ITV

Tag: Palmolive

  • Colgate’s Bright Idea hits 2 billion smiles globally, 185 million in India

    Colgate’s Bright Idea hits 2 billion smiles globally, 185 million in India

    MUMBAI: A smile really does go a long way in Colgate’s case, 2 billion smiles. The oral care giant has announced that its flagship initiative and CSR arm, Bright Smiles, Bright Futures® (BSBF), has now reached over 2 billion children worldwide. In India alone, more than 185 million children and families have already been touched by the programme’s message of preventive oral health.

    Launched in 1991, BSBF has become one of the world’s largest oral health education drives, offering not just toothbrushes and toothpaste but also something far more powerful: awareness. By partnering with governments, NGOs, schools and dentists, Colgate has helped make brushing and oral hygiene a priority in communities that often lack access to even the basics of dental care.

    In India, where tooth decay and gum disease remain stubbornly common, the programme is working closely with state education and health departments in Uttar Pradesh, Maharashtra, Assam, Bihar, Andhra Pradesh, Kerala and Goa. Each year, the aim is to reach over 10 million more children and their families, spreading the habit of brushing and the confidence that comes with a healthy smile.

    “As India shifts from reactive to preventive healthcare, public-private-policy partnerships are critical,” said Colgate-Palmolive director – esg & communications Shilpashree Muniswamappa. “Our programme is a shining example of how collaboration can inspire lasting behaviour change.”

    From bustling metros to the remotest villages, Colgate’s vision is clear: every child deserves the chance to flash a healthy smile that lasts a lifetime. And with 2 billion already reached, it’s proof that even the smallest habit, brushing your teeth twice a day can create truly world-changing results.

  • Palmolive unveils its body wash campaign

    Palmolive unveils its body wash campaign

    Mumbai: Palmolive, the personal care brand from Colgate-Palmolive India, has announced the launch of its first-ever mega campaign featuring its body wash range! In this campaign, Palmolive showcases its hero aroma range comprising five variants, including the three newly launched variants, each crafted with unique fragrances —Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, Alluring Love. Infused with extracts of rich, natural ingredients, Palmolive body washes are crafted to transform your daily showers into an aromatic, sensorial experience.

    Palmolive defines an elevated category code with this campaign, using the contrast of the chaos of urban life intersecting with dreamy shower moments. Amidst the rushedness of city living, the protagonist finds a moment to slow down with the aromas of Palmolive body wash. Through the sensory journey of her shower experience, the brand encourages everyone to elevate their mornings with Palmolive.

    “Palmolive is a strategic & integral part of Colgate-Palmolive. We are the pioneers of the body wash category in India and it is important for us to reinforce in the consumer’s mind Palmolive’s natural, aromatic bathing experience. To do this, we felt there is a need to address the reality of our consumer’s life. Our target audience is always on-the-go, always rushed, always ON. Her busy daily routine offers her no moment to pause —however, indulging in the simple pleasure of a sensorial Palmolive shower can be just that! Through this campaign, we encourage our consumer to take a  moment to slow down and savour the feeling, every day.” said Colgate-Palmolive director – oral beauty & personal care marketing Swati Rao Jeyakumar.

    She added, “Our body washes are curated with rich aromas that truly deliver superior and sensorial shower moments. We aim to position Palmolive as a premium, natural brand that offers an elevated bathing experience.”

    WPP@CP executive creative director Juneston Mathana commented, “If the brand has taken a stance to move beyond only functional benefits and redefine the category, then it’s only natural for the communication to do the same. The idea of a floating bathtub gently drifting above the hustle and bustle of the city didn’t just sound refreshing, but also exciting. It’s an image that will forever be inviting, like the magic carpet ride. And bringing this beautiful vision to life was the masterful Sachin Kotre and his team from Lensflare Films”.

  • MM TV appoints Smitha Narayanan as new sales & marketing head

    MM TV appoints Smitha Narayanan as new sales & marketing head

    Mumbai: The largest media network in South India, MM TV has appointed Smitha Narayanan as the new sales & marketing head. She will be overseeing the operations of its three channels – Mazhavil Manorama, Manorama News and ManoramaMAX OTT.

