ITV

Tag: Pankaj Kapoor

  • Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    MUMBAI: Launched in February of 2016, Ariel India’s Dads#ShareTheLoad campaign has garnered widespread acclaim from consumers, media, advertising and marketing industry as well as celebrities, for its impactful message of change. The movement, dedicated to addressing the cycle of gender prejudiced, sparked conversations across multiple touchpoints, leading to a massive participation from consumers, with 2.1 mn men pledging their support to the cause. 2600 men showed their solidarity towards gender equality by creating a Guinness World Record of most number of men washing clothes together.

    With 2 out of 3 children believing that laundry is a mother’s job, gender biases within the household are subconsciously passed down from one generation to the next. Powered by Ariel Matic’s 1-Wash superiority, the brand joined women in asking Dads to #ShareTheLoad, since anyone can get great laundry results with Ariel.

    Speaking on this occasion, Fabric Care India associate director Sharat Verma said, “We are delighted with the reception to the movement and we are thrilled to have been recognized at an internationally celebrated platforms like the Cannes Lions. This is a testament to the message of the movement and the resonance it’s had with our consumers. Ariel India will continue to join women across the country to address gender prejudice, and we will continue to encourage more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    The film went viral internationally and garnered over 50 mn views in just 50 days. The emotionally appealing film, received extensive support from men and women, across countries and continents, paving the way from global recognition.

    Based on a true consumer insight that has resonated globally, Ariel India joined women across the country in bringing to surface the cycle of gender prejudice. This powerful message was very well received by Advertising and Marketing industry, testament by the wide number of awards that came their way.

    The films have also received the support and endorsement of a wide variety of International and Indian celebrities and partners including – Sheryl Sandberg, Melinda Gates, Pankaj Kapoor, Supriya Pathak, Tabu, MandiraBedi, Neha Dhupia, Irrfan Khan, Mary Kom, Sharmila Tagore, Soha Ali Khan, KalNirnay, Tinkle, Whirlpool and Akshara Centre.

    The campaign bagged top international honors at the Oscars of the marketing and advertising world – The Cannes Lions, by taking home an unprecedented 5 Cannes Lions. Ariel India has now become the most awarded Indian campaign in the event’s illustrious history.

    it has won various other accolades which are listed below.

    1. Cannes Glass

    – Ariel Matic for India Mumbai, India.

    2. Cannes Bronze

    – Ariel Matic for Creative Effectiveness, India.

    – Ariel Matic in Cyber for Social Purpose, India.

    – Ariel Matic – India in Entertainment for Online: Fiction 15 Minutes or Under in Length, India.

    – Ariel Matic –India in Short Fiction Film (Under 10 Minutes) in Film, India.

    3. Laadli Grand Prix Award

    4. ADFEST: 1 Silver, 2 Bronze

    5. Dragons of Asia: Black Dragon, Silver, Bronze

    6. EMVIES: 2 Gold, 1 Silver, 1 Bronze

    7. Bloomberg Disruptor: Winner, FMCG

    8. Festival of Media: 1 Gold, 1 Silver, 1 Bronze

  • Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    Ariel’s Dads#ShareTheLoad campaign receive appreciation from consumers & industry

    MUMBAI: Launched in February of 2016, Ariel India’s Dads#ShareTheLoad campaign has garnered widespread acclaim from consumers, media, advertising and marketing industry as well as celebrities, for its impactful message of change. The movement, dedicated to addressing the cycle of gender prejudiced, sparked conversations across multiple touchpoints, leading to a massive participation from consumers, with 2.1 mn men pledging their support to the cause. 2600 men showed their solidarity towards gender equality by creating a Guinness World Record of most number of men washing clothes together.

    With 2 out of 3 children believing that laundry is a mother’s job, gender biases within the household are subconsciously passed down from one generation to the next. Powered by Ariel Matic’s 1-Wash superiority, the brand joined women in asking Dads to #ShareTheLoad, since anyone can get great laundry results with Ariel.

    Speaking on this occasion, Fabric Care India associate director Sharat Verma said, “We are delighted with the reception to the movement and we are thrilled to have been recognized at an internationally celebrated platforms like the Cannes Lions. This is a testament to the message of the movement and the resonance it’s had with our consumers. Ariel India will continue to join women across the country to address gender prejudice, and we will continue to encourage more dads and husbands to #ShareTheLoad, since with Ariel Matic anyone can get great laundry results.”

    The film went viral internationally and garnered over 50 mn views in just 50 days. The emotionally appealing film, received extensive support from men and women, across countries and continents, paving the way from global recognition.

