ITV

Tag: Panasonic India

  • Panasonic India appoints Shirish Agarwal as the head of brand and marketing communications

    Panasonic India appoints Shirish Agarwal as the head of brand and marketing communications

    MUMBAI: Panasonic India, a leading diversified technology company, today announced the appointment of Shirish Agarwal as the Head of Brand and Marketing Communications. Spearheading the vertical, he will be responsible for devising marketing strategy for products/services and driving sustainable growth for the company.

    Shirish is a Marketing Communications professional with 15 years’ experience and has worked with several leading brands such as Samsung India, Hewlett-Packard India and Times Internet among others. He holds expertise in brand, media and communication strategy, digital advertisement optimization, consumer insights, B2B and channel marketing with a strong focus on business & ROI.

    Manish Sharma, President and CEO, India and South Asia, Panasonic India, said, “Panasonic India continues to be a valued employer for providing opportunities and leadership experiences that attract the best talent in the industry. We are delighted to welcome Shirish Agarwal at an opportune time when we are moving towards being a technology company that offers complete solutions for consumers and businesses alike. Panasonic has been on a powerful transformation journey towards sustainable, responsible and profitable growth and I look forward to Shirish taking this story to consumers, partners and stakeholders at large.”

    Shirish Agarwal, on his appointment as Head of Brand and Marketing Communications, Panasonic India said, “I am excited to join Panasonic, home to some of the most innovative solutions that have captured the consumer’s imagination. The company’s performance has truly been an inspiration that has seen some pioneering work creating a better life for consumers and a better world for businesses.

  • Ranbir wants to make your viewing experience great on Panasonic 4K Ultra HD TV

    Ranbir wants to make your viewing experience great on Panasonic 4K Ultra HD TV

    MUMBAI: Panasonic India, a leader in innovation and technology, recently launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor. 

    The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound, accurate to the filmmaker’s original vision. The campaign has been conceptualised and conceived by Publicis Capital and will be supported on television, print, OOH, cinema and digital. 

    Panasonic has created shorter edits for different genres such as GEC, sports and movies. The TV campaign will also cover the regional and Hindi heartland featuring in TV channels like Star Plus, Colors, Zee TV, Zee News, Gemini TV, Sun TV and Asianet, among other.

    The commercial begins with a question by the Ranbir Kapoor on what makes a good movie experience great. The actor asks the viewers whether they are ready to go beyond, with all features along with room filling rich sound in the new range of Panasonic’s 4K Ultra HD TV.

    Panasonic India head – brand and marketing communications Sarthak Seth said, “The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering the greatest cinematic experience.”

    A Publicis Capital spokesperson said, “The story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”
     

  • #LiveYourDreams, advises Panasonic

    #LiveYourDreams, advises Panasonic

    MUMBAI: Panasonic India Pvt Ltd, a consumer centric brand and leader in innovation, has launched its digital campaign #LiveYourDreams campaign. The campaign’s theme revolves around realizing one’s dreams and provides an opportunity to fulfil it by traveling the world.

    #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination. The winners will receive a gratification of 3 night 4 days all expenses paid trip with a budget limit of one lakh along with Panasonic smartphone to capture their experience.

    The campaign urges people to get off their desks and motivates them to work hard to accomplish their dreams and live. The song along with the video justifies the motive of inspiring people. The contest is conducted in two phases, to participate, participants need to register on www.liveyourdreams.club which will be open till 5 January 2017.

    Panasonic India business head – mobility division Pankaj Rana said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign will help the youth to unleash themselves from mundane work life and live their travel dreams.”

    The campaign film ‘Kaagaz Ke Parindey’ has lyrics and visuals which can touch the heart of every millennial who dreams of traveling the world but isn’t able to because of the constraints of the corporate work life. The song sung by Siddharth Mahadevan inspires to spread wings and live your dreams.

    The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.

  • #LiveYourDreams, advises Panasonic

    #LiveYourDreams, advises Panasonic

    MUMBAI: Panasonic India Pvt Ltd, a consumer centric brand and leader in innovation, has launched its digital campaign #LiveYourDreams campaign. The campaign’s theme revolves around realizing one’s dreams and provides an opportunity to fulfil it by traveling the world.

    #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination. The winners will receive a gratification of 3 night 4 days all expenses paid trip with a budget limit of one lakh along with Panasonic smartphone to capture their experience.

    The campaign urges people to get off their desks and motivates them to work hard to accomplish their dreams and live. The song along with the video justifies the motive of inspiring people. The contest is conducted in two phases, to participate, participants need to register on www.liveyourdreams.club which will be open till 5 January 2017.

    Panasonic India business head – mobility division Pankaj Rana said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign will help the youth to unleash themselves from mundane work life and live their travel dreams.”

    The campaign film ‘Kaagaz Ke Parindey’ has lyrics and visuals which can touch the heart of every millennial who dreams of traveling the world but isn’t able to because of the constraints of the corporate work life. The song sung by Siddharth Mahadevan inspires to spread wings and live your dreams.

    The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.

  • Dish TV ties up with Panasonic India for HDTV viewing experience

    Dish TV ties up with Panasonic India for HDTV viewing experience

    MUMBAI: Spicing up the sporting season of 2016 which includes the ongoing and upcoming festival of cricket, Dish TV joined hands with Panasonic India to make HDTV viewing experience larger than life for its new subscribers.

