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Tag: Pantaloons

  • Pantaloons stitches a new style story with Samantha Ruth Prabhu

    Pantaloons stitches a new style story with Samantha Ruth Prabhu

    MUMBAI: Pantaloons just got its perfect fit and it’s none other than Samantha Ruth Prabhu. The fashion icon and actor has joined as the brand’s first-ever ambassador, marking a stylish new chapter in Pantaloons’ journey towards trend-forward, self-expressive fashion. To celebrate the partnership, the brand has unveiled its festive campaign, ‘Spark Your Imagination’, which urges modern India to dream, create and flaunt their unique style. The campaign captures Pantaloons’ mission to move fashion beyond fabric making it about play, personality, and fearless creativity.

    “Spark Your Imagination is more than a festive campaign, it’s the start of a new chapter for Pantaloons,” said Pantaloons and Ownd! CEO Sangeeta Tanwani. “Samantha embodies exactly what fashion stands for today confidence, versatility, and experimentation.”

    Echoing the sentiment, Samantha Ruth Prabhu said, “Fashion to me is self-expression, and Pantaloons aligns perfectly with that belief. The campaign celebrates confidence and creativity values I deeply connect with.”

    Known for her bold fashion choices and effortless glamour, Samantha mirrors Pantaloons’ ethos of being chic yet comfortable, a style muse for the modern Indian shopper who isn’t afraid to stand out.

    The festive film for ‘Spark Your Imagination’ is a visual feast from shimmering lanterns to blooming flowers, it paints a world where every corner sparks a new idea for self-expression. Conceptualised by Teresa Sebastian and Dimple Parmar of Talented, the campaign celebrates individuality: “Style is one size fits one. Every piece of clothing is a spark, waiting to be made your own,” they said.

    Rolling out across television, digital, social media, and in-store experiences, the campaign brings Pantaloons’ new proposition to life that fashion isn’t just about what you wear, but what you create.

    Because this festive season, Pantaloons isn’t just setting trends, it’s sparking imaginations.

  • Rhea Kapoor shines at Pantaloons’ festive edit launch

    Rhea Kapoor shines at Pantaloons’ festive edit launch

    MUMBAI: Lights, camera, fashion! Rhea Kapoor just gave Mumbai a masterclass in festive style. Pantaloons, the fashion and lifestyle brand from Aditya Birla Fashion and Retail Ltd., unveiled its festive edit collection at the newly revamped R City mall store in Ghatkopar. The launch sparkled brighter with Hindi cinema style icon Rhea Kapoor curating statement-worthy looks and hosting an exclusive styling session for shoppers.

    Known for her bold and eclectic sensibilities, Rhea showed how Pantaloons’ versatile range could seamlessly move from chic workwear to ethnic finery and casual party-ready fits. “I’ve always believed style is about self-expression, and Pantaloons’ new identity celebrates that beautifully,” she said, encouraging guests to mix, match and experiment.

    The festive edit brings together jewel tones, luxe textures and playful silhouettes for every mood, from family gatherings to evening outings. The newly designed 30,000 square feet store itself has been reimagined as a fashion-first destination, with airy white interiors and over 20 brands on display, making style discovery both effortless and immersive.

    Pantaloons CEO Sangeeta Tanwani called the relaunch “a fresh, elevated shopping experience that reflects our fashion-first philosophy,” adding that Rhea Kapoor’s involvement was the perfect fit for inspiring shoppers.

    With 27 years of shaping India’s style journey, Pantaloons is marking a new chapter, one where festive fashion meets fresh retail experiences, and individuality takes centre stage.

  • Pantaloons weaves Pujo magic with ‘Hok Tomar Agomon’ festive campaign

    Pantaloons weaves Pujo magic with ‘Hok Tomar Agomon’ festive campaign

    MUMBAI: When the dhaak rolls, the shiuli blooms, and Kolkata’s skyline glitters with pandals, you know Durga Pujo has arrived. But this year, Pantaloons wants the celebration to be as much about your arrival as Maa Durga’s. The fashion retailer has launched its heartwarming new campaign, Hok Tomar Agomon (Celebrate Your Arrival), turning the festive lens from collective joy to individual expression. Inspired by the iconic “Maa asche” call, the campaign captures how Pujo is not only about welcoming the Goddess but also about embracing one’s own journey with style, flair, and a fresh start.

