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Tag: Parag Ved

  • Liberty General Insurance inspires with heartfelt Republic Day brand film

    Liberty General Insurance inspires with heartfelt Republic Day brand film

    MUMBAI: What does liberty mean to you? Is it a carefree laugh, a bold decision, or the courage to follow your dreams? This Republic Day, Liberty General Insurance brings these interpretations to life in a stirring brand film that explores the essence of freedom through the eyes of everyday Indians. As the nation commemorates its 76 Republic Day, the campaign delivers a poignant reminder: liberty is as personal as it is profound.

    The film opens with this simple yet thought-provoking question—”What does Liberty mean to you?”—and seamlessly weaves together the responses of individuals from diverse backgrounds. A child dreams freely, a doctor dedicates herself to saving lives, a retired army officer embodies preparedness, a gen z individual celebrates self-expression, and a common man holds onto timeless values. These authentic moments converge to reflect how liberty shapes lives in myriad ways.

    Speaking on the launch, Liberty General Insurance CEO & whole-time director, Parag Ved shared the ethos behind the film, “At Liberty General Insurance, liberty is not just a word; it represents our promise to empower people to live without fear or hesitation. This film is a reflection of the values we stand for—providing our customers with the confidence and peace of mind they need to embrace life’s opportunities. Our aim is to remind everyone that liberty is deeply personal yet collectively significant, and through our reliable services, we strive to honour this belief every day.”

    The campaign acts as a tribute to the spirit of independence and aligns seamlessly with Liberty General Insurance’s mission of delivering trust, empowerment, and reliability. Its relatable narrative and heartfelt storytelling leave viewers reflecting on how freedom influences their lives, encouraging them to embrace liberty in their unique ways.

    As brands scramble to make an emotional connection during national celebrations, Liberty’s thoughtful approach stands out. By focusing on personal stories that resonate universally, the film moves beyond mere symbolism to truly connect with its audience.

    From inspiring confidence to fostering peace of mind, Liberty General Insurance continues to empower individuals through its dependable services. This Republic Day brand film serves as a reminder that freedom is not only the foundation of democracy but also a deeply personal journey.

    Watch the brand film here: 

  • Liberty General Insurance’s Independence Day film celebrates worry-free journeys

    Liberty General Insurance’s Independence Day film celebrates worry-free journeys

    Mumbai: As India celebrates its 78th Independence Day, Liberty General Insurance has released its new brand film. The film offers a humorous depiction of the freedom and peace of mind provided by their services to car owners. Set against the backdrop of a family’s picnic journey, the film highlights the importance of roadside assistance cover freshly and engagingly.

    The film humorously depicts exaggerated car troubles during a family’s outing, only to have each issue swiftly resolved by the ever-reliable Liberty General Insurance. From flat tires to unexpected breakdowns, the film highlights the often-overlooked hero of car ownership: roadside assistance cover. Liberty General Insurance shows that no matter the obstacle, they are always there to ensure a smooth ride. Vibrant colors, upbeat music, and quirky animations combine to create a joyful and engaging narrative that underscores the importance of being prepared for anything on the road.

    “At Liberty General Insurance, we believe that true freedom comes with the peace of mind that you’re covered, no matter what happens on the road. Whether it’s through our prompt roadside assistance or our quick claims process, this Independence Day film is not just a celebration of our services but also of the freedom that comes with knowing we’ve got your back,” said  Liberty General Insurance CEO & whole-time director Parag Ved.

    “We’ve used humor and creativity to demonstrate our commitment to being a dependable partner for car owners, ensuring they can enjoy life’s moments without worry,” Ved added.

    The film serves as a powerful tool to reinforce Liberty General Insurance’s brand promise of reliability and customer care. By showcasing relatable, everyday scenarios in a humorous light, the film ensures that the message of security and trust resonates with viewers long after the credits roll.

  • Liberty unveils Women’s Day brand video ‘Girls Breaking Free’

    Liberty unveils Women’s Day brand video ‘Girls Breaking Free’

    Mumbai: Liberty General Insurance launches its Women’s Day brand video, ‘Girls Breaking Free,’ a compelling narrative that champions the essence of pride, and empowerment. This initiative is set to leave a lasting impact, symbolizing Liberty’s commitment to Diversity, Equity, & Inclusion beyond just a single day.

