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Tag: Panasonic

  • Percept restructures the Advertising business – MASH Advertising merges with IBD India

    Percept restructures the Advertising business – MASH Advertising merges with IBD India

    MUMBAI: Forget love, mergers are in the air these days.  The latest being MASH Advertising with IBD India.

     

    Percept has restructured its advertising business to merge the two entities with effect from 1 April. The restructure will enable Percept to offer better synergies, streamline operations and efficiencies between the two agencies, and provide a greater array of services and solutions to stakeholders.

     

    Rahul Gupta has been elevated to managing director of the merged business wef 1 April. Gupta had set up ByDesign in 1994 to offer strategic brand services based on superior creativity, and in 2007 ByDesign entered into a JV with Percept–Hakuhodo to form IBD India.

     

    Today IBD India offers a complete 360 degree approach in providing brand and marketing solutions to clients. Over the years Rahul has brought invaluable expertise to the many dynamic brands handled by IBD India including SSK Group, Panasonic, PNB Housing, Tupperware, Taj Group of Hotels, K Raheja Corp and Tilaknagar.

     

    Going forward, Gupta’s in-depth knowledge of brands and the dynamics within which they operate will enable him to continue to offer unique and innovative integrated brand development solutions and creative strategies for the many successful brands handled by MASH Advertising and IBD India.

     

    Amitabha Lahiri has been elevated to chief executive officer of the merged business. Lahiri has been associated with the Percept group in different leadership roles for over seven years. He joined as senior vice president, Hakuhodo Percept India and was later elevated to the position of COO during which Hakuhdo Percept witnessed a series of prestigious business wins including Wagon R, Grand Vitara & A-star from Maruri Suzuki, Carrier, Toshiba, Daikin, Unicharm, Sukam and Hindware.

     

    In 2011 Lahiri became CEO of the newly incepted MASH India – a subsidiary of Percept/H, and within a span of two years attained a diversity of prominent businesses including Carrier, Toshiba, Haier, Philips, Kyocera Mita, DLF and Parsvnath. His proficiency on a wide array of businesses will enable to take the newly merged entity to the next level of success.

  • CNN launches new Executive Innovator business segment sponsored by panasonic

    CNN launches new Executive Innovator business segment sponsored by panasonic

    MUMBAI :  CNN International has launched ‘Executive Innovator’, a new on air and online segment which profiles inspiring business leaders who are challenging perceptions, pushing the boundaries and creating fresh ideas. The segment is sponsored by leading electronics manufacturer Panasonic.

    ‘Executive Innovator’ airs fortnightly during ‘World Business Today’, a round-up of the day’s global business news, marketing trends and economic developments. The launch segment featured Lexus International’s President Kiyotaka Ise explaining why his new luxury stores sell everything but cars.

    As well as being seen in millions of home around the globe, ‘Executive Innovator’ will also feature on CNN.com at http://business.blogs.cnn.com.
    Vice President of News Advertising Sales for CNN Asia Pacific, William Hsu, commented: “CNN’s core audience are some of the most influential business decision-makers around, so we are delighted to partner with Panasonic to deliver these genuinely inspiring stories to our viewers around the world.”

    Groupwide Brand Communication Division General Manager for Panasonic, Senju Kobayashi, commented: “We are pleased to present innovative ideas and thoughts from leading business executives through this partnership with CNN. Panasonic provides business solutions across various fields, and we look forward to learning from the stories that these innovators will share in this series.”

    ‘Executive Innovator’ airs every second Monday during ‘World Business Today’ at 1830 IST
    ‘World Business Today’ brings viewers around the world the day’s global business news with a particular focus on international market trends, economic developments, stock market trading, bids and take-overs. It is anchored from the key financial centers of Hong Kong, London and New York

  • Panasonic strengthens its mobile offerings, launches new smartphones

    Panasonic strengthens its mobile offerings, launches new smartphones

    MUMBAI: Encouraged by the tremendous success of its P51 smartphone launched earlier this year, Panasonic, one of the global leaders in consumer technologies, has unveiled three new smartphones: P11, T21, and T11. These smartphones are designed to deliver on Panasonic’s brand promise of Smart solutions for Smart people, and come with compact and sleek designs, loaded with innovative software features to deliver performance.

