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Tag: Pampers

  • Advertising veteran and HR leader pivot to new roles At McCann

    Advertising veteran and HR leader pivot to new roles At McCann

    MUMBAI: Kamal Basu, former CEO of Saatchi & Saatchi India, is embarking on a fresh chapter after a series of high-profile marketing positions in the automotive sector. Meanwhile, Jyoti Mahendru is “coming home” to McCann Worldgroup India as chief talent officer and national communications officer after a stint at VML.

    Basu, who cut his teeth at marquee advertising agencies including Young & Rubicam and Ogilvy before becoming one of the youngest CEOs at Saatchi & Saatchi India in 2008, later headed marketing for Volkswagen Group in India and Nissan India. His tenure at Saatchi & Saatchi saw the agency break into India’s top 10, overseeing launches for brands like Olay, Pampers and the creation of what he calls “the iconic brand OLX India”.

    Since 2021, Basu has been working as a business consultant focusing on brand development projects and serving as a board member for “a leading finance company”. His career trajectory represents the classic adman’s evolution—from agency creative to corporate marketer to independent consultant.

    Mahendru, who describes herself as a “DE&I champion” and “certified mental health ally”, returns to familiar territory at McCann after serving as chief people officer at VML. She previously spent four years at McCann as executive vice president of human resources before her departure in July 2022.

    Her CV boasts an impressive mix of HR leadership roles across diverse sectors—from Bharti Wal-Mart and Star TV Network to the refreshingly frank “sabbatical” period from 2012 to 2017, which she describes simply as “focusing on self & family”.

    The appointments underscore the ongoing talent shuffle in India’s advertising landscape, where agency veterans continue to find new homes even as the industry grapples with transformation.

  • P&G brand Pampers unveils new #DekhKeHiMaanege campaign

    P&G brand Pampers unveils new #DekhKeHiMaanege campaign

    Mumbai: Pampers, the world’s leading baby care brand under the house of Procter & Gamble, has set a new benchmark of transparency, safety and innovation for consumers with its latest campaign #DekhKeHiMaanege, targeted at discerning parents.

    Reaffirming the unbreakable trust parents place in Pampers Diapers, the new #DekhKeHiMaanege campaign film addresses all questions parents have about the diapers they use for their babies. Parents are often confused about which diaper to choose for their baby. Every brand is claiming several things, the internet is filled with recommendations and even the neighbours have a point of view. The film features actor Nakuul Mehta and vocalist Jankee Parekh along with prominent parent influencers Ambica Agarwal and Shivani Kapila Tyagi being taken on a tour around Pampers’ state-of-the-art diaper manufacturing unit in Mandideep, Bhopal to have them see for themselves how the brand manufactures its diapers. After all, parents Dekh Ke Hi Maanenge.

    The group is guided by a Pampers expert who educates them about the 100+ safety, hygiene and quality checks and processes that are put in place to meticulously manufacture the diapers. This includes a zero human touch operation which means the first person to touch the diaper is the parent! The new parents also get to see how new and improved Pampers All Round Protection Pants perform better than other diapers to provide protection from rashes, up to 100% leakage lock and up to 12 hours long lasting absorption.

    “As new parents, we know firsthand the challenges and concerns that come with choosing the right diaper for your baby. Pampers’ #DekhKeHiMaanege campaign was an eye-opener for us. Visiting the Pampers manufacturing facility and seeing the rigorous safety and quality checks they put in place was reassuring. It’s clear that Pampers is dedicated to providing the best for babies, and we can confidently say that after seeing it all, ‘Dekh Ke Maanliya’. We believe Pampers is the right choice for parents who want the best for their little ones.” said actor Nakuul Mehta and vocalist Jankee Parekh.

    “At Pampers, we’ve always been committed to delivering the best care for babies. Our new #DekhKeHiMaanege campaign reinforces Pampers’ legacy as the gold standard in baby care, rooted in innovation, safety, and trust. With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us,” said Procter & Gamble India VP president & category leader- babycare Chetna Soni. “We were delighted to welcome our new parents into our manufacturing plant and have them witness firsthand the entire process of making Pampers diapers. We hope that viewers of the film and all our consumers now know and understand why Pampers diapers are the leading choice for parents,” Soni added.

    Pampers knows that leakage and rashes are the parent’s biggest diaper concerns. To prevent diaper rash, Pampers uses lotion with aloe vera that serves as an anti-rash blanket. For leakage, especially in the thigh area, Pampers puts in place double protection leak guards in the thigh cuff area. The magic gel in a Pampers diaper not only absorbs not only absorbs up to 100% of the liquid but also locks it in for up to 12 hours. These diapers have no added chemicals, making them completely safe for babies.