    Based on a true consumer insight that has resonated globally, Ariel India joined women across the country in bringing to surface the cycle of gender prejudice. This powerful message was very well received by Advertising and Marketing industry, testament by the wide number of awards that came their way.

    The films have also received the support and endorsement of a wide variety of International and Indian celebrities and partners including – Sheryl Sandberg, Melinda Gates, Pankaj Kapoor, Supriya Pathak, Tabu, MandiraBedi, Neha Dhupia, Irrfan Khan, Mary Kom, Sharmila Tagore, Soha Ali Khan, KalNirnay, Tinkle, Whirlpool and Akshara Centre.

    The campaign bagged top international honors at the Oscars of the marketing and advertising world – The Cannes Lions, by taking home an unprecedented 5 Cannes Lions. Ariel India has now become the most awarded Indian campaign in the event’s illustrious history.

    it has won various other accolades which are listed below.

    1. Cannes Glass

    – Ariel Matic for India Mumbai, India.

    2. Cannes Bronze

    – Ariel Matic for Creative Effectiveness, India.

    – Ariel Matic in Cyber for Social Purpose, India.

    – Ariel Matic – India in Entertainment for Online: Fiction 15 Minutes or Under in Length, India.

    – Ariel Matic –India in Short Fiction Film (Under 10 Minutes) in Film, India.

    3. Laadli Grand Prix Award

    4. ADFEST: 1 Silver, 2 Bronze

    5. Dragons of Asia: Black Dragon, Silver, Bronze

    6. EMVIES: 2 Gold, 1 Silver, 1 Bronze

    7. Bloomberg Disruptor: Winner, FMCG

    8. Festival of Media: 1 Gold, 1 Silver, 1 Bronze

  • Zee Action to premiere Shahid Kapoor’s ‘Mausam’

    Zee Action to premiere Shahid Kapoor’s ‘Mausam’

    MUMBAI: Movie channel Zee Action, aims to offer something special to its dedicated viewers this monsoon with the World Television Premiere of the action-romance film ‘Mausam’. On Saturday 25 July at 9 pm the channel stationed with adrenaline pumping action will present the association of legendary actor Pankaj Kapoor and his son Shahid Kapoor’s maiden project together for the first time on television screens.

     

    Mausam is a brilliantly crafted narrative that uses real unfortunate events from communal riots to armed conflicts at the border as the backdrop to symbolize changing seasons of love. The film revolves around Harinder AKA Harry (Shahid Kapoor) who goes on to serve his country as an Indian Air Force Pilot and his arduous romance with Aayat (Sonam Kapoor).

     

    Speaking on the premiere, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL stated, “Mausam marks the beginning of quality World TV Premieres on Zee Action every month. With Mausam we are now providing our audiences both action and romance packed in one blockbuster. The line-up of upcoming premieres include interesting titles like Gulaab Gang, Teen Patti & Issaq. Keeping our promise of providing action packed blockbuster movies, Zee Action has consistently delivered successful world television premieres in the last few months and has become the most preferred movie channel in the action genre.”

  • ‘Finding Fanny’ to premiere 17 days before release

    ‘Finding Fanny’ to premiere 17 days before release

    NEW DELHI: For the first time, a Bollywood film is being premiered 17 days before its official release.

     

    The decision was taken in view of the huge popularity of the trailer of this quirky comedy. Homi Adajania’s Finding Fanny produced by Maddock Films and Fox Star Studios stars Arjun Kapoor, Deepika Padukone, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia.

     

    The film will be premiered on 25 August, while its release is set for 12 September.

     

    “Premiering a film two weeks before its release has never been done and yes, we are willing to stick our necks out with a unique product like Finding Fanny.  We want opinion makers and regular movie-goers to watch the film and share their views. Sure it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us,” said producer Dinesh Vijan.

     

    Fox Star Studios chief marketing officer Shikha Kapur added, “We are confident and extremely proud of Finding Fanny. Homi has made an exceptional film with impeccable performances. A product this strong and unique deserves an equally unique marketing approach. Thus, we are inverting the course of the promotions of Finding Fanny. We will be commencing our campaign with the premiere of the film.”

     

    Finding Fanny is an off the wall comical story about five oddballs who venture out to find Stefanie Fernandes (Fanny). In the process, they discover a strange sense of solace and love amongst each other, and end up seeing a point to their previously pointless lives. 

  • DDB Mudra’s campaign for UBI lets the common man dream

    DDB Mudra’s campaign for UBI lets the common man dream

    MUMBAI: With exciting offers, flexible interest rates and additional returns in form of freebies or points, the private banks are giving public sector banks (PSU) banks in the country a run for their money. But Union Bank of India (UBI) has launched a new campaign to let everyone know that Union Bank of India’s products and services are not only at par with private banks but also surpasses them in many ways.