    The newly launched smartphones are a combination of stylish design, cutting-edge technology and innovative convergence capabilities attempting to redefine the smartphone experience for the Indian mobile phone consumer. These new smartphones run on Android 4.1 (jelly bean) that promises superior quality graphics, multi-tasking and improved application performance. Priced between Rs 9,790 to Rs 16,490, all the three devices come in multiple screen sizes with IPS and High Resolution display. Quad-Core and Dual-Dual Core technology ensures impressive speed and graphics performance. All phones come pre-loaded with popular Apps such as ToI & ET news application, Hungama music application, WeChat Instant messenger, CamCard & CamScanner utility applications. The smartphones will be available to consumers in India from third week of September, 2013.

    Expressing his pleasure on the launch, Panasonic India MD Manish Sharma said, “With the launch of these devices, we are yet again raising the bar for innovation. Smartphone is a reflection of who you are, and since we are all different, it is imperative that we do not adopt a ‘one size fits all approach’. Panasonic’s new offerings will deliver a remarkable mobile experience to our consumers and set a new standard in premium smartphones. It syndicates great functionality and design, accompanied by a comprehensive system of applications that reliably address the needs of our evolving customers. We are positive that our consumers will yet again repose their faith in Panasonic.”

    Panasonic has partnered with Broadcom and Qualcomm to quickly bring smartphones with advanced features including multi-core processor, vivid graphics and dual-SIM capabilities.

  • Expanding the Film and Television Industry’s Horizon, 23 years and counting

    Expanding the Film and Television Industry’s Horizon, 23 years and counting

    MUMBAI: Saicom Trade Fairs & Exhibitions Pvt Ltd is pleased to announce that the 23rd chapter of the Broadcast India 2013 will be held from October 9 -11, 2013 at the Bombay Exhibition Centre, Goregaon (East), Mumbai. A 2 day Conference will be held on October 9 and 10, 2013 at the same venue.

    As an added attraction, this year, Broadcast India along with RED bring you REDucation a workshop focused on hands-on learning with RED Digital Cinema camera packages (DRAGON, EPIC, SCARLET). Learn, shoot and review 4K footage on the big screen each day in the large 200+ sq mt. REDucation theatre.

    Broadcast India 2013 is the country’s biggest and the most comprehensive platform for the broadcast, film and entertainment industry which promises to bring to you the very best for all there is to do with Broadcast, Film, Audio, Radio from its content creation to its management and delivery.

    The show will be host to 35 participating countries and to over 550 companies, 30 of them exhibiting at the show for the first time. Panasonic, Sony, Blackmagic Design, Harris, GoPro, Grass Valley, ARRI, AJA Video Systems, Autodesk, Adobe, Canon, Datavideo, Wasp3D, Ross Video, Yamaha, Harman, RCS, Carl Zeiss and Shure, to name a few, will showcase their state-of-the-art equipment and cutting-edge technology. The other attractions are the new Pavilions of Korea and UK apart from the Bavarian Pavilion, all representing their respective countries.

    As promises go, at the very least we will be introduced to an enlightened environment that will challenge the very way we look at broadcast and entertainment.
    For more information, please visit www.broadcastindiashow.com

  • Expanding the Film and Television Industry’s Horizon, 23 years and counting

    Expanding the Film and Television Industry’s Horizon, 23 years and counting

    MUMBAI: Saicom Trade Fairs & Exhibitions Pvt Ltd is pleased to announce that the 23rd chapter of the Broadcast India 2013 will be held from October 9 -11, 2013 at the Bombay Exhibition Centre, Goregaon (East), Mumbai. A 2 day Conference will be held on October 9 and 10, 2013 at the same venue.