    Having over 18 years of experience, Smitha was associated with several blue-chip companies like Colgate, Palmolive, Dell Computers, Britannia Industries and Wipro Enterprises. She has played a crucial role in strategising sales, branding and product functions at these companies in various capacities. Prior to her association with MM TV, Smitha was with Wipro Yardley, a Middle East business based out of Dubai.

    Speaking on the appointment, MM TV CEO Satheesh PR said, “Having worked with brands across various markets, Smitha brings in her rich diversity and insight. We are happy to welcome her into MM TV’s senior leadership team and look forward to her contribution to strengthening our vision and pursuing our goals”.

    She is a graduate of IIM Lucknow and has the experience that can take MM TV to great heights.

  • Palmolive India urges women to ‘Say Yes To You’ in new campaign

    Palmolive India urges women to ‘Say Yes To You’ in new campaign

    Mumbai: Palmolive, the personal care brand from the house of Colgate-Palmolive has announced the launch of its face washes and scrubs portfolio in India with a new campaign titled ‘Say Yes To You.’ Conceptualised by Red Fuse Communications – a WPP agency, the campaign aims to inspire women for ‘self-love.’

    “The campaign reiterates the brand’s core message that Indian women, who have been conditioned to prioritise everything and everyone but themselves, need to indulge more and make self-care a priority every day,” said the brand in a statement.

    The three ad film series features multitasking women; a working mother, a woman hosting people, and a working millennial’s day off, who settle for nothing but the best when it comes to their family and work responsibilities. The ad films showcase how amidst all the chaos that is their life, their moment of self-indulgence comes in the form of the brand’s new range of face products that offer them the care and pampering they deserve.

    The campaign films, produced by Fingerprint Films, depict a series of situations celebrating women luxuriating in their chosen moments of pause and normalises women prioritising themselves.

    “We saw a clear white space in the face cleansing segment. Current brands were speaking to the modern Indian woman as if she was just a skin type or a skin problem,” said Colgate-Palmolive (India) VP of marketing  Arvind Chintamani. “With this campaign, Palmolive speaks to women with a message and tonality that is authentic, real and purposive to what women are feeling today. We sincerely believe brands have a responsibility to communicate with purpose and products have a responsibility to deliver on the promises they make.”

    “Whilst our primary aim was to land the idea of women saying yes to themselves… it was equally important for us to ensure we were saying yes to women across all geographies, age groups and life stages… and saying yes to us in all our myriad shapes and colors and sizes,” stated Red Fuse (WPP integrated agency) executive creative director Delna Sethna. “This is not just a launch of a brand new beauty brand but a labor of love for the creative women who have been instrumental in shaping this narrative!”

  • Red Fuse Communications ups Shubha George as Asia MD

    Red Fuse Communications ups Shubha George as Asia MD

    MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

    In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

    She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

    George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

    Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

    Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

    Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

  • Red Fuse Communications ups Shubha George as Asia MD

    Red Fuse Communications ups Shubha George as Asia MD

    MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

    In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

    She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

    George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

    Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

    Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

    Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

  • Q1-2016: Colgate-Palmolive marketing spends up 11%

    Q1-2016: Colgate-Palmolive marketing spends up 11%

    BENGALURU: Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent 11 per cent more towards advertisement and sales promotion (ASP) in Q1-2016 (quarter ended 30 June, 2015) at Rs 200.50 crore (19.8 per cent of Total Income or TI) as compared to the Rs 180.55 (18.7 per cent of TI) in Q1-2016 and 29.8 per cent more than the Rs 154.49 crore (15 per cent of TI) in the immediate trailing quarter. 

    The company’s marketing or ASP spends are made up of two components – Advertisement spends; and Sales Promotion spends. The company does not share the breakup of these two spends in its quarterly financials. The breakup is mentioned on an annual basis in the company’s annual report (Fig A1 below).

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Colgate-Palmolive’s major brands include Colgate for oral care, Palmolive, Charmis and Halo for personal care, and Axion for household care. Some of the other other brands/prodcuts are Active Salt Neem, Max Fresh, Total Charcoal, Sensitive Pro-Relief Enamel Repair, Zig Zag Black, Colgate Dental Cream.

