Tag: Panasonic

  • India lags behind in co-productions

    India lags behind in co-productions

    PANAJI: Co-productions in making films is the norm all over the world but India appears to be lagging behind because of lack of knowledge of how such projects can be executed.

    This was the general consensus at an Open Forum on ‘Exploring New Horizons: International Co-productions” organised by the IDPA and the FFSI in association with the IFFI Secretariat and the ESG.

    Introducing the subject, film entrepreneur Bhuvan Lall who moderated said there had been no Indian film in the competition at Cannes since 1997. He also said co-productions was becoming the norm and a large number of films at most festivals were co-produced by persons from different countries.

    Suneera Nerissa Madhok who is an advocate specialising in film and entertainment stressed the need to know the laws of the countries with which one co-produced a film. She said a single-page agreement was generally no use and one had to study the media law in India and the country of co-production. She also advised that in case of disputes, it was cheaper to go in for arbitration than protracted court cases.

    She stressed the need for a unified platform to help co-productions. She said many countries gave subsidies and it was important to know about them. Issues about intellectual property should also be in place before any project is launched.

    She announced that lawyers like her had set up a new organisation – EMILA – to help those in film and entertainment draw up their contracts.

    Renowned filmmaker Shaji N Karun said he had made his film ‘Vanaprastham’ with finance from France, and this had helped him show it in Cannes. He was once again making a co-production, this time with France and Poland, on a film about music known as ‘Gatha’. But he stressed that all his co-productions had been with independent producers and not government or other financial institutions. He claimed that it was the first film to be shot in Panasonic and Dolby Digital.

    He stressed that he had made some mistakes during his first co-production and learnt the lesson that one has to understand the conditions in the country of co-production.

    Referring to overseas filmmakers coming to India to shoot, he said things had changed and India had both trained manpower and the latest technology to help those who came. But he regretted that as India did not have a Film Policy, problems like single-window clearance were not coming through.

    Marian Klotz of Memento Films in France said her company was into co-productions , though its main work was to market independent films and create a new cinema. She said people with good subjects often approached her company. She said it was possible to get financing from France without having a French element. However, she said it was necessary for the subject to be good and interesting and for the project to have a strong producer.

    Ravi Khamboj of Sevenseas Films of Australia said he was on the lookout for good co-production ventures with Indian filmmakers. At present he was doing a television series called ‘Namastey Good Day’ with India’s Mike Pandey in which the aim was to take Indian celebrities to Australia’s lesser known tourist spots and bring Australian celebrities to Indian tourism spots. He claimed that the film delegation from Australia to the Film Bazaar was the largest with 18 persons. There is 40 per cent subsidy for shooting in Australia. He stressed the need for India to have good line producers who could take care of filmmakers from overseas coming to India to shoot their films.

    Bikash Mishra of DearCinema.com said India had signed co-productions with nine countries but this had not led to any co-productions. Most co-productions happened on a person to person level. He said the co-production section of the Film Bazaar organised at IFFI every year was a great beginning. As far Europe was concerned, co-productions were very common.

  • Sanjay Kacker quits DDB Mudra’s Celsius

    MUMBAI: Sanjay Kacker has quit DDB Mudra as senior vice president of the agency‘s experiential marketing division Celsius after a stint of two years.

    Kacker told Indiantelevision.com that he will be joining a new agency on 2 January which is launching operations in India. However, he didn‘t disclose the name of the agency but said that his role will be to set up the agency in India in the space of experiential marketing and retail.

    Kicker has worked with brands like Oriflame, Maruti Suzuki, Ultra Motors, Hero Honda, Panasonic and LG Electronics.

    He has over 18 years of experience in the industry. Prior to joining Celsius he had also worked with Percept, Concept Communications and Pressman Advertising.

    He was responsible for the creation of ‘Brand and Consumer Promotion‘ for LG and X Box 360 during the ICC World Cup 2003 and 2007.

    For the record, Celsius offers integrated event solutions and provides clients with services such as designing branded experiences and creating thematic programmes.

  • Black Pencil wins Panasonic‘s corporate biz

    MUMBAI: Leo Burnett‘s creative agency Black Pencil has won the creative mandate of Panasonic‘s corporate business.

    The size of the business is estimated to be around Rs 200 million.

    Five agencies participated in the pitch including the incumbent Dentsu.

