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Tag: Panasonic Life Solutions India

  • Panasonic announces #WelcomeToAdulthood returns

    Panasonic announces #WelcomeToAdulthood returns

    Mumbai: Panasonic Life Solutions India – a leading diversified technology company is delighted to announce the launch of #WelcomeToAdulthood’s second edition – a guide to empower young adults through the intricate journey of adulthood. The campaign focuses on the next step to adulting and, aims to connect with couples who are in their mid-to-late twenties ready to explore their new phase of relationship. In this transformative chapter of life, setting up a home with your partner comes with its own set of excitement and challenges. #WelcomeToAdulthood crafted in collaboration with The Scribbled Stories addresses these real-life incidents through a light-hearted, animated storytelling to deliver an even more enriching experience.

    Panasonic Life Solutions India CSR & head corporate communications Pooja Garg Khan shared her thoughts on the campaign, “With half of India’s population under the age 30* – a major set of our youth is at this transformational phase. Transitioning to adulthood is a major leap of faith. It is filled with emotions, challenges and most important – sharing the mutual levels of comfort, convenience and the (soul) connect, with your partner. Whether it is about having a mutually agreeable temperature for AC, while sleeping or, streaming your favourite show on a large screen LED TVs – appliances do play an important role in our living spaces.  

    At Panasonic Life Solutions India, we understand our audience, the emotional roller-coaster they have to go through this phase. #WelcomeToAdulthood is a strategic campaign designed to empower youngsters to make informed choices regarding their home appliances. The digital campaign has been crafted based on insights driven by the community and aims at elevating the overall quality of life at each juncture.”

    This year’s #WelcomeToAdulthood edition will continue to provide valuable buying guides to young audience, ensuring they make informed decisions while purchasing home appliances, enhancing their quality of life and making cherished moments even more memorable – whether spending quality time with their partner while baking, enjoying a cosy movie night, or doing the laundry together. With the intention of guiding consumers through this journey of appliance selection, Panasonic has curated a series of comprehensive buying guides and emphasizes on the pivotal role appliances play in various stages of life, underscoring the significance of selecting durable and sustainable options aligned with current and future needs.

    #WelcomeToAdulthood campaign reaffirms Panasonic Life Solutions India’s commitment to its customers by providing them with the knowledge and resources they need to make informed decisions about their home appliances. By prioritizing durability and sustainability, the campaign ensures that individuals entering adulthood can create lasting memories with their loved ones while enjoying the benefits of top-notch home appliances.

    *The information is basis National Family Health Survey NFHS-5

  • Shirish Agarwal joins Samsung India as director-marketing

    Shirish Agarwal joins Samsung India as director-marketing

    Mumbai: Shirish Agarwal has joined Samsung India as director-marketing. This is Agarwal’s second stint at Samsung. He was earlier deputy general manager marketing at Samsung India from 2009 to 2019.

    Agarwal stepped down as head – marketing communications & brand of Panasonic Life Solutions India at the end of August after a stint of four years. Prior to Panasonic, he was with Hewlett-Packard India and Times Internet.

  • Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

    Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

    Mumbai: Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraie, the new range of top-load smart washing machines come with unique smart features along with premium design.

    To create awareness about the new range of Miraie top load washing machines, Panasonic has launched a holistic digital marketing campaign #India’sTrulySmartWashingMachine, bringing back the iconic Gupta Ji, across all Panasonic India handles on Instagram, Youtube, Facebook, Twitter, and LinkedIn to engage consumers. With the entire world switching to smarter technologies, it’s time washing clothes get smarter too. Panasonic Washing Machines loaded with a host of interesting features like Built-in Heater, Wash Wizard & Stain Genius, powered by Miraie, are making the chore of washing clothes truly smart and effortless.