    “Durga Pujo is a festival of joy, belonging, and new beginnings,” said Pantaloons and Style Up CEO Sangeeta Tanwani. “With Hok Tomar Agomon, we wanted to capture that spirit of arrival not just of Maa Durga, but of every individual stepping into the season with confidence and style.”

    Conceptualised with Talented, the campaign infuses nostalgia with modern flair. From kaash phool and joba blossoms to bamboo scaffoldings and boats symbols of Maa’s arrival Pantaloons’ visuals are paired with Indo-Western silhouettes, contemporary accessories, and a flair designed to spark that unmistakable IYKYK feeling among Bengalis.

    The festive collection features vibrant designs and easy-to-wear pieces curated for every mood of Pujo from pandal-hopping and adda sessions to family feasts. It promises memorable festive moments for a new generation, while staying rooted in cultural traditions.

    With a high-impact media rollout spanning television, digital, outdoor, and in-store activations across West Bengal and beyond, the brand aims to bring its campaign to life wherever Pujo is celebrated.

    This year, Pantaloons isn’t just dressing up Pujo. It’s inviting every individual to celebrate their own arrival with confidence, individuality, and style. Hok Tomar Agomon.

  • Fashion house in the red as ABFRL posts Rs 233.7 crore quarterly loss

    Fashion house in the red as ABFRL posts Rs 233.7 crore quarterly loss

    MUMBAI: Loss is the new black and ABFRL is wearing it this quarter. Aditya Birla Fashion & Retail Ltd (ABFRL) has stitched together a tough start to FY26, posting a consolidated net loss of Rs 233.73 crore for the quarter ended 30 June 2025 deeper than the Rs 144.18 crore loss in the March quarter and the Rs 237.86 crore red ink from the same period last year.

    Revenue from continuing operations inched up 9.4 per cent year-on-year to Rs 1,831.46 crore, with the Pantaloons arm contributing Rs 1,094.13 crore and the Ethnic & Others segment adding Rs 754.57 crore. But rising costs from Rs 742.49 crore worth of stock-in-trade purchases last quarter to Rs 449.90 crore this time and finance charges of Rs 113.36 crore kept the bottom line under pressure.

    The quarter also included discontinued operations from the recently demerged Madura Fashion & Lifestyle unit, which brought in Rs 1,877.50 crore in revenue and Rs 140.61 crore profit after tax. Even with this boost, the overall loss for continuing and discontinued operations stood at Rs 212.81 crore.

    Operating margins from continuing business slipped into the negative at -0.26 per cent compared to 2.84 per cent in Q1 FY25, while net profit margin was -4.30 per cent. Total expenses surged to Rs 2,148.75 crore, with depreciation and amortisation costs rising to Rs 303.14 crore and rent expense hitting Rs 55.74 crore.

    On the balance sheet, ABFRL’s total assets stood at Rs 16,696.52 crore, with segment liabilities at Rs 9,628.52 crore. Net worth came in at Rs 8,239.51 crore. The company’s debt service coverage ratio remained negative at -3.52 times, signalling ongoing financial strain.

    Earnings per share from continuing operations came in at a loss of Rs 1.74, versus a Rs 0.49 loss a year ago. The Ethnic & Others segment, despite revenue growth, recorded a Rs 178.82 crore loss for the quarter, while Pantaloons barely broke even with Rs 3.67 crore in profit.

    While ABFRL continues to face cost headwinds and margin pressure, it is banking on its mass-market and ethnic portfolios to ride out the turbulence. For now, though, this quarter’s fashion statement is all about survival chic.
     

  • Pantaloons launches ‘Doston Wali Diwali’ campaign

    Pantaloons launches ‘Doston Wali Diwali’ campaign

    MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons brings this custom to life by celebrating Diwali with friends who are like family. The 360° campaign is amplified across TV, print, outdoor, digital and radio. Additionally, all of the Pantaloons stores have come alive with festive-themed windows.

    Talking about the new campaign, Pantaloons head of marketing and e‐commerce Ryan Fernandes said, “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time. Our campaign ‘Doston Wali Diwali’ re-enforces the celebratory mood and festive fervour as we present our rich ethnic collection that showcases the vibrant colours of Diwali. We are grateful to our consumers for the phenomenal response that we have received so far and we will continue to work towards creating enriching experiences that bring us closer to our consumers.”

