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Tag: Panasonic India

  • Panasonic unveils a new brand action slogan ‘Create Today. Enrich Tomorrow’

    Panasonic unveils a new brand action slogan ‘Create Today. Enrich Tomorrow’

    Mumbai: Panasonic has unveiled its new brand action slogan, “Create Today. Enrich Tomorrow.” Through this slogan, Panasonic reiterates its commitment to providing solutions to enrich people’s lives at home and at work, enabling society to move forward and make progress towards a greener planet for tomorrow. As part of this branding initiative, Panasonic also launched a new video campaign focusing on delivering holistic well-being for people, society, and the planet.

    The new brand action slogan is symbolic of Panasonic’s mission of contributing to the well-being of people, society, and the planet. To fulfil this business mission, Panasonic aims to enhance the quality of life for people with its high-end appliances; for society, it will provide safe and secure living infrastructure; and for the planet, it will contribute to decarbonization and the creation of a circular economy through its environmentally friendly products and use of clean energy.

    Each word of the new slogan stands for something thoughtful:

    Create useful, high-quality products that improve people’s lives and make the world a better place. This is the essence of who Panasonic is.

    Today, our customers need us to develop technologies and engineer solutions to improve their daily lives and personal well-being. We deliver with relentless innovation and our commitment to sustainability.

    Enrich the world together. At the heart of everything we do is the well-being of our customers and our planet. Panasonic’s goal is to enrich the lives of those around us every day.

    Tomorrow, we will continue to enhance our products, services, and solutions to help our customers lead their best lives and to help our future environment.

    Commenting on the launch, Panasonic Life Solutions India & South Asia chairman Manish Sharma said, “”Create Today. Enrich Tomorrow”—the new brand action slogan is an extension of our purpose, representing our journey towards innovation and the development of sustainable technologies for a healthier planet. As a manufacturer, we are creating useful products that support our lives and well-being. At the same time, we are also working to enrich all our lives tomorrow by taking care of the environment and developing innovative technologies. Our in-house innovations, such as Miraie, nanoeTM, and ECONAVI, to name a few, are delivering a positive impact on our consumers’ day-to-day lives and on the world at large. Further, under our Green Impact Initiative, we are committed to achieving net-zero CO2 emissions from the business activities of all Group operating companies by 2030 and contributing a total of more than 300 million tonnes in CO2 emissions reductions by 2050.”

    According to recent Panasonic syndicated research, young adults in India are more environmentally conscious and likely to buy sustainable products, and almost 90 per cent of young Indian adults think sustainability is a key concern and should be addressed immediately. Taking cognizance of these consumer insights, the “Create Today. Enrich Tomorrow” slogan empowers Panasonic to create useful, high-quality products that improve people’s lives and make the world a better place. Today, consumers are also looking for products and solutions that offer them convenience through a connected ecosystem. Panasonic is developing technologies that improve people’s daily lives and personal well-being. With Panasonic’s continuous offering of innovative and sustainable products, solutions, and services, the brand’s goal is to enrich the world for a better tomorrow.

    Speaking from the marketing side, Panasonic Life Solutions India head-marketing communications Shirish Agarwal said, “Panasonic has been working towards the well-being of people and society since 1918. At Panasonic, well-being is divided into three categories: inner well-being, outer well-being, and spatial well-being. The company offers products and services to support all three areas of well-being. “Create Today. Enrich Tomorrow”—the new brand action slogan reinforces Panasonic’s values and commitment towards providing innovative and sustainable solutions for the future that will help our consumers, the overall community, and our planet—resonating with our target group of gen-z and millennials. Our marketing efforts will be focused around electronic and digital mediums to begin with, followed by a multi-media campaign in 2023.”

  • Panasonic India names Fumiyasu Fujimori as divisional director, consumer sales

    Panasonic India names Fumiyasu Fujimori as divisional director, consumer sales

    Mumbai: Tech major Panasonic India on Monday announced the appointment of Fumiyasu Fujimori as divisional director, consumer sales division. He will be based out of Panasonic India headquarters in Gurgaon.

    Fujimori joined the company in 1995 in Osaka, Japan. In his career spanning 26 years, he has worked in various international markets such as China, Singapore and Thailand overseeing strategy planning, business development, and marketing communications across business divisions of Panasonic. 

