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Tag: para-athletes

  • Tokyo Paralympics: iQOO honours athletes in its new campaign

    Tokyo Paralympics: iQOO honours athletes in its new campaign

    Mumbai: As the Tokyo 2020 Paralympic Games began on 24 August, iQOO, in collaboration with Omnicom Media Group India, launched a digital campaign ‘I Quest On and On’ saluting the indefatigable spark, thrill, and drive of para-athletes on their journey to become the best versions of themselves.

    The campaign features sportspersons Suyash Jadhav (para-swimming) and Vikas Singh Bhati (para high jump) in a short video that captures the deep motivation with which they train to attain their goals. The film celebrates their passion and rigour, while highlighting their unparalleled skill.

    Omnicom Media Group, chief content officer, Shailja Saraswati Varghese said, “The campaign was created to articulate and honour the greatest quest we have – to quest on and on towards the best version of ourselves. This is the spirit behind iQOO as a company, so we took this route as it resonated deeply. Monster performances are delivered by the resolve to outdo our own benchmarks. Suyash Jadhav and Varun Singh Bhati personify this indomitable spirit. As does the entire product range from iQOO like the recently released iQOO 7 legend.”

    Iqoo, chief marketing officer, Gagan Arora said, “We respect the spirit of para athletes and salute their quest to perform to the best of their ability while representing India at Tokyo. iQOO believes in the same philosophy of ‘I Quest On and On’, pushing the limits to provide the best for the consumers. This campaign is our tribute to these champions, who make us proud by pushing boundaries and challenging odds with their undying spirit and relentless effort.”

  • IndusInd Bank’s latest campaign celebrates the spirit of para-athletes

    IndusInd Bank’s latest campaign celebrates the spirit of para-athletes

    Mumbai: IndusInd Bank, in collaboration with GoSports Foundation, has launched a brand new campaign to commemorate the achievements of its supported para-athletes across various sport disciplines. Christened ‘Phirse #JeetKaHalla’, the campaign speaks about the rigour of the preparation undertaken by our para-athletes, as they gear up to compete with the best in the world at an international arena.

    In 2016, IndusInd Bank had unveiled ‘#JeetKaHalla’ – a campaign to honour its para-athletes under the Para Champions Programme, and brought to light their contribution to the country by creating a nationwide movement of support. Retaining the essence of ‘JeetKaHalla’, the bank has also unveiled a heartwarming and inspiring film that showcases the grit and determination of these athletes. Conceived & ideated by RK Swamy BBDO partner & executive creative director Ankur Suman, produced by Films Rajendraa, and directed by Yogesh Agrawal, the anthem aims to inspire every Indian to cheer and support our para champions in their quest to bring laurels for the country.

    IndusInd Bank head – Consumer Bank, Soumitra Sen said, “Given the stupendous success of the #JeetKaHalla campaign in 2016, we were keen on nurturing it in a way that it becomes a testament to the bank’s belief in the power of para-sports. In keeping with this thought, we are proud to unveil this new campaign which retains the spirit of ‘JeetKaHalla’, while also goes a step further, in reflecting the sheer determination, strength and resilience of our para-athletes, as they gear up to represent the country at an International platform. The campaign underscores our constant commitment to the para- athletes and throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of, while also focusing on our core mission of being a partner in every walk of life.”

    In a bid to give this initiative a wider reach, the bank has embarked on a comprehensive digital media campaign that will create the impact, and help in mobilising the momentum of seeking encouragement for these heroes.

    The Para Champions Programme was launched in the financial year 2015-2016 by the bank in partnership with the GoSports FoundatioN to support para-athletes across various sports disciplines. The programme currently supports 43 para-athletes across seven disciplines from 14 states across the country by helping them fulfil their nutrition, fitness & conditioning, medical support as well as domestic & international training requirements, said the statement.

  • IndusInd Bank-supported para-athletes qualify for Tokyo 2020 Summer Paralympic Games

    IndusInd Bank-supported para-athletes qualify for Tokyo 2020 Summer Paralympic Games

    Mumbai: The 21 para-athletes who are part of the IndusInd Bank’s ‘Para Champions Programme’ will represent the country at the 2020 Summer Paralympic Games to be held in Tokyo between 24 August and 5 September. The programme was launched in 2015, in partnership with the GoSports Foundation with an objective to support para-athletes across various sports disciplines.

    These 21 athletes comprise nearly 40 per cent of the overall Indian contingent who will compete with the best in the world across disciplines such as javelin throw, shooting, swimming, archery, badminton, high jump and more.

    IndusInd Bank, through its non-banking sports vertical- ‘IndusInd for Sports’ supports programmes under the Corporate Social Responsibility Act 2013, that straddle the worlds of women athletes, able-bodied rural champions as well as elite para-athletes, with the sole purpose of bringing out the best in each of them.

    Speaking on the qualifications, IndusInd Bank head – commercial & rural banking & in-charge of IndusInd for Sports, Sanjeev Anand said, “It is a matter of great pride to witness 21 of the Bank’s supported Para Champions represent India at the Summer Paralympic Games in Tokyo. In fact, 40 per cent of the overall contingent that will represent the country are part of this programme, which itself, is a momentous achievement. We shall now wait to see them take centre stage with some of the best para-athletes across the globe, and wish them the very best for all their endeavours thereafter. Through our partnership with the GoSports Foundation, we aim to keep supporting all our para-athletes by providing them with the necessary resources in their quest to bring more laurels to the country.  We do hope that the initiative goes on to inspire many others by bridging social barriers, building social acceptance, and creating circles of excellence in the years to come.”

    The para-athletes supported by the bank and who will represent India at the 2020 Summer Paralympic Games across a wide range of para-disciplines such as badminton, archery, and javelin-throw include Rakesh Kumar, Sandeep Chaudhary, Sharad Kumar, Amit Kumar Saroha, Jyoti Baliyan among others.

    The programme currently supports 43 para-athletes across seven disciplines from 14 states across the country by helping them fulfill their nutrition, fitness & conditioning, medical support as well as domestic & international training requirements. The programme also takes care of expenses incurred towards coaching, competition fee, sports science, daily living expenses, equipment & gear, apparel, mentorship, among others, the bank said in a statement. “The narrative of para-sports has moved forward ever since the Rio Paralympics, and now entering its sixth term, the programme is also in alignment with several objectives of the SDGs to ensure sustainability and larger impact. Under this programme, the para-athletes have won a total of 615 medals until June 2021,” it added.