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Tag: Panasonic

  • NDTV hires Aajtak veteran Sameer Anand

    NDTV hires Aajtak veteran Sameer Anand

    MUMBAI: NDTV has recruited  a senior advertising executive from rival broadcaster TV Today, as India’s news channels scramble for talent in an increasingly competitive market.

    Sameer Anand, who spent four and a half years climbing the ranks at TV Today’s Hindi news channel Aajtak, has joined NDTV as assistant vice president. The move comes as broadcasters battle for advertising revenues in a market where every rupee counts.

    Anand’s hire is a coup for NDTV Arena, the broadcaster’s sports arm. At Aajtak, he rose from assistant general manager to deputy general manager of ad sales, handling key corporate accounts that included blue-chip clients such as Maruti Suzuki, LG, Samsung and Panasonic during his earlier stint at Red FM.

    The executive’s career spans nearly two decades across India’s media landscape, including stints at Zee Entertainment Enterprises and radio broadcaster Red FM, where he cut his teeth managing corporate sales for 13 years.

    His appointment signals NDTV’s intent to bolster its commercial operations as Indian news channels face pressure from digital platforms and changing viewer habits. The broadcaster, which has weathered regulatory storms and ownership changes, is keen to strengthen its advertising revenues through experienced hands.

    The hire also reflects the musical chairs nature of India’s media industry, where seasoned sales executives command premium salaries as channels vie for market share in a fragmented landscape.

  • It’s raining new NextGen TV sets & receivers at CES 2025

    It’s raining new NextGen TV sets & receivers at CES 2025

    MUMBAI: There is a lot of excitement in the US about NextGen TV or TV broadcasts based on the ATSC 3.0 standard.  With 76 per cent of U.S. households now able to receive the signals,  America’s local TV broadcasters are hailing the introduction of new ATSC 3.0 receivers that will first be shown at next week’s Consumer Electronics Show (CES) in Las Vegas. The affordable options will add to consumer choice, from high-end NextGen TV sets to affordable accessories that can transform Android and Fire TV devices already in consumer homes. 

    “We are very excited about the expanded offerings from accessory device manufacturers for NextGen TV. The new low-cost Atlanta  DTH (ADTH) USB receiver, powered by Tolka, is built for existing Android and Fire TV televisions and will, at a very affordable price, expand the reach of NextGen TV into homes who already have those sets. ADTH is also about to introduce a new model that works without an internet connection and will be doing a software update for deployed ADTH devices to give them the same functionality. In addition, Zinwell is adding pause functionality to their accessory device, with an add-on hard disc drive. In 2025, RCA is also coming to market with two new NextGen TV sets that will join TV options already available from Panasonic, Sony, Samsung, Hisense, and TCL,” said Pearl TV managing director Anne Schelle. “We congratulate all of the manufacturers who are selling thousands of receivers each day to consumers looking for the best possible video and audio quality from local stations.” 

    Pearl TV is a business organisation of US broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry. Pearl’s membership, comprising more than 820 TV stations, includes eight of the largest broadcast companies in America: Cox Media group, Graham Media group, Gray Television, Hearst Television, Nexstar Media group, Sinclair Broadcast group, the E.W. Scripps, and Tegna. 

    Broadcasters are loading up new services with new features for NextGen TV viewers, including interactive gaming options that will be launched by GameLoop. 

    GameLoop TV launches next week in Las Vegas on local NextGen TV channel 3.2 and will bring gaming directly to viewers with no additional hardware or subscriptions required. At the heart of GameLoop’s innovation is the channel’s exciting “play now” feature, which allows NextGen TV viewers to instantly play games showcased on the channel simply using their TV remote or mobile phone. 

    “We also salute TV broadcasters Gray and Sinclair, who are working to bring fun, interactive gaming to the living room through GameLoop – a service that utilises NextGen TV for web-based family fun that will work seamlessly with millions of installed NextGen TV sets. Easy interactivity is literally going to be a game-changer for viewers,” Schelle predicted. 