    In his previous role, Fujimori was based in Japan, where he was leading the global marketing efforts for Panasonic’s Imaging Business Unit (Lumix, digital cameras).

    “It is an important time for Panasonic India as we strengthen our presence across consumer appliances and smart living solutions in India,” said Panasonic India CEO Manish Sharma. “Fujimori’s rich experience of working with Panasonic across many markets will certainly contribute to the growth of our business here in India.”

    “My first stint here was in 2009 as part of the audio team, where I got an opportunity to gain market experience. I believe, this is a high-potential market that offers significant growth opportunities and as I resume my new role here I am looking forward to leveraging this potential through strategic interventions and providing Indian consumers with a value proposition,” stated Fumiyasu Fujimori on his new role.

  • Manish Sharma becomes chairman and president at Panasonic India

    Manish Sharma becomes chairman and president at Panasonic India

    Mumbai: Japanese electronics major Panasonic Corp on Monday announced the promotion of Manish Sharma to chairman and president of Panasonic India. In his new role, Sharma will assume responsibility for leading the Panasonic operational excellence India, and Panasonic India appliances company, lifestyle updates business division.

     earlier served as the president & CEO at Panasonic India and South Asia and he was the first Indian and the youngest leader to become an executive officer at the organisation. Joined in 2008, Sharma has been pivotal in spearheading the growth and transformation of Panasonic India from a consumer electronics company to a technology solutions company, said the company in a statement.

    Sharma had joined the organisation as a marketing lead for Panasonic’s consumer electronics and home appliances division. In 2010, he was elevated to the position of director of sales and marketing, after which he became the managing director of Panasonic India in April 2012, and in 2016, he was moved to the position of CEO of the business. Prior to Panasonic, Sharma worked with Haier, Samsung, and LG Hotline in the past.

    “It is an honour to assume this new role to broaden the brand’s vision,” Sharma said on his new role. “I look forward to strengthening Panasonic’s business in the region with a strong partner and customer ecosystem as well as pursuing new opportunities that will propel the company into the next stage of growth.”

  • Panasonic India forms new strategic business division – Spatial Solutions

    Panasonic India forms new strategic business division – Spatial Solutions

    NEW DELHI: Panasonic India has unveiled its new Spatial Solution Division, a move to expand the company's strong presence in the smart home solutions market. The Japanese electronics giant has also promoted Dinesh Agarwal as the new joint managing director of Panasonic Life Solutions. 

    In this new role, Agarwal will directly report to Panasonic India and South Asia President and CEO Manish Sharma. 

    "At Panasonic, we aim at updating the quality of living spaces with comfort, convenience and seamless connectivity. The formation of Spatial Solutions is a strategic endeavour towards this objective. We already have a strong market presence across consumer appliances and living solutions, and I am confident that under Dinesh’s dynamic leadership, the Spatial Solutions Division will drive significant growth for us in the real estate sector too in the coming years," said Sharma. 

    Agarwal said, " These are exciting times for the smart home segment as the concept of ‘home as the new hub’ is driving demand for multi-use living spaces. My vision is to create a compelling opportunity for Spatial Solutions by providing smart capabilities in alignment with the market demand."

    Spatial Solutions will operate as a separate division that will combine the expertise of Consumer Appliances and Life Solutions to accelerate Smart Home Living Solutions including Miraie, Panasonic’s IoT & AI enabled Connected Living platform. The division will also focus on enhancing the solution architecture and develop new partnerships and alliances.

    The Smart Home Solutions is Panasonic’s key strategy for the Indian market and its progressive trajectory. The new division is expected to solidify the company’s commitment and focus that could fuel the growth of b2b, b2c, and b2g business segments.

  • Viewers savor delicious combo pack of Cricket & Cuisine

    Viewers savor delicious combo pack of Cricket & Cuisine

    With Cricket bringing some cheer to us in these gloomy times, TV9 Bharatvarsh has added a desi tadka of cuisine in a specially designed initiative, Royals Da Swaad.