    Please refer to Fig A below. Over a thirteen quarter period starting from Q1-2013 until the current quarter (Q1-2016), Colgate-Palmolive’s ASP shows a linear increasing trend both in terms of percentage of TI as well as in absolute rupees. 

    In Q2-2015, Colgate-Palmolive spent the highest amount towards ASP in terms of absolute rupees as well as percentage of TI in a quarter at Rs 201 crore and 20.1 per cent of TI during the period under consideration. The company’s ASP in the current quarter was just a little less than the ad spends in Q2-2015. The lowest ASP by the company during the thirteen quarters was in Q4-2013 at Rs 82.1 crore and 9.7 per cent of TI.

    Colgate-Palmolive’s TI in Q1-2016 at Rs 1010.15 crore was 4.8 per cent more than the Rs 963.35 crore in Q1-2015, but was 1.8 per cent lower than the Rs 1028.51 in Q4-2015. The company’s TI shows a linear increasing trend during the thirteen quarter period under consideration in this report.

    Further, across eight financial years starting FY-2008 until FY-2015, the company’s TI, ASP and ASP as percentage of TI show an upward linear trend, with the company’s marketing spends being the highest both in terms of absolute rupees and percentage of TI in FY-2015 at Rs 714.25 crore (17.9 per cent of TI). Fig A1 below indicates the breakup of Colgate-Palmolive’s advertising and sales promotion across three financial years for which data is available.

    Figure A1 below shows the split of ASP into advertising and sales promotion spends for four financial years starting FY-2012 until FY-2015.

    Please refer to Fig B below. PAT in Q4-2015 at Rs 114.28 crore (11.4 per cent of TI) declined 15.3 per cent as compared to the Rs 134.91 crore (14.1 per cent of TI) in Q1-2015 and declined 30.2 per cent as compared to the Rs 163.63 crore (16 per cent of TI) in Q4-2015. During the thirteen quarter period under consideration, PAT shows a linear increasing trend in absolute rupees.  

    The slope of the broken blue trend line indicates that the company’s PAT in terms of percentage of TI shows a decline. This is likely to change over the next few quarters, if the company’s PAT continues to buck the trend as it has in Q4-2015. 

    Colgate-Palmolive’s PAT has been the highest at Rs 185.22 crore (21.5 per cent of TI) in Q1-2014 during the twelve quarter period under consideration, while the lowest PAT in absolute rupees and in terms of percentage of TI was in Q2-2013 at Rs 109.52 crore and 12.2 per cent of TI.

    Colgate-Palmolive says that it has continued to enhance its leadership position in the Toothpaste category by registering a volume market share of 57.9 per cent during the January-June 2015 period, an increase of 90 basis points over the same period of the prior year. It says that its flagship brands Colgate Dental Cream, Active Salt and Max Fresh have majorly contributed to this growth. Further, the company says that it has maintained its leadership in the Toothbrush category by registering a volume market share of 42.7 per cent in the period January-June 2015.

    Colgate-Palmolive’s board of directors at its meeting held on 30 July, 2015 has considered and recommended a bonus issue of one equity share for every equity share held, as on the record date to be determined by the board.

  • Colgate-Palmolive Q-2015 marketing spends at Rs 201 crore

    Colgate-Palmolive Q-2015 marketing spends at Rs 201 crore

    BENGALURU: Q2-2015 has witnessed probably what has been Colgate-Palmolive (India) highest advertisement and sales promotion spend (marketing or ASP) in a quarter at Rs 201 crore (20.1 per cent of Total Income or TI) based on the data over the last 10 quarters starting Q1-2013 until Q2-2015. Q2-2015 ASP was 11.3 per cent more than the Rs 180.55 crore (18.7 per cent of TI) in the immediate trailing quarter (Q1-2015) and 68.2 percent more than the Rs 119.47 crore in the corresponding year ago quarter Q2-2014.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Colgate-Palmolive’s brands include Colgate for oral care, Palmolive, Charmis and Halo for personal care, and Axion for household care.