    The campaign conceptualised by DDB Mudra borrows stories from real life. Stories about a common man’s aspirations, dreams and the hurdles faced in order to achieve them as the bank’s baseline is “your dreams are not yours alone”.

    In its last campaign, the bank brought on board the most dependable partners of renowned celebrities to bring alive the brand promise – Ajit Tendulkar, Aruna Anand, etc. Keeping with the tradition, this time it features actor Pankaj Kapoor.

    DDB Mudra Group chairman and CCO Sonal Dabral said, “Union Bank of India always puts people first. It is this thinking that gave birth to the now famous platform of ‘Your dreams are not yours alone’. DDB Mudra Group has already created two very successful brand campaigns on this platform and in this third installment, the line gets a product spin. In keeping with their vision, Union Bank has come out with many innovative offerings that put the consumer at the forefront, with technology becoming an enabler making life more convenient and relationships richer. We decided that the best way to communicate this was through simple human stories that could be happening everyday in any Indian household. All seen through the eyes of the same family. The biggest triumph of this campaign is the very real tonality and its perfect casting with Pankaj Kapoor lighting up the screen as the head of this ordinary Indian family. We are very excited with this latest campaign for Union Bank of India and I’m sure people will love these films as much as we do. Like our earlier campaigns for this brand, this too is less advertising more life.”

    The five-film campaign (out of which three will be out in January 2014), revolves around five members of a family, their dreams and the role played by UBI to turn them into reality.

    The agency’s group creative directors Aman Mannan and Ashish Phatak said, “The simple observation in life that kick-started the entire process was to acknowledge, that unlike west, our dreams do not feed on individual aspirations but collective energy of every family member. For example, to have your own home is a dream not owned by an individual but an entire family. The entire campaign is based on this simple understanding. We wanted people to believe that Union Bank of India is part of their everyday life. And hence, all the five stories revolve around ‘shared Indian dreams’ and the role played by Union Bank’s products and services to make them come true.”

  • Railways pose new hurdle to Mausam

    Railways pose new hurdle to Mausam

    MUMBAI: Looks like the path to the release of Pankaj Kapoor’s Mausam has been laid by hurdles.


    After crossing the Censor Board hurdle and the IAF one, the film has now been hit by another obstacle. The Railway ministry has objected to a scene where Shahid Kapoor is shown in a car speeding across a level crossing in front of an approaching train.
     
    Stunts in and around trains is a common phenomena in our films these days. Aamir Khan did it in Ghulam, Rajinikanth in Robot and recently Salman Khan in Bodyguard.


    The makers of the film are yet to respond to the new issue.

  • CBFC greenlights Mausam release

    CBFC greenlights Mausam release

    MUMBAI: Bypassing the IAF’s demands for its clearance of the Pankaj Kapoor directed film, the Central Board of Film Certification (CBFC) has gone ahead and green lighted the release of Mausam. The film will be issued a censor certificate regardless of IAF’s objections on Tuesday.


    Justified Censor Board CEO Pankaja Thakur, “The CBFC has nothing to do with the so-called NOC. We’re given to understand that the Air Force wants certain cuts in the film as per an MOU signed between them and the producer. The CBFC was not a party to any such agreement.”


     
    Last week, the IAF had raised objection to an action scene in the film and held back the No Objection Certificate (NOC) until the changes are made

  • IAF jolts Mausam release

    IAF jolts Mausam release

    MUMBAI: Looks like the Shahid Kapoor starrer Mausam has been mired by controversies.


    First, it was the cow scene that made the Censor Board to stop the exhibition of the film‘s promo. And now the Indian Air Force (IAF) has objected to certain action scenes in the film, in which the actor essays the role of a fighter pilot.


    The IAF has raised objection to an action scene in the film and has held back the No Objection Certificate (NOC) until the changes are made. Unless the IAF grants this film an NOC, the Censor Board will not accept it for review.


    However, producer Sheetal Talwar said this would not be possible at this late hour because it would require a re shoot and also affect the plot.


     
    While the IAF refused to discuss the details of their objection, spokesperson Wing Commander Gerard Galway said the change they sought was minor. “We have objected to only about 30 seconds of the film. Pankaj Kapoor has otherwise done a wonderful job of portraying an IAF officer and the entire movie is authentic.”


    Galway said that they had a healthy discussion with the director and producer over the objectionable part. “They were very gracious and agreed to do something about it. Once the scene is rectified, the NOC will be granted.”


    A love story starring Shahid and Sonam Kapoor, the film is scheduled to hit the screens on 16 September.