    The association with Panasonic will allow customers to avail the new Dish HD+ connection at a special price of just Rs. 999 with one month free subscription of New Super Family/ Jumbo Family Pack + Full on HD Pack.

    This special offer is available on all Panasonic TV sets above 19 inches and outlets across the country. This combo offer will provide an HD experience for Dish TV subscribers with 45 HD channels. Additionally, recognizing the customer’s needs and expectations, Dish TV has recently taken a step ahead in the world of HD entertainment by broadening the choice for its HD customers with a maximum number of 50 HD channels. Further, in an another consumer friendly initiative in a nation where cricket is like religion, Dish TV offers free viewing of ongoing cricketing events for its new subscribers, even if they have not subscribed for sports channels.

    Speaking on the occasion, Dish TV CEO  Arun Kapoor said, “As Asia’s largest DTH operator, it has been our constant endeavour to make television viewing a wholesome experience for the entire family and stay focused on value proposition offering for both new and existing customers. Dish TV has always been at the forefront for being pioneers and introducing a host of customer- centric products and services. This esteemed partnership with Panasonic India is another positive step in building customer loyalty. With significant increase in TV viewership over the last couple of years, we are consistent in our efforts to make TV viewing a delightful experience for our customers.”

    Panasonic India product head, Consumer Electronics Ashish Sasidharan, – aid, “We are excited about our association with one of Asia’s largest DTH operators. This collaboration is meant to enthrall our consumers with lucrative offers to experience high end technology and quality pictures on their Panasonic LEDs. This offer will enable our customers to watch multiple entertainment channels through a Dish TV connection. The offer can simply be availed by giving a missed call and getting the High Definition connection at the doorstep. Looking at the bigger picture, this partnership highlights Panasonic’s cause to support and promote the digital India initiative across all cities of India.”

  • Dish TV ties up with Panasonic India for HDTV viewing experience

    Dish TV ties up with Panasonic India for HDTV viewing experience

    MUMBAI: Spicing up the sporting season of 2016 which includes the ongoing and upcoming festival of cricket, Dish TV joined hands with Panasonic India to make HDTV viewing experience larger than life for its new subscribers.

    The association with Panasonic will allow customers to avail the new Dish HD+ connection at a special price of just Rs. 999 with one month free subscription of New Super Family/ Jumbo Family Pack + Full on HD Pack.

    This special offer is available on all Panasonic TV sets above 19 inches and outlets across the country. This combo offer will provide an HD experience for Dish TV subscribers with 45 HD channels. Additionally, recognizing the customer’s needs and expectations, Dish TV has recently taken a step ahead in the world of HD entertainment by broadening the choice for its HD customers with a maximum number of 50 HD channels. Further, in an another consumer friendly initiative in a nation where cricket is like religion, Dish TV offers free viewing of ongoing cricketing events for its new subscribers, even if they have not subscribed for sports channels.

    Speaking on the occasion, Dish TV CEO  Arun Kapoor said, “As Asia’s largest DTH operator, it has been our constant endeavour to make television viewing a wholesome experience for the entire family and stay focused on value proposition offering for both new and existing customers. Dish TV has always been at the forefront for being pioneers and introducing a host of customer- centric products and services. This esteemed partnership with Panasonic India is another positive step in building customer loyalty. With significant increase in TV viewership over the last couple of years, we are consistent in our efforts to make TV viewing a delightful experience for our customers.”

    Panasonic India product head, Consumer Electronics Ashish Sasidharan, – aid, “We are excited about our association with one of Asia’s largest DTH operators. This collaboration is meant to enthrall our consumers with lucrative offers to experience high end technology and quality pictures on their Panasonic LEDs. This offer will enable our customers to watch multiple entertainment channels through a Dish TV connection. The offer can simply be availed by giving a missed call and getting the High Definition connection at the doorstep. Looking at the bigger picture, this partnership highlights Panasonic’s cause to support and promote the digital India initiative across all cities of India.”

  • Panasonic India launches new ad campaign featuring Katrina Kaif

    Panasonic India launches new ad campaign featuring Katrina Kaif

    MUMBAI: Panasonic India has launched its new campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air featuring its brand ambassador – Katrina Kaif.

    Kaif, with a strong youth appeal, connects with the brand’s techno-savvy consumers looking for products with global standards.

    Themed – ‘A Better Life, A Better World,’ the campaign created by Saints & Warriors, resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World.’ Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”

    Saints & Warriors senior vice president Sartaj Jaffri added, “The story attempts to give an insight of consumers across Indian geographies seeking technology, which satisfies their need for a faster, healthier and smarter technology in air conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”

  • Panasonic India launches new ad campaign featuring Katrina Kaif

    Panasonic India launches new ad campaign featuring Katrina Kaif

    MUMBAI: Panasonic India has launched its new campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air featuring its brand ambassador – Katrina Kaif.

    Kaif, with a strong youth appeal, connects with the brand’s techno-savvy consumers looking for products with global standards.

    Themed – ‘A Better Life, A Better World,’ the campaign created by Saints & Warriors, resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.

    Panasonic India brand and marketing communications – head Sarthak Seth said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World.’ Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”

    Saints & Warriors senior vice president Sartaj Jaffri added, “The story attempts to give an insight of consumers across Indian geographies seeking technology, which satisfies their need for a faster, healthier and smarter technology in air conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”