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Tag: Panasonic Life Solutions India

  • Panasonic’s initiative #DiwaliWaliSafai turns five

    Panasonic’s initiative #DiwaliWaliSafai turns five

    Mumbai:  To mark International E-waste Day, Panasonic Life Solutions India has announced the fifth edition of its flagship #DiwaliWaliSafai campaign. According to a United Nations Trade and Development (Unctad) report published in 2024, India saw the highest 163 per cent growth globally in generating electronic waste from screens, computers, and small IT and telecommunication equipment (SCSIT) between 2010 and 2022. The campaign is Panasonic’s take on addressing the rising problem of e-waste management and sensitizing consumers around the need for responsible collection, disposal, and recycling.

    As part of the #DiwaliWaliSafai campaign, starting 14th October, Panasonic is hosting an exciting contest on its social media platforms. The contest encourages consumers to take part in responsible e-waste disposal. Participants can visit the Panasonic’s authorised D2C website, where they can submit their details for free-of-cost home pick-ups of e-waste collection of large appliances or get assistance in identifying the brand’s closest e-waste collection centre. To express our gratitude, consumers who actively contribute to e-waste recycling will have the chance to win exciting Panasonic products.

    Commenting on the campaign, Panasonic Life Solutions India,  Panasonic Marketing India managing director, Fumiyasu Fujimori said, “E-waste, comprising of discarded electronic devices such as smartphones, computer parts, wires, circuit boards, calculators, gaming consoles, motherboards etc. is turning into a growing concern worldwide. The Global E-waste Monitor 2024 reports that 62 billion kg of e-waste was generated globally in 2022. At Panasonic, we are deeply committed to contributing to a sustainable future through our business operations. From leveraging eco-friendly technologies and promoting renewable energy sources to organizing environmentally focused initiatives like tree plantation drives and responsible e-waste awareness campaigns, every action we take is aligned with our goal of sustainability and societal development. We strive to make a positive impact on the environment while encouraging our consumers to do the same.”

    Panasonic Life Solutions India head corporate communications and CSR, Pooja Garg Khan highlighted, “Initiated in 2020, with #DiwaliWaliSafai, Panasonic is calling upon everyone to proactively become agents of change and responsibly manage e-waste. At Panasonic, we are committed to building a sustainable future, aligning with Panasonic Green Impact’s principles, we have collected 55,272 metric tons of e-waste since the year 2020. Our campaign has been winning hearts for years now, and this year too, we have renewed it to build on the momentum and urge more consumers to join hands for a more sustainable future.” 
     

  • Panasonic returns with #WelcomeToParenthood campaign

    Panasonic returns with #WelcomeToParenthood campaign

    Mumbai: Panasonic Life Solutions India has announced #WelcomeToParenthood campaign that celebrates the journey of young parents in India. This is the third edition of the brand’s flagship #WelcomeToAdulthood campaign. Building on the success of previous editions, the campaign is designed to resonate with the evolving life stages of the country’s young population. From first-time appliance buyers in the inaugural edition to the new-relationship journey explorers in the second, each edition has mirrored real-life progressions. The latest campaign curated in collaboration with The Scribbled Stories, poignantly portrays the relatable nostalgia, emotions, joys and challenges of young parents through captivating storytelling.

    Sharing her insights on the campaign, Panasonic Life Solutions India Head Corporate Communications and CSR Pooja Garg said, “India today is in the midst of a ‘youth bulge’, with its young population navigating through various life changes. Similar to stepping into adulthood, parenthood is an exciting phase, whether one is pet parent or a human parent. As we proudly launch the third edition of our #WelcomeToAdulthood campaign series, we’re thrilled to embark on a journey that celebrates the joys, addresses the challenges, and simplifies the lives of young parents in India. #WelcomeToParenthood is not just a campaign, it’s a promise to stand by these young adults in every step of their journey, making parenthood a little easier, one appliance at a time. This campaign was based on insights from a study we conducted on everyday life concerns of young Indian parents. We are excited to continue our partnership with The Scribbled Stories, as we look to match unique storytelling with our target audience. Fittingly, the 84% of their audience is aged between 18-34 years and almost 50% between 25-34 years.”

