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Tag: Pallaw Kumar

  • Pallaw Kumar joins prestigious Indian Express Group

    Pallaw Kumar joins prestigious Indian Express Group

    Mumbai: The Indian Express Group has appointed Pallaw Kumar in a key role in the online division. In his new role, Pallaw will primarily be responsible for special projects, brand solutions, and strategic partnerships for the group’s bouquet of online brands.

    Graduated in International Business & Marketing, Pallaw brings with him 11 years of rich experience in brand & marketing management of leading electronic & print media brands.

    Known for his in-depth research, detailed analysis and perfect planning, Pallaw is an expert in strategic campaigning. He has conceived and developed 360° campaigns and content strategies for the brands such as ZEE News, Outlook, Amar Ujala, UNICEF, etc.

    Prior to joining The Indian Express, he has been associated with Outlook Group as Assistant Vice President – Brand & Marketing. The national campaigns, ‘Outlook Poshan 2.0’ and ‘Outlook Speakout’ were particularly commendable during his tenure.

    During his tenure at ZEE Media, the success of the brand campaign, ‘Aaj Aapne ZEE News Dekha Kya?’ led ZEE News becoming No.1 National News Channel. In his numerous brand campaigns, ‘ZEE News Ab Desh Ke Kone Kone Tak’ and ‘Yes To India’ are particularly noteworthy. Abby Award winning campaign ‘The Misunderstood Scoreboard’, held simultaneously in India and Pakistan, set new benchmarks in outdoor innovations. He has also been instrumental in launching several national and regional channels of Zee Media Group. Pallaw has also been part of the Abby Award winning brand campaign ‘Beti Hi Bachayegi’ during his stint at ‘Amar Ujala’.

  • Outlook Group appoints Pallaw Kumar as AVP -brand and marketing

    Outlook Group appoints Pallaw Kumar as AVP -brand and marketing

    New Delhi : Outlook Group has appointed Pallaw Kumar as the assistant vice president – brand & marketing. Conceiving and developing brand & marketing campaigns, and strategic partnerships will be some of his multi-format high value responsibilities.

    Graduated in International Business & Marketing, Pallaw brings with him ten years of experience in brand & marketing management of leading print & electronic media brands.

    Commenting on Pallaw’s appointment, Outlook Group brand director Shrutika Dewan said, “We are thrilled to welcome Pallaw to the Outlook Group. We are doing some exciting work here, and we are hopeful that his talent, enthusiasm, and fresh ideas will be invaluable for us!”

    Kumar is known for his detailed analysis and planning. He has conceived and developed 360° campaigns and content strategies for the brands such as ZEE News, Amar Ujala, UNICEF etc.

    He was an integral part of the ZEE Media brand team during launches of several national and regional channels. In his numerous brand campaigns, ‘Aaj Aapne ZEE News Dekha Kya ?’ and ‘ZEE News Ab Desh Ke Har Kone Mein’ are particularly noteworthy.