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Tag: PALMONAS

  • Zouk packs a punch with a hilarious Diwali twist

    Zouk packs a punch with a hilarious Diwali twist

    MUMBAI: Looks like this Diwali, men are finally unburdening their pockets! Zouk, the proudly Indian and vegan lifestyle brand, has rolled out a witty festive campaign that turns a familiar household joke into a clever gifting idea.

    We’ve all seen it, the brother, husband or father weighed down with everyone else’s keys, phones and lip balms, all because “her outfit doesn’t have pockets.” Zouk’s new film spins this everyday comedy into a relatable story of one man’s lightbulb moment, this Diwali, he gifts Zouk bags to his wife and sister, solving the problem once and for all.

    Full of humour and festive warmth, the campaign gently nudges viewers to see bags not just as accessories but as thoughtful, practical gifts that carry meaning long after the lights go out.

    “The festive season brings families together and with it come those uniquely Indian moments, like men being handed random things to hold,” said Zouk founder Disha Singh. “Our film captures that truth with humour. A Zouk bag doesn’t just solve the ‘no pocket’ problem; it’s a meaningful festive gift.”

    Beyond the film, Zouk has launched The Big Bag Festival, a curated gifting experience featuring festive combos and collaboration-led boxes with Palmonas, Bombay Sweet Shop and Renee Cosmetics. And for the last-minute shopper, Zouk’s products are now just a click away on Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes and Myntra M-now.

    Blending tradition with functionality, Zouk continues to celebrate modern Indian households with its vegan, stylish and thoughtful designs. This Diwali, it seems the smartest gift you can give her, is a little less for him to carry.

  • Heartfelt Raksha Bandhan ad: PALMONAS’ touching ‘Thank You Bhaiya’ film melts hearts

    Heartfelt Raksha Bandhan ad: PALMONAS’ touching ‘Thank You Bhaiya’ film melts hearts

    Mumbai: PALMONAS, India’s first demi-fine jewellery brand has released a new film “Thankyou Bhaiya”, celebrating Raksha Bandhan. The film captures the essence of the relationship between siblings, depicting the unconditional love, strength and support of brothers and sisters towards each other. Interestingly, a brother-sister relationship always starts off with a tug-of-war and gradually develops into an unshakable companionship that endures forever.

    The film opens with a woman entering her new house that she has built with her own hard work over the years. While she recalls her journey she also credits her brother for his support throughout. Each scene unfolds to show a brother who doesn’t hold back his sister but encourages her to fly high. As she follows her dreams, her brother becomes her guide and constantly reminds her to chase her dreams.

    Through the film, PALMONAS showcases how a brother encourages his sister to pursue her dreams while being her biggest cheerleader and pillar of strength. The pledge of a brother to protect his sister is not about limiting or sheltering her; it is about enabling and empowering her to explore the vast skies of her dreams. This Raksha Bandhan, PALMONAS encourages viewers to celebrate the sibling relationship that nurtures, uplifts and inspires because when brothers become the wind beneath their sisters’ wings, they create a world where dreams have no limits.

     

     

    “This film is a tribute to all of the siblings for everything they do for one another throughout their lives. We wanted to make a video that emphasised the value that siblings bring to each other’s lives by encouraging each other to achieve their goals and always having one another’s back. The film captures the essence of Raksha Bandhan and aligns with our brand value of empowering women every day. With this film, we hope to inspire more brothers to support their sisters’ dreams and help them conquer the world”, said PALMONAS co-founder and CEO Pallavi Mohadikar.

    “We hope that ‘Thankyou Bhaiya’ will inspire more brothers to come forward this Raksha Bandhan to appreciate their sisters’ dreams and show them love and support. The film will appeal to the viewers because it highlights the bond between siblings and their distinct ways of showing affection for one another. We as a brand believe in creativity and deep relationships, and our superbly created 18K gold plated rakhis collection, crafted to symbolise the unique link between brothers and sisters, exemplifies this”, she added.