    Please refer to figure A below. Over the 10 quarter period under consideration, Q2-2015 ASP is also the highest in terms of percentage of TIO, with the previous highest being 18.7 percent of TI in Q1-2015.

    Across seven financial years starting FY-2008 until FY-2014, the company’s TI, ASP  and ASP as percentage of TI show an upward linear trend, with the company’s marketing spends being the highest both in terms of absolute rupees and percentage of TI in FY-2014 at Rs 688.66 crore (19.2 per cent of TIO).

    In H1-2015 (six month period ended September 30, 2014), Colgate-Palmolive’s ASP at Rs 381.55 crore (19.5 percent of TI) was 72.8 percent more than the Rs 220.86 crore (12.3 percent of TI) in H1-2014 and was more than double (2.21 times) the ASP of Rs 172.64 crore (11 percent of TI) in H1-2013.

    Similarly, across the 10 quarters under consideration in this report, TI, ASP and ASP as percentage of TI show an upward linear trend. Colgate-Palmolive’s TI in Q2-2015 at Rs 1000.52 crore was 3.9 percent more than the Rs 956.90 crore in Q1-2015 and 9.5 percent higher y-o-y than the Rs 913.75 crore.

    Colgate-Palmolive’s TI in Q2-2015 at Rs 1000.52 was 3.9 percent more than the Rs 963.55 crore in Q1-2015 and 9.5 percent more than the Rs 913.75 crore in Q-2014. For H1-2015, Colgate-Palmolive’s TI improved 9.5 percent to Rs 1957.42 crore from Rs 1790.56 crore in H1-2014. The company had reported TI of Rs 3578.81 crore for FY-2014.

    Colgate-Palmolive’s Advertisement spends to increase in Q3-2015?

    Colgate-Palmolive’s ASP comprises of two components – (a) Advertising, and (b) Sales promotion. Data for 3 financial years – FY-2012, FY-2013 and FY-2014 show the breakup of ASP into these two components. Please refer to Fig A1 below. If one were to assume the lowest percentage in figure A1- 63.8 of ASP, as component of ad spend, the company’s advertisement spend in Q2-2015 works out to about Rs 128 crore. The simple average of the ad spends for the three years works out to 66.8 percent or about Rs 134 crore.

    Going by the company’s trends in FY-2013 and FY-2014, ASP has been higher in Q3 than in Q2, hence the chances of the company spending at least the same, if not higher amounts towards marketing in Q3-2015 are quite high.

    PAT

    Colgate-Palmolive’s PAT in Q2-2015 was 4 percent lower at Rs 129.58 crore (13 percent of TI) than Rs 134.91 crore (14.1 percent of TI) in Q1-2015, but was 18.3 percent more than the Rs 109.52 crore (12.2 percent of TI) in the corresponding quarter of last year. YTD, in fiscal 2015, Colgate-Palmolive’s PAT at Rs 264.49 crore (13.5 percent of TI) was 10.3 down as compared to the Rs 294.74 crore (16.5 percent of TI) in H1-2014.

    On an annual basis, the company’s PAT shows an upward linear trend in terms of absolute rupees, but a downward linear trend in terms of percentage of TI. During the 10 quarters under consideration, the company’s PAT shows almost flat to downward linear trend in terms of absolute rupees and a downward trend in terms of percentage of TI.

  • Colgate launches new integrated marketing campaign

    Colgate launches new integrated marketing campaign

    MUMBAI: Colgate-Palmolive (India) has unveiled a new integrated marketing campaign for Colgate Sensitive Pro-Relief.

    According to the Colgate spokesperson, a survey was conducted by Colgate-Palmolive (India) Limited and Nielsen which revealed that sensitivity is one of the top oral care problems and is faced by 40 per cent Indians. The new campaign has been conceptualised on the core insight that consumers tend to believe that they can cope with tooth sensitivity by giving up hot/cold/sour food items or drinks.