    High Dynamic Range (HDR) functionality is now live on more than 200 local NextGen TV services throughout the US , with more being added to enhance viewing of key sports games and other spectacles.  Broadcasters are promoting the advantages of NextGen TV this sports season on stations throughout the country and plan to continue these promotions as they continue to rollout HDR and Dolby Atmos services nationwide. 

    A holiday promotion effort in NextGen TV markets that began before December continues through early February, with broadcasters now indicating onscreen to viewers when local NextGen TV programming is available in HDR. 

    “We’re very excited to announce that broadcast stations throughout the country are adding HDR10+ capability in their NextGen TV broadcast services to accommodate a broad array of TV manufacturers. With other flavors of HDR that also may be present in the service, this allows every receiver to present the best picture possible, showing that local television just keeps getting better and better, which is exactly what we promised with the rollout of NextGen TV services,” Schelle said. In addition to providing better video quality through HDR, many markets are adding Dolby Atmos audio coding, which delivers immersive audio capability. 

    “HDR began for sports with the Kentucky Derby last spring. It really made the Olympic Games pop with brilliant video. We know that sports is a big driver for buying new TV sets as well as for enjoying broadcast services — your favorite games look even better in High Dynamic Range,” Schelle said. 

    Throughout the country, local stations not already broadcast on over-the-air ATSC 3.0 transmissions are gaining access to NextGen TV viewers through the innovative addition of more channels through broadcast internet protocol – or broadcast IP. These additional channels are available as NextGen TV channels and have added more choices for viewers in a range of markets, from public to commercial broadcasters who now have their programming available for NextGen TV viewers. 

    Consumers can easily find details of what NextGen TV services are available in their markets by visiting WatchNextGenTV.com, a resource maintained by Pearl that lists individual services by market and a full range of more than 90 NextGen TV receivers and antenna products certified to work seamlessly with the new services. 

  • Panasonic urges people to build new bonds this Diwali, says ‘Iss Tyohaar Jatao Pyaar’

    Panasonic urges people to build new bonds this Diwali, says ‘Iss Tyohaar Jatao Pyaar’

    Mumbai: With the message of #IssTyohaarJataoPyaar, Panasonic urged us to come together with not just our friends and family, but everyone around us, with a feeling of love and celebration on the occasion of Diwali.

    Conceptualised and executed by Grapes and Hardcover, the campaign film highlights one such relationship. It is a long-running belief that landlord-tenant relationships or neighbour relationships aren’t the strongest in big cities. Building a relatable narrative of a contemporary working couple and their landlady, Panasonic sets out to challenge this notion, which ends with them celebrating Diwali together. It skillfully invokes the emotions of warmth and joy that go perfectly with the occasion.

  • Panasonic unveils a new brand action slogan ‘Create Today. Enrich Tomorrow’

    Panasonic unveils a new brand action slogan ‘Create Today. Enrich Tomorrow’

    Mumbai: Panasonic has unveiled its new brand action slogan, “Create Today. Enrich Tomorrow.” Through this slogan, Panasonic reiterates its commitment to providing solutions to enrich people’s lives at home and at work, enabling society to move forward and make progress towards a greener planet for tomorrow. As part of this branding initiative, Panasonic also launched a new video campaign focusing on delivering holistic well-being for people, society, and the planet.

    The new brand action slogan is symbolic of Panasonic’s mission of contributing to the well-being of people, society, and the planet. To fulfil this business mission, Panasonic aims to enhance the quality of life for people with its high-end appliances; for society, it will provide safe and secure living infrastructure; and for the planet, it will contribute to decarbonization and the creation of a circular economy through its environmentally friendly products and use of clean energy.

    Each word of the new slogan stands for something thoughtful:

    Create useful, high-quality products that improve people’s lives and make the world a better place. This is the essence of who Panasonic is.

    Today, our customers need us to develop technologies and engineer solutions to improve their daily lives and personal well-being. We deliver with relentless innovation and our commitment to sustainability.

