Tag: Panasonic

Panasonic India forms new strategic business division – Spatial Solutions

NEW DELHI: Panasonic India has unveiled its new Spatial Solution Division, a move to expand the company's strong presence in the smart home solutions market. The Japanese electronics giant has also promoted Dinesh Agarwal as the new joint managing director of Panasonic Life Solutions.

In this new role, Agarwal will directly report to Panasonic India and South Asia President and CEO Manish Sharma.

"At Panasonic, we aim at updating the quality of living spaces with comfort, convenience and seamless connectivity. The formation of Spatial Solutions is a strategic endeavour towards this objective. We already have a strong market presence across consumer appliances and living solutions, and I am confident that under Dinesh’s dynamic leadership, the Spatial Solutions Division will drive significant growth for us in the real estate sector too in the coming years," said Sharma.

Agarwal said, " These are exciting times for the smart home segment as the concept of ‘home as the new hub’ is driving demand for multi-use living spaces. My vision is to create a compelling opportunity for Spatial Solutions by providing smart capabilities in alignment with the market demand."

Spatial Solutions will operate as a separate division that will combine the expertise of Consumer Appliances and Life Solutions to accelerate Smart Home Living Solutions including Miraie, Panasonic’s IoT & AI enabled Connected Living platform. The division will also focus on enhancing the solution architecture and develop new partnerships and alliances.

The Smart Home Solutions is Panasonic’s key strategy for the Indian market and its progressive trajectory. The new division is expected to solidify the company’s commitment and focus that could fuel the growth of b2b, b2c, and b2g business segments.

April 21, 2021
Samsonite forms strategic alliance with Panasonic to launch IOT Enabled Smart Luggage

MUMBAI: Samsonite and Panasonic have entered into a strategic partnership to create a new generation travel suitcase that intelligently interacts with the consumer. The collaboration aims to empower the smart travelers of today by bringing in technology solutions for hassle-free travel. As part of the partnership, Samsonite’s new product EVOA Tech will also have the Panasonic’s SeekitTM Bluetooth Tracker that will enable customers to tag and track their luggage for a seamless experience.

Seekit Samsonite Logo Unit Final V_CS4 3-01

Leaders in their respective industries for over 100 years, both Samsonite and Panasonic have rich histories rooted in creating innovative products that focus on meeting the changing consumer needs. On a path to connect with tech-savvy travellers of today, the two companies merge their expertise to create a highly-anticipated synergetic output: Samsonite with SeekitTM Bluetooth Tracker by Panasonic.

Together, Samsonite and Panasonic aim to address the global consumer need for higher security while travelling with this revolutionary product. As Samsonite with SeekitTM Bluetooth Tracker by Panasonic will be skilled in mitigating any luggage-related crisis through its ability to prompt, track, and raise an alarm if one misplaces their luggage, it not only minimizes one of the key pain points of the consumer, it also makes the experience of travel a smarter and much more pleasant one. The sleek Bluetooth tracker, SeekitTM, was developed at Panasonic’s Innovation centre in India.

Speaking about the collaboration, Jai Krishnan, CEO, Samsonite South Asia shared, “Samsonite is the global leader in superior travel bags & luggage combining notable style with the latest design technology with utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products.” He further added, “The intent of the launch is to provide the consumers with a superior technology-enabled piece of luggage which is feature-packed and changes the way they look at travel. We have added some revolutionary features like a biometric locking system, an inbuilt weighing scale & a USB Port. For developing the Bluetooth tracking software, Panasonic was a natural choice. Adding Panasonic’s technology capabilities into Samsonite suitcases will provide consumers a smarter and more efficient way to travel. With its intelligent features and smart design, Panasonic SeekitTM, fits seamlessly into Samsonite’s designs – and more importantly – in the lives of the tech-savvy, on-the-go users.”