    As an added attraction, this year, Broadcast India along with RED bring you REDucation a workshop focused on hands-on learning with RED Digital Cinema camera packages (DRAGON, EPIC, SCARLET). Learn, shoot and review 4K footage on the big screen each day in the large 200+ sq mt. REDucation theatre.

    Broadcast India 2013 is the country’s biggest and the most comprehensive platform for the broadcast, film and entertainment industry which promises to bring to you the very best for all there is to do with Broadcast, Film, Audio, Radio from its content creation to its management and delivery.

    The show will be host to 35 participating countries and to over 550 companies, 30 of them exhibiting at the show for the first time. Panasonic, Sony, Blackmagic Design, Harris, GoPro, Grass Valley, ARRI, AJA Video Systems, Autodesk, Adobe, Canon, Datavideo, Wasp3D, Ross Video, Yamaha, Harman, RCS, Carl Zeiss and Shure, to name a few, will showcase their state-of-the-art equipment and cutting-edge technology. The other attractions are the new Pavilions of Korea and UK apart from the Bavarian Pavilion, all representing their respective countries.

    As promises go, at the very least we will be introduced to an enlightened environment that will challenge the very way we look at broadcast and entertainment.

  • Sony and Panasonic agree on developing next-gen Optic Disc

    Sony and Panasonic agree on developing next-gen Optic Disc

    NEW DELHI: Sony and Panasonic have signed a basic agreement with the objective of jointly developing a next-generation standard for professional-use optical discs, with the objective of expanding their archive business for long-term digital data storage.

    Both companies aim to improve their development efficiency based on the technologies held by each respective company, and will target the development of an optical disc with recording capacity of at least 300GB by the end of 2015.

    Sony and Panasonic will continue to hold discussions regarding the specifications and other items relating to the development of this new standard.

    Optical discs have excellent properties to protect them against the environment, such as dust-resistance and water-resistance, and can also withstand changes in temperature and humidity when stored. They also allow inter-generational compatibility between different formats, ensuring that data can continue to be read even as formats evolve. This makes them a robust medium for long-term storage of content.

    Both companies have previously developed products based on the Blu-ray format, leveraging the strengths of optical discs. However, both Sony and Panasonic recognised that optical discs will need to accommodate much larger volumes of storage in years to come given the expected future growth in the archive market, and responded by formulating this agreement.

    In recent years, there has been an increasing need for archive capabilities, not only from video production industries, such as motion pictures and broadcasting, but also from cloud data centers that handle increasingly large volumes of data following the evolution in network services. Both Sony and Panasonic have a proven track record in developing Blu-ray disc format technologies, and by actively promoting the adoption of a new standard for next-generation high-capacity optical discs, they intend to offer solutions that preserve valuable data for future generations.

  • Panasonic allots Rs 450 crore for ATL, BTL this fiscal

    Panasonic allots Rs 450 crore for ATL, BTL this fiscal

    BENGALURU: Panasonic India has allotted Rs 200 crore towards ATL activities (same as last fiscal – April 2012 to March 2013), and Rs 250-260 crore towards BTL (last fiscal Rs 200 crore) towards BTL activities revealed Panasonic India managing director Manish Sharma to indiantelevision.com in Bengaluru yesterday.

    Panasonic recently entered a new segment in India-mobile smartphones with the launch of one model – P51. By the end of this month, the company plans to launch another three smartphone models and will kick start a Rs 23 crore multimedia campaign over two months from the first week of August.

    With the festive season approaching, Panasonic also rolled out its new line-up of DT/ET Series as a part of its VIERA TV range yesterday.

    Three agencies handle its creative work – Dentsu, Mudra and Percept, while Allied handles it media buying.

    Following the success of Bollywood celebrities, Panasonic signed on Ranbir Kapoor as brand ambassador for its Viera TV brand; Katrina Kaif as the face of its home appliances range, Jacqueline Fernandes for its beauty products and Lumix Camera and Dia Mirza to be face of Eco Ideas which form a part of the company‘s initiatives to conserve the environment. It has also signed on Indian golf player Anirban Lahiri as brand ambassador for its operations in India.