    Commenting on the initiative, Raktim Das, COO, TV9 Studio (Digital and Broadcasting), said: “Confined to their safety bubbles, players are missing the taste of home-cooked food. And that’s why TV9 Bharatvarsh, part of India’s No.1 News Network, has roped in famous chef Harpal Singh Sokhi to cook up a fare for our cricketers. The chef speaks to the players, whips up the flavours they are missing and finally we share this recipe with their fans. We are happy to have leading brands as our partners for this initiative.”

    Panasonic India, Dabur, LG Hing and Crax Fritts have partnered the network for Royals Da Swaad which will be aired on TV9 Bharatvarsh at 7:30 pm along with cricket stories.

    Cricket in India is incomplete without celebratory feasts! And we are pleased to collaborate with TV9 for their show Royals Da Swaad by Chef Harpal Singh Sokhi to make their celebrations even more delightful through Panasonic’s AI enabled refrigerators. Our new refrigerator range #IntelligentHAI, as it understands and adapts itself to the needs of each family member distinctively bringing efficiency and comfort to the day-to-day lives of consumers. – Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India

    Ghar Jaisa Swaad, Dabur Hommade ke Saath". Dabur Hommade, a brand trusted by millions of households for quick, convenient, great tasting home like food is proud to be associated with TV9 Networks special series Royals Da Swaad said Apoorva Singh Bais, Category Head – Foods at Dabur India Limited. The delectable range of Tomato Puree, Ginger Garlic pastes and newly launched Tangy, Spicy, Chatpati Dabur Hommade Chutneys range will tickle the taste buds as we partner this exciting show with TV9 Networks and renowned Chef Harpal Singh. So grab   your pack of "Dabur Hommade Rajasthani Garlic Chutney" with your favourite snack as we embark upon this exciting journey !

    Our special partner Laljee Godhoo and Co. adds a taste of its LG Hing, a loyal and trusted brand since 1894, to Royals Da Swaad. “Hing’ remains an integral part of any Indian Cuisine, Culture and heritage. I wish the entire team of TV9 Network for this show with Chef Harpal Singh Sokhi,” said Riddhi Merchant, Partner, Laljee Godhoo and Co.

    And when one is watching cricket, snacking is a must. “Crax Fritts is targeted towards youth and hence the association with the special series would be aired during ongoing T20 cricket league. Audience will also get to see few recipes being curated using Crax Fritts by chef Harpal Singh Sokhi,” said Rajat Nanda, Chief Marketing Officer at DFM Foods.

    “We are excited to collaborate with TV9 Bharatvarsh for this innovative content partnership of Crax Fritts with Chef influencers like Harpal Singh, who have built up a high level of trust with consumers within the gourmet cuisine space,” said V Narayanan, COO, Alliance Advertising

  • Panasonic India pushes its AI-enabled refrigerators

    Panasonic India pushes its AI-enabled refrigerators

    NEW DELHI: Reinforcing its commitment to provide unrivalled lifestyle solutions to its consumers, Panasonic India, a diverse technology company, has launched its latest digital campaign, ‘IntelligentHAI’, for its all-new range of AI (Artificial Intelligence) enabled refrigerators. The campaign showcases a day in the life of a typical Indian household while spotlighting the technologically advanced and intuitive Panasonic refrigerators that adapt to the varied needs of a family. Since its launch, the campaign has already garnered millions of views across platforms.

    At the crux of the campaign is a series of five short digital films. Conceptualised and executed by Milestone Dentsu, the integrated full-service communications agency from Dentsu Aegis Network (DAN) India, the films establish Panasonic AI refrigerators as an intelligent machine that not only saves power but also understands and adapts itself to keep up with the fast-paced lifestyle of all members of a family. Each film highlights the cutting-edge feature of the new range equipped with Artificial Intelligence, powered by Econavi Sensors – Intelligent Door Sensors, Intelligent Light Sensors, Intelligent Temperature Sensors, AG Clean Technology and Jumbo Storage. These features are unique and patented by Panasonic India.

    Speaking about the campaign, Panasonic India head brand and marketing communication Shirish Agarwal said, “Artificial Intelligence has changed the way consumers are interacting with their products. Our ongoing campaign covers all digital touchpoints, showcasing Panasonic bringing in innovative technologies to solve real life challenges and introducing efficiency and comfort to the day-to-day lives of our consumers. Our campaign highlights how our new refrigerator line is #IntelligentHAI, as it understands and adapts itself to the needs of each family member distinctively.”