Commenting on the partnership, President and CEO Panasonic India and South Asia, Mr. Manish Sharma, said, “We strongly believe that an association with key partners such as Samsonite not only gives us an opportunity to bring innovative technology offerings to a larger customer base but also expands our vision of connected ecosystem through our solutions-oriented approach. The IoT based solution was developed in-house at our Innovation centre in India, which works as an innovation hub central in developing technologically advanced and convenient solutions for our consumers across domestic and global markets.”

Samsonite with SeekitTM Bluetooth Tracker by Panasonic boasts of up to 14 different functions based on Bluetooth 5.0. Innovative features include the Separation Indicator so that consumers know when the luggage is around and get notified as soon as it is separated. With Bi-directional Tracking feature, not only does the SeekitTM help consumers find their luggage, but their phone too by just double pressing the button on the tracker. Proximity Guidance guides consumers towards their baggage whereas Find your luggage helps them identify their Samsonite luggage easily by tapping the buzz button on their app. The SeekitTM device also comes with a Selfie Button that allows users to click their best selfies while on travel. Moreover, by pressing the button on SeekitTM thrice, customers can send an SOS Alert to up to 3 contacts with their GPS location. Additionally, Panasonic is providing in-app language support in Japanese, Chinese, English, Korean for better customer experience and adoption.

The Samsonite EVOA Tech has additional features to its credit:

· 3-in-1 Smart Lock (with TSA-approved fingerprint lock, 3-digit dial lock, and USB port): The fingerprint-activated function of the 3-in-1 Smart Lock allows consumers to swiftly open the luggage with the light touch of a recorded fingerprint. Consumers can record up to (and later switch out) 10 selected fingerprints within the device, allowing the suitcases to be borrowed or accessed by friends and family with ease

· The EVOA Tech range also comes with an integrated weighing scale. Accurate and durable, the feature ensures travellers can always keep their luggage within the weight allowance, avoiding the displeasure of overweight fees in the airport. Integrated into the side carry handle, the user-friendly system promptly displays weight in kilograms. Customers can even reverse the display direction with a click of a button, making it easy to read the weight without straining a muscle

· The product range also includes a USB port for the frequent traveller to charge their phones on the go. Besides, it will also include an anti-theft zipper & aero trac suspension wheels

Evoa Tech, the new luggage range from Samsonite, will be powered by Panasonic’s SeekitTM Bluetooth Tracker to create a more seamless and stress-free travel experience.

Samsonite EVOA Tech with SeekitTM Bluetooth Tracker by Panasonic is an innovative, stress-reducing smart feature set to impress the contemporary & tech savvy travellers around the globe. The slim & sleek design of the tracker fits easily into the inner compartment of the luggage & the brand DNA, making it the perfect travel partner.

The product will be launched in phases in over 15 countries, namely Philippines, Japan, Korea, Thailand, Singapore, Vietnam, Middle East (selected countries), China, Indonesia, Australia and India.

August 29, 2019
Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

MUMBAI: TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

Samsung, the South Korean multinational major leads the TRA’s most consumer-focused brands 2019 report this year. It is followed by Tata Motors at scond place and Apple has secured third position with the latter having climbed two ranks over last year. Hero Motocorp has secured fourth slot while Nike is at fifth rank for consumer-focus.

CFB 2019 reports the list of brands that increased their buying propensity over last year. This year’s report lists 500 brands based on the buying propensity comparison of two successive years’ data.

Commenting on the launch of CFB Report 2019, TRA Research CEO N Chandramouli said, “TRA‘s Most Consumer-focused brands 2019 report in its second edition exhibits substantial shift. The biggest find is that of the seven new brands that made it to the list as compared to last year all have made it into the Top 20 Most Consumer-Focused Brands list. Three Tata Brands – Tata Motors (ranked 2nd), Tata Salt (ranked 15th) and Tata Tea (ranked 20th), which were not a part of the list last year, also made it to the Top 20. Some other new entrants to the Top 20 list include Bajaj Pulsar (ranked 9th), Reliance Jio (ranked 18th) and Sony (ranked 19th). A few brands made significant strides over last year to make it to the Top 20 Most Consumer-Focused Brands. These include LIC (ranked 6th, with a jump of 82 ranks), State Bank of India (ranked 12th with a climb of 74 ranks) and Lakme (ranked 17th with a jump of 92 ranks). Of the 11,000 brands studied, only 541 brands showed an increase in buying propensity over last year, with 95 per cent brands registering a fall in buying propensity in the same period.”