    Enrich the world together. At the heart of everything we do is the well-being of our customers and our planet. Panasonic’s goal is to enrich the lives of those around us every day.

    Tomorrow, we will continue to enhance our products, services, and solutions to help our customers lead their best lives and to help our future environment.

    Commenting on the launch, Panasonic Life Solutions India & South Asia chairman Manish Sharma said, “”Create Today. Enrich Tomorrow”—the new brand action slogan is an extension of our purpose, representing our journey towards innovation and the development of sustainable technologies for a healthier planet. As a manufacturer, we are creating useful products that support our lives and well-being. At the same time, we are also working to enrich all our lives tomorrow by taking care of the environment and developing innovative technologies. Our in-house innovations, such as Miraie, nanoeTM, and ECONAVI, to name a few, are delivering a positive impact on our consumers’ day-to-day lives and on the world at large. Further, under our Green Impact Initiative, we are committed to achieving net-zero CO2 emissions from the business activities of all Group operating companies by 2030 and contributing a total of more than 300 million tonnes in CO2 emissions reductions by 2050.”

    According to recent Panasonic syndicated research, young adults in India are more environmentally conscious and likely to buy sustainable products, and almost 90 per cent of young Indian adults think sustainability is a key concern and should be addressed immediately. Taking cognizance of these consumer insights, the “Create Today. Enrich Tomorrow” slogan empowers Panasonic to create useful, high-quality products that improve people’s lives and make the world a better place. Today, consumers are also looking for products and solutions that offer them convenience through a connected ecosystem. Panasonic is developing technologies that improve people’s daily lives and personal well-being. With Panasonic’s continuous offering of innovative and sustainable products, solutions, and services, the brand’s goal is to enrich the world for a better tomorrow.

    Speaking from the marketing side, Panasonic Life Solutions India head-marketing communications Shirish Agarwal said, “Panasonic has been working towards the well-being of people and society since 1918. At Panasonic, well-being is divided into three categories: inner well-being, outer well-being, and spatial well-being. The company offers products and services to support all three areas of well-being. “Create Today. Enrich Tomorrow”—the new brand action slogan reinforces Panasonic’s values and commitment towards providing innovative and sustainable solutions for the future that will help our consumers, the overall community, and our planet—resonating with our target group of gen-z and millennials. Our marketing efforts will be focused around electronic and digital mediums to begin with, followed by a multi-media campaign in 2023.”

  • Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

    Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

    Mumbai: Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraie, the new range of top-load smart washing machines come with unique smart features along with premium design.

    To create awareness about the new range of Miraie top load washing machines, Panasonic has launched a holistic digital marketing campaign #India’sTrulySmartWashingMachine, bringing back the iconic Gupta Ji, across all Panasonic India handles on Instagram, Youtube, Facebook, Twitter, and LinkedIn to engage consumers. With the entire world switching to smarter technologies, it’s time washing clothes get smarter too. Panasonic Washing Machines loaded with a host of interesting features like Built-in Heater, Wash Wizard & Stain Genius, powered by Miraie, are making the chore of washing clothes truly smart and effortless.

    Conceptualized and executed by Dentsu Creative, the digital campaign is a series of short films where the protagonist Naveen introduces Gupta Ji to a smarter way of washing clothes. A quirky banter between the protagonists highlights the features of the washing machine in a fun and interesting manner. Panasonic’s truly smart washing machines not only remove the toughest of stains with Stain Genius and Wash Wizard feature but also keeps one’s clothes germ-free with its in-built heater technology. 

    The new models of this range of washing machines come in multiple capacities ranging from 6.5 kg, 7kg to 8 kg starting at Rs 19,690, and are available at all Panasonic brand shops, large format retail outlets across the country, and online platform Amazon. 

    Commenting on the launch, Panasonic Life Solutions India business head – home appliances Sandeep Sehgal said, “Our exclusive consumer insight study tells us that Indian consumers seek enhanced product experience that can make daily life chores easier and efficient, and 81 per cent are willing to pay a bit extra for connected features. The insight study further tells us that over 50 per cent of consumers aspire to the idea of connected living with comfort, convenience, and safety being the top reasons. Our latest range of Miraie-enabled top-load washing machines offers smart features such as customized wash cycles, scheduled wash programs, and built-in heater technology for a sanitized washing experience. We are aiming for a 30 per cent growth in the washing machine segment in FY 2022-23.”