    Panasonic India Instagram handle and The Scribbled Stories Instagram handle.
     

  • Panasonic’s authorized Direct-to-Consumer platform witnesses 160 per cent surge in visitors since launch

    Panasonic’s authorized Direct-to-Consumer platform witnesses 160 per cent surge in visitors since launch

    Mumbai: Panasonic Life Solutions India achieved a milestone as its authorised Direct-to-Consumer (D2C) platform becomes one of the fastest-growing in consumer electronics and appliances sector in India. Since its launch in September 2022, the platform has experienced remarkable growth, with online visitors surging by 160 per cent, surpassing 4 million visitors in the past year alone. With the current season’s high demand, the platform has recorded four-fold growth over last year, quarter on quarter.

    “The rapid expansion of our authorized D2C platform demonstrates customers trust in the brand, Panasonic’s strong commitment to embracing digital transformation, while significantly enhancing and personalizing customer experiences,” said Panasonic Life Solutions India business chief & director – E-Commerce, D2C (e-store) Business, Brand & Marketing Communication, Sushil Grover. “The platform is intuitive, easy to navigate, and represents the brand identity that meets our customers’ aspirational world. We have been continuously expanding our product offerings on the platform with the aim of providing the widest choice to our customers backed with proven reliability of Japanese technology. We recently launched Lumix cameras, and the response was tremendous. We sold cameras for over 2.5 lacs average price, which confirms our notion that consumers are moving toward premiumization. We are now focused to enhance product availability and service coverage across more cities backed with an efficient supply chain support.”

    Currently, the platform is selling LED, Audio, Large & Small Appliances, Cameras, Lenses, Accessories and Lifestyle products attracting 13% repeat customers, with the highest user and conversion rates coming from the 25-34 age bracket followed by the Gen Z audience. Panasonic continues to broaden its lineup of high-end products, offering distinctive benefits in important categories such as bottom-mounted refrigerators, front-load washing machines and air conditioners. This year, they also launched India’s first Matter-enabled air conditioners that are powered by Miraie, marking a significant advancement in the realm of smart home technology.

    Moreover, Panasonic’s authorized D2C online e-store provides a range of consumer financing options and product exchange programs aimed at broadening accessibility to high-value purchases. Furthermore, customers benefit from a convenient ‘service-on-a-click’ feature for registering service requests such as installation, repairs, or purchasing extended warranties for both new and existing products. The recent introduction of the ‘Call-Me-Back’ initiative has also been met with enthusiastic reception, providing customers with an improved personalized experience to address their inquiries regarding purchases or services.

  • Panasonic strengthens sustainability commitment with #PanasonicForTheWorld campaign

    Panasonic strengthens sustainability commitment with #PanasonicForTheWorld campaign

    Mumbai: Panasonic Life Solutions India (PLSIND) – a diversified technology company, announced the launch of the #PanasonicForTheWorld campaign and successfully concluded its fifth edition of Harit Umang – Joy of Green, an environment awareness programme. Harit Umang aims to educate society about green practices around e-waste disposal, and conserving biodiversity and energy through active engagements with educational institutions. The programme is also in line with the GreenE initiative and directive of the ministry of Electronics and Information Technology (MeITY). Exemplifying Panasonic’s commitment towards a circular economy, the green ambassadors were felicitated with medals made of metals extracted from responsible recycling of electronic waste.  

    The felicitation ceremony was attended by Dr Ved Prakash Mishra, director in the ministry of environment, Forest and Climate Change, Govt of India; Dr Sandip Chatterjee, Senior Director, Ministry of Electronics, and Information Technology, Govt of India; Dr Ashish Chaturvedi, Head of the Action for Climate and Environment Unit at UNDP India; Manish Sharma, Chairman, Panasonic Life Solutions India & SA; Tadashi Chiba, MD & CEO, PLSIND; and Ritu Ghosh, Head, Corporate Affairs, PLSIND.