    “The concept of Artificial Intelligence in refrigerators is still at a very nascent stage in India, and people are not well versed with it. Hence, we thought of breaking down the complexity of it into the simplest of terms to make it more relatable and aspirational for our new-age customers. We picked up one of the most commonly used words in Hindi – HAI – and gave it a twist to incorporate the essence of AI into it,” added Milestone Dentsu country head Ujjwal Anand.

  • Panasonic India’s digital campaign crosses 100 million views on YouTube

    Panasonic India’s digital campaign crosses 100 million views on YouTube

    MUMBAI: Panasonic India’s latest digital campaign for its newly launched IoT (Internet of Things) and AI (Artificial Intelligence)-enabled platform, 'Miraie for Connected Living’, has garnered more than 100 million views on YouTube. The campaign was planned and executed digitally by WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India.

    Miraie is derived from the Japanese words – ‘Mirai’ meaning ‘future’ and ‘ie’ meaning ‘home’. The platform aims to empower everyday lives of consumers with comfort, convenience and seamless connectivity across all Panasonic devices. Therefore, in support of what Miraie signifies, Panasonic India created a variety of content pieces to highlight the first range of connected products that are available in the Indian market under the brand, Miraie. These products include connected Air Conditioners, Smart Door Bell, Plugs and Switches. The short digital films brought alive relatable consumer insights and focused on how Panasonic’s new platform can help consumers meet the future and enable enhanced flexibility.

    The campaign was advocated majorly on YouTube using the reach planner tool. In an attempt to drive all brand matrices, the reach sufficiency curves were considered to arrive at an optimal reach and frequency for the campaign. Subsequently, a full funnel marketing approach was adopted to remarket using various content consumption moments. To bring forth the key proposition of the IoT solution, the campaign was also supported with heavy-duty surround using social media. Additionally, various influencers were selected to promote it across effective genres, thereby, making it visible at every step of the consumer journey and hence, nudging the consumers to consider the brand. 

    Despite the scale of this campaign, the View Through Rate (VTR) was maintained at 30.5 per cent and the brand lift study showed a significant 57.9 per cent increase in recall, which was way above the industry benchmark of 25-30 per cent.

    Speaking on the campaign’s success, WATConsult  CEO Heeru Dingra CEO said, “The brand’s IoT and AI-enabled solution to its consumers is a perfect step towards enhancing the consumer experience. Thus, the campaign (launched by the brand) was indeed an impactful one. Making it reach the right set of audience, was our plan of action. With the key focus to amplify the impact showcased in the campaign video, we strategically imposed methods, like calculative selection of platforms and influencers, timing the promotions, and charting the consumer’s behaviour. This tactfully made the campaign video leave its mark among the right set of audience, enhancing the brand’s recently launched Miraie air conditioners amongst more than 100 million consumers.”

    Elaborating on the campaign, Panasonic India  head- brand and marketing  Shirish Agarwal said,  “At Panasonic, we are committed to our vision of creating ‘A Better Life, A Better World’. We are constantly working on new and advanced innovations that enhance the overall experience of our consumers. With the launch of our Miraie platform, we have forayed into the connected living solutions space to ensure comfort, convenience, and seamless connectivity. We understand there is a growing need for brands to create awareness among the consumers on the use of newer technologies like AI and IoT. Given the nature of the announcement, we introduced holistic marketing and promotions campaigns targeting both digital and traditional media to elevate the understanding around connected living amongst the aspirational Indian consumers. Beside digital films, influencer outreach across social platforms, we organized national dealer meets to reach out to our consumers directly.”

    He further added, “Specific to the Connected ACs, we have launched a digital campaign #MeetTheFuture that comprises a series of videos that are based on simple yet important consumer insights, to bring alive the sense of ease and fun that is possible in life through connected technology. Not only this, but we also engaged with key influencers such as – Rajiv Makhni and Harsha Bhogle to promote our new AC range.”