    Talking about the campaign, Panasonic Life Solutions India head- brand & marketing communications Shirish Agarwal said,“Panasonic as a brand is committed towards helping consumers live their best by aiding them with the right choices customised as per their lifestyle. The digital campaign is an extension of this. It depicts the true, slice of life moments of an Indian household, on how we struggle to remove stubborn stains using various home remedies. It goes on to highlight how technology can be the key enabler for a clean and fresh laundry. Panasonic’s latest range of smart washing machines are designed with advanced technologies that offer a value proposition of comfort, convenience and connectivity.”

  • Panasonic rolls out a new campaign in partnership with The Scribbled Stories

    Panasonic rolls out a new campaign in partnership with The Scribbled Stories

    New Delhi: Panasonic Life Solutions India has launched a digital public relations campaign – #WelcomeToAdulthood in partnership with the storytelling platform – The Scribbled Stories.

    The campaign targets young adults, mostly first-time buyers, who are entering their adulthood phase and are looking to invest in smart, affordable, and sustainable home appliances.

    The PR campaign is running on all social platforms – Instagram, Facebook, Twitter, LinkedIn, in collaboration with The Scribbled Stories. The campaign content captures fun, relatable moments that one experiences when entering the adulthood phase of life and how the right appliances can help make that journey a little easier and a little more comfortable and memorable. Be it setting up a new house and buying new appliances for it, or baking a cake at midnight in your microwave or having to do your own laundry, the campaign emphasises on how appliances are a key part of different phases of our life and hence it is important to make a choice that is durable and sustainable.

     

     

    The campaign directs consumers to buying guides that will help them understand the know-how of various aspects to look for before making a purchase decision.

    Commenting on the campaign, Panasonic Life Solution India head corporate communications Pooja Garg Khan said, “Adulthood is a time when youngsters are experiencing a shift in their lifestyle and have a plethora of choices to make in life – from moving out of home, first job, building new relationships, setting up an apartment, etc. And through this campaign, we want to support the young consumers in this transition to adulthood by helping them make sustainable purchases through our buying guides. These #WelcometoAdulthood buying guides, will allow consumers to educate themselves and make smart well-informed decisions to buy home appliances and contribute to helping them live their best.”

  • Amit Dhawan joins Art-E MediaTech as partner & CEO

    Amit Dhawan joins Art-E MediaTech as partner & CEO

    MUMBAI: Art-E MediaTech, a full-service marketing and advertising agency, has announced the appointment of Amit Dhawan as its CEO and the newest partner in the firm.

    An IIM Ahmedabad alumnus, Dhawan was previously with Schbang as the founding partner and business head for their Delhi office, where he was responsible for setting up the business in the North as well as leading the company’s media business. In his eight plus years of experience, he has worked with a diverse set of 200+ brands, including Johnson & Johnson, Panasonic, Godrej, Cipla, Realme, and more.

    “While we empower ourselves to meet the changing marketing landscape, we must have the solid support of people that will propel us forward. Having someone of Amit Dhawan’s calibre join us brings rich expertise in driving our clients to a reputable position in the marketplace, combined with qualitative and admirable leadership skills and knowledge,” said Art-E co-founder Rohit Sakunia. “We are delighted to welcome Amit as our partner as we continue to grow and disrupt the industry.” Art-E was founded by Rohit Sakunia, Tejender Sharma, and Animesh Mukherjee in 2018.

    Amit Dhawan said, “I am excited about becoming a part of Art-E, which has always been at the forefront of delivering meaningful and true solutions to its clients by seamlessly integrating creative, tech, and media. By applying the learning I have had so far, I hope to make a meaningful difference to the business of our clients.”