    Ved Prakash Mishra, director of ministry of environment, Forest & Climate Change, Govt. of India, congratulated the Green Ambassadors, applauding the collective efforts under Panasonic’s Harit Umang outreach – “It is indeed commendable to see the young students brainstorming on topics of global importance like Circular Economy and contribute towards the mindset of scientific recycling. We are proud that the medals awarded to the Green Ambassadors are made from metals extracted from recycled electronic waste, thus reflect in the true commitment towards a sustainable future.”

    UNDP India’s head of the action for climate and environment unit  Dr Ashish Chaturvedi commented “Young people are brimming with energy, creativity, and a passion for the environment, making them powerful agents for change. The Harit Umang programme is a great initiative to empower our youth with the knowledge and tools to catalyze a mass movement towards climate-friendly lifestyles.”

    Sharing his views on Panasonic’s concerted efforts, Panasonic Life Solutions India and SA chairman Manish Sharma said, “In thought and action, we are committed towards a sustainable future. The global programme, Panasonic Green Impact enables us to focus our initiatives in the right direction, with an aim to reduce emissions through an energy-efficient approach and encourage the use of renewable energy.  Aligned to the sustainability vision, in India, we are consistently making conscious efforts in the ESG space. We are bringing our vision to life through campaigns such as #PushForChange, #DiwaliWaliSafai, #PanasonicHaritUmang, and now, the launch of #PanasonicForTheWorld. The potential for youth to make a significant impact in this space is immense, and I would also like to congratulate all the Panasonic Harit Umang Green ambassadors of this year for their contribution towards environmental awareness.”

    Panasonic Life Solutions India MD & CEO Tadashi Chiba said, “We continue to take inspiration from the words of the founder of Panasonic, Konosuke Matsushita – the basic purpose of an enterprise is to work to improve life within the community through its business. Whether it is the Panasonic Energy Company (PECIN) factory in Pithampur or the Technopark factory in Jhajjar, a zero-carbon lifestyle and the adoption of sustainable business practices are at our core. Further, to boost awareness among the young generation, our Harit Umang programme has been going strong and this is the second year that I have personally been a part of it. Another initiative that helps children understand and deep dive into the Sustainable Development Goals by the United Nations is Kid Witness News. It’s heartwarming to see our family of young green ambassadors growing year-on-year where they are becoming conscious of using resources responsibly and supporting the society at large.”

    Further, in convergence with World Environment Day, PLSIND also announced its #PanasonicForTheWorld campaign, intending to raise awareness about all the pillars of ESG and transparently share details of the efforts that the group companies of Panasonic in India are collectively making in this space.  

  • Panasonic’s latest campaign ‘Unlock the Future’ emphasizes on the importance of undisturbed sleep

    Panasonic’s latest campaign ‘Unlock the Future’ emphasizes on the importance of undisturbed sleep

    Mumbai: Panasonic Life Solutions India (PLSIND), a leading diversified technology company with over 65 years of expertise in manufacturing Air Conditioners (ACs) today introduced a new 360-degree marketing campaign – Unlock the Future. The campaign aims to promote Panasonic ACs designed for smart homes featuring India’s first Matter-enabled Room Air Conditioners (RACs) powered by Miraie. Panasonic’s latest Air Conditioner series, featuring Matter, an open-source connectivity standard for seamless integration among smart devices, is powered by Miraie, nanoe-X, and nanoe-G technologies.

    It leverages Panasonic’s AI-enabled connected living platform – Miraie, to highlight the importance of undisturbed sleep that Indian Millennials and GenZs are talking about.

    Panasonic’s Sleep Profile powered by Miraie, over a period recognizes the sleep pattern, and dynamically adjusts temperature settings, accordingly, creates an ideal sleep environment tailored to individual needs, so users can now enjoy uninterrupted sleep. These ACs also contribute to healthier indoor air quality by inhibiting bacteria and viruses using nanoe-technology. The campaign takes a light-hearted route, shunning scare tactics. Through relatable, slice-of-life situations the latest campaign depicts how professionals with poor sleep habits struggle to accomplish tasks effectively amidst our stressed, fast-paced lives.