    With the All India Football Federation (AIFF), Panasonic promotes the national football team and arranges for interactions of the team members with youth to encourage the sport among youngsters. For the fourth consecutive year, it was also the official electronic partner for the Delhi Daredevils team for IPL during the recently concluded sixth season of the tournament.

    Sharma also revealed the strategic outlook for the company which encompassed the areas which the company will be focusing on going forward. India has been identified as the centerpiece of future by the global headquarters. While the Indian arm will continue driving growth through its B2C business there will be a renewed focus on the B2B and B2G business. The key strategy for fueling even more aggressive growth in India is: to accelerate new product developments; reform the business structure through local production and consumption; and pursue autonomous management. With a studied focus, strong plans and an investment of Rs 1,500 crore towards expansion in the next three years, Panasonic is aiming revenue of $ 3.66 billion by 2015.

    Keeping in mind its focus product development the company has recently made a lot of additions to its existing range of products besides also entering new business segments like Smartphones. Panasonic will also be introducing new product ranges mainly in the energy solutions (products for creating, storing and saving energy), security and surveillance systems and solutions products and will also be looking at collaborating with Indian enterprises for the same.

  • Multi Screen Media eyes strong ad rev growth from IPL

    MUMBAI: Multi Screen Media‘s (MSM) strategy of reducing ad rates for the sixth edition of the IPL appears to be paying off. It has already roped in nine sponsors and is looking for two more. For its wrap around show ‘Extraaa Innings‘, it has also got in seven sponsors compared to six last year.

    MSM president network sales, licensing and telephony Rohit Gupta said, “We reduced our rates by 10 per cent. This has helped old clients return and we have also got new companies on board. We have managed to get into new conversations. In a slowdown economy, advertisers want minimum risk. We are looking for a revenue increase of at least 25-30 per cent. So far we have sold around 70 per cent and there are still three more weeks to go for the tournament to start. The plan is to hold back 15-20 per cent and sell it at a higher rate once the event starts.”

    The co-presenting sponsors are Pepsi and Vodafone. The seven associate sponsors are Tata Photon, Samsung Mobile, Panasonic, Havells, Usha Appliances, Karbonn Tablets and Godrej.

    “We are looking for two more associate sponsors since there is a healthy demand. We are happy that our strategy has resulted in Samsung and Godrej coming back. Panasonic and Usha Appliances have come on board for the first time.”

    As far as â€?Extraaa Innings‘ is concerned, MSM has got Amul, eBay, Titan, Nivea, Renault, V Guard and Nestle as sponsors for the IPL. It has sold packages like fall of wickets which has been taken by Luminous, and action replay which has been taken by ACC and Amity. There are also several spot buyers with whom MSM has done deals with including Coca-Cola, Parle Agro, Marico, Nikon, Sony India, Berger Paints, ibibo.com and Airtel.

    “The IPL‘s reach has seen a steady growth. If you look at other recent series like India versus Pakistan, it disappointed with the ratings being much less than what was expected by the industry. With Six having a Hindi feed, IPL advertisers will get even more reach. Our marketing campaign has started. Pepsi is also doing a lot of activation. The BCCI is marketing the property. All of this is creating a lot of buzz in the market. The opening ceremony in Kolkata should set the tone for the event,” Gupta said.

    Vivaki Exchange CEO Mona Jain said that MSM should make Rs. 1.5 billion extra this year as their inventory would get sold out. “I expect the IPL to garner around Rs 8.5 billion this year compared to Rs 7 billion last time. A lot of youth and male focussed brands have come on board. What is seen is that Hindi GECs and Hindi news channels lose share during the event. Males watch those genres less when the IPL is on. So clients try to make up for that. Nobody is splurging. It is just that some companies feel that the IPL is a necessary platform to be on. Others who have less marketing outlay are more conservative. Brand visibility is the main reason to be on the IPL. Companies will use the IPL as a platform to launch new products. For a company like Pepsi, this isthe period where their product is consumed heavily.”

    Gupta, however, expects MSM to rake in around Rs 10 billion this year.