    Dhawan has also been featured in the ’30 under 30′ list by Agency Reporter as well as amongst the Top 100 smartest digital marketing leaders by the World Digital Marketing Congress, Global Federation of Digital Marketing, World Federation of Marketing Professionals, and CMO Asia.

  • Panasonic’s latest campaign underscores importance of healthy indoor air

    Panasonic’s latest campaign underscores importance of healthy indoor air

    Mumbai: The last two years have fuelled an increasing concern over the quality of the air we breathe, both outdoors as well as indoors. With many of us spending more time indoors during the pandemic Panasonic India has introduced a new 360-degree marketing campaign called ‘AC for Healthier Homes’ that emphasises the importance of a healthy indoor environment. 

    Conceptualised by Wunderman Thompson, the campaign uses light-hearted humor to highlight Panasonic’s smart range of Air Conditioners (ACs) which are equipped with nanoe-X and nanoe-G technologies to promote safe and healthy indoor spaces using smart and intelligent air conditioners. These are Panasonic patented technologies that ensure a healthier indoor Air Quality Index (AQI) and are capable of inhibiting bacteria and viruses, according to the brand.

    “Our consumer insight reports tell us that today’s consumers are increasingly conscious of a safe and healthy indoor environment and are seeking appliances that can ensure health and hygiene,” said Panasonic India head of marketing communications and brand Shirish Agarwal. “Our AC for Healthier Homes campaign takes cognizance of this aspect and conveys the value propositions of Panasonic’s smart ACs through a light-hearted humor-filled conversation that instantly connects with millennials and is quite relatable.”

    “The need to have healthy living conditions at home is paramount for today’s consumer. Panasonic’s new-age innovative tech solutions aim to cater to this need to stay protected and turn homes into healthy havens,” commented Wunderman Thompson Delhi managing partner Joy Chauhan. “This is quite a remarkable achievement in consumer goods technology and Wunderman Thompson is proud to partner Panasonic in their ‘Panasonic AC Healthy Homes campaign’ for the cautious consumer.”

    Capitalising on higher Inverter AC sales, Panasonic India’s AC division registered an impressive sales growth of nearly 45 per cent in 2021, said the company.

    The new campaign will be live across electronic, and digital as well as social media channels and outdoor advertising in a phased manner starting with Southern India. Panasonic India will also bring in integrated content to create excitement among consumers, channel partners, and sales personnel at retail stores.

  • Panasonic releases #PlayForABetterWorld campaign ahead of Children’s Day

    Panasonic releases #PlayForABetterWorld campaign ahead of Children’s Day

    New Delhi: Panasonic India has evoked the spirit of playful childhood and compassion with the launch of its #PlayForABetterWorld campaign marking this year’s Children’s Day.

    Recent studies showed that around 1.2 lakh children lost their primary/secondary caregivers in the past year due to unprecedented times. #PlayForABetterWorld campaign is an endeavor to help build a better tomorrow for the underprivileged children, the company said on Wednesday.

    Centered around building a comfortable environment for children, the latest campaign invites consumers to play a simple game of building blocks to generate a score of one million. Upon reaching the goal through collective efforts, Panasonic India said it will donate an entire range of appliances to non-profit organisations like Salaam Balak Trust, Khushi, and SOS Children’s Villages India, working towards child welfare. The building blocks game is LIVE starting 9 November till 19 November 2021.

    Panasonic India divisional head of consumer sales Fumiyasu Fujimori said, “As a brand, our products are designed to make lives better while creating a better world for every member of the society. Children are a treasure of society and through this campaign, we aim to support underprivileged children with a more comfortable living and growing environment. We hope that our wide range of appliances will contribute to their childhood with comfort, care, and compassion.”

    Panasonic India head-brand and marketing Shirish Agarwal said, “Panasonic stands by the philosophy of creating a better life and a better world, and our campaign #PlayForABetterWorld is an extension of the same. Through this campaign, we are using the power of play/ gaming for social good and encouraging consumers to be a part of this collective effort to help build a better future for underprivileged children, this Children’s Day.”