    Commenting on the launch, Dhiraj Sharma, Head, Marcom & Brand, Panasonic Marketing India, PLSIND said, “According to consumer reports, India is the second most sleep-deprived country in the world. With over 67% of women and 56% of men feeling sleepy at work. Sleep deprivation makes us less productive, creative, and affects how well our brain works. Sleep plays a crucial role in maintaining a healthy lifestyle and ensuring optimal productivity in all aspects of life.  While quantity of sleep remains crucial, so does its quality, and Panasonic is committed towards the overall well-being of its consumers, and in this case providing a superior sleep experience. Leveraging technology for greater good, we’ve designed the core theme for Panasonic air conditioners – ‘Unlock the future’. It highlights how Panasonic’s Miraie enabled air conditioners dynamically adjust to your sleep pattern to ensure an undisturbed sleep. The idea is to make anybody who thinks of buying an AC, thinks of Panasonic as the brand that cares for their wellbeing.”

    Abhishek Verma, Business Head, Air Conditioners Group, PMIN, PLSIND said, “At Panasonic, we are committed towards the over-all well-being of our consumers. We use technology to continuously innovate to meet the evolving needs of our end users and this is in-line with our strategy to democratise technology. Miraie was a result of this and now, India’s first Matter enabled RACs powered by Miraie exemplifies this commitment. Our new range of ACs are tech-enabled and designed to deliver Cooling, Quality (reliability) and a Connected experience to redefine smart living. ‘Unlock the Future’ is an extension of our promise to provide ACs for true smart homes. With Young India fast adopting the digitisation route, we are anticipating a robust demand for our Miraie-enabled, smart ACs We are expecting a robust demand for ACs this season and are hoping to grow by 40% compared to last AC season.”

  • Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’

    Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’

    Mumbai: Panasonic Life Solutions India (PLSIND) – a leading diversified technology company today announced its new GREEN IMPACT campaign – Push for Change – encouraging youth to pledge for a better tomorrow. Through a series of hard-hitting films painting a dystopian future for younger generation, the campaign aims to draw attention and encourage individuals to commit to a brighter future. Every pledge received under the campaign will result in Panasonic planting a tree, contributing directly to a greener and more sustainable tomorrow. The campaign is aligned with Panasonic’s GREEN IMPACT initiative – aimed at reducing CO2 emissions by more than 300 million tons globally by 2050.

    PLSIND head, Marcom & Brand, Panasonic marketing India Dhiraj Sharma said, “Push for Change campaign has been designed specifically to draw individual and communities’ attention to contribute towards building a greener future. Taking a compelling storytelling route, we aim to create a sense of urgency amongst today’s Gen Z and millennials and showcase Panasonic’s commitment towards sustainability and creating a more sustainable future by encouraging individuals to act as agents of change.”

    The ‘Push for Change’ is the first project driven by fusion of Generative AI with live action performances to create a series of compelling videos depicting children’s lives in the 2090s. The first video portrays Niran’s life, wherein he yearns for a real pet as many species have become extinct due to climate change resulting in a bleak future where children can no longer have pets as companions. The second video explores Elara’s simulated life, where she never got the opportunity to witness marine species such as whales that once existed. The third video showcases Xavian’s future, where spending time outside has become unimaginable due to rising temperatures making outdoor spaces unhealthy, confining him to play within the boundaries of artificial outdoor environments.

    In addition to these videos, Panasonic unveiled its global campaign video, emphasizing the brand’s commitment towards fostering an eco-friendly future. This involves developing and implementing green technologies and solutions across various sectors, including businesses, travel, homes, and daily life. The Panasonic GREEN IMPACT initiative not only encourages individuals to pledge their support for a brighter tomorrow but also inspires them to contribute significantly towards a more sustainable future. Panasonic has continually strived to drive eco-consciousness awareness through innovative and engaging initiatives such as #DiwaliWaliSafai and #WelcomeToAdulthood to promote not only sustainable practices but also foster eco-friendly practices through active engagement with our customers and communities.

  • Panasonic Life Solutions India launches ‘Load ka Sammaan’campaign

    Panasonic Life Solutions India launches ‘Load ka Sammaan’campaign

    Mumbai: Panasonic Life Solutions India – one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched ‘Load ka Sammaan’ campaign to engage directlywith its channel partners. The campaign, designed and executed in partnership with Initiative India,is aimed at strengthening the existing distribution network in the lead up to the festive season.