    Black Pencil will service the account from its Delhi office. It will work on Panasonic‘s brand communication and their green innovation initiative.

  • What The Hell? to conceptualise Slotco’s revamped identity

    MUMBAI: Slotco, the storage systems manufacturing and hardware company, is going in for a brand revamp and has appointed Delhi based creative agency What The Hell? for the same.

    The agency has been appointed on a project basis.

    The mandate includes establishing a fresh positioning, a logo change and website re-designing. The company aims to position itself as a reliable and trustworthy brand for its consumers, it said in a statement.

    As of now Slotco operates in the B2B segment, supplying to brands like Sahara, Panasonic, Reebok, Adidas, DHL and Hero, amongst others.

  • Panasonic, Comcast join forces to test interactive digital cable-ready television

    Panasonic, Comcast join forces to test interactive digital cable-ready television

    MUMBAI: Consumer elctronics firm Panasonic and US cable major Comcast have announced that they will begin joint testing on an interactive digital cable-ready high-definition plasma television based on the Open Cable Application Platform (Ocap) specifications that cable operators in the US have begun to deploy.

    The joint test, which will begin later this month, builds on the relationship Panasonic and Comcast announced at the ongoing 2006 International Consumer Electronics Show (Ces) in Las Vegas. The companies agreed to jointly develop digital cable set-top boxes and to explore and develop extensions to the Ocap specifications that will enhance and simplify consumers’ home entertainment experiences.

    Integrating OCAP middleware into a digital cable-ready television will let consumers access digital cable features, such as video on demand and electronic programme guides, without a digital set-top box. It also will create new opportunities for the delivery of next generation, two-way interactive digital cable features like voting, e-commerce and gaming with the television.

    Panasonic US CTO Dr. Paul Liao says, “This is a major step in the realisation of Ocap and we are very pleased to be partnering with Comcast, the leading cable operator in the US, to test this exciting product. Panasonic is a market leader in flat panel displays, and this is a logical step for us in terms of giving consumers access to an even wider range of high-definition
    options.”

    Comcast senior VP, technology and policy Mark Coblitz says, “We are pleased to expand our relationship with a leader like Panasonic to develop the next generation of digital cable-ready televisions. The development of Ocap-powered TVs is another example of how Comcast is working with the consumer electronics industry to enhance the consumer viewing experience by making it even easier to enjoy new interactive applications combined with the convenience of integrated digital cable services.”

    Panasonic and Comcast expect testing of the new Ocap-powered TVs to run through 2007, and are targeting initial commercial availability of the first model for early 2008.

    “The integration of Ocap technology into High-Definition Plasma televisions is the future of television. It opens the market for new and exciting interactive applications, including on-screen shopping, game play, voting, and many others that are only now being invented by software developers everywhere” adds Dr. Liao.

  • Panasonic announces advances in Plasma TV sets in the US

    Panasonic announces advances in Plasma TV sets in the US

    MUMBAI: Electronics firm Panasonic says that its plasma TVs are the first in the US market to feature lead-free Plasma Display Panels. The display panel is the Plasma TV’s glass-sealed image display device, equivalent to a cathode ray tube in a conventional television.

    In addition to the elimination of lead in the panel, Panasonic has made significant advances in enhancing the performance of the phosphors used to render colors on the screen.

    In conventional manufacturing processes for Plasma Display Panels, lead oxide glass is used in the dielectric layer, electrodes, glass sealant and other structural elements. Lead oxide glass was valued for its ability to stabilize production yields and quality. Now, as a result of advances Panasonic has made in material sciences and manufacturing processes, stable production yields can be secured without the use of lead oxide. In this way, the company has been able to eliminate all of the roughly 70 grams (0.15 pounds) of lead used in a 37-inch plasma panel.

    Panasonic US director of environmental affairs David Thompson says, “Panasonic is committed to achieving a sustainable future through the development of environmentally conscious products. Now with this achievement, we believe that Panasonic plasma displays have outpaced our flat panel TV competitors in an important area of environmental performance: the elimination of hazardous heavy metals such as lead, cadmium, hexavalent chromium, mercury — commonly used in backlit LCD TVs and in projection TV lamps.

    “In fact, we estimate that worldwide the elimination of lead from our Panasonic plasma panels will mean a reduction of close to 300 metric tons of lead – the approximate weight of two 747 commercial airliners — that would otherwise have been used in their manufacture each year.”