    The brand film breathes new life into a very colloquially used phrase ‘Haath Se Nikal Gayi.’ Traditionally laden with negative connotations, the term is reimagined to honor women who dare to defy societal norms and pursue their own paths with independence and self-assurance. It’s a tribute to those who exhibit the courage to be their own person, embodying responsibility, ambition, and the spirit of freedom.

    Reflecting on the campaign, Liberty General Insurance, CEO & whole time director Parag Ved expressed, “The antiquated notion of ‘Haath Se Nikal Gai’ has historically served to undermine women’s autonomy, suggesting a life under patriarchal oversight. This brand film flips this narrative, celebrating it as an emblem of liberation, independence, and the rightful control over one’s destiny.”

    “More than just altering perceptions, through this video, we aim to contribute to a broader dialogue about gender equality, the dismantling of traditional gender roles, and the importance of creating a society where everyone, regardless of gender, has the opportunity to thrive based on their talents and aspirations. It’s about recognizing the strength and potential of women to lead, innovate, and inspire change within our communities and industries, Mr. Ved added.

    With the release of ‘Girls Breaking Free, created by ‘Water Communications’, Liberty General Insurance transcends conventional celebrations of International Women’s Day, proposing a reflective and forward-thinking interpretation of what genuine empowerment and equality entail in the contemporary world.

  • Liberty General Insurance appoints Parag Ved as director & CEO designate

    Liberty General Insurance appoints Parag Ved as director & CEO designate

    Mumbai: Liberty General Insurance, one of the leading general insurance companies in India, has roped in Parag Ved as its director & CEO designate, effective from 20 September. Prior to joining Liberty, he was the president of consumer lines at Tata AIG General Insurance.

    In a career that has spanned over 24 distinguished years, Ved has dedicated almost two decades exclusively to the insurance industry, holding senior leadership roles in prestigious organizations including ICICI Lombard General Insurance. Known for his dedication to innovation and excellence and his expertise in managing various strategic channels, Ved has showcased his prowess in the General Insurance industry.

    Ved’s trajectory in the insurance sector has showcased his ability to drive sustainable growth by innovating and tailoring products to the unique demands of the Indian market. His tenure with industry stalwarts amply demonstrates his proficiency and efficacy in managing diverse strategic channels. Mr. Ved holds a bachelor’s degree in Electronics Engineering from K.J Somaiya College of Engineering, Mumbai, and a master’s in management from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS).

    Welcoming the new director & CEO designate, Liberty Mutual Insurance president – Asia Retail Markets Defne Turkes said, “We are pleased to welcome Parag Ved to Liberty General Insurance. His vast experience and his visionary approach uniquely position him to lead the future of Liberty General Insurance in India. His inclusion not only marks the dawn of an exciting new chapter but also reinforces our unwavering dedication to offering top-tier insurance solutions to our customers. We look forward to his contributions and innovations that will certainly propel the company to newer heights and achieve sustainable profitable growth.”

    Commenting on his appointment, Ved said, “Over the last few years Liberty has carved a niche for itself, and it is indeed a privilege to lead the organization, especially in the given interesting times and evolving insurance landscape. As the industry undergoes rapid transformations, my focus will be on harnessing innovation, reinforcing operational efficiency, and optimizing stakeholder engagement. Further, leveraging a data-driven approach would emphasize continually refining and expanding the product offerings to align with customer needs and industry standards. I am looking forward to working closely with the team. Together, I believe we can make a significant contribution towards taking Liberty to new heights. As we progress, the commitment remains unyielding to also align strategies and operations with the regulator’s goal of achieving widespread insurance coverage across the nation by 2047.”

    Ved takes on the role following the retirement of Roopam Asthana, who was instrumental in establishing Liberty’s business operations in India. Under Asthana’s visionary leadership for over a decade, the company thrived and has set significant industry benchmarks.