    This unique and industry first effort will witness popular RJs of the radio channels visiting the channel partners to interact with them in an exciting format. The campaign will involve multiple formats such as RJ mentions on the live shows, Vox Pop videos, static posts on social media along with interesting on-ground activities.

    The campaign will bring together the community of channel partnersto develop a platform for brand engagement. With 59 cities and 160+ Channel Partners, along with the assistance of radio partners Big FM and Radio City, the campaign hopes to secure maximum visibility for the brand’s stakeholders.

    Speaking on the launch of this campaign, Panasonic Life Solutions India VP- sales & marketing Sunil Narula  said,”The ‘Load kaSammaan’ campaign is a first by a brand in the ECM space to engage its primary stakeholders, the channel partners. For PLSIND, they are our primary target audience, and this campaign will attempt to further develop and enhance our relationship with them.”

    Initiative Media EVP & Mumbai head Dhirendra Singh said, “We are thrilled to unveil a dynamic campaign for a legacy brand like Panasonic, as their media partner. Rooted in Initiative’s philosophy of infusing culture into brand concepts, we crafted the innovative initiative ‘Load Ka Sammaan’ to foster stronger bonds with channel partners, a pivotal audience for the brand. Opting for radio as a strategic touchpoint, we harnessed its local connectivity to convey brand messages. RJ visits to channel partners added a personal touch, fostering a deeper connection. The campaign comes to life through our seamless partnerships with Big FM and Radio City.”

  • Panasonic’s #DiwaliWaliSafai: Promoting responsible e-waste disposal

    Panasonic’s #DiwaliWaliSafai: Promoting responsible e-waste disposal

    Mumbai: In commemoration of International E-waste Day, Panasonic Life Solutions India (PLSIND), a leading diversified technology company, today announced its fourth edition of #DiwaliWaliSafai – an awareness campaign on responsible disposal of e-waste. The Central Pollution Control Board reports that the volume of e-waste continues to rise. India, the third largest contributor to e-waste in the world, generated 16.01 lakh tonnes of e-waste in 2021-22 and only 33% of it was collected and processed. #DiwaliWaliSafai campaign by Panasonic is a small step towards sensitizing consumers around the escalating e-waste crisis and the importance of its responsible collection, disposal, and recycling.

    The campaign is centred around the ritual of festive cleaning, a significant and widespread custom in every Indian household during Diwali. While consumers focus on celebrations and buying new items, the responsible disposal of old electronics safely gets overlooked. With #DiwaliWaliSafai, Panasonic is calling upon everyone to proactively become active agents of change and make this Diwali more environmentally friendly by responsibly managing their e-waste. To support this, Panasonic is also offering free-of-cost home pick-ups for large appliances as well as assistance in identifying the closest e-waste collection centres.

    Commenting on the campaign, Panasonic Marketing India, Panasonic Life Solutions India managing director Fumiyasu Fujimori said, “At Panasonic, we are committed towards a larger cause ie, creating a sustainable environment through our businesses. Whether it is through using environment-friendly technologies, promoting renewable energies, environment-focused activities such as tree plantation or, through responsible e-waste awareness programs and campaigns – every action of ours is aligned towards sustainability and development of society. And this extends beyond the products and solutions we develop. Our endeavour is to leave a positive impact on the environment and, in this process, encourage our consumers too. The #DiwaliWaliSafai campaign is yet another effort towards enriching our future. Through this campaign, to date, we’ve reached out to 10.3 million consumers through our digital platforms to help spread the word on the safe disposal of e-waste. In the fourth edition, we are hoping to continue this momentum and, would urge everyone to come forward and take part in this noble cause.”

    As part of the #DiwaliWaliSafai campaign, Panasonic is running an engaging contest on its social media handles till 30 October 2023, encouraging consumers to responsibly dispose of e-waste. Additionally, customers can simply visit the Panasonic D2C website where they can easily provide their information for e-waste submission. As a token of appreciation, those who actively participate in e-waste recycling will have the opportunity to win exciting prizes from Panasonic.