“TRA’s Buying Propensity Matrix is a scientific brand measurement model that gets to the root of consumer buying behaviour to understand and measure the customer’s buying keenness. It attempts to understand this through the overt, covert and contextual buying drivers of consumer influences. By increasing buying propensity a brand creates a natural pull for the consumer towards the brand measured as a consumer’s trust (the transactional drives to buy) and attractiveness (the psycho-socio-cultural desire drives to buy). These two combine to make the fundamental substrate on which all buying decisions are made,” Chandramouli added.

Among India’s 500 Most Consumer-Focused Brands, 37 super-categories and 236 categories were listed. The categories with the maximum brands were F&B, FMCG and automobile contributing to 28 per cent of the total brands in the listings.

Some of the important category leaders in Consumer-Focused Brands are Panasonic (rank 57) in Consumer Electronics; Liberty (rank 64) in Footwear; Kenstar (rank 163) in Durables, L’Oreal (rank 66) in FMCG; Sun Pharma (rank 76) in Pharmaceuticals; Tata Sky (rank 72) in DTH; DMart (rank 111) in Retail, Fastrack (rank 31) in Branded Fashion, JW Mariott (rank 155) in Premium Hotels, Google (rank 16) in Internet Search, and Kit Kat (rank 135) in Food & Beverage.

March 25, 2019
Anchor unveils new brand positioning

MUMBAI: Panasonic’s Anchor, one of India’s leading manufacturers of electrical construction materials, launched its new campaign ‘Naye India ke Badhte Load ke Liye’. With the advancement and accessibility of technology, there has been a growing demand for new-age electrical appliances.

The campaign takes a humorous route to highlight how Anchor’s superior product offerings, that feature the latest Japanese technology, are designed to meet new India’s growing demand for new-age electrical appliances.

The campaign is conceptualised by Leo Burnett India which emphasises on the fact that Anchor offers security and quality with the latest Japanese technology to suit every customer’s requirements.

Commenting on the launch of the integrated campaign, AEPL MD Vivek Sharma said, “Anchor Electricals’ Indian heritage and products coupled with Panasonic’s Japanese technology and innovation empower us to provide our customers with a vast range of high-quality electrical products. With the “Naye India ke Badhte Load ke Liye” campaign, we plan to position Anchor by Panasonic as a brand that is familiar with modern India’s expectations from its electrical devices and showcase how the customers benefit from our offerings.”

However, in the process of building a dream home packed with high-tech electrical devices, one often overlooks the most important measure – using sustainable quality wiring and MCB (switchgears).

“Anchor by Panasonic is India’s brand of choice for switches and through this campaign we aim to make Anchor by Panasonic synonymous with switchgears and wires& cables too. The future of electrical product market is very promising, with great opportunities in the utilities, industrial, residential, and commercial sectors among others, we at Anchor by Panasonic are well prepared to deliver and own the Indian electrical space on the back of our unique product offerings,” Sharma added.

Anchor wires and cables are built with high current-carrying capacity that safeguards all connected devices and heavy appliances even during prolonged usage. Anchor by Panasonic’s MCBs are made with the fastest trip mechanism which ensures the timely protection of connected appliances and homes from overloads, short circuits and leakage current.

Speaking about the campaign, Leo Burnett MD – India and chief creative officer – South Asia Rajdeepak Das said, “The ‘Naye India ke Badhte Load ke Liye’ positioning accurately sums up the need gap that Anchor by Panasonic is trying to fill with its high-quality wires and cables, and MCBs. I’m very happy with the creative thought and how it has translated into an almost eccentric execution. As is a given with all our work, we have transformed the brief into a Humankind idea, and the result is for all to see.”