    Conceptualized and executed by Dentsu Creative, the digital campaign is a series of short films where the protagonist Naveen introduces Gupta Ji to a smarter way of washing clothes. A quirky banter between the protagonists highlights the features of the washing machine in a fun and interesting manner. Panasonic’s truly smart washing machines not only remove the toughest of stains with Stain Genius and Wash Wizard feature but also keeps one’s clothes germ-free with its in-built heater technology. 

    The new models of this range of washing machines come in multiple capacities ranging from 6.5 kg, 7kg to 8 kg starting at Rs 19,690, and are available at all Panasonic brand shops, large format retail outlets across the country, and online platform Amazon. 

    Commenting on the launch, Panasonic Life Solutions India business head – home appliances Sandeep Sehgal said, “Our exclusive consumer insight study tells us that Indian consumers seek enhanced product experience that can make daily life chores easier and efficient, and 81 per cent are willing to pay a bit extra for connected features. The insight study further tells us that over 50 per cent of consumers aspire to the idea of connected living with comfort, convenience, and safety being the top reasons. Our latest range of Miraie-enabled top-load washing machines offers smart features such as customized wash cycles, scheduled wash programs, and built-in heater technology for a sanitized washing experience. We are aiming for a 30 per cent growth in the washing machine segment in FY 2022-23.”

    Talking about the campaign, Panasonic Life Solutions India head- brand & marketing communications Shirish Agarwal said,“Panasonic as a brand is committed towards helping consumers live their best by aiding them with the right choices customised as per their lifestyle. The digital campaign is an extension of this. It depicts the true, slice of life moments of an Indian household, on how we struggle to remove stubborn stains using various home remedies. It goes on to highlight how technology can be the key enabler for a clean and fresh laundry. Panasonic’s latest range of smart washing machines are designed with advanced technologies that offer a value proposition of comfort, convenience and connectivity.”

  • Tetsuyasu Kawamoto joins as MD for Panasonic Life Solutions India

    Tetsuyasu Kawamoto joins as MD for Panasonic Life Solutions India

    MUMBAI: Panasonic life solutions India, a wholly-owned subsidiary of Panasonic Corporation, has appointed Tetsuyasu Kawamoto as the company’s managing director. Taking the reins from Vivek Sharma, who superannuated on 30 September 2020, in his new role, Kawamoto will be responsible for driving synergies and growth of all businesses under the life solutions umbrella comprising the power group, which includes wiring devices, switchgears wires, cables & tapes and conduits; lighting, solar, housing, power tools and indoor air quality. 

    An industry veteran, Kawamoto comes with decades of experience across industries and has been associated with the Panasonic Group and in the ECM business since 1991. Kawamoto has held the power business unit head position at PLSIND during his first stint in India. In his second stint, as joint managing director for manufacturing, he has spent close to three years at PLSIND guiding the organisation towards world-class manufacturing and technological capabilities. He has also played a very vital role in scaling up the capabilities by committing PLSIND’s investment in setting up a new manufacturing facility at Sri City in the state of Andhra Pradesh. With his deep understanding of manufacturing and a strong penchant towards sales and marketing, he is looking forward to another exciting journey in his new role as the MD of PLSIND.

    Read more news on Panasonic

    Panasonic Life Solutions India managing director Tetsuyasu Kawamoto said, “Panasonic in India is one of the largest and successful Japanese and Indian collaborations that I have seen in my lifetime. As I move into my new role, I look forward to developing synergies between the various business verticals at Panasonic Life Solutions, while we grow and build our position as the unparalleled leaders in this Electric Construction Material (ECM) space. As a part of the new role, one of my key focus areas will be in lines with our company’s global vision, to make human life simpler, safer & comfortable, by enhancing the consumer experience for both our brands: Anchor and Panasonic, in the ECM Space.”

  • Vivek Sharma steps down as MD, Panasonic Life Solutions India

    Vivek Sharma steps down as MD, Panasonic Life Solutions India

    MUMBAI: Panasonic Life Solutions India announced that Vivek Sharma, the company’s managing director, will step down from the operational leadership on 30 September 2020.