    To participate in the #DiwaliWaliSafaai campaign individuals can use any of the following social media handles of Panasonic Life Solutions India:

     

     

     

     

  • Panasonic Life Solutions India launches a new festive campaign

    Panasonic Life Solutions India launches a new festive campaign

    Mumbai: Panasonic Life Solutions India  (PLSIND) one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched the new campaign Adorn your life with Right Light with the idea of bringing to life the festive moments that play a huge role in Indian households. While showcasing the importance of lighting, the campaign subtly communicates the wide range of lighting products the brand has to offer.

    The film demonstrates how the influence and presence of “The Right Light” can light up our surroundings and bring in the festive spirit even in the most ordinary of settings. This leads us back to the message of the campaign’s slogan – ‘Kyunki Tyoharon Me Lights Sirf Jalni Nahin, Jagmagani Chahiye’.

    Adding his thoughts Panasonic Life Solutions India senior vice president- of sales & marketing  Sunil Narula said, “India is a country of festivals and lights, marking an important time for Panasonic as a lighting brand. The motive was to bring out the essence of the range that Panasonic has to offer. The lighting category plays a huge role, especially for Panasonic as a brand, this segment is a growing category and marks an innovative space for us to build our growth, especially during the festive season. Our aim is to make consumers aware of our offerings.”

    Panasonic Life Solutions India head – of business Group and Sr vice president of lighting business Raja Mukherjee said, “Lighting is an integral part of any festival in India. It adds an additional dimension and enriches the ambience of your home, temples, roads, malls, parks etc. The entire country “decks up” with lighting. With state-of-the-art energy-efficient sources, our lighting helps to save over 50 per cent of energy compared to the conventional sources and with controls, saves another 15 to 20 % of further energy. These lights are available with various CCTs from red, green, blue, pink, amber, warm, warm white, cool daylight etc. to name a few. They set the festive mood in the true sense and impact the emotional state of an individual. With RoHS-compliant Panasonic lighting, light up your festive mood.”

    The film will be aired on various Digital platforms such as YouTube, and Facebook, from 26 September 2023.

  • Panasonic Life Solutions India launches ‘Load Lega Leader’ TVC

    Panasonic Life Solutions India launches ‘Load Lega Leader’ TVC

    Mumbai: Panasonic Life Solutions India – one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched a campaign focusing on the value of high-quality electrical products by being pertinent with the ICC World Cup season.

    Celebrations of the World Cup season are brought to life in the TVC, depicting the story about quirky Indian families gathering to watch and enjoy the match together. The campaign’s central theme is the efficient sharing of load across home appliances with quality wiring devices (switches), wires, switchgear and water heaters from Anchor by Panasonic, setting into shape the campaign tagline – Load Lega Leader.

    The film begins with the commotion at Mehraji’s house, with guests preparing to watch the World Cup and creating a stadium-like atmosphere, which requires the usage of several electrical appliances. The TVC showcases products from Anchor by Panasonic which are used throughout the film. The overall messaging emphasizes on the importance of load sharing especially in Indian households which sets the narrative of – ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

    Speaking on the launch of the campaign, PLSIND deputy MD and PEWIN MD Yoshiyuki Kato said, “With the Cricket World Cup season approaching, our focus is to encourage consumers to share the load without any fear, while stating that, investing in quality products helps extend the life of gadgets, establishing Anchor by Panasonic as a first-rate electrical player in its segment.”

    The creative TVC conceptualised by Wondrlab, comprises the messaging strategy of utilizing the enormous gatherings of Indian families to watch the World Cup. With the ever-increasing electrical load, the use of quality electrical accessories plays an increasingly important role for a stress free celebration with friends and family. Commenting on the release of this TVC, Wondrlab co-founder Rakesh Hinduja said, “People are not too involved in switches, wires and MCBs as a category. We wanted to set up the context with situations and endearing nuances that people can relate to.” In addition to TV advertisements during the cricket World Cup, Panasonic is also releasing the campaign digitally on platforms like YouTube and Meta pan India to reach a wider audience.