November 7, 2018
Panasonic launches OLED TV campaign featuring Ranbir Kapoor

MUMBAI: Panasonic India has launched a marketing campaign for its recently launched OLED TV.

The new OLED TVC is themed – Beyond Technology. The 360-degree campaign speaks of Panasonic’s advanced proprietary technology in different aspects – Obedience as it enables you to search content with voice interaction, Compatibility as it allows two-way Bluetooth connection, Simplicity as you can easily swipe and share content from your phone to the TV and vice versa, Truth as it depicts true presentation of colors, and Power as its super bright panel delivers ultra-bright picture.

The integrated campaign has been conceptualised by Makani Creatives and will be run across television, digital, airport outdoors, in stores and print mediums.

In the TVC, the OLED has been personified as a human that understands the need of its consumer. Each frame of the 42 second television commercial illustrates the technology aspects of Panasonic such as the hexa chroma drive pro, absolute black filter, ultra fine tuning, swipe and share technology and dynamic blade speaker.

The TVC is being aired pan-India across television and digital platforms of mix genre and majorly focusing on HD, English news and movies channels and infotainment among others.

Panasonic India chief marketing officer Sarthak Seth says, “Through the newly launched TV campaign for OLED range involving Ranbir Kapoor, we aim at strengthening our brand promise and further reaching out to our consumers who aspire for a cinematic experience.”

Makani Creatives MD Sameer Makani adds, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in the mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.”

Embodying the elegance and pursuit of perfection inherent in Japanese design philosophy, the new premium range of OLED TV has a sleek and striking design that makes it a luxurious complement to the interiors of homes. It goes a step further by offering technology that translates into features and benefits that are unbeatable. It aims at giving users the best possible picture quality and colour accuracy, showing movies in the way the filmmakers intended.

The new OLED line up comes in 55 inch FZ950 series and 65-inch FZ1000 series with starting price of Rs 2,99,000.

August 28, 2018
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views. While each of the ad stood out for its own unique story, some of the common themes this year were festive and emotionally engaging content.

Additionally, 2017 Leaderboard saw a mix of long format and short format ads hitting the right chord with the audience and pointing to YouTube’s ability to adapt to all storytelling formats.

The number one spot on the list was by LG, with more than 100 million views, celebrated its 20th anniversary in India, showcasing a mother daughter video with a delightful message that touched the heart of billions of customers. Deepika Padukone continues to be the favourite with her Goibibo ad garnering close 20 million views and taking the second spot. Following close on the heels was Dettol’s MaaMaane Dettol ka Dhula talking about the importance of health and hygiene.

Here are the YouTube Ads Leaderboard 2017 Top 10 ads:

1. LG

2. Goibibo

3. Dettol India

4. Panasonic Smartphones

5. Amazon India

6. Gionee India

7. Sunfeast Yippee!

8. Center Fresh India

9. Airtel India

10. Bingo!

December 12, 2017
Milestone Dentsu charges up new Panasonic TVC

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic silver medalist badminton player PV Sindhu, the brand ambassador.

Panasonic India head of brand and marketing communications Sarthak Seth says, “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of the modern consumer. Since it’s all about energy, we couldn’t think of anyone better than PV Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

The TVC opens with PV Sindhu getting equipped with a robotic arm powered by normal zinc-carbon battery. In the next scene, we see her playing against an android robot that holds the power of 15 batteries. A power-packed game follows, that is interrupted by Sindhu falling down on the court, and the drained batteries popping out of her arm.

The second sequence shows her coach tossing a pair of Panasonic alkaline batteries towards a wasted Sindhu. She puts the batteries in her arm’s socket to recharge herself. A quick animation of the battery technology appears on screen, followed by another round of badminton power play. The film ends with Sindhu hitting a winning smash to make the shuttlecock fly and hit the robot, releasing the power of 15 zinc batteries, and it drops down dead.