    Link to the campaign: https://youtu.be/-Xpiv8wlYjc

  • Wunderman Thompson South Asia bags creative mandate for Panasonic’s Air Conditioners

    Wunderman Thompson South Asia bags creative mandate for Panasonic’s Air Conditioners

    MUMBAI:  Wunderman Thompson South Asia has been appointed to handle the creative mandate for Panasonic India, a diversified technology company. Emerging as the winner following a multi-agency pitch, the agency will be responsible for driving the creative strategy and execution for Panasonic’s air conditioner category across both offline and digital media. The Panasonic win comes on the back of a spree of new business wins for Wunderman Thompson South Asia that include bagging the creative duties of close to 10 new businesses at the start of 2020.

    Panasonic India brand and marketing communications head Shirish Agarwal said, “Guided by our vision of creating ‘A Better Life, A Better World’, we are consistently innovating to enhance the experience of our consumers. Taking another step towards our vision, we are excited to partner with Wunderman Thompson who comes with an in-depth understanding of the brand’s strategic requirements around the Air Conditioner category and a creative approach to deliver the same. We look forward to a fruitful relationship.”

    Wunderman Thompson  SVP & managing partner Joy Chauhan said, “Panasonic is a household name in the consumer durables category which is synonymous with technology and innovative solutions. We are delighted to be their partner of choice. We look forward to creating path-breaking work that connects meaningfully with the audience and creates more growth opportunities for the brand this summer.”

  • Panasonic India launches #JunkTheJunk campaign

    Panasonic India launches #JunkTheJunk campaign

    MUMBAI: Panasonic India Pvt. Ltd, the consumer durables giant, in the New Year encourages the conscious millennials to #JunkTheJunk by getting rid of the unhealthy included in their diet and in the refrigerator.

    Bringing alive the proposition of 'experience fresh' with Panasonic’s line of refrigerators, the brand went live with a digital film, leveraging its social media handles to urge consumers for making a healthy start in the New Year by replacing all the unhealthy food items with greens and healthy food in their refrigerators.

    Panasonic India head – brand & marketing communications Shirish Agarwal said, “Switching to healthier lifestyle habits tops the list of the New Year resolutions every year. Be it exercising regularly or eating, health has become a priority. Through this campaign Panasonic wants to ask consumers to look into a part of their homes like refrigerators, which mostly reflects their health. The consumers should replace all unwanted things with healthy options to inculcate better eating habits.”

  • Panasonic launches ‘Jab chahe hot, Jab chahe cold’ campaign for washing machine

    Panasonic launches ‘Jab chahe hot, Jab chahe cold’ campaign for washing machine

    MUMBAI: Reinforcing its commitment to provide unrivalled lifestyle solutions for its customers, Panasonic India, a leader in innovation and technology, launched an all new digital campaign ‘Jab chahe hot, Jab chahe cold’, for its new range of premium washing machines. The campaign features real life couple, Neha Dhupia and Angad Bedi, in a playful banter while highlighting the flexible 2 way Washing Technology of the new range that comes with a built-in water heater for an effortless washing in the modern day lifestyle.

    The four-part series, the first of which was launched by Neha Dhupia through her social media handles today, showcases a light-hearted take on the constant struggle of making the right choice, especially when it comes to household needs. The film features the couple engage in a constant ‘hot and cold’ argument for simple life decisions which are tough to settle apart from one, which is the flexible 2 way washing technology in Panasonic’s washing machines which goes ‘Jab chahe hot, Jab chahe cold’. The film highlights the struggles of parleying between hot and cold water when it comes to washing clothes, and highlights how this consumer-friendly feature of 2 way washing technology of Panasonic washing machines fit perfectly in a contemporary household.

    With its 2 way hot and cold feature coupled with Water Re-use and White course, Panasonic’s brand new top load washing machine range ensures convenient washing with minimal water consumption. 

    Commenting on the digital ad film, Panasonic India head – brand & marketing communications Shirish Agarwal said, “Panasonic as a brand, is committed towards making the lives of its consumers more aspirational, convenient and comfortable by aiding them in making the right choice when it comes to their lifestyle needs. Our products are simply an extension of this thought process and our ‘Jab chahe hot, jab chahe cold’ digital film is a reflection of the same. Through this campaign, we aim to encourage our consumers to aspire for more and desire for the best when it comes to their lifestyle and household needs.”

    The digital films will be available across digital platforms on YouTube, Facebook and Instagram.