    Today, the youth from small towns move to bigger cities in pursuit of their dreams. As a result, they end up living away from their families. For them, friends are like family. Conceptualised by Ogilvy, the new commercial captures this insight beautifully with a story of friends who decide to celebrate the festival even before Diwali. The TVC showcases Pantaloons' new festive collection that is perfect for ‘Doston Wali Diwali’. 

    Ogilvy Mumbai chief creative officer Sukesh Nayak said, “This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brand’s promise of partnering and styling the moments of change in the lives of our consumers.”

    Pantaloons is constantly innovating designs, concepts and products by infusing the latest styles in its offerings. The latest Pantaloons Festive collection includes casual and ethnic dresses, brocade lehengas, printed and crop tops, festive kurtas, graphic tees, fashionable denims, smart chinos, printed shirts and lots more. Pantaloons, the stylish fashion destination, offers contemporary styles for men, women and kids as they as they head out to buy new clothes and accessories for the upcoming festive season.

  • Pantaloons instals ‘Ganesha idol’ using denims, enters record book

    Pantaloons instals ‘Ganesha idol’ using denims, enters record book

    MUMBAI: Pantaloons, a family fashion destination from Aditya Birla Fashion and Retail Limited, created a milestone by entering into the ‘India Book of Records’, for creating the tallest Denim Ganpati Idol made by using 600 pairs of denims. The Denim Ganpati stands 9 feet tall and is installed at the Pantaloons Chinchwad store in Pune.

    As part of the consumer engagement programme, Pantaloons has organised fun activities which includes Ganpati idol-making competition using clay, cookery classes encouraging women to use microwave based recipes and modak making competition. Pantaloons enters India Book of Records by creating tallest Denim Ganesh Idol in Chinchwad, Pune

    Commenting on entering the India Book of Records, Shital Mehta, CEO – Pantaloons, Aditya Birla Fashion and Retail Ltd. said, “We are delighted that our Denim Ganpati Idol has been recognised for its uniqueness. We will also be donating the denims to Maher Foundation, which works towards the upliftment of children and women.”

    The eye-catching nine-feet tall Denim Ganpati is a vision of grandiose, adding fervour to the festival “Ganesh Chaturthi”.

  • Soho Square Mumbai names new senior CD

    Soho Square Mumbai names new senior CD

    MUMBAI: Soho Square Mumbai has appointed Pramod Sharma as its senior creative director.  

     

    The agency’s executive CDs and creative heads Anuraag Khandelwal and Satish deSa said, “In Pramod we found the ideal mix of maturity and crazy ideas. He is very ambitious, and yet very down-to-earth. We believe we have found one more member of our tribe.”

     

    Moving from Everest Brand Solutions, Pramod enters Soho Square with over 14 years of experience at Ogilvy, Dentsu, Percept-Hakuhodo  and DDB Mudra.

     

    During this time, he has  delivered successfully on brands such as Parle Products, Sony Sab TV, Sony Pal, Pantaloons, Maxx Mobiles, Fedex, Reliance Communications, Readers Digest, Cisco, and Raymond Apparels. 

     

    Sharma said, “Soho is packed with young blood and some of the best creative brains. Some outstanding work is taking shape here, with the promise of some exciting times ahead. Satish and Anuraag wanted me to be a part of this journey. I happily agreed to partner them.”

     

  • Everest bags Pantaloons strategic and creative duties

    Everest bags Pantaloons strategic and creative duties

    Mumbai: Everest has won the strategic and creative duties for Pantaloons.

     

    This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group. There was no formal pitch process involved.

     

    Talking about the brand, Everest president Dhunji Wadia said, “We are happy to increase our presence with the Aditya Birla Group.  There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

     

    Adding Everest NCD Rahul Jauhari said, “It’s always a lot more fulfilling when an existing client gives you more business. We are delighted that the Aditya Birla Group has entrusted us with Pantaloons.  We look forward to creating some visible magic with them.”

     

    With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

     

    Commenting on the appointment, Pantaloons Fashion Retail CEO Shital Mehta said, “Everest are a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

     

    Pantaloons Fashion Retail head (marketing & loyalty) Gaurav Chakravarty added, “We believe Everest will work with us as partners in building our brand equity.  We welcome them on board and look forward to working on some great campaigns together.”