    Noah Horowitz, a Senior Scientist at the Natural Resources Defense Council (NRDC), commended Panasonic for being the first in the industry to eliminate lead in its new plasma TVs and for significantly reducing the energy consumed by their new models. “NRDC is very supportive of Panasonic’s longstanding record of consistently delivering some of the most environmentally friendly products in the market.

    “Panasonic’s leadership in this area is noteworthy and we challenge the rest of the TV industry to implement similar improvements to their products” he says.

    Thompson adds, “Panasonic is also making progress on reducing the amount of energy each Plasma TV consumes. There is an inaccurate but persistent myth that Plasma TVs consume much more energy than other types of digital television The truth is that large screen TVs consume more energy than the smaller screened CRT-based TVs they replace. Our research indicates that energy consumption by large-screen Plasma, LCD and DLP TV sets is on average comparable. But as a relatively new technology, compared with LCD, Plasma is capable of becoming considerably more energy-efficient, and Panasonic plans to lead the way to this goal.”

    Panasonic’s advanced phosphor technology is estimated to deliver 60,000 hours of use — more than 25 years at seven hours of viewing a day – before reaching half brightness. Phosphor improvements have also led to the virtual elimination of the burn-in phenomenon in Panasonic Plasma TV. Long-life products translate into lower use of environmental resources for the simple fact that they need to be replaced far less often.

  • Panasonic & IBM to showcase GenNext digital entertainment models at National Association of Broadcasters Conference 2006

    Panasonic & IBM to showcase GenNext digital entertainment models at National Association of Broadcasters Conference 2006

    MUMBAI: Panasonic, the brand by which Matsushita Electric Industrial Co., Ltd. is best known, and IBM Corporation has demonstrated for the first time a collaborative environment which enables next generation digital entertainment models at the National Association of Broadcasters (NAB) Conference 2006 in Las Vegas, Nevada.

    The companies have been working together to develop a standards-based ecosystem that will facilitate the implementation of “download and burn” entertainment models to consumer electronics devices that are SD Memory Card-enabled.

    This technology demonstration combined leading-edge Panasonic digital entertainment devices and world-class IBM technology to showcase Content Protection for Recordable Media (CPRM) opportunities throughout the world.

    In an official statememt, Panasonic is considered by many to be the leader in CPRM consumer devices throughout Japan, and is collaborating with IBM to build worldwide support for CPRM adoption.

    The showcase includes new models that enable consumers to burn digital entertainment content obtained via the internet on physical media like SD Memory Cards; the ability to download and play content on SD Memory Card-enabled devices like mobile phones, TV’s with SD Memory Card capability, and other SD Memory Card-enabled devices; and IBM’s Media Hub framework that establishes a rich Service-Oriented Architecture (SOA) ecosystem that helps clients take smart, evolutionary steps toward implementation of their SOA strategy in order to meet their business needs.

    “Through this demonstration, Panasonic wants to focus on showing a total approach toward achieving an excellent mobile entertainment solution for the customer, and CPRM is an essential part of that,” said Tetsuro Homma, general manager, SD Solution Group, Panasonic AVC Networks Company, the Matsushita Electric divisional company that is responsible for plasma TV, digital cameras, personal computers and other digital products.

    “IBM has the combination of technology, service experience, research and consulting know-how to help build worldwide support for CPRM adoption, ” said Homma.

    “This joint initiative is consistent with Panasonic’s worldwide insistence on the highest quality in the customer’s entertainment experience, whether in HD Plasma TVs, where we are the US market and technology leader, or in the mobile entertainment experience that will be demonstrated by Panasonic and IBM at the NAB Show,” added Panasonic Corporation of North America VP and chief technology officer Dr. Paul Liao.

    For the demonstrations at NAB 2006, Panasonic has been given access to IBM DMTS (Digital Media Transaction Services), a web service plug-in that enables the flow of entertainment content protected by CPRM technologies. In addition, IBM was given access to Panasonic’s broad line of SD Memory Card-enabled devices, some of which use SD-Audio and SD-Video specifications, in addition to new SD Memory Card-enabled devices, currently being evaluated for the use of CPRM functionality.

    “IBM is building on our commitment to an open digital media framework. By working together with Panasonic on this type of advanced enterprise CPRM technology, we will enable people to leverage content in new and exciting ways,” said IBM Media & Entertainment, Digital Media general manager Dick Anderson.