    Sharma with his commitment to excellence and inimitable leadership style, has led Panasonic Life Solutions India (PLSIND) to great success. Under his leadership the Company has had a tremendous growth journey over the last 3 years. PLSIND’s revenue grew from Rs 22.9 billion in 2016-17 to approximately Rs 33.9 bn in 2019-20. Similarly, the operating profit more than doubled from Rs 2.65 billion in 2016-17 to Rs 5.8 billion in 2019-20. The Company’s sales grew at a CAGR of 15 per cent and operating profits at a CAGR of 22 per cent, during this period. This helped PLSIND emerge as the fastest growing Indian Fast Moving Electrical Goods (FMEG) company, both in terms of sales and profitability. A reflection of this stellar performance was when, earlier this year, Forbes magazine rated Anchor as the No. 1 FMEG brand in the country.

    It was during Sharma’s tenure that the company took a certain far-reaching and path breaking initiatives, like moving from a dealer driven channel to a multi-channel, distributor led GTM strategy that also included a strong participation in alternate channels like E-com, MFR, Exclusive Brand Outlets, etc. This was preceded not only by the setting up of separate sales teams for B2C and B2B/B2G segments, but also introducing exclusive business verticals for the Power, Lighting and Indoor Air Quality businesses.

    During this period significant expansions of the company also took shape on the industrial and SCM side, including setting up of manufacturing units through an expansion of the vendor base across India, in addition to the mega project coming up at a 35-acre land parcel in Sri City, Andhra Pradesh. The brand’s presence in markets across the country was also strengthened with a robust retail strategy, straddling over 500, Tiers 1-5 markets in India.

    Having realized the critical importance of brand equity in the twenty-first-century business, Sharma decided to invest in brand building. Partnering with cutting-edge advertising, media and digital Agencies, during his tenure, the marketing team led the development of a new communication platform for Brand Anchor ‘Naye India Ke Badhte Load Ke Liye’. To connect with the contemporary and aspirational Indian consumers the campaigns that have been undertaken for the last two years have led to the brand be re-evaluated by the trade and the consumer. These initiatives will help the brand sustain the momentum in the years to come.

    With an outstanding career spanning over 35 years, Mr. Sharma is considered an industry expert. He has honed his iconic skills at speedily ramping up operations and nurturing them into sustainable, profitable and strong businesses. Mr. Sharma is an effective coach, trainer and public speaker having made his presence felt, through lectures and presentations, at various prominent educational institutions and industry platforms.  

    Panasonic Life Solutions India MD Vivek Sharma said, “These last 3 years have been a journey of immense satisfaction. It is a befitting way to end a career spanning over three and a half decades. I have had the privilege of working in the FMEG/FMCD industry for more than 35 years and leading Panasonic Life Solutions India has been the highlight of my career. It has been a pleasure partnering all the stakeholders both internal and external to re-invent the Company and set it on a higher growth trajectory by focusing on the employees and the consumers while enhancing skills and competencies across the stakeholder spectrum. We have had very significant achievements, with regard to our factory operations in India. Our manufacturing has traditionally been manpower intensive, however during the last three years, we have put in a lot of efforts and investments and have technologically upgraded it, with state-of-the-art robotics and automation solutions. These technological upgradations have given us a competitive edge, with the highest cost efficiencies, in the entire ECM industry”.

    “A strong and vibrant culture is the best legacy of a successful leader. I am particularly proud that during my tenure at PLSIND we transformed from being a conventional electrical switches Company to becoming a part of an iconic transnational organisation. Most importantly, during this exciting journey, our existing internal talent culturally transformed itself to adapt to contemporary best practices which are the hallmark of a performance-based culture that we have established. This transformation of the team changed the way we do business, from the historical individual-oriented method of the past to a process-oriented technology-driven way of doing business, with complete autonomy and empowerment. I can proudly say that as I depart from PLSIND, it is poised to achieve far greater success and scale newer highs in the years to come”.