India records 53% growth in reach for Tokyo Paralympics

    Mumbai: Eurosport India has recorded a 53 per cent growth in reach and 37 per cent increase in the time spent for Tokyo 2020 Summer Paralympic Games. The sports channel from the Discovery stable, saw a rise in viewership and reach for the weeks of 30-35, 2021, as per the latest data released by BARC, which was a result of their marquee global properties including Moto GP and All Elite Wrestling, alongside the Paralympic Games. Eurosport India was the only TV partner for the Paralympics in the SAARC region.

    The Paralympic Games alone helped the channel scale 60 per cent of its total gain during a period when live sports viewership dropped by 11 per cent across the sector (week 35, 2021). A 360-degree approach with an equally robust digital push saw Eurosport India achieving an additional reach of over 22 million with over 24 million impressions on social media during the 13-day long quadrennial sporting event. The Paralympics witnessed the best ever finish by team India, with 19 medals including a record-breaking five gold medals.

    Speaking about the development, Discovery Inc senior VP of affiliate sales and product distribution for Asia – India sales & distribution and Eurosport India head Vijay Rajput said, “It has been a short journey for Eurosport in India, and we are very happy that in our own signature way we have certainly proven that our varied sports content beyond cricket is gradually creating its niche amongst passionate sports fans of India.”

    “Being home to Olympics in Europe, adding the Tokyo 2020 Paralympic Games to our SAARC roster was a well-thought strategy and we are delighted to see the results which also prove that we are rightly reading the passionate sports fan’s choices. It is a matter of privilege and pride that Eurosport India was able to support them in this journey by bringing their untold stories of triumph to our viewers,” Rajput added.

  • Nissan inks eight-year sponsorship deal with ICC through 2023

    Nissan inks eight-year sponsorship deal with ICC through 2023

    MUMBAI: The International Cricket Council (ICC) has roped in Nissan Motor Company in a long-term partnership deal through 2023.

     

    Nissan will be the global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events. Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.

     

    The ICC partnership is an expansion of Nissan’s ongoing international sports sponsorship strategy.

     

    “Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences. We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do,” said Nissan corporate vice president and global head of marketing and brand strategy Roel de Vries.

     

    International Cricket Council CEO David Richardson added, “The ICC is delighted to welcome Nissan on board as a global partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”

     

    Nissan India operations president Guillaume Sicard said, “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand. Our goal is to achieve five per cent market share in India by 2020 and we have already invested substantially to build one of our most advanced plants and established one of our three global R&D centres. Now, we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere. We are thrilled to bring our passion and unique approach to cricket in India and around the world and are very much looking forward to the ICC World Twenty20 in India in 2016.”

     

    Apart from this ICC partnership, Nissan is associated with other sport events such as the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.

  • Kavita Kapoor joins iris as regional digital director

    MUMBAI: iris, a marketing and advertising agency, has appointed Kavita Kapoor as regional digital director of operations to lead and grow the innovative technology capabilities out of the iris Delhi office.

    Kapoor will join this month and will report to iris India MD Ashish Mathur.

    She will drive the development of the agency‘s global digital innovation production studio.

    Her role will help to further boost iris‘ regional focus on creating ‘Participation Brands‘, leveraging digital technologies to link the online universe with real-world, physical experiences.

    Mathur said, “Kavita will be a great addition to our range of talent and experience here in iris India. Our clients will see a great benefit from having Kavita on the team I‘m sure. We‘re really excited about pushing the boundaries of digital even further.”

    Kapoor said, “While working at London 2012 I had been incredibly impressed by iris. Their ideas creation, agile ability to execute a brief and collective talent made digital delivery a real pleasure. So when the opportunity arose to lead iris‘s innovative technology team the move was natural.”

    Prior to iris, Kapoor played a pivotal role in The London Organising Committee of the Olympic and Paralympic Games where she was involved in a range of award-winning components of The London Olympic and Paralympic Games including travel, volunteering and the iconic mascots Wenlock and Mandeville, which iris designed and created.

    Trained as a software designer, Kapoor started her career in Fujitsu where she was subsequently seconded into roles for a diverse range of media clients including BBC and Sega before moving on to Channel 4 Television in London.

  • Havas Media acquires US-based experiential marketing firm

    Havas Media acquires US-based experiential marketing firm

    MUMBAI: In a bid to boost expansion of Havas Sports & Entertainment operations, Havas Media has acquired US-based experiential marketing company Ignition.

    Ignition operates in the USA, London and Moscow and has strongholds in Atlanta and New York.

    The acquisition aims to give form to Havas Sports & Entertainment‘s strategy to up-weight its global brand engagement offer, particularly in the run up to the London 2012 Olympic and Paralympic Games and the 2014 FIFA World Cup Brazil.

    The move will significantly increase Havas Sports & Entertainment‘s capabilities in the US, the company said. Ignition along with Havas Sports & Entertainment and Cake Group agencies (part of Havas Media) will help in delivering experiential campaigns in markets complementary to the network‘s existing local footprint, which now spans 34 offices in 20 markets.

    The acquisition will also complement Havas Sports & Entertainment‘s current branded content, social media, sponsorship consulting, PR, brand experience and research offers.

    Along with synergies in location and expertise, Ignition also adds long-retained client base with brands such as American Express, BP, Delta Air Lines, ESPN, Kia, United Nations Foundation, Victoria‘s Secret and The Coca-Cola Company (with whom it holds a prestigious ‘global partner‘ status).

    Ignition will continue to be managed by Mike Hersom, current ignition president, alongside Cindy-Ann “CA” Hersom, CMO, and Dill and Susan Driscoll, the original founders. Hersom will report into Havas Sports & Entertainment‘s global president and CEO Lucien Boyer.

    “We are proud to welcome Ignition to the Havas Sports & Entertainment network. Together we will achieve great things thanks to Ignition‘s expertise and outstanding reputation for delivering sustainable consumer experiential events around the world,” said Boyer. “Ignition will add tangible value to the Havas Sports & Entertainment and Cake Group agencies in our network, helping to reinforce our strong global offering at a very interesting time for brands in Sports & Entertainment”.

    Hersom added, “Today the ignition brand goes truly global. With Havas Sports & Entertainment‘s infrastructure, insight and reach, coupled with our 15 year track record of leading complex international consumer campaigns, we are now poised to take our magic to scale for sustainable growth.”

    This move is part of Havas‘ acquisition strategy to both develop and expand core areas of expertise and to target entrepreneurial, innovative forward-looking agencies that use creativity and technology to develop better relationships between consumers, brands and their wider communities.