    Through the film, Pampers gives the message to viewers that it understands these worries and has addressed each and every one of them at its manufacturing facility.

  • Pampers says ‘Good Morning Baby’ with Saatchi & Saatchi

    MUMBAI: As a promotional strategy, P&G’s babycare brand has launched an initiative by the name ‘Pampers Good Morning Baby’ aimed to serve as a common platform for mothers across India to get together and share their happy morning moments with their babies.

    The campaign has been conceptualised by Saatchi and Saatchi.

    While the media duties for the campaign are handled by Mediacom digital agency, Quasar is responsible for the digital part.

    Spread over four weeks, the campaign includes TVCs, print ads in newspapers and magazines, Facebook page with baby FM application, digital banner campaign and a Good morning Baby IVR-based phone community.

    Saachi did an exploring research across India by Saatchi and Saatchi accompanied by a survey among mothers conducted by AC Neilson which formed the basis of the campaign. The results provided insight that when babies wake up happy in the mornings, the feeling transcends to the entire family and has an overall positive effect on the home environment.

    This is the first time that Pampers India has attempted such a holistic campaign.

    Says Pampers India brand manager Girish Kalyanaraman, “In today’s scenario, the media verticals are not independent of each other. Therefore, the challenge was to integrate the big idea across all media. We explored various ideas with Saatchi and felt that the story of joyful wake ups is integral to the brand equity because Pampers is dedicated to ensuring babies get peaceful night’s sleep which results in their healthy development”.

    ‘Pampers Good Morning Baby’ has been created to give a common platform for mothers across India to get together and share their happy morning moments with their babies. The proposition of the campaign is that these happy moments are possible only when the baby has had a good night sleep and Pampers is dedicated to ensuring babies get peaceful night’s sleep which results in their healthy development.?

    Saatchi & Saatchi regional planning director Hari Ganesh says, “As a father, I personally feel that the happy morning wake up of my baby has a transcending effect on the entire family. My wife feels relieved to see the baby waking up happy. I get to spend quality time before I go to work. And the day begins great.”

    Saatchi & Saatchi NCD Ramanuj Shastry agrees, “Every mother has her sweet nothings with her baby – that one name that she calls him, that one tickle that makes him laugh, that one smile that melts her heart and that one special song that she always sings from her heart; moments that she cherishes every day. Therefore the creative objective was to amplify such moments across media and invite mothers to join the movement”.

  • Sify promotes Sivaramakrishnan to president, portals

    Sify promotes Sivaramakrishnan to president, portals

    MUMBAI: Sify Limited has promoted V Sivaramakrishnan as the president of its portal business. Prior to this, he was vice president of iWay cyber café chain business.

    A management graduate from the Indian Institute of Foreign Trade (IIFT), Sivaramakrishnan has worked in companies like Procter & Gamble and Ford, both in India and abroad. During his tenure with them, he led brand, sales and customer service teams, marketing and sales initiatives for brands such as Vicks, Pampers, Old Spice, Ford Fiesta, Ford Ikon and Ford Endeavour.

    Sify Limited CEO and managing director Raju Vegesna said, “I am very pleased to announce Siva’s promotion as President, Sify Portals. In his earlier role as vice president of the iWay cyber café chain business, Siva brought a deep insight and understanding of consumers, and executed initiatives to grow business revenues through innovative services, products and promotions in synergy with our portal strategies.

    “While we will see the result of these efforts going forwards, I believe that he will bring a fresh perspective to how we grow our portals and online advertising business both in India and overseas. With his rich experience in building brands, understanding of media, marketing and consumer behavior, I am confident he will play a key role in further strengthening and growing our portal business in tandem with our access strategies.”

    Sivaramakrishnan said, “I am really excited about this opportunity as it will enable me to bring to bear all of my previous experience with consumers, brands, marketing, media and the Internet in building our portals business. The Net is the most exciting medium of our times, and it will be our intention to maximize the opportunities presented by this versatile medium for compelling and relevant online content for Indians, to add to the quality of their lives. This includes extending the leadership we have in broadband content with www.sifymax.in, our popular portal www.sify.com, our city-centric broadband portal strategies, and www.samachar.com, the most popular site for non-resident Indians.”

    “I will also be involved in growing the online advertising business with marketers as they begin to understand the flexibility, focus and power that online advertising gives them for cost effective brand promotions, and overseeing Sify’s consumer brand marketing for both the portals and access businesses for greater synergies. I believe this will be the most exciting and challenging phase of my career, and I look forward to making a difference to Sify’s pioneering efforts for exciting India-centric online content in synergy with our access businesses,” he added.