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Mumbai: Across geographies, the performance marketing ecosystem is constantly growing and has become more complex over time. It has witnessed fast-tracked growth on the sidelines of...
Mumbai: The National Association of Television Program Executives (Natpe) has announced its plan to restructure its business affairs with the Bankruptcy Court under Chapter 11 of...
Mumbai: It was a scintillating Saturday night at Mumbai’s Sahara Star hotel as the stars aligned to stage the second edition of Indiantelevision.com’s Clef Music Awards...
Mumbai: The immersive experience was popular earlier, but the Covid-19 pandemic accelerated its application by several companies, making it take centre stage rather than being offered...
Mumbai: In today’s world, creating the best marketing campaign means the company not only aims to attract consumers towards ads but engage them too, expressed Disney+...
Mumbai: The ever-changing digital ecosystem has altered the game of advertising and marketing as we once knew it. Digital marketing has developed into a significant platform...
Mumbai: Leaders from different digital domains, spanning publishers, marketers, new age digital companies, and creative and media agencies, gathered on 26 August at The Advertising Club’s...
Mumbai: The pandemic era which we passed through has seen an interesting shift in consumer behaviour towards small businesses and homegrown brands. This has fueled the...
Mumbai: As long as there are no new pandemic-induced restrictions that would affect business operations, UFO Moviez founder and managing director Sanjau Gaikwad is optimistic that...
Mumbai: Hybrid digital agency from Dentsu Creative India WATConsult has released its latest issue of monthly WATPapers titled ‘Consumer’s outlook towards health insurance.’ The report explores...
Mumbai: The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits. The...
Mumbai : Exactly a year back on 22 June 2021, erstwhile Dentsu Impact president Amit Wadhwa took on the mantle of chief executive officer (CEO) to...
Mumbai: The number of online scams and frauds drastically increased during the Covid-19 pandemic. However, a recent report revealed that the percentage of online shopping scam...
MUMBAI : With Covid-19 behind us and all restrictions easing up, it is hardly surprising that things are returning to pre-pandemic levels. It is critical to...
Mumbai: India’s leading omnichannel travel services, Thomas Cook announced its financial results for the quarter ended 31 March 2022 reflecting a strong rebound with sustained improvement...
Mumbai: After two years of raging pandemic and continual shutdown, Lionsgate India has announced a theatrical release for new film “The Unbearable Weight of Massive Talent”...
Mumbai: Despite the lingering impacts of the pandemic, advertising expenditure is set to surge by 20 per cent to reach nearly Rs. 90,000 crore, according to...
Mumbai: One of the biggest setbacks of the Covid-19 pandemic was the shutdown of educational institutions. Keeping this in mind, HDFC Life has unveiled a new brand...
Mumbai: South Asia’s pre-eminent awards for Creativity, Media and Communication, ABBY’s has joined hands with The One Show, the globally prestigious award program in advertising, design...
Mumbai: Microsoft Teams has made its Walkie Talkie feature launched in 2020 for frontline workers available to all its users. The ‘push to talk’ feature was...
Los Angeles: With the boom in box office grosses from ‘Spiderman: No Way Home’ beginning to subside and the Omicron surge taking its toll, movie theatres...
Mumbai: Global app downloads reached 36.1 billion in Q4 2021, a 2.7 per cent year-over-year increase on Google Play, according to the latest data published by...
Mumbai: Creative agency Sociowash has resumed its mandate of social media marketing for the voguish theatre circuit, Cinépolis. With the onset of the pandemic, as the...
Mumbai: Reeling under the aftermath of the pandemic, the Indian print industry began its road to recovery in 2021. According to the latest Magna Global Forecasting...
Mumbai: Just when the theatrical business was limping back to normal, a sudden surge in Covid-19 cases has once again put a halt to the recovery...
December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all...
Mumbai: “Yeh Covid na…2020 ghar mein, aur 2021 darr mein!” From uncertainty about going back to work to worrying about a new variant of Covid-19 that...
Mumbai: 2021 was coined as the year of the ‘New Normal’ and it did turn out to be one in many ways. The second wave of...
Mumbai: Skybags, the brand from the house of VIP Industries has come out with its latest campaign titled #MyDripMySkybags targeting Gen Z. The campaign shows some...
Mumbai: As the markets and public spaces open up and consumers’ mobility return back to normal, the OOH (Out-Of-Home) industry is rebounding from a long phase...
Mumbai: Online gaming has taken off in a big way in India, becoming a virtual social gathering for gamers and even a collective obsession for many....
Mumbai: In the run-up to the year-ending holiday travel season, travel portals are looking to make the most of the opportunity. With the Covid cases on...
Mumbai: International Broadcasting Convention (IBC) has cancelled the in-person IBC2021 which was scheduled to be held in Amsterdam this December. The move follows growing concerns about...
Mumbai: The pandemic had rendered entertainment to become a largely indoor affair, with content consumption confined to household spaces. However, as the world begins to open...
Mumbai: After nearly 18 months of strict lockdowns and intermittent breathers, the opening of theatres in Maharashtra signals the much-awaited revival of the industry that was...
Mumbai: The pandemic has taken a severe toll on people’s lives, and impacted their media consumption patterns in more ways than one. According to a new...
Mumbai: Forced to spend more time at home, consumers are investing in making their homes more pleasant to live in, fuelling rapid growth in demand for...
Mumbai: Global visual effects and animation company ReDefine has celebrated the delivery of VFX services for the Amitabh Bachchan and Emraan Hashmi starrer “Chehre”, the country’s...
Mumbai: The online retail market in India is set to rise three folds in the next four to five years, majorly driven by under-penetrated categories like...
Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges – a...
MUMBAI: As the world adapts to the post-pandemic world, there’s been a significant shift in the way people shop, eat and look for entertainment among other...
Mumbai: McKinsey has published an updated research ‘COVID-19: Implications for business’ examining when the pandemic might end and attempted to estimate when some pandemic-related disruptions could return to...
Mumbai: Over the last year, people across the world have faced unprecedented challenges caused by the pandemic. All through this, television served as a window into...
Mumbai: In a piece of good news for the employees at Living Media India Ltd (LMIL), founder and chairman Aroon Purie has announced the organisation’s decision...
New Delhi: Dentsu Group has witnessed a significant rebound in performance for the quarter ended June, recording organic revenue growth of 15 per cent. The Group...
Mumbai: 2020 was a tough year for industries across the board, including media and entertainment. Most observers believed that television news would be immune to the...
Mumbai: The Esports Federation of India (ESFI) is all set to roll out the 2021 edition of the National Esports Championships (NESC), scheduled for 6-22 August....
When the second-generation entrepreneur, Avneet Singh Marwah took over the reins of the company, it was still known for manufacturing plastic injection moulds which it started...
Mumbai: Uttar Pradesh chief minister Yogi Adityanath has announced financial aid to the families of journalists who lost their lives due to the coronavirus pandemic. The families...
MUMBAI: Edtech platform upGrad has launched a new ad film addressing the disenchantment experienced by the youth across the country due to the shutting down of...