    LodestarUN CEO Shashi Sinha said that it is not just the rate reduction that has seen clients come on board. “The environment is also different. There is no World Cup this time around unlike 2011. Also companies have put their marketing plans in place. The channel will do well.”

  • Panasonic launches ad campaign with Katrina Kaif

    MUMBAI: Panasonic India has released a new advertising campaign featuring its home appliances brand ambassador Katrina Kaif on the sidelines of its new range of ACs for the approaching summer season.

    With this new campaign, the company aims to make its presence felt as the “innovator”, the “change-maker”. The communication for 2013 focuses on leveraging the benefits of the campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.

    Panasonic India managing director- consumer product division Manish Sharma said, “The communication for 2013 focuses on leveraging the benefits of a very successful campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.”

    “While doing so, a good deal of research input has been incorporated for the new showcase which tends to simplify the product promise further by making it more relevant and a part of something which the consumer experiences on a daily basis; Change. Thus the new communication sincerely explains how the Econavi AC with just a touch of a button changes as per change in its environment, resulting in comfort and savings,” Sharma added.

    The TVC shows the latest Panasonic Econavi AC in different scenarios. First is a day time scene with Katrina spending some leisure time with her friends. The second one has Katrina having a party at home, with the space filled with guests. All this while, Panasonic Econavi AC, with its four sensors, controls the temperature and the direction of the air flow, hence saving energy without much human intervention.

    Panasonic plans to run the campaign during major upcoming sporting events, budget session in the next few months. It will be primarily visible on the news channels, regional general entertainment channels and Pan India exposure in early March.

    The TVC will be supported with an extensive BTL activity throughout. There will be four edits of the Ad ranging from 45 seconds to 10 seconds.

  • Global home audio equipment market to reach $20 bn by 2018

    Global home audio equipment market to reach $20 bn by 2018

    MUMBAI: The global home audio equipment market is marked by rapid developments in digital technology. Changing media consumption habits and tastes have resulted in a paradigm shift in the home audio equipment market towards alternative and non-traditional solutions such as soundbars and speaker docks for audio playback.

    Driving forces propelling growth in the market include incessant developmental cycle of innovative products with technologically advanced features and growing consumer preference for high quality content.

    The average unit price of audio products is on a continuous decline mainly due to the availability of advanced technologies that simplify the production process and attributed to general reduction in production costs. The global market for consumer electronics is being driven by the growing demand for home audio equipment, home theater systems, MP3 players, camcorders, digital cameras, flat panel televisions, and in-car audio aftermarket equipment.

    Increasing levels of disposable income and consumer acceptance of innovative technology developments is helping expand the market for electronic products, especially digital consumer electronic goods.

    Global Information presents two market research reports covering the global home audio equipment and electric household appliances markets from its premium research partner Global Industry Analysts.

    The global market for home audio equipment is forecast to reach $20 billion by the year 2018. Home audio equipment represents the next big market after television in the overall consumer electronics industry. Several experts consider the consumer electronics (CE) industry, of which Home Audio Equipment is a part, to be relatively recession proof. CE products such as MP3 players, computers, Blu-ray players and video games provide economic sources of entertainment for families stressed by the growing economic uncertainties originating as a result of the global economic meltdown.

    Several electronic devices have become an almost essential part of general living, particularly in the developed world. Growth in the industry is being fueled by rocketing sales of new technologies such as Blu-ray and resurgence in the Home-Theatre-in-a-Box (HTiB) market.

    The global market for home audio equipment is characterized by intense competition. Suppliers and manufactures of Home Audio Equipment are constantly altering product ranges by making them more user-friendly and less visually intrusive in order to enhance market position. Products with high appeal, aesthetic design and innovative features are likely to win the race. Apart from adding additional product features, manufacturers need to design and implement effective marketing strategies to position their products appropriately in consumer mind set.

    Players profiled in the report include Bose, Boston Acoustics, Harman International Industries, Philips Electronics , LG, Panasonic, Pioneer, Samsung, Sharp and Sony.