    The campaign is executed by Red Fuse Communications, a Y&R agency dedicated to servicing Colgate-Palmolive (India). Red Fuse Communications national director planning Zubin Tatna says, “A nice, hot cup of tea adds freshness to our mornings and keeps us invigorated during the day. For Indians, tea is an integral part of our daily lives. Unfortunately, those who suffer from tooth sensitivity tend to quit tea and other food items that aggravate the problem. Based on this insight, the new integrated marketing campaign aims at communicating the message that Colgate Sensitive Pro-Relief provides instant relief from sensitivity while allowing you to continue enjoying your favourite food and beverages.”

    On the campaign, Colgate’s spokesperson says, “As market leaders, it is our constant endeavor to innovate and revolutionise the oral care category. Today, consumer trends are changing every day and the market is opening up to newer opportunities. Integrated marketing campaigns have to combine brand messages with newer ways of connecting with consumers.”

    Colgate Sensitive Pro Relief was launched in 2011 and then, the IMC campaign flagged off with a TVC featuring real-life consumers sharing their tooth sensitivity problems. The TVC captured their positive reactions after the use of the toothpaste on the spot, thereby highlighting the instant relief providing property of it.

    He adds, “Our newly launched integrated marketing campaign, this November, is centered on the significance of tea in our lives. Building on this facet of the consumer’s lifestyle, the campaign acknowledges the fact that sacrificing tea is not an option, even while dealing with sensitivity. Poor oral hygiene and eating habits are key reasons for sensitivity.”

    The integrated marketing campaign will be supported by a vibrant mix of communication and activation through various vehicles of mass media such as TV, print, digital, radio, retail and other professional channels.

  • Colgate-Palmolive Q2 ad spend up 23% to Rs 889 mn

    MUMBAI: Colgate Palmolive, which had announced a six per cent workforce reduction globally, continues to increase its advertising expenditure in India amid intense competition in a slowdown year.

    For the fiscal-second quarter, the oral care and healthcare company has increased its ad and promotional expenses by 23.02 per cent to Rs 889.2 million compared to Rs 722.8 million a year ago. The ad to revenue ratio has climbed to 11.49 per cent from 10.71 per cent in the earlier year.

    The fiscal-second quarter is in line with the first three months ended June in which period Colgate-Palmolive had splurged an amount of Rs 837.2 mn, 32 per cent more than the earlier year.

    Colgate-Palmolive‘s advertising and promotion spends for the half year ended 30 September grew 27.21 per cent to Rs 1.73 billion compared to Rs 1.36 billion year ago. The revenue to advertising ratio has increased from 10.45 per cent to 11.38 per cent during this period.

    Revenue for the half year ended 30 September 30 was Rs 15.09 billion, a 19 per cent increase over the same period of the prior year (Rs 13.02 billion). Profit for the half year stood at Rs 2.62 billion which is 31 per cent more than the profit recorded for same period of the previous year (Rs two billion).

    Colgate-Palmolive reported net sales of Rs 7.74 billion for the second quarter of the FY13 which is 18 per cent more over the same quarter of the previous year. Net profit for the quarter was Rs 1.45 billion, up 0.67 per cent from last year’s Rs 1.48 billion.

    The company launched a new toothpaste variant – Colgate Total Advance Whitening and Colgate Max Fresh Ice toothpaste. These launches were coupled with the new launches in the toothbrush category in the first quarter of the year, namely Colgate 360 Battery Toothbrush. The company also launched Colgate Max Fresh toothbrush that has specially designed multi-height bristles that penetrate between teeth to clean away plaque and an advanced tongue freshener with 3 waves of multi-dimensional cleaning.

    In an inflationary environment, the company’s continuing efforts and focussed programs to enhance efficiencies and reduce costs continue to yield strong, positive results helping to maintain margin and fund investments in building and strengthening brand equity and the business. Prudent price increases and cost management has enabled the company to maintain its Gross margin for the period despite significant inflationary pressure.

    Colgate-Palmolive along with the Indian Dental Association (IDA) commenced its 9th edition of Oral Health Month which will be 2-month long intensive oral care awareness initiative that aims to improve the oral health condition and generate awareness about tooth cavities in the country. As part of this initiative, 13 mobile dental vans will travel across 39 cities to make basic oral care facilities accessible to the underprivileged, through the support of IDA dentists. This year through OHM, Colgate along with IDA plans to reach 3 million people over 1200 towns and cities.