November 21, 2017
Airtel ad most watched on Youtube India in Q3 ’17

MUMBAI: YouTube has released the Q3 ’17 India Ads Leaderboard, a list of the top ads that Indian audiences consumed the most during the third quarter of the year. These ten ads clocked an astounding 3.5 million hours of watch time, with mobile devices accounting for 69 per cent of total watch time. As per App Annie*, every month, 180 million Indians watch YouTube on the mobile.

Long format ads have emerged as the winning formula for Indian viewers this quarter. Five out of the 10 most watched ads in the quarter were over one-minute long. This clearly points to audiences’ willingness to invest their time and attention on ads that are narrative-driven – Xiaomi, Oppo, Panasonic, Droom and MuscleBlaze all capitalised on this. Anticipating consumer demand for electronic gadgets during this festive season, Oppo’s new six-and-a half minute ad, for F3 device garnered close to 30 lakh views in around 20 days.

1. Airtel India

2. MuscleBlaze

3. Bajaj Finserv

4. Panasonic Smartphones

5. Flipkart

6. OPPO Mobile India

7. Xiaomi India

8. ICICI Bank

9. Let’s Droom

10. Durex India

October 27, 2017
P.V. Sindhu Panasonic Batteries’ face for 3 yrs

MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd – one of India’s largest manufacturer & supplier of dry cell batteries and lighting products.

The 21 year old, ace-badminton player has been signed on for Panasonic’s Battery division for the next three years as a part of strategic decision to enrich the brand image and challenge the ‘numero uno’ position.

“Panasonic batteries have always been known for its performance and reliability. I am looking forward to carry forth this communication and be a part of the growth journey,” stated Sindhu at the event.

“PV Sindhu exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for,” stated Panasonic India and South-Asia president and CEO Manish Sharma.

Panasonic Energy CMD M. Morikawa added, “PV Sindhu seemed a natural extension to Panasonic Batteries. Both are best known for their consistency and are aggressively growing to clinch the numero uno position.”

Born in Hyderabad, Ms. Sindhu is the youngest recipient of India’s fourth highest civilian honor, the Padma Shri. She is the youngest and the very first Indian shuttler to have reached the finals of a women’s singles event in an Olympics badminton event. She’s also a recipient of other prestigious awards such as Rajiv Gandhi Khel Ratna, Arjuna Award and CNN-IBN Indian of the Year in Sports among others.

March 29, 2017
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

MUMBAI: Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of competitively priced streaming devices. Major market contenders are embracing strategic collaboration to increase their footprint. For instance, smart TV manufacturers such as Samsung, TCL, LG, Sony and Panasonic are developing apps in collaboration with streaming media device manufacturing companies such as Roku, Apple and Amazon.

“High-efficiency video coding (HEVC), 4000 pixels (4K) and high dynamic range (HDR) will drive sales and shorten upgrade cycles, but competition will continue to intensify,” said Frost & Sullivan’s Digital Media Research Analyst. “Their agility and ease of replacement continue to provide streaming devices a distinct competitive edge over smart TVs.”

Global Smart TV and Streaming Media Devices Markets, Forecast to 2021, a part of Frost & Sullivan’s Digital Media Growth Partnership Service program, finds that the smart TV market, which stood at 190 million devices in 2016, will grow at a compound annual growth rate of 5.1% between 2016 and 2021, even as the price per unit steadily decreases. Google, with 33.1% share, will lead the streaming media devices market, followed by Apple with 31.% and Roku with 15.2%.

For complimentary access to more information on this analysis and to register for a Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan’s thought leaders.

While the streaming media devices and smart TV market is meeting consumer expectations in terms of ease of viewership and usability, it has not yet been able to offer a unified and intuitive search facility. Further, frequent updates are required to make the user interface of consumer-facing devices seamlessly operable. As a result, consumers find it difficult to use the devices to their full potential, which, in turn, can dampen interest in these services.

“The primary screen will continue to play a dominant role in content consumption, but content will increasingly be discovered and played back from devices other than the set-top box,” observed the analyst. “The key to capitalising on this demand is to refine user experience and content inventory on connected devices to be at par with the quality and consistency of a fully managed experience.”

March 25, 2017