Tag: Parag Satpute

Greaves Cotton shifts gears with Parag Satpute as group CEO

MUMBAI: Greaves Cotton Ltd has turned a fresh chapter in its storied 165-year history, appointing Parag Satpute as group CEO and managing director. Satpute, a seasoned leader with a career spanning over three decades, steps into the driver’s seat of the engineering powerhouse, renowned for its pivotal role in powering India’s growth story across agriculture, transportation, and infrastructure.

Under Satpute’s stewardship, Greaves Cotton is set for a transformation — evolving beyond its roots to become a fuel-agnostic mobility solutions provider. With a portfolio that spans diesel, petrol, CNG/LPG, electric, and even hydrogen-powered engines, the company is charging towards its vision of “Empowering Lives,” aiming to touch a billion lives by 2030.

Satpute’s credentials speak for themselves. His leadership stints at Bridgestone and Sandvik have honed his expertise in change management and strategy, making him a perfect fit to lead Greaves Cotton through this next phase of growth. From leading Bridgestone Mobility Solutions in Amsterdam to overseeing Sandvik’s India operations, Satpute has a proven track record of steering industry giants through transformative journeys.

As he steps up at Greaves Cotton, Satpute aims to build a digitally integrated ecosystem that connects consumers, business partners, and service providers across the mobility and power generation value chain — setting the stage for a new era of sustainable, inclusive growth.

May 7, 2025
Bridgestone India’s MD Parag Satpute dons global role

Mumbai: Tyres and sustainable mobility solutions provider Bridgestone India has announced that its managing director, Parag Satpute, will be assuming a new global role in Bridgestone’s Solutions business and will be stationed in Amsterdam, Netherlands. He is succeeded by Stefano Sanchini, who will assume Satpute’s role at Bridgestone India. These leadership changes will be effective 1 January 2023 onwards.

Satpute assumed the role of managing director of Bridgestone India in November 2017. It was during his tenure that Bridgestone India reinforced its position in the Indian market and gained a leadership position. In recent years, the company has expanded its operations in terms of capacity as well as expertise, launching a solutions business and tyre-as-a-service for its customers.

On his move into a global role, Satpute said, “It has been an enriching experience heading Bridgestone India and working alongside a dedicated team that saw Bridgestone India gain leadership in the Indian market. The last few years have been as rewarding as they have been challenging, and I am pleased to see the fruit of our efforts. I am also excited and looking forward to contributing towards Bridgestone’s ambitions as a global leader in mobility solutions.”

Sanchini moves from his current role as vice president for the region of the Middle East & Africa (MEA). He will take up the position of managing director, Bridgestone India, and will be based out of Pune, India. Sanchini has been with Bridgestone since 2017 as sales director for MEA and was appointed vice president of region for MEA in 2019.

“I am looking forward to working in India. India is one of the most diverse markets, and it comes with its own challenges, which the current team has remarkably addressed. As we move into new technologies and mobility solutions, the Indian market is going to be a focus area, and I am happy to be here as we spread out these solutions to the vast Indian customer base,” said Sanchini.

November 23, 2022
Leo Burnett India wins Bridgestone’s creative mandate

MUMBAI: Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.
The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office.
Leo Burnett India won the business on the back of a thorough, integrated approach. The agency’s primary focus is to help the brand grow based on strong insights and a formidable communication strategy. Adding this business to Leo Burnett India’s portfolio demonstrates the effectiveness of the Publicis Groupe’s Power of One philosophy.
Bridgestone India managing director Parag Satpute says, “Bridgestone is completing 20 years in India and it was time for us to renew old relations with our dealers, OE partners and consumers in a new way. Leo Burnett India and its group agencies have the right vision and plan to help us make it happen. We are sure that they are the best choice to partner on our journey of transformation.”
Bridgestone India chief marketing officer Deepak Gulati adds, “While choosing a creative agency, our main focus is on the idea that the agency brings in. Leo Burnett India has category and consumer understanding which enables them to bring in great ideas. My vision is to redefine the way tyres are marketed in India through consumer and customer centricity, and innovation. Leo Burnett India has come on board to partner with us on this exciting journey.”

Leo Burnett India executive director and branch head for Mumbai Rakesh Hinduja mentions, “Winning Bridgestone’s creative mandate is a strong testimony to our Power of One approach. The brand has immense investments in product innovations that can have a strong role in this low-involvement category. Our endeavour will be to demonstrate these innovations in the right context with the help of data, strategy and creativity. We look forward to helping make Bridgestone the go-to solution for tyre needs, in India.”
Bridgestone Corporation is the world’s largest tire and rubber company. In addition to tires, Bridgestone manufactures diversified products, which include industrial rubber and chemical products as well as sporting goods.
In the past decade, India has seen a tremendous growth in the automobile segment. Bridgestone has been able to spearhead its contribution in this booming passenger car market and has become one of the preferred OEM suppliers to major car manufacturers in India.
Leo Burnett India, rated among top five agencies in the country, has created memorable campaigns for several brands in its portfolio. It has been building insightful campaigns for McDonald’s, Thums Up, Tide, Whisper, HDFC Life Insurance, Tata Chemicals, Bajaj, Star TV, Star Sports, Jeep, Fiat, Ariel, Iodex, General Mills and among others.

September 20, 2018